Accenture Chemical Report Mobility

Mobility in the
Chemical Industry
J uly 2013
Accenture Mobility
Overview
Accenture mobility services for chemicals
Case studies
Contacts
Copyright 2013 Accenture All rights reserved. 2
The chemical industry is increasingly challenged
Source: Accenture Research
New
Players
APAC growth has been mostly organic.
APAC share of global chemicals M&A
declined 15 points in 1Q13 versus 1Q12,
while EU share rose 15 points; NA up12
points.
Cyclical
markets
Profits firmed; average EBITDA rose by
3.2% in 1q13 versus the previous quarter
and 4.7% from the same period the year
before.
Government
regulations
Regulatory changes; tax increases;
Legislation to ban certain chemicals; US
EPA under new leadership
Capital
projects
Companies are focusing on capacity
projects with only the best economic
potential; US $19 trillion expected
investment globally up to 2035; dealing
with talent shortage, materials costs
volatility, cost and timing.
Sustainable
practices
Energy reduction, biotech processes,
green products, raw materials & socially
responsibility; Companies link to
Megatrends related to growth, such as in
the food, electronics, biotechnology &
alternate energy
Talent
squeeze
Know-how resides with a narrowing &
aging workforce; chemicals not the 1st
preference for graduates; Innovation
depends on talent
Acquisitions
M&A has stalled; Chemical M&A counts
(>$50mm) were 14% down YTD April
2013 from the same period a year ago.
World
events
Middle East tensions; natural disasters;
US had an average of two billion-dollar
disasters/yr. in the early1980s versus 9 in
the past five years.
Energy
prices
Volatile oil prices; but declining from post
recession high by 27% in May 2013 (to
$103/bbl) ;Fluctuated up to 40% over past
few years. Low gas prices in North
America, with many considering
expansions in olefins, methanol, ammonia
and gas-to-liquids.
Globalization
Commodity growth in emerging regions;
Developed regions require value add;
Long term NA revival; NA chemical EBIT
grew 7% (1Q13) over year ago, while EU
declined 33% over the same period; APAC
rose 21%.
The chemicals industry is embracing a variety of
technologies to handle the challenges
Copyright 2013 Accenture All rights reserved.
Cloud Cloud is in its early adoption stage in the
industry, mainly used for:
Reducing IT spending
Supply chain optimization
Customized Solutions
New product innovation
Enterprise Mobility
Helping the industry to be more efficient and
productive, which in turn helps to
improve revenues
4
Analytics
With many chemical companies spending
heavily on IT in the past few years, they are
now looking at analytics to help them make
better decisions based on data captured
through various ERP systems
Chemicals executives should consider enterprise mobility to
help address some of these challenges
Enterprise Mobility is increasingly focused on business process, user
category and devices, and spread across a continuum defining the
enterprise mobility landscape
Enterprise Mobility Landscape
Avionics and UAV Applications in Mobility
Augmented Reality Maps
Ruggedized
Devices
I Safe Devices
Remote
Controlled
Smart Phones
WiFi Network
Mesh networks
Online/Offline
Mode Solutions
Focus on Value
Chain and
Shared Services
Process areas
Delivery
Channels across
B2B, B2E, M2M
over and above
existing B2C
channels
Value for different
User Categories
in Industry
Address Industry
Specific
functionalities
and process
aligned
GamificationApps
Kinect Based Virtualization Apps
What is enterprise mobility?
Capturing and delivering information
@the point of need
Integrating people, process and
technology elements to deliver business
functionality at the point of activity to a
diverse user
Objectives:
Increase productivity and efficiency
Decrease costs
Improve customer service
Implementing enterprise mobility
provides many benefits for Chemicals
industry:
Real-time decision making
Real-time collaboration
On-the-move access to critical
information
Asset tracking and management
Improved productivity
Safer working environment for workforce/
field force
Improved usage of business
applications.
Chemical companies are migrating from stand-alone mobility
solutions to those integrated with industry-specific enterprise systems
By integrating mobility solutions into enterprise systems, executives
reap many benefits. The Mobility 101 Model depicts the components
that help companies become a m-transformed enterprise.
Mobility 101 Model
High Performance
Mobility
Mobility as productivity enhancer
Focus: value chain activities that directly impact
productivity, reduce costs through m-enablement
and achieve faster response time
Mobility as revenue enhancer
Focus: value chain and strategy-led processes
which help realize improved revenues, achieve
business growth, improved stakeholder
engagement
Mobility as new business model enabler
Focus: transforming the business through
strategic process enablement of new business
models, business model disruption, new product
creation
7
How a typical mobility ecosystem works for
a chemical company
Managers approve travel and vacation requests,
time sheets, and expense reports
Purchasing Execution through Mobile Devices
enables the purchaseind department to carry out
puchasing functions on-the-go
Production Management Monitor the production
schedule and order management through mobile
devices
Warehouse staff check for inventory status and
create purchase order through mobile device.
Project Management Track the schedules and
resource allocation through mobile devices
Work Order Management: Mobility enablement
will enhance Plant & Equipment maintenance
effectiveness.
Store Management enables the Store managers
to mange GR, Invoices etc through mobile
Logistics: Track and trace RFID tagged assets-
equipment, tools, raw material, work in progress
and finished goods.
Pricing Management from mobile devices for sales
representatives and managers
Customer Management through mobile
CRM applications
Order Management through mobile enables to
track and view sales orders for various customers
Employees can apply for travel expenses and
submit timesheets through mobile
Monitor the plant staff for Health & Safety using
mobile devices
Supplier Management can be handled therough
mobile devices
Sourcing & Procurement
Marketing & Sales
Fulfillment
Spending on mobility services and devices is increasing in the
chemical industry
Note: Manufacturing & Natural Resources includes Chemicals, Metals, Mining, Energy
Source: Source: Gartner, Inc., Forecast: Enterprise IT Spending for the Manufacturing and Natural Resources Market,
Worldwide, 1Q13 Update, Kenneth F. Brant, et al, April 19, 2013.
IT Spending on Mobile Network Services
(2013-2017)
(millions, USD)
0 5000 10000 15000 20000
2013 YR
2014 YR
2015 YR
2016 YR
2017 YR
Total IT Spending on Mobile Devices
and Tablets (2013-2017)
(millions, USD)
0 500 1000 1500 2000 2500 3000
2013 YR
2014 YR
2015 YR
2016 YR
2017 YR
Natural Resources & Materials Heavy Industry Energy Resources & Processing Automotive
Challenges quantifying the
business case. Quantifying actual
dollar benefits of mobility remains
a challenge across organizational
lines due to the complexity of the
industry.
Integration challenges.
Integrating new and existing IT
systems can be complex.
Convergence of OT & IT driving
OEM* play which is becoming
important for integrated end-to-
end solutions
Diverse mobility provider
landscape. Diverse set of mobility
landscapes available creating
challenges in terms of identifying
the best approach for adopting
mobility
Business model for managed
services not well-established.
Whether to own the mobility
solutions or to opt for a managed
services model is a perennial
cost factor related question for
chemical companies.
IT department lockdown.
Possible challenges that may
occur due to increasing support
costs, compatibility issues and
security threats of employee-
owned mobility devices by forcing
employees to use company-
supplied systems and
applications, pose a mental
roadblock in mobility adoption
Yet, some chemical companies are hesitant to embrace
mobility
* OT: Operations technology
** OEM: Original equipment manufacturers
Those who adopt enterprise mobility early should gain strategic
advantage
Enterprise mobility is still in its early stages across all industries, and
those who adopt enterprise mobility early should gain a strategic
advantage. Consider:
Seeking opportunities for follow-
on value-adding projects to
mobility initiatives. Mobility
projects create much data that
can be harnessed for better
decision making.
Mobility solutions can act as
delivery accelerators to enhance
the benefits derived out of
existing Industry products
addressing different Lines of
Businesses (LoBs)
Investing in capabilities to
support an innovative mobility
practice. Develop skills in a
variety of platforms and devices.
Form partnerships with mobile
device manufacturers, platform
providers and application
vendors, among others.
Setting up mobility labs. These
labs should be both educational
and experiential.
150
On average, people look at their
mobiles 150 times day - once
every six and a half minutes
650 million
There were 650 million mobile
social network users worldwide in
December 2011, predicted to
double by 2016
1 in 5
Almost 300 million or 1 in 5
smartphones worldwide will be
NFC-enabled by 2014
2016
Application to person SMS texts
(e.g. automated bank alerts) are
expected to overtake person to
person SMS texts in 2016
50 fold
Global Long Term Evolution
(LTE) connections will grow from
10 million in 2011 to 500 million
in 2016
71%
71 percent of enterprises create
their own mobile apps
Mobility is here to stay take the lead
8 billion
The global mobile subscriber
base is expected to grow 8.8%
annually from 20102015,
reaching over 8 billion
subscribers
183 billion
The total number of mobile apps
downloaded forecast to grow
from 38 billion in 2011 to 183
billion in 2015
81%
Apps account for over 81 percent
of online mobile traffic among
U.S. smartphone users
Overview
Case studies
Contacts
Accenture is focused on enabling its clients to achieve breakthrough
growth throughout the rapidly changing mobile ecosystem
Re-Imagination of Supplier Management...
Automatically Work Dispatch
Data Capture automatically
Location Based Service
Manually GR/GI
Manually Data Entry
Information exchange via
phones/paper based
Manual Contract Management
Manual sales order
management
Intermediate status
updates
Mobile Sales Force
Automation enabling B2B
business
Re-Imagination of Inventory Management...
Timely Construction Field
Logistic and Efficient Inner
Warehouse Operations
Mobile Supplier
Relationship Management
Mobile Contract
Management
Re-Imagination of Asset Field Force
Manually Dispatch
Manually Data Entry
Re-Imagination of Sales Force...
Then Now
Then
Then
Then Now
Now
Now
Mobility is causing significant enhancements to existing long-standing
industry practices and is driving the business transformation
Accentures Business Process Management (BPM) framework is the
foundation of the Mobility value proposition in chemicals
What is it?
A comprehensive industry knowledge database arranged in six layers.
The framework for chemicals covers our industry insights ranging from trends,
business process models and application architecture models to different
pre-packaged chemical industry solutions.
Layers 3, 4 and 5 are our portfolio of industry-specific process assets and
offerings.
How does it help?
The BPM framework helps our clients to accelerate process-led
transformations.
BPM framework helps chemical executives focus on the core process
elements of their business and can provide a clear roadmap for increasing
mobility scope in chemical operation areas.
Chemical mobile asset development principles encompass some key areas:
We use our BPM framework to identify and define m-enabled
processes
Process BPM led
mobility approach
Common
architecture layer
that can be cross
leveraged
Common
information layer
that can be cross
leveraged
Mobile
governance
framework to
manage
application
development
Common
engineering
approach to
building scenarios
Industry-wide perspective
Strategy and Economics of High
Performers
Operating Model
Industry Specific IT Frameworks
& Technologies
Industry Specific Offerings
(Solutions & Services)
Industry Specific Processes
15
Logical Operating Model for chemicals and areas with
m-enablement potential
Highlighted Capabilities have m-Enablement
potential to drive value.
1.Plan and Manage
Enterprise
Develop
Strategic Plans
Provide Information Technology
Strategy and Governance
Plan and Manage
Financial Performance
Provide Governance
and Manage Risks
Manage Portfolio
2
.
O
p
e
r
a
t
e

B
u
s
i
n
e
s
s
3.Support
Services
Process Financial
Transactions
Deliver Information
Technology Services
Manage Facilities &
Process Engineering
Develop Human
Resources
Manage Content
and Data
Manage Environmental
Health and Safety
Perform Sales &
Operations Planning
Plan Supply and
Inventory
Balance Demand and
Supply
Develop Integrated
Production Plan and
Schedule
Maintain Planning
Processes
Develop Demand Plan
Conduct Research and
Development
Define R&D
Strategy
Develop and
Launch New
Products
Manage
Process
Development
Manage Product
& Manage
Technical
Support
Manage
Licensing & IP
Provide Operating
Services
Provide Quality Assurance
and Testing Services
Operate Utilities
Market and Sell Products
Manage Sales
Channels
Process and
Service Sales
Orders
Manage Customer
Relationships
Develop Marketing &
Customer Strategy
Manage Pricing and
Establish Customer
Contracts
Manage
Operations
Build or Expand
Production Capability
Execute
Manufacturing
Optimize Production
Performance
Source Raw
Materials
Develop Raw
Materials Plan
Conduct Raw
Material Sourcing
Maintain Production
Capability
Perform
Reliability
Develop
Maintenance Plans
Plan and Manage
Shutdowns
Schedule and Execute
Maintenance
Monitor
Maintenance
Source and Supply
Goods and Services
Perform Strategic
Sourcing
Execute Transactional
Sourcing
Manage Supplier
Relationships
Manage MRO stores and
Inventory
Manage Stakeholder
Relations
High Potential Medium Potential Low Potential
Develop Market
Insight
Perform R&D
and
Collaboration
Plan and Manage
Supply Chain Network
and Inventory
Develop Supply Chain
Network Strategy
Plan and Manage Warehouses
and Finished Inventory
Plan and Manage
Logistics
Revenue
Enhancer
Productivity
Enhancer
How mobility can benefit chemical companies
(by process category)
Process Category Mobility as Productivity Enhancer Mobility as Revenue Enhancer Mobility as New Business
Model Enabler
Manage Operations Execute Manufacturing
Optimize Production Performance
Maintain Production
Capability
Plan & Manage Shutdowns
Schedule & Execute Maintenance
Work
Monitor Maintenance
Plan and Manage
Supply Chain Network
& Inventory
Warehouse Management
Inventory Management
Logistics Management
Source & Supply Goods
& Services
Manage Supplier Relationships
Manage MRO Stores & Inventory
Market and Sell
Products
Process & Service Sales Orders Manage Pricing and Establish
Customer Contracts
Manage Sales Channels
Manage Customer Relationships
Sales Gamification
Shared Services Manage Environment, Health &
Safety
Process Financial Transactions
Deliver IT Services
Develop HR
Virtualization Apps (Kinect
based Apps)
Mobility solutions for the industry
Petrochemicals
or chemicals
Mobility as Productivity Enhancer Mobility as Revenue Enhancer Mobility as New Business
Model Enabler
Petrochemicals Plant / Asset Operations
Asset Management
Manage EHS
Workforce Management
Field Force Enablement
Shared Services (Human Resource,
Finance, IT )
Mobile Supply Chain Collaboration Mobile Track & Trace
Mobile Analytics
Bring Your Own Device
(BYOD) Program
Agrochemicals Plant / Asset Operations
Asset Management
Manage EHS
Finance, IT )
Sales Force Enablement
Mobile Supply Chain Collaboration
Mobile Track & Trace
Mobile CRM
Mobile Analytics
(BYOD) Program
Specialty chemicals Plant / Asset Operations
Asset Management
Manage EHS
Inventory Management
Finance, IT )
Sales Force Enablement Mobile CRM
Mobile Analytics
(BYOD) Program
Mobility use cases for chemical companies (1 of 2)
Business Opportunity Mobility Application Enabling Component
Ad hoc analysis, reports, access to all
information for effective decision making.
Executive Dashboards SAP Business Explorer
Mobile Analytics Environment
Mobile KPI Reporting and business analytics
providing instant information for meetings with
customers, suppliers and partners. Early
warning app for Executives.
KPI Reporting Customized Applications
Enable sales representatives with up-to-date
information on customers, products,
complaints, product availability etc.
Mobile/Technical Sales SUP based SAP CRM Mobile Sales
Additional industry-specific functionality
Mobile applications to help speed up sales
cycles by providing information at point of
activity, through fast and effective order and
sample management, and through the ability to
provide documentation to customers.
Mobile/Technical Sales SUP based SAP CRM Mobile Sales
Additional industry-specific functionality
Mobility use cases for chemical companies (2 of 2)
Business Opportunity Mobility Application Enabling Component
Enable Visibility of in-transit shipments and
quick response to unexpected events; Mobile
apps to determine substance conditions during
transit, such as temperature, humidity, and
others.
Mobile Asset Management: Mobile logistics
Tracking and Tracing
Syclo based Asset Management Solutions
Mobile communication through smart phones
and scanners provide real-time visibility and
updates onshipment status and conditions.
Mobile Asset Management: Mobile logistics
Tracking and Tracing
Syclo based Asset Management Solutions
Effective maintenance processes, enable asset
or spare part information to be available at
point of work. Mobile asset management
allowing data access and data entry anywhere,
avoiding errors and speeding up the process.
Mobile Asset Management Syclo based Asset Management Solutions
Mobile apps allowing access to product
information or storage locations and provide
visibility across warehouse operations.
Mobile warehouse management providing
access to information at the point of work,
allowing companies to quickly deploy the right
resources to the right location.
Mobile Warehouse Management
SAP Extended Warehouse Management
application
Customized Apps
Implementation of mobility solutions in the
following areas can generate many benefits:
Logistics: Track and trace RFID-tagged assets would
increase transparency in supply chain management and
enhance visibility across the supply chain.
Analytics: Would enable precise monitoring of key
business parameters and dashboards would provide
real-time insights, helping enable quick and effective
decision making.
Asset management: Broadly covering work order
management, inventory management, assets and
stockyard management, m-enablement would enhance
maintenance effectiveness.
Workforce management: Could provide scheduling
technology for efficient job planning, assignment dispatch
and dynamic field connectivity, helping to enable efficient
field worker utilization and heighten responsiveness to
ad-hoc or emergency work situations. It would also allow
flexible management of field worker availability,
integrated directly to asset management.
Field force enablement: M-enabled field technicians can
perform monitoring and maintenance work, helping to
ensure business continuity and reduce response time.
Regulatory compliance: Could simplify and help to more
accurately report on regulatory compliance issues.
More detail: Mobility solutions for chemicals
CRM: Could enhance customer experience and connect
it back to the business.
Plant/asset operations: Wireless-enabled radio frequency
data-capture devices such as wands, scanners and
imagers could provide easy access to mails,
notifications, calls and approvalshelping to increase
efficiency.
Stockyard management: Barcode and RFID capabilities
for mobile inventory tracking and management enabling
effective inventory and stock management, accurate
delivery schedules and enhanced compliances.
GPS/GIS vehicle tracking: Effectively track various
machineries used at the facility, helping to maximize
asset utilization and reduce downtime. Could be
extended to include fleet management solutions for
tracking of raw materials.
Shared Services: Help enable the various shared
services in the organization.
Enabling technologies for mobility in chemicals
Mobile Enterprise Application Platform
The Mobile Enterprise Application Platform
(MEAP) acts like the backbone, supporting
cross-platform application development for smart
phones, ruggedized devices, notebooks, and
tablet PCs for enterprise users
The MEAP enables business process and
enterprise applications to work together
Mobile Application & Device Management
Mobile Application and Device Management
(MADM) solutions manage devices and
applications in a centralized and secure way
MADM enables employees across functions to
download and use applications for business
operations
MADM protects a vast amount of data in the
enterprise network from various risks of mobility
Governance
Mobility governance is the ability to make, sponsor, and enforce the right decisions regarding the
realization of mobility initiatives
It is involved from start to finish, that is from aligning mobility initiatives with business strategy and
goals, to ensuring they also align with common architecture standards for consistency, quality, and
performance
A governance framework includes policy and procedures, technical architecture, application
development, provisioning, deployment, application maintenance, tiered support, and performance
measurement
22
Major enabling technologies for mobility in chemicals
Application Area Technology Vendors
Asset Management, Plant Maintenance SAP, Syclo
Workforce Scheduling & Optimization ClickSoftware
Asset Management, Field Service Ventyx
Enterprise Applications SAP
Ruggedized/Class I/II Devices XCIEL
Application/Device Management SAP, MobileIron, Air Watch, Good
Apps are only one layer in the Mobile
Enterprise Killer Apps (singular
functionality apps with no inter-linkage)
without the infrastructure have limited
value
Industry typically have varying
components of the platform, but are
looking for direction on how to complete
the picture
Integration and testing excellence are
critical to achieving the business value
With a platform in place, rapid deployment
methods for Apps & devices is achievable
Ongoing managed services are critical
due to the evolving nature of the mobile
devices, mobile operating systems and
end-user preferences
Simplified mobility platform
Legacy Infrastructure
Enterprise
Systems
Servers &
Databases
Physical
Networks
Mobile Infrastructure
Cellular
Networks
Wi-Fi Mesh
Networks
Mobile Device
Mgmt
Physical Mobile Devices
On Device
Security
Ruggedized
Devices
Integrated
Device
Features
Mobile Apps
Productivity
Applications
Compliance
Applications
Communication
Applications
Overview
Case studies
Contacts
Case Study: Enterprise Mobility for BYOD
Business Challenge
A chemicals company needed a single enterprise
mobility solution to enable BYOD policies and
manage its existing BlackBerry devices, as well as
new iPhones and iPads.
MobilitySolution
A multi-platform support to manage and secure all
devices, company- and employee-owned, from a
cloud-based platform.
Outcome
Simple, rapid deployment in less than one day
by simply rolling over evaluation into production
environment
Centralized, cloud-based control ensures
security of devices and reduces IT workloads
Key Benefits
Visibility into all devices, from company-owned
BlackBerry devices and iPhones to employee-
owned Androids and Windows Mobile phones
Able to push and offer relevant applications from
a custom, Arizona Chemical-controlled
enterprise app store
25 Copyright 2013 Accenture All rights reserved.
Case Study: Mobility for Customer Relationship Management
Business Challenge
As a midsize chemicals company expands its global presence, its
sales reps felt inefficient using multiple business applications on
laptops.
MobilitySolution
An integrated iPad mobile solution using Mobile Platform Services
and Mobile Device Management solution for the sales reps to help
them better manage customers on the go.
Outcome
The sales reps now have the opportunity to manage their customers
more efficiently and with ease on the move.
Key Benefits
The regional sales reps can now perform the same business
activities and reporting, but faster and more easily.
They can send customer contact information contained in Outlook
directly to SAP CRM whether they are online or offline.
There is more collaboration between the front and back office, as
the sales reps are fully embracing the new solution, resulting in
more accurate customer information.
26 Copyright 2013 Accenture All rights reserved.
Overview
Case studies
Contacts
.
Contacts
Manish Panjwani
Resources Mobility Lead
Mobile: +91 9819777209 (India)
1 770-329-5482 (US)
manish.panjwani@accenture.com
KoenraadSchelfaut
AES CNR Lead
Mobile: +32 477-597227
koenraad.schelfaut@accenture.com
Manish Vaish
TGP Resources Mobility Lead
Mobile: +91 9158 990 852 (India)
manish.vaish@accenture.com

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