INTRODUCTION

TO ZOOM
Introduction
Zoom (www.zoom-auction.com) is the frst and only auction of photos taken by the stars of any sport. It is
also the only independently-arranged event in F1 which involves all of the drivers, all of the team bosses
and the sports chief executive Bernie Ecclestone.
For an overview of Zoom and its aims, please click the image below to view in your browser a fve-minute
video about the 2014 event.

ZOOM VIDEO REVIEW

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Selected photographs
FERNANDO ALONSO SEBASTIAN VETTEL NICO ROSBERG KIMI RAIKKONEN
LEWIS HAMILTON BERNIE ECCLESTONE DAMON HILL CHRISTIAN HORNER
The auction
Zoom launched in late 2012 and has held two star-studded
events since then
2014 event held at the InterContinental London Park Lane on
7th February
Hosted by the BBCs F1 presenter, Suzi Perry
Over 200 guests including F1 stars and celebrities
Covered by media including the Daily Mail, Hello magazine and
Sky Sports
Selection of signed photos and cameras auctioned on the night
Cameras provided by Nikon were signed by current and former
F1 champions including Sebastian Vettel, Kimi Rikknen,
Damon Hill, Jacques Villeneuve, John Surtees, Alain Prost and
Sir Jackie Stewart
Auction conducted by Coys, pictures sold for up to 3,000 each
More than 25,000 raised for Great Ormond Street Hospital
Childrens Charity
2014 Event
After a stunning inaugural Zoom, this years event held at the InterContinental London Park Lane
was another star-studded success attracting more than !! guests along the red car"et# $hey included
%ernie and $amara &cclestone, former world cham"ion 'amon (ill, leading team )osses Christian
(orner and Claire *illiams, and cele)rity chef +ames ,artin# $he %%Cs -u.i Perry hosted the evening
with Coys conducting the live auction for /reat 0rmond -treet (os"ital Childrens Charity#
Inaugural Event
The inaugural Zoom auction took place at the Wyndham Grand in Londons Chelsea Harbour in September
2012 and was attended by a host of famous faces from both inside and outside motorsport. Guests included
Damon Hill, Dragons Den star Duncan Bannatyne, former England footballer Ledley King, Thin Lizzys Scott
Gorham, Lilia Kopylova and Darren Bennett from Strictly Come Dancing, model Leah Weller and event host,
the BBCs F1 pundit and former team principal, Eddie Jordan.
To view the photographs taken by F1s drivers and team principals for the frst event, please click here.
Guest list
All Zoom partners get invitations to the live event which they can
use for networking with other partners, high net worth invitees and
F1 personalities. Guests at the 2014 event from the worlds of F1,
motorsport, media and celebrity, included:
Bernie Ecclestone CEO of Formula One Management
Damon Hill 1996 F1 world champion
Christian Horner Team principal, Red Bull Racing
Claire Williams Deputy team principal, Williams
Alejandro Agag CEO, Formula E
Zayed Alzayani Chairman, Bahrain International Circuit
Suzi Perry F1 presenter, BBC Sport
James Martin Celebrity chef
Tamara Ecclestone Socialite
Exposure
7 TV crews: Reuters, CNN,
Bloomberg, BBC Sport, Sky
Sports, AP and Pole Position
15 Photographers: PA,
Getty, WENN, WireImage,
Rex Features, Splash and
more
Journalists from: Metro,
The Sun, The Independent,
AP, Huffington Post, City AM,
talkSPORT and more
Media highlights
Click on the links below to read examples of the 2014 media coverage
of Zoom. Links to selection of previous
media coverage.
Five articles including cover story of
Motoring section
Four articles on the sports offcial
website
Four articles
Social media
Zoom has received wide support from the F1 industry through social media. A selection of tweets is included
below.
SUPPORT FROM DRIVERS, TEAMS AND PERSONALITIES
SOCIAL MEDIA
PROMOTIONS
Event videos
Click on images to play videos in browser.

ZOOM VIDEO REVIEW

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Partner media coverage
Our partners obtained a wide range of media coverage from Zoom in 2014, through exposure of their logo
and reports mentioning their brand name. This included widespread use of photographs taken in front of
Zoom branding boards and a competition to win a Nikon camera in Metro.
Competton in Metro to win a prize including a Nikon camera
Coverage from the red
carpet in publicatons
including the Mail and
Hello
COMPETITIONS Zoom developed unique marketing
strategies by arranging competitions with Silverstone,
the Bahrain International Circuit and the Metro
newspaper to win some of the driver-signed cameras and
for a reader to get their own photo featured in the iPad
version of the offcial Zoom book.
Title sponsor Nikon provided COOLPIX S9500 cameras for the 2014 event which were signed by
seven current and former world champions: Sebastian Vettel, Kimi Rikknen, Damon Hill, Jacques
Villeneuve, John Surtees, Alain Prost and Sir Jackie Stewart. A selection of cameras were sold
alongside the photographs at the auction while others were given as competition prizes to promote
both Zoom and the partnership with Nikon.
Concept expansion
The official Zoom 2014 book is published by Vision Sports Publishing and contains all of the
photographs from the auctions as well as a foreword by ernie !cclestone and a message from
"idehiko Tanaka# President of $ikon %&' (t is sold through Vision)s online store plus ma*or retailers
such as +aterstones# +" Smith)s and ,ma-on'
The Book
Foreword
The foreword to the offcial book of Zoom is written by F1s chief executive, Bernie Ecclestone.
5
FOREWORD
By Bernie Ecclestone

Formula 1 is the worlds most watched annual sport and its drivers are known the
world over. Every move they make on track is watched by millions but very few
people ever get a glimpse into their lives when they arent racing. It leaves fans
guessing about questions such as what pets the drivers have, where they go on
holiday and what hobbies they get up to in their free time.
This book gives a taste of what the lives of the F1 drivers and team principals are really like. Each of them has
taken a photograph of anything they wanted and they are all printed on the following pages. They are views that
no one else could get and they show the drivers pets, their toys and favourite places. There are even photos taken
from the podium and the drivers parade before the race.
It has been done for a wonderful cause because the sale of this book will benet Great Ormond Street Hospital
Childrens Charity and all the photos have been signed and sold at an auction in aid of it.
The F1 Group has been supporting Great Ormond Street Hospital for many years and we are proud to be able to
help with the tremendous work they do. Every year the hospital treats nearly 200,000 sick children and by buying
this book you are helping them keep it up. You are also getting a glimpse into a side of F1 that isnt shown on
television and, as you will see, it isnt all about fast cars and champagne.