Step-by-Step Template for sales planning.

The template is structured as follows:

Tab 1 of this Workbook: Instructions on how to use
Tab 2 of this Workbook: Does the sales/revenue forecast
Tab 3 of this Workbook: Does the sales budget
Tab 4 of this Workbook: Does the actual sales plan
Tab 5 of this Workbook: Implements the sales plan
Tab 6 of this Workbook: Does sales pipeline management
Tab 7 of this Workbook: Common sales plan mistakes to avoid
Click on the relevant tab to complete each component
** Sales Plan & Action Plan Spreadsheets are also available as WORD documents
UNRESTRICTED SPREADSHEET AVAILABE TO SUBSCRIPTION MEMBERS ONLY
This is only one of our tools. Please be sure to review all the others on the website.
They are even more valuable than this one. Also, you must look at the presentation templates,
market research, business intelligence, and how to videos links because they offer insights that
along with the templates is truly all you need to get the job done.
** Sales Plan & Action Plan Spreadsheets are also available as WORD documents
UNRESTRICTED SPREADSHEET AVAILABE TO SUBSCRIPTION MEMBERS ONLY
This is only one of our tools. Please be sure to review all the others on the website.
They are even more valuable than this one. Also, you must look at the presentation templates,
market research, business intelligence, and how to videos links because they offer insights that
Sales Forecast (12 Months) UNRESTRICTED SPREADSHEET AVAILABE TO SUBSCRIPTION MEMBERS ONLY
Enter your Company Name here
Fiscal Year Begins Jan-13
12-month Sales Forecast
Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13
Cat 1 units sold
Sale price @ unit
Cat 1 TOTAL 0 0 0 0 0 0 0 0 0
Cat 2 units sold
Sale price @ unit
Cat 2 TOTAL 0 0 0 0 0 0 0 0 0
Cat 3 units sold
Sale price @ unit
Cat 3 TOTAL 0 0 0 0 0 0 0 0 0
Cat 4 units sold
Sale price @ unit
Cat 4 TOTAL 0 0 0 0 0 0 0 0 0
Cat 5 units sold
Sale price @ unit
Cat 5 TOTAL 0 0 0 0 0 0 0 0 0
Cat 6 units sold
Sale price @ unit
Cat 6 TOTAL 0 0 0 0 0 0 0 0 0
Cat 7 units sold
Sale price @ unit
Cat 7 TOTAL 0 0 0 0 0 0 0 0 0
Monthly totals:
All Categories 0 0 0 0 0 0 0 0 0
Notes on Preparation

Note: You may want to print this information to use as reference later. To delete these instructions, click the border of this
text box and then press the DELETE key.

Forecasting sales of your product or service is the starting point for the financial projections. The sales forecast is the k
the whole financial plan, so it is important to use realistic estimates. Divide your projected monthly sales into "Categories
which are natural divisions that make sense for your type of business. Typical categories might be: product lines,
departments, branch locations, customer groups, geographical territories, or contracts.
Enter the actual category names in the first column, replacing the existing "cat.1, cat.2", etc. Enter annual sales, by
category, in the four "Sales History" columns on the right side of the sheet. (Startup businesses may delete this section.)
Study your past sales records in detail. Note seasonal or other periodic fluctuations; determine what caused them and when
they are expected to recur. Be sure to build these fluctuations into your projections for the coming year. You may forecast
sales in dollars using the rows labeled "Total". Or, if you prefer, you may enter sales in units, then indicate the sales pr
per (@) unit, and the spreadsheet will automatically calculate the dollar sales volume.

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Sales History
Oct-13 Nov-13 Dec-13
Annual
Totals
Current
Month
Ending
mm/yy 2012 2011 2010
0
0 0 0 0 0 0 0 0
0
0 0 0 0 0 0 0 0
0
0 0 0 0 0 0 0 0
0
0 0 0 0 0 0 0 0
0
0 0 0 0 0 0 0 0
0
0 0 0 0 0 0 0 0
0
0 0 0 0 0 0 0 0
0 0 0 0 0 0 0 0
You may want to print this information to use as reference later. To delete these instructions, click the border of this
Forecasting sales of your product or service is the starting point for the financial projections. The sales forecast is the key to
the whole financial plan, so it is important to use realistic estimates. Divide your projected monthly sales into "Categories",
which are natural divisions that make sense for your type of business. Typical categories might be: product lines,
departments, branch locations, customer groups, geographical territories, or contracts.
Enter the actual category names in the first column, replacing the existing "cat.1, cat.2", etc. Enter annual sales, by
category, in the four "Sales History" columns on the right side of the sheet. (Startup businesses may delete this section.)
Study your past sales records in detail. Note seasonal or other periodic fluctuations; determine what caused them and when
they are expected to recur. Be sure to build these fluctuations into your projections for the coming year. You may forecast
sales in dollars using the rows labeled "Total". Or, if you prefer, you may enter sales in units, then indicate the sales price
per (@) unit, and the spreadsheet will automatically calculate the dollar sales volume.
Advertising, Promotion and Sales Staff Budget
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Enter data in BLUE areas
Jan Feb Mar Apr May June July
Promotional activity $0 $0 $0 $0 $0 $0 $0
Mailers 0 0 0 0 0 0 0
Seminars 0 0 0 0 0 0 0
Sales literature 0 0 0 0 0 0 0
Advertising 0 0 0 0 0 0 0
Public relations 0 0 0 0 0 0 0
Trade shows 0 0 0 0 0 0 0
Catalog 0 0 0 0 0 0 0
Telemarketing 0 0 0 0 0 0 0
Subtotal $0 $0 $0 $0 $0 $0 $0
Sales training meetings 0 0 0 0 0 0 0
Salary and fringe benefits 0 0 0 0 0 0 0
Commissions or bonuses 0 0 0 0 0 0 0
Relocation and recruiting 0 0 0 0 0 0 0
Travel 0 0 0 0 0 0 0
Entertainment 0 0 0 0 0 0 0
Temporary employment 0 0 0 0 0 0 0
Outside services (e. g.,
Consultants, marketing
research, reprographic
services) 0 0 0 0 0 0 0
Equipment rental 0 0 0 0 0 0 0
MIS costs 0 0 0 0 0 0 0
Operating supplies 0 0 0 0 0 0 0
Freight 0 0 0 0 0 0 0
Miscellaneous 0 0 0 0 0 0 0
Total $0 $0 $0 $0 $0 $0 $0
UNRESTRICTED SPREADSHEET AVAILABE TO SUBSCRIPTION MEMBERS ONLY
August Sep Oct Nov Dec Annual
$0 $0 $0 $0 $0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
$0 $0 $0 $0 $0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
$0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
0 0 0 0 0 $0
$0 $0 $0 $0 $0 $0
UNRESTRICTED SPREADSHEET AVAILABE TO SUBSCRIPTION MEMBERS ONLY
Sales Plan Template UNRESTRICTED SPREADSHEET AVAILABE TO SUBSCRIPTION MEMBERS ONLY
Most Companies have a Business Plan and a Marketing plan, however, a Sales Plan
is the greatest tool that an organization can produce and implement. This is because
without a sales plan, we may not be in a position to create the necessary revenue to
keep the business meeting its cash flow objectives. Below is a template for a Sales Plan.
This easy four step guide will walk you through the process of creating a powerful sales plan
Take your time in completing the plan, and when completed, implementation of the plan will
ensure that you are at least in a position to move forward with your selling strategies.
Review of the sales plan is necessary on a regular basis to ensure that the elements of the
plan are still working.
SECTION ONE is about the expectations of the sales team.
Executive Summary
Company Mission Statement
Company Vision Statement
Report on Current and Expected Business Climate
A narrative on the current business climate as well as the forecasted climate over the next
two years. Also provide a short comment on how the new sales plan will be achieved in the
current economic climate.
Revenue Targets, What are the revenue targets, when we will achieve them, who will achieve
them, what industries will this revenue come from, etc?
Resources, What resources have been allocated to achieve the sales plan outcomes, what skill
level must the sales team have, how many members are dedicated to the sales team, what
support will the sales team have, what selling expenses have been allocated to the sales team,
what level of customer relationship management system (CRM) is required by the sales team,
and what staff resources are required to operate the CRM system?
KPIs What Key performance indicators have been set for the sales team? These need to be
calculated from a reverse plan which has calculated the sales activity required to achieve sales
targets. The plan needs to include KPIs such as the number of cold calls made, the amount of
Sales Pipeline activity, The Values of Opportunities in the Sales Pipeline, Key Account Management
activity, sales achieved, new sales achieved, profits achieved, both as a team and individually
broken down into sales team members and areas.
Milestones, Set milestones regarding who will achieve what targets at what time. It could also
include what industries will be penetrated by what date, and what profits will be achieved by when.
Perhaps even what new markets are created by a certain time.
SECTION TWO, is about the implementation of the processes.
Specify how the team will collect and manage leads. What industries they will come from and how
we will make contact with them, and at what rate we will contact them.
Qualification, how will we qualify the leads and how we will manage them. Once they are converted to
a prospect, how will we choose a particular sales? How will we manage leads which do not qualify?
Clients, what is the sales process for an existing client, how we write an account plan? What is the loyalty
system, and who manages it? How do we qualify the difference between an Account, Major Account and
Key Account, and a Strategic Partner?
Opportunity, how do we create and manage a new opportunity. What process will we use to ensure that
we have correctly qualified the realness of the opportunity? We need to use at quantitative method of
measuring the reality of an opportunity.
SECTION THREE, is about how we measure the efforts of the
sales team.
Leads and Prospects, Put a value on leads and prospects so they can be measured at any time. This
information must be live and available to all sales team members.
Sales Activity, measure sales activity such as number of prospecting phone calls and the success rate,
measure success of proposals, measure success of face-to-face prospecting visits with customers.
Sales Processes, need to be established for all forms of sales activity, including the gathering and qualification
of leads, prospects, clients and opportunities. These sales processes should be integrated into the CRM system.
Sales, measure sales and profitability, slice and dice the information in accordance with the KPIs in section one of
the sales plan, and make the information available to the sales team. Measure the value of opportunity which the sales
team has created.
Profits, measure profits and establish where the greatest and least return is coming from.
Sales Team Members, measure sales team members skills and establish if coaching and strengthening of skills is
required.
Customer Service, What are the customer service procedures and how does it integrate into the plan? If the customer
service procedures do not exist, then they should be forecasted as a milestone to be achieved.
SECTION FOUR
Analyze, the items measured in Section three and adjust the plan to ensure that we achieve the targets set in Section 1 of
the sales plan. The analysis should be a formal process and must be scheduled each quarter, or three-month period.
During the analysis process we should identify the Personal Development needs of the sales team members and
implement programs to assist the members to achieve the goals.
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This easy four step guide will walk you through the process of creating a powerful sales plan
Take your time in completing the plan, and when completed, implementation of the plan will
Revenue Targets, What are the revenue targets, when we will achieve them, who will achieve
Resources, What resources have been allocated to achieve the sales plan outcomes, what skill
level must the sales team have, how many members are dedicated to the sales team, what
support will the sales team have, what selling expenses have been allocated to the sales team,
what level of customer relationship management system (CRM) is required by the sales team,
KPIs What Key performance indicators have been set for the sales team? These need to be
calculated from a reverse plan which has calculated the sales activity required to achieve sales
targets. The plan needs to include KPIs such as the number of cold calls made, the amount of
Sales Pipeline activity, The Values of Opportunities in the Sales Pipeline, Key Account Management
activity, sales achieved, new sales achieved, profits achieved, both as a team and individually
Milestones, Set milestones regarding who will achieve what targets at what time. It could also
include what industries will be penetrated by what date, and what profits will be achieved by when.
Specify how the team will collect and manage leads. What industries they will come from and how
Qualification, how will we qualify the leads and how we will manage them. Once they are converted to
a prospect, how will we choose a particular sales? How will we manage leads which do not qualify?
Clients, what is the sales process for an existing client, how we write an account plan? What is the loyalty
system, and who manages it? How do we qualify the difference between an Account, Major Account and
Opportunity, how do we create and manage a new opportunity. What process will we use to ensure that
we have correctly qualified the realness of the opportunity? We need to use at quantitative method of
Leads and Prospects, Put a value on leads and prospects so they can be measured at any time. This
Sales Activity, measure sales activity such as number of prospecting phone calls and the success rate,
measure success of proposals, measure success of face-to-face prospecting visits with customers.
Sales Processes, need to be established for all forms of sales activity, including the gathering and qualification
of leads, prospects, clients and opportunities. These sales processes should be integrated into the CRM system.
Sales, measure sales and profitability, slice and dice the information in accordance with the KPIs in section one of
the sales plan, and make the information available to the sales team. Measure the value of opportunity which the sales
Sales Team Members, measure sales team members skills and establish if coaching and strengthening of skills is
Customer Service, What are the customer service procedures and how does it integrate into the plan? If the customer
service procedures do not exist, then they should be forecasted as a milestone to be achieved.
Analyze, the items measured in Section three and adjust the plan to ensure that we achieve the targets set in Section 1 of
the sales plan. The analysis should be a formal process and must be scheduled each quarter, or three-month period.
During the analysis process we should identify the Personal Development needs of the sales team members and
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Sales Action Plan UNRESTRICTED SPREADSHEET AVAILABE TO SUBSCRIPTION MEMBERS ONLY
For:
Establish your objective
What is the primary goal you want to accomplish? Try to be SMART about it (Specific, Measurable,
Attainable, Realistic and Timely).
Step One: List your top 5 target customer segments (to increase wallet share)
These would include categories of customers that you want to get more business from. They could be
Realtors, specific companies, certain types of customers (loan customers without checking), heavy ATM or debit card users, etc
Double check reports and other internal resources that help determine who the profitable relationships are for your institution.
1
2
3
4
5
Step Two: List your top 5 prospects (to increase market share)
Identify other areas where you could generate more business. Are there niches that you are currently
serving now that have other opportunities in your community (education, healthcare, manufacturing,
electronic banking, etc). If there are profitable categories of customers from One (above), look for
prospects in similar industries.
1
2
3
4
5
Step Three: Defining the key employees that will help in the process
Identify those in the bank that will help you accomplish your goals and what role they will play.
1
2
3
4
5
Step Four: Create your milk route
Now that you have identified who you are going to go after, you need to have a way to go get them.
Depending on your role with the bank, a milk route could be something as simple as making a few phone calls and sending personalized
notes to developing an out-of-office calling plan to get out of the bank and see the customer and/or prospects on a regular basis.
Week 1 Week 2 Week 3 Week 4
Monday
Tuesday
Wednesday
Thursday
Friday
Weekend
Will you
Call Them? See Them?
Mail Them? E-Mail Them?
*Ensure that you perform the necessary follow-up (phone calls, thank you note, etc) and tie up any loose ends.
Step Five: Outreach and awareness
List things that you can do to get your message out so people know who you are and what you do. These items could
be things like e-mail messages and taglines, direct mail campaigns, online tools (like blogs or Facebook pages), etc Be consistent!
1
2
3
4
5
Step Six: Create your personal brand
Pick five things that you can start to use that will help to create your own personal brand.
1
2
3
4
5
Step Seven: Develop a networking plan
What are some of the things that you can do to get more face time with customers and prospects on a monthly basis?
1
2
3
4
5
Step Eight: Educate yourself
What can you do for an hour each week to improve yourself? Read a book, industry journal, bank literature on products/services
you dont know well, attend training seminars, podcasts, webinars, etc
1
2
3
4
5
Step Nine: Review and adjust
Review this plan on a regular basis and adjust areas that need modification every month. This will be a
work in process and over time will develop into a useful tool for your sales efforts.
Step Ten: Stay motivated
What are some of the things you can do to stay motivated?
1
2
3
4
5
Notes:
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Realtors, specific companies, certain types of customers (loan customers without checking), heavy ATM or debit card users, etc
Double check reports and other internal resources that help determine who the profitable relationships are for your institution.
Depending on your role with the bank, a milk route could be something as simple as making a few phone calls and sending personalized
notes to developing an out-of-office calling plan to get out of the bank and see the customer and/or prospects on a regular basis.
*Ensure that you perform the necessary follow-up (phone calls, thank you note, etc) and tie up any loose ends.
List things that you can do to get your message out so people know who you are and what you do. These items could
be things like e-mail messages and taglines, direct mail campaigns, online tools (like blogs or Facebook pages), etc Be consistent!
What are some of the things that you can do to get more face time with customers and prospects on a monthly basis?
What can you do for an hour each week to improve yourself? Read a book, industry journal, bank literature on products/services
<Company Name>
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Streamlined Pipeline Management
Instructions: Enter data into the white and green cells only.
Account
Name
Pipeline
Stage
Forecast
Close
Potential
Opportunity
Chance
of Sale
Weighted
Forecast
A. Datum Corporation Lead Q1 300,000 $ 25% 75,000 $
Adventure Works Lead Q1 200,000 $ 25% 50,000 $
Alpine Ski House Opportunity Q1 100,000 $ 50% 50,000 $
Baldwin Museum of Science Opportunity Q2 500,000 $ 50% 250,000 $
Blue Yonder Airlines Solution Proposed Q2 400,000 $ 75% 300,000 $
City Power & Light Solution Proposed Q2 300,000 $ 75% 225,000 $
Coho Vineyard Formal Approval Q3 200,000 $ 100% 200,000 $
Coho Winery Formal Approval Q3 100,000 $ 100% 100,000 $
Coho Vineyard & Winery Lead Q3 500,000 $ 25% 125,000 $
Contoso, Ltd. Opportunity Q4 300,000 $ 50% 150,000 $
Contoso Pharmaceuticals Solution Proposed Q4 400,000 $ 75% 300,000 $
Consolidated Messenger Formal Approval Q4 200,000 $ 100% 200,000 $
Fabrikam, Inc. Lead Q1 100,000 $ 25% 25,000 $
Fourth Coffee Formal Approval Q1 200,000 $ 100% 200,000 $
Graphic Design Institute Formal Approval Q2 300,000 $ 100% 300,000 $
Humongous Insurance Opportunity Q2 300,000 $ 50% 150,000 $
Litware, Inc. Lead Q4 400,000 $ 25% 100,000 $
Lucerne Publishing Lead Q4 200,000 $ 25% 50,000 $
Margie's Travel Formal Approval Q4 500,000 $ 100% 500,000 $
Northwind Traders Solution Proposed Q2 300,000 $ 75% 225,000 $
Proseware, Inc. Solution Proposed Q2 200,000 $ 75% 150,000 $
School of Fine Art Solution Proposed Q3 200,000 $ 75% 150,000 $
TOTAL 6,200,000 $ 3,875,000 $
Cumulative
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Q1 Weighted
Forecast
Q2 Weighted
Forecast
Q3 Weighted
Forecast
Q4 Weighted
Forecast
75,000 $ - $ - $ - $
50,000 $ - $ - $ - $
50,000 $ - $ - $ - $
- $ 250,000 $ - $ - $
- $ 300,000 $ - $ - $
- $ 225,000 $ - $ - $
- $ - $ 200,000 $ - $
- $ - $ 100,000 $ - $
- $ - $ 125,000 $ - $
- $ - $ - $ 150,000 $
- $ - $ - $ 300,000 $
- $ - $ - $ 200,000 $
25,000 $ - $ - $ - $
200,000 $ - $ - $ - $
- $ 300,000 $ - $ - $
- $ 150,000 $ - $ - $
- $ - $ - $ 100,000 $
- $ - $ - $ 50,000 $
- $ - $ - $ 500,000 $
- $ 225,000 $ - $ - $
- $ 150,000 $ - $ - $
- $ - $ 150,000 $ - $
400,000 $ 1,600,000 $ 575,000 $ 1,300,000 $
400,000 $ 2,000,000 $ 2,575,000 $ 3,875,000 $
Sales strategy: Top eight mistakes to avoid
The selling of goods and services requires a plan. We have already discussed how to create a sales plan. Now its time to look at the pitfalls in creating one.
Just as having no plan is a bad idea, having the wrong plan causes its own set of problems.
Here we will:
List a set of common sales strategy mistakes
Talk through how you can avoid making them
1. Not using a range of sales channels
Deciding on one sales channel and sticking with it sounds like an easy option. And it certainly is easier, if you are prepared to lose out on lots of sales.
Multichannel distribution isnt solely a choice made by companies, its a demand made by customers driven by their desire to shop in a range of different
ways.
If you refuse to acknowledge this you risk falling behind you competitors. A website, mobile site, social media and marketplace these are all channels
which you need to consider serving.
2. Targeting the wrong customer
When you are choosing products to sell you probably have an idea of your target market and how to reach it. These assumptions need to be backed up with
market research and competitive benchmarking analysis. Look at what your competitors are doing, speak to your manufacturer and scour the internet to
make sure you have the right audience in mind. Getting this wrong will throw off the success of your entire sales strategy.
3. Sticking rigidly to your plan
Being nimble is an essential element to success in business. What is right one week might not be right the next and you need to be able to read the signs in
order to move with the market. What feedback are you getting from your sales teams? What are the analytics telling you? Your plan should constantly
updated to make sure you are getting your focus right.
4. Making is a one way process
Your sales strategy involves you talking to your target audience. But occasionally your audience will talk back. Make sure you are you listening to the
feedback from your customers wherever they choose to contact you from social media, live chat, comments on your site. Not listening will lose leads.
5. Prepare for growth
You sales strategy is aiming for high sales and big growth but can your business handle it if it comes? Will your site crash if it gets a spike in traffic? Does
your sales team know how to handle multiple orders? These are questions you need to ask yourself and plan for in the strategy.
6. Not cross-selling?
Cross-selling is an effective way of boosting sales by increasing the value of existing sales. An engaged and interested shopper is likely to spend more than
someone you havent drawn onto your site yet.
7. Skipping channel research
Each of the channels you will be using to sell your products through require a full understanding to get the most out of them. Throwing yourself and your
brand headfirst into a Twitter or Facebook without grasping their nuances is a mistake which you might pay for down the line.
8. Forgetting about budgets
Using these extra channels will cost you. They might involve an initial investment, an ongoing fee or take up a lot of time. Whatever the costs are and how
they come, you need to keep on top of them. Dont blow budgets for no good reason.
Sales strategy: Top eight mistakes to avoid
The selling of goods and services requires a plan. We have already discussed how to create a sales plan. Now its time to look at the pitfalls in creating one.
Just as having no plan is a bad idea, having the wrong plan causes its own set of problems.
Here we will:
List a set of common sales strategy mistakes
Talk through how you can avoid making them
1. Not using a range of sales channels
Deciding on one sales channel and sticking with it sounds like an easy option. And it certainly is easier, if you are prepared to lose out on lots of sales.
Multichannel distribution isnt solely a choice made by companies, its a demand made by customers driven by their desire to shop in a range of different
ways.
If you refuse to acknowledge this you risk falling behind you competitors. A website, mobile site, social media and marketplace these are all channels
which you need to consider serving.
2. Targeting the wrong customer
When you are choosing products to sell you probably have an idea of your target market and how to reach it. These assumptions need to be backed up with
market research and competitive benchmarking analysis. Look at what your competitors are doing, speak to your manufacturer and scour the internet to
make sure you have the right audience in mind. Getting this wrong will throw off the success of your entire sales strategy.
3. Sticking rigidly to your plan
Being nimble is an essential element to success in business. What is right one week might not be right the next and you need to be able to read the signs in
order to move with the market. What feedback are you getting from your sales teams? What are the analytics telling you? Your plan should constantly
updated to make sure you are getting your focus right.
4. Making is a one way process
Your sales strategy involves you talking to your target audience. But occasionally your audience will talk back. Make sure you are you listening to the
feedback from your customers wherever they choose to contact you from social media, live chat, comments on your site. Not listening will lose leads.
5. Prepare for growth
You sales strategy is aiming for high sales and big growth but can your business handle it if it comes? Will your site crash if it gets a spike in traffic? Does
your sales team know how to handle multiple orders? These are questions you need to ask yourself and plan for in the strategy.
6. Not cross-selling?
Cross-selling is an effective way of boosting sales by increasing the value of existing sales. An engaged and interested shopper is likely to spend more than
someone you havent drawn onto your site yet.
7. Skipping channel research
Each of the channels you will be using to sell your products through require a full understanding to get the most out of them. Throwing yourself and your
brand headfirst into a Twitter or Facebook without grasping their nuances is a mistake which you might pay for down the line.
8. Forgetting about budgets
Using these extra channels will cost you. They might involve an initial investment, an ongoing fee or take up a lot of time. Whatever the costs are and how
they come, you need to keep on top of them. Dont blow budgets for no good reason.