INTRODUCTION

Setting of organizational objectives is the starting point of managerial actions. An

organizations end result for which an organization strives is termed as mission,
purpose, objective, goal, target etc. Many times these terms are used
interchangeably as all these denote end results.
MISSION STATEMENTS
A Mission Statement defines the organization's purpose and primary objectives.
Its prime function is internal to define the key measure or measures of the
organizations success and its prime audience is the leadership team and
stockholders. Mission statements are the starting points of an organizations
strategic planning and goal setting process. They focus attention and assure that
internal and external stakeholders understand what the organization is
attempting to accomplish.
MISSION AND PURPOSE
Mission and purpose are used interchangeably, though at theoretical level, there
is a difference between two. Mission has external orientation and relates the
organization to the society in which it operates. A mission statement helps the
organization to link its activities to the needs of the society and legitimize its
existence. Purpose is also externally focused but it relates to that segment of the
society to which it serves; it defines the business, which the institution will
undertake.
Dimensions of Mission statements:
According to Bart, the strongest organizational impact occurs when mission
statements contain 7 essential dimensions.

Key values and beliefs
Distinctive competence
Desired competitive position
Competitive strategy
Compelling goal/vision
Specific customers served and products or services offered
Concern for satisfying multiple stakeholders


According to Vern McGinis, a mission should:
Define what the company is
Define what the company aspires to be
Limited to exclude some ventures
Broad enough to allow for creative growth
Distinguish the company from all others
Serve as framework to evaluate current activities
Stated clearly so that it is understood by all
Developing a Mission Statement
Structure of a mission statement
The following elements can be included in a mission statement. Their sequence
can be different. It is important, however, that some elements supporting the
accomplishment of the mission be present and not just the mission as a "wish" or
dream.
Purpose and values of the organization (products or services, market) or who
are the organization's primary "clients" (stakeholders)
What are the responsibilities of the organization towards these "clients"
What are the main objectives supporting the company in accomplishing its
mission
A mission statement explains the company's core purpose and values.

1. At is most basic, the mission statement describes the overall purpose of the
organization.
2. If the organization elects to develop a vision statement before developing the
mission statement, ask Why does the image, the vision exist -- what is its
purpose? This purpose is often the same as the mission.
3. Developing a mission statement can be quick culture-specific, i.e., participants
may use methods ranging from highly analytical and rational to highly creative
and divergent, e.g., focused discussions, divergent experiences around
daydreams, sharing stories, etc. Therefore, visit with the participants how they
might like to arrive at description of their organizational mission.

4. When wording the mission statement, consider the organization's products,
services, markets, values, and concern for public image, and maybe priorities of
activities for survival.
5. Consider any changes that may be needed in wording of the mission
statement because of any new suggested strategies during a recent strategic
planning process.
6. Ensure that wording of the mission is to the extent that management and
employees can infer some order of priorities in how products and services are
delivered.
7. When refining the mission, a useful exercise is to add or delete a word from
the mission to realize the change in scope of the mission statement and assess
how concise is its wording.
8. Does the mission statement include sufficient description that the statement
clearly separates the mission of the organization from other organizations?
Mission Statements of Well Known Enterprises
"To solve unsolved problems innovatively" -Mary Kay Cosmetics
"To make people happy. - Walt Disney
VISION STATEMENTS
Vision statements reflect the ideal image of the organization in the future. They
create a focal point for strategic planning and are time bound, with most vision
statements projected for a period of 5 to 10 years. The vision statement
communicates both the purpose and values of the organization. For employees,
it gives direction about how they are expected to behave and inspires them to
give their best. Shared with customers, it shapes customers understanding of
why they should work with the organization.
Developing a Vision Statement

1. The vision statement includes vivid description of the organization as it
effectively carries out its operations.
2. Developing a vision statement can be quick culture-specific, i.e., participants
may use methods ranging from highly analytical and rational to highly creative
and divergent, e.g., focused discussions, divergent experiences around
daydreams, sharing stories, etc. Therefore, visit with the participants how they
might like to arrive at description of their organizational vision.
3. Developing the vision can be the most enjoyable part of planning, but the part
where time easily gets away from you.
4. Note that originally, the vision was a compelling description of the state and
function of the organization once it had implemented the strategic plan, i.e., a
very attractive image toward which the organization was attracted and guided by
the strategic plan. Recently, the vision has become more of a motivational tool,
too often including highly idealistic phrasing and activities, which the organization
cannot realistically aspire.
VALUE STATEMENTS
Value statements define the organizations basic philosophy, principles and
ideals. They also set the ethical tone for the institution. An organizations values
are evident in the statements that define the organization and the processes
used to achieve its mission and vision.
Developing a Values Statement

1. Values represent the core priorities in the organizations culture, including what
drives members priorities and how they truly act in the organization, etc. Values
are increasingly important in strategic planning. They often drive the intent and
direction for organic planners.
2. Developing a values statement can be quick culture-specific, i.e., participants
may use methods ranging from highly analytical and rational to highly creative
and divergent, e.g., focused discussions, divergent experiences around
daydreams, sharing stories, etc. Therefore, visit with the participants how they
might like to arrive at description of their organizational values.
3. Establish four to six core values from which the organization would like to
operate. Consider values of customers, shareholders, employees and the
community.
4. Notice any differences between the organizations preferred values and its true
values (the values actually reflected by members behaviors in the organization).
5. Incorporate into the strategic plan, actions to align actual behavior with
preferred behaviors.
OBJECTIVES
Objectives are the ends toward which activity is aimed-they are the end results
to ward which activity is aimed.
Objectives are goals, aims or purposes that organizations wish over varying
periods of time-McFarland
A managerial objective is the intended goal that prescribes definite scope and
suggests direction to the planning efforts of a manger-Terry and Franklin

GUIDELINES FOR OBJECTIVE SETTING
Objectives
Must be clearly specified
Must be set taking into account the various factors affecting their achievement
Should be consistent with organizational mission
Should be rational and realistic rather than idealistic
Should be achievable but must provide challenge to those responsible for
achievement
Should start with to and be followed by an action verb
Should be consistent over the period of time
Should be periodically reviewed
Should have hierarchy
Organizational objectives

Should have social sanction
An organization may have multiple objectives
Can be changed
NATURE OF OBJECTIVES
Each organization or group of individuals have some objectives
Objectives may be broad or they may be specifically mentioned
Objectives may be clearly defined
Objectives have hierarchy.
Organizational objectives have social sanction, that is, they are created within
the social norms.
An organization may have multiple objectives.
Organizational objectives can be changed
FUNCTIONS OF OBJECTIVES

To define an organization
To provide directions for decision making
To set standards of performance
To provide a basis for decentralization
Integrate organization, group and individual
PHILOSOPHY
The statement of philosophy is defined as an explanation of the systems of
beliefs that determine how a mission or a purpose is to be achieved. An
organizations philosophy states the beliefs, concepts and principles of an
organization.
NURSING SERVICE PHILOSOPHY
The nursing service philosophy is a statement of beliefs that flows from and is
congruent with the institutions philosophy. The belief system of the nursing
philosophy should reflect the nursing division members ideas and ideals for
nursing and should be endorsed by others.
COMPONENTS OF NURSING SERVICE PHILOSOPHY
1.NURSING/NURSING PRACTICE
Nursing is a health care service mandated by society; the practice of nursing
stems from the beliefs and ideals of the nursing service department.
In the first area, nursing theory, the task for the nurse manager is to decide
whether and how to incorporate theory. Three different methods may be
considered.

One method is to use an eclectic approach, selecting ideas and constructs
from various nursing theories and incorporating these into the philosophy.
A second method is to use one theory throughout the philosophy.
A third approach is to adopt a theory, then attach the entire document
describing the theory to the philosophy and refer to the theory at
appropriate places in the philosophy.
A second set of values related to nursing/nursing practice center around practice,
education and research.

Values specific to education are essential content for most departments of
nursing. The beliefs may focus on the need for continuing education off
staff members. The third value related to the concept of nursing practice is
research and this includes the departments commitment to applying
research findings or supporting others in their research efforts. The beliefs
held about the areas of impact of administration will influence the
formation of philosophy. The last content area related to nursing/nursing
practice is nursing s role in over all organization.
2.PATIENT/CLIENT
The patient is the main reason for the institutions existence examines patients
rights. Beliefs concerning patient's rights will be influenced in part by institutional
policies and practices.
3.NURSES
Nurses are essential in the day-to day operations of the hospital organization.
They are the providers of nursing acts, which result in quality care. To keep the
organization functioning smoothly, it is necessary to address values related to
and beliefs about nurses. These values and beliefs center on nurses rights,
advancement criteria and responsibilities to other health professionals, as well as
professional organizations.
PHILOSOPHY OF NURSING EDUCATION
Philosophy of nursing education is the written statement of the believes, values,
attitudes and ideas which the faculty as a group agreed upon in relation to the
nursing educational program such as health, disease, nursing, nurse, nursing
profession, education, learner, society, patient, nursing education and
preparation of nurses.
Philosophy of f nursing education is a perfect combination of nursing and
philosophy of education, more precisely; philosophy of nursing and philosophy of
education is the application of the fundamental belief of nursing and education in
the field of nursing. In the philosophy of education, importance is given to the
students. The objectives formulated with a philosophical basis of education focus
on the student life and the all round development.





FACTORS INFLUENCING PHILOSOPHY OF NURSING EDUCATION
Beliefs and values of faculty members regarding god, man, life, health, disease,
nursing etc.

The philosophical values and beliefs of the institution
The environment where the education takes place
The student and activities
Health needs of the society
The culture and background of the people
Developments in nursing, medicine and allied fields
Philosophy of nursing service administration
The goals and objectives of the health care delivery system
The disease pattern, the health awareness and health facilities available
The available resources in terms of man, money and materials
CONCLUSION
Mission, vision, value statements, objectives and philosophy act as a basis for
any organization. So an administrator has to be vigilant while formulating these.



















TACTICAL PLANNING Vs. STRATEGIC PLANNING

Tactical Planning is Short range planning that emphasizes the current
operations of various parts of the organization.
Short Range is defined as a period of time extending about one year or less in
the future.
Managers use tactical planning to outline what the various parts of the
organization must do for the organization to be successful at some point 1year
or less into the future.
Tactical plans are usually developed in the areas of production, marketing,
personnel, finance and plant facilities.
COMPARING AND COORDINATING STRATEGIC & TACTICAL PLANNING:
Basic differences between strategic planning and tactical planning:
Since upper managers generally have a better understanding of the
organization as a whole than lower level managers do, upper
management generally develops the strategic plans and because lower
level managers generally have better understanding of the day to day
organizational operations, generally the lower level managers develop
the tactical plans.
Because Strategic Planning emphasizes analyzing the future and tactical
planning emphasizes analyzing the everyday functioning of the
organization, facts on which to base strategic plans are usually more
difficult to gather than are facts on which to base tactical
plans.

Because strategic plans are based primarily on a prediction of the future and
tactical plans on known circumstances that exist within the organization,
strategic plans are generally less detailed than tactical
plans.
Because strategic planning focuses on the long term and tactical planning on
the short term, strategic plans cover a relatively long period of time
whereas tactical plans cover a relatively short period of time.
Despite their differences, tactical and strategic planning are integrally related.
Manager needs both tactical and strategic planning program, and these
programs must be closely related to be successful.
Tactical planning should focus on what to do in the short term to help the
organization achieve the long-term objectives determined by strategic
planning.
Philosophy:

The Nursing Service at Catbalogans Hospital base their nursing practice
on the following beliefs:

1. Life and health are primary goods.
2. Human being is a unique open system interacting with the
environment and has intrinsic worth, so is deserving of
respect, without regard to such individual characteristics as
sec, age, color, nationality, religious conviction, and
socioeconomic status.
3. Human beings are unique and holistic, having value and worth
as individuals with individualized health care needs.
4. Each individual has diverse learning needs and individualized
goals to meet health care needs.
5. Health is viewed on a continuum from wellness to illness.
Wellness is equated with optimal system stability resulting
from a normal line of defense. Participation by the person is an
essential element in improvement, maintenance, and
restoration of health.
6. Nursing is a humanistic profession, which respects the
integrity of the individual.
7. We are cognizant that Nursing is unique and distinct from
other disciplines; and serves the needs of the patient and
family through interdisciplinary collaboration.
8. The focus of care is on wellness, caring, and the highest
standards of customer service quality.
9. Nursing has the patient as its focus and strives to ensure a
collaborative effort of all those associated with the patient and
family to provide a therapeutic, safe and nurturing
environment. As patient advocates, nursing supports the
patient's right to participate in their care decisions and the
development of their treatment goals and plan.
10. Nursing is a process of assessing patients and meeting their
current healthcare related needs using a holistic approach. The
goal of the nursing staff is to assist each individual to an
optimum level of functioning or a peaceful death.
11. Nurses are accountable for the delivery of evidence-based,
quality patient care. It is the responsibility of each nurse to
review current literature, attend educational programs, and
participate in quality improvement activities in light of current
trends and changes in health care practices. As part of this
process, nurses take into account the resources available and
deliver care in a cost effective manner.
12. Delivering an excellent standard of evidenced based nursing
care which meets our patients physical, emotional, social and
spiritual needs in a safe and trusting environment in a cost
effective manner.
13. Respecting the rights of our patients to make informed
choices in relation to their care.
14. To ensure continuous improvement of nursing care quality,
the role of the professional nurse must include responsibility
for nursing research and education, as well as for patient
family.
15. Ensuring that we create a harmonious environment in
which our colleagues feel valued.
16. Continually exploring methods of improving the service and
care that we provide.
17. Respecting the accountability and responsibility inherent in
our roles as nurses.
18. Ensuring that there is a strong respect for the dignity,
culture, values and beliefs of our colleagues, our patients, and
their significant others or support persons in the provision of
nursing care.
19. Ensuring that we are influential members of the network of
health care providers in which we will positively impact on the
patients health outcomes. This influence will be undertaken
with full respect and appreciation of the role of each member
of the health care team.

Objectives:
1. Support, promote and implement the Philosophy of
Catbalogans Hospital.
2. Create an environment that promotes high quality patient care.
3. Assess, plan, implement and evaluate the care that we provide
and meeting agreed goals in conjunction with our medical and
allied health colleagues, our patients, and their significant
others or support persons.
4. Promote clinical excellence in patient care and professional
nursing practice through the encouragement, promotion and
support of professional development and engagement.
5. Assist in the provision of high standard facilities and safe
environment.
6. Accept professional and personal accountability for actions
utilizing the principles of a Just Culture.
7. Provide recognition and reward associated with the individual
Registered Nurses level of professional practice and clinical
expertise.
Goals:
1. Utilize the conceptual framework as the basis for all nursing
services.
2. Evaluate various nursing care delivery modalities based on
changing consumer needs and available nursing resources.
3. Implement strategies that promote quality, cost-effective care
to all consumers.
4. Promote and enhance positive physician relations.
5. Ensure middle management accountability for the quality and
appropriateness of nursing activities.
6. Expand the utilization of the current interdisciplinary health
team approach for evaluation of patient care.
7. Expand the hospital health education programs.
8. Continue to facilitate higher education for all nursing
personnel.
9. Participate in the development and implementation of new
health care services designed to meet the changing needs of
the community.
10. Promote an environmental conducive to staff involvement
in decision- making activities that enhances the quality of care
delivered.
11. Promote an environment that reinforces self-worth of all
personnel.
12. Provide staff development activities that will promote
improved care through the enhancement of nursing practice.
13. Continue to enhance the image of professional nursing in
the hospital.









































Statement of Mission

We, the members of the Nursing Service Department of Mercy Hospital,
New Orleans, Louisiana, in accordance with and in support of the Philosophy and
Mission of the Sisters of Mercy, Province of St. Louis and of Mercy Hospital, New
Orleans, Louisiana, accept the following as our Mission:

1. To provide safe, effective, and efficient nursing care that will
contribute to the total care of the patient and be designed to help the
patient regain and maintain his/her maximum degree of health upon
return to his/her home environment.
2. To foster and encourage an atmosphere of compassion conducive to
caring both for patients and employees.
3. To teach, direct, and assist in those professional activities associated
with patient care.
4. To participate and cooperate with all members of the Health Team in
our institution and in our community.
Nursing Service Philosophy

1. We believe, God has graced every patient with the right to live and die
with dignity and respect.
2. We believe each patient is an individual who should be respected as such
regardless of nationality, race, creed, color, sex, or status.
3. We believe nursing care must be individualized for each patient. This goal
is met by the professional nursing activity that is incorporated in an
individualized nursing care plan, by bedside nursing care, and by
documentation in the nursing record.
4. We believe that nursing care is an integral part of a total health care and is
planned and administered in cooperation with the medical staff, other
allied disciplines, the patient, and the patients family
5. We believe in the effective utilization of both professional and
nonprofessional personnel working together as members of the health
team.
6. We believe in the improvement of employee performance by ongoing
evaluation and by means of educational programs.