0

Course-unit Programme
(Regular Full-time Course Syllabus)
Course-unit details:
Name of course-unit (subject):
Cognitive Approach of Communication
Language of instruction (from sample unit): English
Course-unit type (subject unit):
o lecture
o practical class
o lecture and practical class to be completed together
o training
Course-unit term requirements (subject unit):
o examination
o practical grade based on a scale from to !
o mid-term classroom test at practical class " e#am (pre-condition of applying for the e#am is at least
a !0$ performance at the practical class)
o practical grade based on a three-grade scale
Content features of course-unit:
%eaching objecti&es of course-unit (description of '-( lines) (sample unit):
%he course gi&es an o&er&ie) of cogniti&e processes in communication* +t tac,les the question of
production and processing of communication act and social cognition processes that ta,e part in different
fields of communication*
%he topics and detailed syllabus of the factual content of the course-unit in a )ee,ly brea,do)n
(sample unit):
* )ee,: -ttribution
'* )ee,: .ocial cognition: ma,ing sense of others* +mpression formation and schema
(* )ee,: /essage production
0* )ee,: /essage processing
!* )ee,: 1erspecti&e ta,ing
2* )ee,: Cogniti&e processes in audience decision ma,ing
3* )ee,: 4euristics and biases in audience decision ma,ing
5* )ee,: 1erson perception in audience decision ma,ing
6* )ee,: Emotions in audience decision ma,ing
0* )ee,: Cogniti&e processes in media use
* )ee,: Cogniti&e processes in media use
'* )ee,: re&ision
7etailed description of the methods applied to e&aluate and grade student performance at a lecture:
o 8ption to ta,e a preliminary e#am the last )ee, of term-time
o Written exam
o 8ral e#am
o Comple# e#am ()ritten and oral)
Reading material necessary to complete the course-unit:
Charles R. Berger & Nicholas A. Palomares (2011) Knowledge Strctres and
Social !nteraction "". 1#$%1$$. !n Mark L. Knapp, John A. Daly (eds.) The SAGE Handbook
of Inerpersonal !o""#n$%a$on. &o#rh Ed$$on. Sa'e (#bl$%a$ons.
.usan 9* :ussell; 9oger <* =reu> (665) .ocial and Cogniti&e -pproaches to +nterpersonal
Communication** La)rence Erlbaum -ssociates*
9ichard <ac,son 4arris ('006) - Cogniti&e 1sychology of /ass Communication !th Edition*
9outledge
?ara; ?* @* ('00)* Cognitive Pragmatics: The Mental Processes of Communication
Cambridge: /+% 1ress chapter '* %ools for communicating;0* @eneration and
comprehension of communication acts
.usan %* :is,e ('000) .ocial beings: core social moti&es by* <ohn Ailey and .ons* Chapter
(* -ttribution or ordinary personology* :iguring out )hy people do )hat they do ; Chapter 0*
.ocial cognition: ma,ing sense of others* +mpression formation and schema