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A friend has invented a new process for manufacturing racquetballs that are bouncier but slightly less durable than the current top brand. The new balls can be made much cheaper, at $0.52 per ball versus $0.95 for the existing brand. To produce the new balls would require building a $4-6 million manufacturing plant. A market analysis found the existing brand dominates the market and customers generally prefer it, though 11% would buy the new ball at equal prices. The analysis also projected continued growth in the number of players and ball sales over the next decade.
A friend has invented a new process for manufacturing racquetballs that are bouncier but slightly less durable than the current top brand. The new balls can be made much cheaper, at $0.52 pe…