III. MARKET STUDY AND PLANT CAPACITY 161-4 A. MARKET STUDY 161-4 B. PLANT CAPACITY & PRODUCTION PROGRAMME 161-7
IV. MATERIALS AND INPUTS 161-8 A. RAW & AUXILIARY MATERIALS 161-8 B. UTILITIES 161-9
V. TECHNOLOGY & ENGINEERING 161-9 A. TECHNOLOGY 161-9 B. ENGINEERING 161-10
VI. MANPOWER & TRAINING REQUIREMENT 161-11 A. MANPOWER REQUIREMENT 161-11 B. TRAINING REQUIREMENT 161-12
VII. FINANCIAL ANALYSIS 161-12 A. TOTAL INITIAL INVESTMENT COST 161-12 B. PRODUCTION COST 161-13 C. FINANCIAL EVALUATION 161-14 D. ECONOMIC BENEFITS 161-15
161-3 I. SUMMARY
This profile envisages the establishment of a plant for the production of lemon grass oil with a capacity of 21.6 tonnes per annum.
The present demand for the proposed product is estimated at 26 tonnes per annum. The demand is expected to reach at 40 tonnes by the year 2022.
The plant will create employment opportunities for 18 persons.
The total investment requirement is estimated at Birr 4.41 million, out of which Birr 2.49 million is required for plant and machinery.
The project is financially viable with an internal rate of return (IRR) of 17 % and a net present value (NPV) of Birr 1.27 million, discounted at 8.5%.
II. PRODUCT DESCRIPTION AND APPLICATION
Lemon grass oil has a strong lemon-like odour due to high citral content (75-90%). The minimum commercial requirement is 70% citral content.
Oil of lemon grass is used as an ingredient in toiletry products such as toilet soaps, bath salts, etc. It is also employed in artificial lemon flavouring and in the manufacture of ionenes, which are very important for the production of artificial flavour, perfumes and soaps and as raw material for vitamin A manufacturing.
161-4 III. MARKET STUDY AND PLANT CAPACITY
A. MARKET STUDY
1. Past Supply and Present Demand
Lemon grass (Cymbopogon flexuosus) oil contains citral which is its major constituent. Lemon grass oil quality is judged by its citral content and its solubility in alcohol.
The oil is of a reddish-yellow to reddish-brown colour, with a strong, lemon odour. It is used in the perfume, soap and cosmetics industries. Lemon grass forms the starting material in the manufacture of synthetic Vitamin A. It is also used in pharmaceutical preparations, such as pain balm, disinfectants, and mosquito-repellent cream.
Since the local end users of lemon grass oil are not well developed the market out let for the envisaged product is export.
India is the worlds major producer of lemon grass oil but with an output of around 50 tonnes/ year followed by Sri Lanka (about 25 tonnes annually). Nepal and Bhutan are also major producers. The former sells to India while the latter sells its best quality material to Europe and lower grades to India. Bhutans production is estimated at about 20 tonnes.
Trade in lemongrass oil is dominated by imports into the industrialized countries. The major importers of lemongrass oil are Western Europe and North America. J apan has accounted for about 10% of total demand.
There is no dependable data of recent demand in the EU and J apan since lemongrass oil customs information is lamp summed with other essential oils. However, the pattern of the products import is indicated in the USA import statistics (see Table 3.1).
Source; USDA Foreign Agricultural Service Tropical Agricultural Products, World Market and Trade.
As can be seen for the above table during the period 1999 2005 US import of lemon grass oil averaged at 57 tonnes, with an annual average growth rate of 3%. Working on the basis that US demand accounts for one third of the total global demand, the total global demand is estimated at 172 tonnes per annum.
Assuming that by maintain product quality and aggressive promotion locally produced lemon grass oil could capture 15% market share the present demand for locally produced lemon grass oil is estimated at 26 tonnes.
2. Projected Demand
In projecting the global demand for lemon grass oil the average growth rate of the products import by the USA registered during 1999 2005, i.e., 3 % is used. Accordingly, taking the estimated present demand as a base and applying a 3 % growth rate the projected demand for the product is shown in Table 3.2. 161-6
Table 3.2 PROJECTED GLOBAL DEMAND AND ETHIOPIAS MARKET SHARE
Over the period 2000 2005 lemongrass oil prices fluctuated have between USD20 -25/ kg. The price fluctuations have been largely influenced by availability at origin. However, acute shortages of Guatemalan West Indian oil contributed to price increases in some periods.
For the purpose of financial analyses, a factory-gate price of USD 23 (Birr 215/kg) is recommended. 161-7 B. PLANT CAPACITY AND PRODUCTION PROGRAMME
1. Plant Capacity
The production capacity of the project is 21.6 tonnes per annum, based on 300 working days and three shift per day.
2. Production Programme
The production program is indicated in Table 3.3. During the first two years of production, full capacity utilization may not be attained. This is because of lack of manufacturing and marketing experiences. Therefore, in the first and second year of production only 70% and 85% of the plant capacity will be utilized. In the third year and then after, full capacity can be attained.
Lemon grass plants grow well in soils not suitable for richer production plants. From sandy and rather dry soils yield relatively more oil and oil of higher citral content than plants from very fertile soils.
A lemon grass plantation has a life cycle of 6 to 8 years. The oil yield reaches its maximum around the third or fourth year and its annual average value ranges between 15 and 20 kg/ha with three crops per year. The ratio of oil to leaves is equal to 0.348%. Therefore, to produce 1 kg of essential oil, about 288 kg of lemon grass is required.
At full capacity production, the annual raw material (lemon grass) requirement and its cost is estimated to be 6220.8 tonnes and Birr 1.555 million, respectively. Table 4.1 indicates the total annual raw and auxiliary materials cost of the project.
Table 4.1 RAW AND AUXILIARY MATERIAL REQUIREMENT AND COST (AT FULL CAPACITY PRODUCTION)
Sr. No. Materials Qty LC 1 Lemon grass 6,220.8 1,555 2 Tin-plated drums (200 kg capacity) 108 12.96 Total 1,567.96
161-9 B. UTILITIES
Electricity, furnace oil and water are utilities of the project. Table 3 shows the annual utility consumption and cost of the plant. The total annual utility cost is estimated at Birr 1,736,700.
Table 3 ANNUAL UTILITIES REQUIREMENT & COST
Sr. No. Utility Unit Qty Cost (000 Birr) 1 Electricity kWh 50,000 23.7 2 Furnace oil Lt 311,091 1,683 3 Water m3 3,000 30 Total 1736.7
V. TECHNOLOGY AND ENGINEERING
A. TECHNOLOGY
1. Production Process
Steam distillation is the preferred method for lemon grass produced in large quantity. The steam produced in a boiler is introduced into the vessel which contains the leaves and water. The leaves are located on a grid placed at a certain distance above the level of the water which fills the bottom of the vessel. The water is vaporized indirectly by steam flowing in a pipe coil submerged to the water.
The water vapor plus the distilled oil coming from the evaporator vessel is recovered in a separate water cooled condenser.
161-10 The mixture flowing out of the condenser is separated by decantation in a Florentine flask. The lemon grass oil floates at the top and separated easily The distilled water still contains some soluble parts of the oil and therefore is sent back to the evaporator.
2. Source of Technology
Different suppliers of machinery could be requested for their offer. For example, the following company is interested to supply the turn key plant.
The list of machinery and equipment is indicated in Table 5.1. The total cost of the turn- key plant is estimated at Birr 2,494,800, out of which Birr 2,079,000 is required in foreign currency. Table 5.1 LIST OF MACHINERY AND EQUIPMENT
The total area of the project is 2000 m 3 of which 300 m 2 is the built-up area. The cost of building is estimated at Birr 450,000. The lease value of land, at a rate of 1 Birr per m 2
per year for 80 years, is about Birr 160,000.
3. Location and Site
Chelelektu is the best location of the envisage project because of its proximity to major raw material sources.
VI. MANPOWER AND TRAINING REQUIREMENT
A. MANPOWER REQUIREMENT
The list of manpower and labor cost are indicated in Table 6.1. The total annual cost of labor is estimated at Birr 264,000.
Table 6.1 MANPOWER REQUIREMENT & COST
Sr. No. Manpower Req. No. Monthly Salary (Birr) Annual Salary (Birr) 1 General manager 1 3000 36,000 2 Secretary 1 800 9600 3 Accountant 1 2000 24,000 4 Production and Technic Head 1 2500 30,000 5 Mechanic 1 1500 18,000 6 Quality control 1 1500 18,000 7 Operators 6 4200 50400 8 Ass. Operators 3 1200 14400 9 Guards 3 900 10800 Sub-total 18 17,600 211200 Benefit (25% BS) 4400 52800 Grand Total 22000 264000 161-12 B. TRAINING REQUIREMENT
On-the-job training is carried out during plant erection and commissioning by the experts of machinery suppliers. The cost of training is estimated at Birr 30,000.
VII. FINANCIAL ANALYSIS
The financial analysis of the lemon grass oil project is based on the data presented in the previous chapters and the following assumptions:-
Construction period 1 year Source of finance 30 % equity 70 % loan Tax holidays 5 years Bank interest 8% Discount cash flow 8.5% Accounts receivable 30 days Raw material local 30 days Work in progress 1 days Finished products 30 days Cash in hand 5 days Accounts payable 30 days
A. TOTAL INITIAL INVESTMENT COST
The total investment cost of the project including working capital is estimated at Birr 4.41 million, of which 36 per cent will be required in foreign currency.
The major breakdown of the total initial investment cost is shown in Table 7.1.
161-13
Table 7.1 INITIAL INVESTMENT COST
Sr. Total Cost No. Cost Items (000 Birr) 1 Land lease value 160.0 2 Building and Civil Work 450.0 3 Plant Machinery and Equipment 2,494.8 4 Office Furniture and Equipment 100.0 5 Vehicle 200.0 6 Pre-production Expenditure* 290.4 7 Working Capital 715.6 Total Investment cost 4,410.8 Foreign Share 36
* N.B Pre-production expenditure includes interest during construction ( Birr 140.37 thousand ) training (Birr 30 thousand ) and Birr 120 thousand costs of registration, licensing and formation of the company including legal fees, commissioning expenses, etc.
B. PRODUCTION COST
The annual production cost at full operation capacity is estimated at Birr 4.09 million (see Table 7.2). The material and utility cost accounts for 80.66 per cent, while repair and maintenance take 1.83 per cent of the production cost.
161-14 Table 7.2 ANNUAL PRODUCTION COST AT FULL CAPACITY ('000 BIRR)
Items Cost % Raw Material and Inputs 1,567.96 38.27 Utilities 1736.7 42.39 Maintenance and repair 75 1.83 Labour direct 126.72 3.09 Factory overheads 42.24 1.03 Administration Costs 84.48 2.06 Total Operating Costs 3,633.10 88.68 Depreciation 351.98 8.59 Cost of Finance 111.98 2.73 Total Production Cost 4,097.06 100
C. FINANCIAL EVALUATION
1. Profitability
According to the projected income statement, the project will start generating profit in the first year of operation. Important ratios such as profit to total sales, net profit to equity (Return on equity) and net profit plus interest on total investment (return on total investment) show an increasing trend during the life-time of the project.
The income statement and the other indicators of profitability show that the project is viable.
161-15
2. Break-even Analysis
The break-even point of the project including cost of finance when it starts to operate at full capacity ( year 3) is estimated by using income statement projection.
BE = Fixed Cost = 51 % Sales Variable Cost
3. Pay Back Period
The investment cost and income statement projection are used to project the pay-back period. The projects initial investment will be fully recovered within 6 years.
4. Internal Rate of Return and Net Present Value
Based on the cash flow statement, the calculated IRR of the project is 17 % and the net present value at 8.5% discount rate is Birr 1.27 million.
D. ECONOMIC BENEFITS
The project can create employment for 18 persons. In addition to supply of the domestic needs, the project will generate Birr 1.37 million in terms of tax revenue.