Basic Assumptions

Project Name Total pledge Total backers

Average
Projections
Project Name Avg pledge per backer Avg daily pledge
Average - $ - $
Goal Days in campaign
Goal Percentage Avg days in campaign
0% -
What-If Assumptions Meh
Name Total # People Pledging 100
Pledge level 1
Pledge level 2 Reward Prices
Pledge level 3 Pledge level 1 price - $
Pledge level 4 Pledge level 2 price - $
Pledge level 5 Pledge level 3 price - $
Pledge level 6 Pledge level 4 price - $
Pledge level 7 Pledge level 5 price - $
Pledge level 8 Pledge level 6 price - $
Pledge level 7 price - $
Pledge level 8 price - $
1 - $
10 - $ Pledge Distribution %
100 - $ Pledge level 1 % of total 0%
1000 - $ Pledge level 2 % of total 0%
10000 - $ Pledge level 3 % of total 0%
Pledge level 4 % of total 0%
Pledge level 5 % of total 0%
1 - $ Pledge level 6 % of total 0%
10 - $ Pledge level 7 % of total 0%
100 - $ Pledge level 8 % of total 0%
1000 - $ Total: (needs to equal 100%) 0%
10000 - $
Inventory Frontfill %
Pledge level 1 frontfill % 0%
1 - $ Pledge level 2 frontfill % 0%
10 - $ Pledge level 3 frontfill % 0%
100 - $ Pledge level 4 frontfill % 0%
1000 - $ Pledge level 5 frontfill % 0%
10000 - $ Pledge level 6 frontfill % 0%
Pledge level 7 frontfill % 0%
Pledge level 8 frontfill % 0%
1 - $
10 - $ Product Failure %
100 - $ Pledge level 1 failure % 0%
1000 - $ Pledge level 2 failure % 0%
10000 - $ Pledge level 3 failure % 0%
Pledge level 4 failure % 0%
Pledge level 5 failure % 0%
1 - $ Pledge level 6 failure % 0%
10 - $ Pledge level 7 failure % 0%
100 - $ Pledge level 8 failure % 0%
1000 - $
10000 - $ Expenses
Crowdfunding fee % 5%
Payment fee % 3%
1 - $ Average packaging cost ea. - $
Pledge level 6 Cost @ Quantity
Pledge level 5 Cost @ Quantity
Basic Assumptions
Pledge level 1 Cost @ Quantity
Pledge level 2 Cost @ Quantity
Pledge level 3 Cost @ Quantity
Pledge level 4 Cost @ Quantity
10 - $ Average shipping cost ea. - $
100 - $ Average handling cost ea. - $
1000 - $ Tooling costs - $
10000 - $ Certification/regulation fees - $
Other expenses - $
1 - $
10 - $ Projections
100 - $ Pledges
1000 - $ Average pledge amount - $
10000 - $ Pledge level 1 sales - $
Pledge level 2 sales - $
Pledge level 3 sales - $
1 - $ Pledge level 4 sales - $
100 - $ Pledge level 5 sales - $
1000 - $ Pledge level 6 sales - $
3000 - $ Pledge level 7 sales - $
5000 - $ Pledge level 8 sales - $
Total Pledges - $
Inventory
Pledge level 1 inventory needed -
Pledge level 2 inventory needed -
Pledge level 3 inventory needed -
Pledge level 4 inventory needed -
Pledge level 5 inventory needed -
Pledge level 6 inventory needed -
Pledge level 7 inventory needed -
Pledge level 8 inventory needed -
Inventory Frontfill
Pledge level 1 inventory remaining -
Pledge level 2 inventory remaining -
Pledge level 3 inventory remaining -
Pledge level 4 inventory remaining -
Pledge level 5 inventory remaining -
Pledge level 6 inventory remaining -
Pledge level 7 inventory remaining -
Pledge level 8 inventory remaining -
Total Pinoccio boards needed -
Total Wifi boards needed -
Costs of Goods Sold
Pledge level 1 costs - $
Pledge level 2 costs - $
Pledge level 3 costs - $
Pledge level 4 costs - $
Pledge level 5 costs - $
Pledge level 7 Cost @ Quantity
Pledge level 8 Cost @ Quantity
Pledge level 6 costs - $
Pledge level 7 costs - $
Pledge level 8 costs - $
Total COGS - $
Costs of Goods Frontfill
Pledge level 1 costs - $
Pledge level 2 costs - $
Pledge level 3 costs - $
Pledge level 4 costs - $
Pledge level 5 costs - $
Pledge level 6 costs - $
Pledge level 7 costs - $
Pledge level 8 costs - $
Total COGF - $
Gross Profit
Pledge level 1 profit margin -
Pledge level 2 profit margin -
Pledge level 3 profit margin -
Pledge level 4 profit margin -
Pledge level 5 profit margin -
Pledge level 6 profit margin -
Pledge level 7 profit margin -
Pledge level 8 profit margin -
Gross Profit - $
Gross Profit after Frontfill - $
Expenses
Crowdfunding Fee - $
Amazon Payments Fee - $
Packaging - $
Shipping - $
Handling - $
Tooling costs - $
Certification/regulation fees - $
Other expenses - $
Total Expenses - $
Net Profit - $
Not Bad Typical Excellent Unreal Existing Average
250 500 1,000 1,500 -
- $ - $ - $ - $
- $ - $ - $ - $
- $ - $ - $ - $
- $ - $ - $ - $
- $ - $ - $ - $
- $ - $ - $ - $
- $ - $ - $ - $
- $ - $ - $ - $
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
0% 0% 0% 0%
5% 5% 5% 5%
3% 3% 3% 3%
- $ - $ - $ - $
- $ - $ - $ - $
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- $ - $ - $ - $
- $ - $ - $ - $ - $
- - - -
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- - - -
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- - - -
- - - -
- - - -
- - - -
- - - -
- - - -
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- $ - $ - $ - $
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- $ - $ - $ - $
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- - - -
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- $ - $ - $ - $
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