AUGUST 2012

magazine
TRENDSETTERS
SAN DIEGO
FASHION 2012
1019 Garnet Avenue, Pacic Beach | tuttocuoreshoes.com
FASHION_5_DPV12006_MAYO.indd 1 2/23/12 10:54 AM
4 AUGUST 2012 // fashionFIVEO.com
editors note
here is nothing like a little
Olympic spirit to thrive off and
be inspired by. These 2012
Summer Olympics in London
seem to have brought a rejuve-
nated spirit of patriotism as we
cheer for our athletes as they
represent our country and bring home
several medals, including an impressive
amount of gold. These Olympic athletes
have worked hard for their whole lives, fo-
cused and determined to bring home the
title of the best in the world.
The mentality of San Diegos trendsetters
isnt too far from the ways of our Olympi-
ans by way of the goals, dedication and
determination our SD trendsetters are
blazing in the trails in fashion, art, beauty,
music and so much more. Learn about and be motivated by those that are changing
our communities and thriving in their own expertise on page 12.
Now is a great time to challenge yourself to accomplish great things just like our fea-
tured San Diego trendsetters. With the mindset of determination, you can set big
goals and follow-through to make them happen. One goal I set this year is to create
something special myself, which is my new gluten-free, healthy and active lifestyle
brand, Sweet & Free Life.
Im so excited to share this new brand with all of you as this stems from my per-
sonal story in my ght for good health my entire life. I had lived in so much pain
and was really sick until I was twenty-four years old, when I found the culprit, gluten.
This discovery, four years ago, has taught me so much about living a healthy and ac-
tive life while being gluten-free which I have decided to share on my new website,
www.SweetandFreeLife.com. So many people with celiac disease or gluten intolerance
are living life undiagnosed, and I hope to help many nd their way back to a Sweet &
Free Life! Of course thats not all that you will nd, so check it out and get a taste of me!
As summer is wrapping up and several of you are headed back to school, or your
regular responsibilities and saying goodbye to vacation time, I hope you all are full of
amazing memories that will last forever. At least the sun will continue to be shining in
beautiful San Diego, so continue to soak it up as much as you can!
Tenley Molzahn
Tenley@FashionFIVEO.com
Follow me on Twitter @TenleyMolzahn
AUGUST 2012 | EDITORS NOTE
VOLUME 3
*
ISSUE 5
*
AUGUST 2012
For contributing writers/photographers, please send samples
to editor@fashionfveo.com. Fashion 5.0 is not responsible for
unsolicited contributions unless agreed with the publisher.
Copyright 2012 by Fashion World Media, LLC. All rights reserved.
MADE IN USA
T
WE STRIVE TO MAKE A POSITIVE ENVIRONMENTAL
IMPACT. WE USE ENVIRONMENTALLY-FRIENDLY INKS AND
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PUBLISHER MORGAN MYRMO
EDITOR-IN-CHIEF TENLEY MOLZAHN
ART DIRECTOR KIM LALLA
FASHION EDITOR DEAN HALL
ASST. FASHION EDITOR ASHLEY GUYATT
BEAUTY EDITOR MEAGAN BROWN
NIGHTLIFE EDITOR JILLIAN MARIE DYER
COPY EDITOR ALIZA GRANT
VIDEO EDITOR KEVIN TOMANOVICH
EDITOR-AT-LARGE MICHAEL LEE
STAFF WRITERS
ANDREA COX, ALEX McNAIR,
NOHELY MENDOZA, CATHRYN MOE,
HAYLEY UNDERWOOD, HALI WINTHROP,
KATEY YURKO
PHOTOGRAPHERS
JOHN AUDLEY, STEPHANIE FONG,
JONAH GILMORE, JAMIE LE DENT,
AALIA OURSBOURN, JAMES NORTON,
AUDREY RYNBERG, POL SANTOS,
KEVIN TOMANOVICH
INTERNS
KARISSA BOWERS, CHELSEA MARTIN,
CARMEN SPLANE
DIRECTOR OF MARKETING JULIE BELL
julie@fashionfveo.com
FASHION 5.0 MAGAZINE ONLINE PROPERTIES
5 AUGUST 2012 //
FASHION WEEK SAN DIEGO // OCTOBER 1-7, 2012 // DOWNTOWN SAN DIEGO // www.fashionweeksd.com
The only
traditional
Fashion Week
in Southern
California lifting
the veil for
consumers to
come behind
the scenes
Tickets on
Sale Now
AUGUST 2012 | CONTRIBUTORS: STAFF SPOTLIGHT:
HAYLEY UNDERWOOD
DATING COLUMNIST
CORRIE LEJUWAAN
MODEL
Hailing from Fullerton, California, our August
2012 cover girl Corrie Lejuwaan began modeling
after she was scouted at 15 at a surf competition.
It didnt quite work out then, but she thought
about giving it another try two months ago and
got signed by No Ties here in San Diego. When
asked about working with Dean Hall, Lejuwaan
said, He has impeccable taste in fashion. He was
able to pair together outts that no one would
ever think went together, and they ended up
looking so chic and fabulous.
Born and raised in Kansas City, Missouri, John
Audley began shooting photos in the third
grade. Audley found his calling and went on
to earn a Bachelors of Science degree in pho-
tography from Northern Arizona University. His
favorite types of photography are sports, fash-
ion and abstract art and of his big clients is none
other than our beloved San Diego Padres. When
asked why the move to San Diego, Audley said
I moved to San Diego for the lifestyle and the
surf. I love to surf!
JOHN AUDLEY
PHOTOGRAPHER
Hayley Underwood moved to London for gradu-
ate school where she received her Master in Art
Business from Sothebys Institute of Art. Before
moving across the pond, she worked at InStyle
Magazine and InStyle.com after graduating from
UCSB with a Bachelor of Arts in English and Art
History. She is now a Development Producer at
the award-winning post-production company
Shilo. According to Underwood, I became a
dating columnist because I like connecting with
people. I mean, who doesnt love a good story?
6 AUGUST 2012 // fashionFIVEO.com
p. 7 OPINION
Angela Cortright on the Spa Scene
p. 8 HOT SPOTS
Alex & Katey Explore San Diego
p. 8 HEALTH
Cleansing for Good Health
p. 8 MUSIC
The Music of Hyena
p. 21 FASHION
News, Style and Trends
p. 24 BEAUTY
Parting Ways with your Makeup
p. 25 DATING
The Truth about Dating a Brit
p. 26 NIGHTLIFE
Fashionable Events in San Diego
p. 28 HOROSCOPE
Astrology with Cathy Moe
p. 30 CALENDAR
August Happenings
contents
COVER: White buttondown by Theory, available at Bloomingdales, $215.00. Bowtie by The Mens Store, available at Bloomingdales, $55.00.
FEATURES
p. 12
SAN DIEGO
TRENDSETTERS
HOT, HIP & ALL THE HYPE
INTERCONTINENTAL
JET-SET STYLE
p. 16
non-stop
DEPARTMENTS
7 AUGUST 2012 //
opinion
ANGELA CORTRIGHT
GUEST COLUMNIST
Angela Cortright has
been embedded in the
Southern California community
for over 20-years, and contin-
ues to grow her roots deeper
and deeper with every signi-
cant contribution she makes.
She is a proven innovator,
leader and humanitarian in
the spa industry. Since
1998, when Angela and
her husband founded
Spa Gregories, she
has successfully led
Spa Gregories into the
forefront of the Southern
California spa scene.
Spa Gregories has also taken
home top recognitions in the
national spa and wellness scene
such as the Favorite Day Spa
in America in the Professional
Choice Awards by American
Spa Magazine in 2009 and 2011.
BY ANGELA CORTRIGHT
PHOTO COURTESY OF SPA GREGORIES
staying trendy in the
1. PUT YOUR BEST FOOT FORWARD
Troubled tootsies? With the average person regularly spend-
ing four hours per day on their feet, its no wonder there is a
national epidemic of foot problems. The feet are full of acu-
pressure points that promote health and wellbeing, so its im-
portant to treat them well. Services range from over-the-top
pedicures to decadent foot rubs. We offer a treatment called
the Sole Sacrice, which includes a full body massage as the feet
are exfoliated, soothed and rubbed with a decadent botanical scrub.
2. TECH SAVVY
With Nintendo Wii yoga, sharing spa and beauty trends on Pinterest and social
media apps for wellness such as My Fitness Diary, the tech world is invading the
wellness world! Check out Deepak Chopras meditation game Leela, as well as
tness and nutrition offerings from the likes of Nike+ and Fitbit.
3. TIS THE SEASON
Let the seasons cue your next spa experience. Look for pumpkin peels in the fall to
kick-start the resurfacing process and citrus-based treatments in spring to provide a
subtle glow and renewed collagen production. Right now Im excited about our new
Organic Brightening Mandarin Facial aimed to correct summer skin problems caused
by the sun like hyperpigmentation and ne lines.
4. CELLULAR
Stem cells are all the rage in the spa industry with advanced treatments bringing proven re-
sults to the table. Released in both fruit and animal forms, stem-cell products contain mo-
lecular building blocks that researchers hope may one day be used t o
rebuild damaged and diseased tissue throughout the body. Products con-
taining both versions of stem cells have been the latest craze for cutting-
edge skin and beauty lines for 2012.
5. GOODBYE FLUFF, HELLO GOOD STUFF
Over-the-top chocolate pedicures and diamond facials are pass.
Guests are now seeking health-oriented results and meaningful spa
experiences. Look for more potent offerings from organic sources
as well as breakthroughs in the labs with wellness items such as pep-
tides, telomeres, antioxidants and more.
FUN FACT: Over a decade, the number of spa locations has grown from 4,140 in 1999 to 19,900 in 2010.
8 AUGUST 2012 // fashionFIVEO.com
hot spots
A
FUN FACT: Hunt & Gather opened in 2009 by seasoned clothing designer who have extensive apparel industry experience.
2871 University Avenue
*
North Park
619.297.3040
*
huntandgathershop.com
Named after a unit of measurement from
chemistry class, Kelvin is a restaurant de-
signed to turn the temperature up! Hav-
ing recently undergone renovations the
W Hotel is now featuring a hotel living
room, rooftop bar and restaurant full
of swagger.
Kelvin is the unit of measurement to gauge
color temperature in science, and vibrant
colors abound within the restaurant. Colors
of orange and aqua contrast each other
and hearken to a re and ice theme, mean-
ing your night will be as cool or as hot as
you want. Chill electro-type jams ll the air
to relax the mood and attract chemistry
ow between groups of friends or couples.
Chef Kevin Harry invites guests to enjoy
his playful menu, mostly consisting of
smaller bites to invite sharing and commu-
nity among guests. Chef Kevin, formerly
the Executive Chef of the New York Yan-
kees, presents a tasty modern cuisine with
Latin air. Craft cocktails showcase unique
and vibrant ingredients to pair with the
zesty cuisine.
DINING OUT AND SHOPPING IN SAN DIEGO
421 West B Street
*
Gaslamp
619.398.3100
*
thewsandiegohotel.com.com
alex
&
katey
If a fashion forward
maven is looking for a
place to nd distinc-
tive handmade jew-
elry, reworked vintage
items and other ne
antiqued but updated pieces, she would be thrilled
to discover Hunt & Gather. This homey and chic shop
is self proclaimed as a vintage, reworked and new
clothing store which also stocks rad accessories, jew-
elry, records, art and more. Although the store is rst
geared toward women, men too nd a place to shop
and covet in this shining gem located in North Park.

Hunt & Gather has an eclectic range of customers, ages
and faces. It is quite the melting pot of style types
who shop here. The allure of the shop is different for
many but one all can appreciate. For some, the draw
is that they are one of the few vintage stores who carry
a majority of their stock from local San Diego artists
or thrift stores. Many are seduced by the idea of each
piece being one of a kind, as the Hunt & Gather fam-
ily reworks each piece in their creative sewing room.
Whether it is changing a single button or transforming a
long-sleeved dress into a tube top blouse, there is a lot
of love in these pieces.
Visit Hunt & Gather and enjoy. Expect to be charmed,
expect sweet faces with a love for fashion, expect vinyl
records playing in the background and nally, rest as-
sured, expect that anyone can nd, covet and love an
item or six at Hunt & Gather.
HUNT & GATHER
A GEM OF ALL GEMS
BY KATEY YURKO
Awaken your palate with the poblano
corn soup. Creamy and rich with a touch
of texture offered by roasted corn kernels
and the buttery crunchy kiss of popcorn,
the soup has a touch of heat that sets the
tone for the subtle surprises in the courses
to come.
The duck cont quesadillas are a rich,
gourmet spin on a traditional Mexican
dish. The tender duck is cooked in its
own juices for a rich and potent avor bal-
anced with the sweetness of caramelized
onion and the creamy lushness of brie
cheese. Topped with cool pico de gallo
these mini quesadillas are tasty treasures
with a portion just large enough to share
with a friend.
Between the delectable bites and styl-
ish atmosphere Kelvin will make you and
your crew feel as worthy of the VIP experi-
ence as former guests Jay-Z and Beyonc.
Come in to share small bites or indulge
in the dynamic avors of a multi-course
meal for a memorable evening with just
the right amount of heat.
KELVIN
AT THE W HOTEL
BY ALEXANDRA McNAIR
9 AUGUST 2012 //
10 AUGUST 2012 // fashionFIVEO.com
health
detox
cleanse
Green Goddess elixer
Love My Liver juice
THE POWER OF A
eeling run down,
sluggish or de-
pressed? If so, it
may be time to
pamper yourself
with a cleanse. As
a woman, I natu-
rally love to pamper
myself and those
around me. Yet how
easy is it to get off
track and forget to
take care of yourself? Without a
healthy you, you are unable to re-
ally help others.
The human body is a remarkable
piece of art. Our bodies are such
efcient machines, however they
can only take so much abuse be-
fore they stop working at an op-
timum level. Living an unhealthy
lifestyle lled with high levels of
sugar, alcohol abuse or the intake
of toxin-lled foods can have dev-
astating effects on the body. For
example, when toxins and waste
INGREDIENTS:
8 pieces of at leaf kale
1 medium beet
1 green apple
1 lemon
1 small piece of burdock root
2 large cucumbers
Kale is full of minerals while the
beet in this recipe is a great liver
cleanser. The apple will help your
digestive system and burdock
root cleanses the blood.
INGREDIENTS:
1 medium beet
Parsley
4-5 carrots
Half a cucumber
5 stalks of celery
This juice will not only make
your skin glow, but also contains
parsley which helps remedy water
retention. The celery is a great
digestive aid and the carrots are
full of minerals.
BY ANDREA COX
Andrea Cox is a tness model and author, specializing on reexology and raw food. Cox is a
raw-living foods coach who prides herself on teaching and spreading the word on living a healthy
active lifestyle. She is a public speaker, T.V. and radio show personality and advocate of buying
local, growing your own food, eating in-season and utilizing a raw, plant-based diet.
BONUS TIP: Also try detox tea! Look for brands that contain dandelion root and milk thistle to hibiscus and ginger.
accumulate in our colons, it
leads to a host of undesir-
able conditions that extend
beyond the digestive system
and could eventually turn into
serious illnesses.
Take a good hard look at
how youre feeling lately.
Are you feeling constipated
or is your digestion optimal?
Do you suffer from gassiness
and bloating? Are you suffer-
ing from weight gain, skin ab-
normalities, constant fatigue
or stress? If so, this could
be the ideal time for a body
cleanse, which will clean out
the accumulation of toxins,
add natural energy and of-
fer a host of other desirable
conditions suitable for a
healthy lifestyle.
A cleanse can be something as
simple as trading in your morn-
ing cup of joe for a lemon-gin-
ger tea. It could be getting a
massage or using the sauna to
speed up the detoxication of
your cells. It could even be trad-
ing in a meal every day for a cup
of fresh vegetable juice.
The biggest question people
could ask when undergoing a
cleansing protocol or any detox
program is, Can I do this? Of
course you can. Many people
feel so good during while cleans-
ing that they continue to do one
on a regular basis. One easy and
popular way to cleanse your
body is to juice vegetables at
home. Here are a couple of great
recipes which offer great nutri-
tion and are easy to make.
2 Detox Blends
11 AUGUST 2012 //
music
BY MORGAN MYRMO
San Diegos very own Hyena was created in 2010
as an answer to the increasingly popular music trend called
Electronic Dance Music (EDM). In November 2011, Fashion
5.0 Magazine named Hyena Best New Artist in the annual
5.0 Music Awards. This June we caught up with Mike Cooper
and Bryan Stratman to nd out how they have achieved such
remarkable success in such a short amount of time.
PHOTO BY KEVIN TOMANOVICH
What type of music do you play and what type of people typically
go to your shows?
Cooper: Well, what theyre calling it these days is indie/electro. Half live, half drum
machines. We have the ability to play rock clubs like Casbah [in San Diego], Bot-
tom of the Hill [San Francisco] and Beauty Bar [Las Vegas] as well as big dance
clubs like Fluxx and Voyeur [both in San Diego] and Park City Live during Sun-
dance with Afrojack, so Id say all walks of life!
HYENA
T H E R E C I P E F O R S U C C E S S
Stratman: Our music is what happens when a couple
of musicians from indie bands tap into electro music.
We are blending in elements from every style really,
and I think that is why we are getting all kinds of peo-
ple into it, I feel there are universal things that make
music good and no matter what label you put on it.
How did you get your start with Hyena?
Where did the concept come from?
Stratman: There were friends of ours leaving their
bands and becoming DJs with just a laptop. We loved
the idea and energy of dance music but we were not
satised on stage without instruments, so we put to-
gether a way of performing with beats and playing
live. We didnt know of any bands like us so we had to
gure it out from scratch.
Cooper: We have grown up playing in indie rock bands
but still had bands like Joy Division, Depeche Mode,
Duran Duran and The Police molding our younger
days. So with those inuences we started working to-
gether with that energy in mind.
What are some big things coming up for
Hyena in 2012?
Cooper: We just dropped an EP called WeAreHy-
ena featuring Dave Keuning [The Killers] on a track
as well as 6BLOCC, a dub-step DJ who Bassnectar
plays with often, including on our track The Kill Kids.
We are going to drop a video for our single One Eye
Open and do a big push behind it.
When did you decide that Hyena was going
to be a major priority in your life, rather
than just a side project?
Stratman: Like a painter that nally found his color
palette, we knew that we had to pursue this sound and
we love performing this music. Everyones positive re-
sponse really feeds our re.
Cooper: Music has also been number one for both of
us our whole lives. It just took this team to see and live
longevity. Hyena is just getting started.
How have you become so popular so fast?
Whats your secret?
Cooper: Good songwriting, energetic stage perfor-
mances, owning our own studio and promoting busi-
nesses. You cant be lazy in this industry and you have
to be able to do everything yourself, every day.
If I wanted to book Hyena for my venue or party,
who would I contact?
Hyena@wearehyena.com.
FUN FACT: Bryan Stratman (keyboards) and drummer Mike Cooper (Transfer) are former Crash Encore members.
12 AUGUST 2012 // fashionFIVEO.com
BY NOHELY MENDOZA AND KATEY YURKO
san diego
San Diego is a trendsetting city and we arent slowing down any time soon! Were thriving in a variety of top markets
while watching supportively as the spotlight on our city of villages gets brighter each day. San Diego is proving to be
a place of new vision. Fashion 5.0 sat down and singled out which companies are the leading trendsetters in the
areas of fashion, art, beauty, music and culture, which is tough to do in a place where so many companies are shining.
AUGUST 2012 // 13
Alternative Strategies is a marketing communications rm that is in the forefront
of new social media and marketing trends. This San Diego agency offers services
such as marketing, public relations, social media, graphic design, website design
and media buying.
By offering all of these services in-house, we are able to keep all of our clients
smiling with individualized attention and results-driven solutions, said William
Lopez, Ph.D., principal and founder of the agency.
Alternative Strategies continuously wins awards for its services. For example,
at the American Marketing Association Awards, the agency has won rst place
in graphic design, special events, integrated marketing plan, cause marketing
integrated plan, website design, print advertising and reinvent brand identity.
Winning such prestigious awards against other strong competitors displays the
agencys motivation and drive in all areas of their work.
We are a full-service agency and a one-stop shop, which means that our clients
benet from having a single partner who can handle all the important market-
ing functions of their business, said Lopez. Being truly successful in this game
comes down to relationship building, which is why we build our business on
nurturing powerful, fruitful relationships with and for our clients. That is the most
substantial difference for our success.
The agency has a long list of notorious clients such as Delta Airlines, AT&T, The
Brigantine Family of Restaurants and Kaiser Permanente, to name a few. Their
extensive list of clients vary under different categories from airlines and auto, law
enforcement associations, restaurants, tness and beauty.
Alternative Strategies is setting a high trend in San Diego by taking marketing and
public relations services to an entirely new level. If your company is looking for
branding and exposure, the team at Alternative Strategies is a great place to start.
ALTERNATIVE
STRATEGIES
GALLAGHERS IRISH PUB
PR // MARKETING
NIGHTLIFE
When we teamed up with the police
ofcers associations of Chula Vista, Es-
condido and El Cajon, it was one of the
proudest moments in our business. We
became instrumental in their contract
negotiations, handled their PR efforts
and community relations, as well
as their creative, social media and
advertising campaigns. Ultimately,
our agency helped save many police
ofcers from being laid off in Chula
Vista. It would be an understate-
ment to say we are grateful for doing
what we love and being able to sup-
port the community around us.
WILLIAM LOPEZ, PRINCIPAL
Ocean Beach used to be known as a not-
so-clean destination, which often kept
trendsetters at bay. Over the last few
years, things have dramatically changed
thanks to Gallaghers Irish Pub, a neighborhood pub
and nightclub in Ocean Beach. The location trans-
formed Bullfrogs, which was known as a pool hall with
stiff drinks and clandestine cigarette-smoking, into
the hottest beach nightclub in the history of Ocean
Beach. The Irish-themed bar immediately attracted
a large and vibrant crowd with its live entertainment,
great sound-system and centrally located dance oor.
The trends in entertainment for bars seems to be
free, variety and popular. With this we rarely charge a
cover and we showcase lots of different kinds of mu-
sic and DJs. With bands and DJs on the same nights
customers are given many options for something to
enjoy. This helps us to keep bringing the people back
to the best beach in San Diego, said Clare McKevitt,
general manager.
Every day of the week the pub hosts a different
event. Two huge non-weekend options are Wednes-
day, where Lady Dottie and the Diamonds perform
live, and Thursday, which has transformed into the
largest reggae night in San Diego. Each Thursday,
TRC Soundsystem DJs and one local or touring reg-
gae band perform for a full-house of eager, fashion-
able young partygoers.
Weve made several changes over the rst ve
years as we have become a respected venue for live
entertainment. We have an amazing sound system
and constantly upgrade our equipment to give us
the best quality inside the pub. We hope to expand
in the near future and possibly offer our customers
the one thing they ask us for repeatedly, food,
said McKevitt.
Now, with all things online, Gallaghers stays up-
to-date and trendy by using social media sites to
promote content to their customers.
14 AUGUST 2012 // fashionFIVEO.com 14
TALENT MANAGEMENT
FASHION EVENTS
The San Diego fashion industry is a growing
re full of ideas and fresh talent. There are so
many aspects to keeping this industry high-class
and successful. A big part of it is the modeling
agencies representing the talent we have here in
San Diego. The agency creating the biggest buzz
is San Diego is No Ties Management.
Referred to as talent, the models represented
by No Ties have a certain something about
them that the fashion world is drawn to. In many
cases, No Ties Management has groomed them
from day one. Jules Newmark, booking director
for No Ties, tells us that what sets them apart
from other agencies is the amount of time they
invest in the transformation process for each
model. This effort is prepping them to be sent
all over the world to represent many top fashion
brands across several markets.
Another thing that sets No Ties apart is the time
they invest in developing strong relationships
with their models, which they feel is a huge factor
when it comes to building their careers. A day in
the life of the agencys booking director can be
described only as a big happy family. They are
an asset to San Diegos fashion industry, and are,
without a doubt, setting a new bar for modeling
agencies in North America.
NO TIES
MANAGEMENT
VIXEN
PRODUCTIONS
COSMETIC SURGERY TECHNOLOGY
CYTORI
Vixen Productions is
a premier company
that produces fashion,
music, and art events
around San Diego. They specialize
in Pop-up boutiques, an emerging
trend in the retail world. People are
fascinated by the idea of pop-ups,
which are held in a single location
for a limited time.
The most successful pop-ups are
those revolving around a specic
theme. Vixen Productions does just
that and takes pop-up boutiques
a step further by supporting lo-
cal artists and talent around San
Diego. They humbly believe in
San Diegos culture. In an effort to
engage the buyers and the brands,
Vixen reveals a personal
and unique collection of
clothes, art, music and
beauty products that are
made from local talent.
Vixen owner, Vanessa
Johnson, strives to keep
Vixen Productions a
company that stands out
as a unique asset to San
Diegos growing fashion
industry. The goods at
her events are amazing
and one of a kind. Attend-
ing a Vixen pop-up is
worthwhile and a treat, so
indulge yourself!
Cytori Therapeutics has brought
the biggest new trend in
cosmetic and reconstructive
surgery to the table. Instead of
using silicone breast implants, the company
has created a way to reconstruct and enlarge
womens breasts by taking belly fat, insert-
ing stem cells into the fat and transplanting
it into the womans breast for natural, totally
real-looking breast implants.
In todays world, where anyone can change
most every part of his or her body, this
method is a newly safer way to undergo such
a procedure. The procedure is less invasive
and safer than traditional silicone implants.
The concept of removing fat from one part
of the body and injecting it in another part is
not new, that process is called fat transfer.
However, what is new with this procedure
is the addition of the stem cells to the fat to
make sure that the fat cells stay alive, so then
they are more likely to become a natural
part of the body without dissipating to other
parts of the body. Also, with a natural ap-
pearance and feel to the breasts, this seems
to be a strong candidate for a near-total
replacement of the currently hot silicone
breast enhancement option.
Not only does this surgical procedure help
individuals who want bigger breasts, it
also is being hailed as a method to help
post-mastectomy patients regenerate their
natural, pre-surgical breast. The procedure
costs around $5,000 to $8,000, however is
only practiced in a few places such as Japan
and Europe. It is unknown if this procedure
will be widely available in the United States
anytime soon. At the time of this press
date, Cytori Therapeutics was unavailable
for comment.
VANESSA JOHNSON, FOUNDER
AUGUST 2012 // 15
FASHION RETAIL
MARKETING // SOCIAL MEDIA
GRAFFITI BEACH
SALON & BOUTIQUE DE MARCUS
OUTNSD.COM
OutNsd.com has set a
money-saving trend in
San Diego for every-
one 21 years and up.
We had just moved
to Pacic Beach and
with 60 plus bars with
all different happy
hours, we had no idea
where to start. After
talking to more peo-
ple we realized that
this was a problem
all across the board,
said Trevor Jones, CEO and co-founder of outNsd.com.
Thats when we decided to create an online guide so
everyone could nd the best happy hour specials.
Two 21-year-old San Diego State University students who
wanted to help college-budget locals originally created
the happy-hour site four years ago. Since then,
OutNsd.com has grown to the only one-stop site for
happy hour specials, featuring restaurants and bars from
everywhere in San Diego including Downtown, Pacic
Beach, North Park, Del Mar, Ocean Beach, La Jolla, Hill-
crest, Old Town, The College Area and Mission Beach.
In addition to the site, Trevor Jones put his creative mind
to the test once again in 2011 by creating a socially-
responsible, charity-driven company called Flex Watches.
With the tagline 10 Colors, 10 Charities, 10 Percent,
the company has broken-through the red tape of corpo-
rate purchasers with game-changing moves that include
MTV The Real World features, where Jones and
cohort Travis Lubinsky played major supporting roles in
the 2011 San Diego season.
Jones rounds the Flex Watches and OutNSd.com social
media team, which is the top powerhouse in San Diego.
When you have a one-year old fashion brand based in
San Diego, with 60,000 plus Facebook followers and
5,000 fans talking about this each week, it means
people are playing along. From the east to the west,
people are following the leader from San Diego named
Trevor Jones.
2220 FERN ST // SOUTH PARK
One emerging trend to hit the local
fashion and beauty landscape is to link
the retail world of fashion with beauty
services, by housing them as a mini-
conglomerate in one building. Combin-
ing a boutique and salon under one roof,
although usually run as two separate
businesses, is convenient and relevant
to todays customers. One business that
offers such services and is creating a
powerful hype in San Diego is Salon &
FASHION // BEAUTY
Boutique de Marcus, located at 685 2nd
Avenue, right across the street from the
Horton Plaza Mall.
Salon & Boutique de Marcus founder
Marcus Hanish is both an exquisite hair
dresser and fashion designer. He is wide-
ly-known as the dress designer behind
the de Marcus womens clothing brand,
with eclectic, high-fashion, one-of-a-kind
dresses celebrated throughout the shop.
Alongside high-quality fashion that is
hand-selected and shipped by Marcus
himself from fashion cites across the
world, the boutique also offers mid-
range items that cannot be found in oth-
er establishments. What could be hailed
as nothing short of an epic local discov-
ery, check out Salon & Boutique de Mar-
cus now to nd out what happens when
fashion and beauty merge in downtown
San Diego. Tres chic!
Theres something more
personal about shopping
at a boutique. Perhaps its
because they can be run
in a way that caters to their own creative
vision, or perhaps they dont have work
within thefor the masses corporate
walls. One thing is for certain, there is
more freedom in running a boutique than
a corporate behemoth.
Grafti Beach, which is brand-spanking
new and located in the quaint South Park
neighborhood, is carving its own unique
wedge in the San Diego fashion world by
primarily featuring exclusive pieces from
local, independent designers. This is great for
the community to have more access to these
designers they are learning about and grow-
ing to love. It is also fabulous to know there
is a boutique that promises hidden gems
that are yet to be mainstream; and from
our own city!
For those who love fashion, art and music,
Grafti Beach offers a creative shopping en-
vironment that brings all three together. They
also have an engaging and consistent blog
that keeps people inspired and in the know of
whats going on in the store. For the creative
minds, the fashion forward, and the San Diego
lovers, Grafti Beach is catered for you.
ON HIM: Suit jacket by Banana Republic, available
at Banana Republic, $299.99. Classic t plaid shirt by
Banana Republic, available at Banana Republic, $79.50.
Suit pant by Banana Republic, available at Banana
Republic, $160.00. Sunglasses by Tom Ford, available
at Bloomingdales, $390.00. Pocket square by Banana
Republic, available at Banana Republic, $39.50. Briefcase
by The Mens Store, available at Bloomingdales, $450.00.
Shoes by Ferrato, available at Tutto Cuore, $58.90.
ON HER: Sleeveless suit jacket by Rachel Zoe, available
at Nordstrom, $425.00. Cropped suit pant by Rachel
Zoe, available at Nordstrom, $275.00. Sunglasses by Miu
Miu, available at Bloomingdales, $390.00. Gold necklace
by Henri Bendel, available at Henri Bendel, $198.00.
The Around Town geo-blocked satchel by Henri
Bendel, available at Henri Bendel, $498.00. Flame heels
by Shiekh, available at Shiekh, $62.97.
P H O T O G R A P H Y B Y
james norton
S T Y L E D B Y
dean hall
HAIR: CARACHELE CARTER
MAKEUP: MEAGAN BROWN
TALENT: CORRIE LEJUWAAN
& GABE WITMER
I
N
T
E
R
C
O
N
T
I
N
E
N
T
A
L
N
O
N
-
S
T
O
P
ON HER: Dress by Stella McCartney, available at Nordstrom,
$795.00. Sunglasses, stylists own. Chain necklace by Marc by
Marc Jacobs, available at Bloomingdales, $128.00. Handbag
by Jimmy Choo, available at Jimmy Choo, $1995.00. Lace-up
heels by Jimmy Choo, available at Jimmy Choo, $1995.00.
ON HIM: Classic t shirt by Banana Republic, available at
Banana Republic, $79.50. Suit pant by Banana Republic,
available at Banana Republic, $198.00. Sunglasses by Tom
Ford, available at Bloomingdales, $460.00. In right hand:
Disturbed Stripe luggage by Henri Bendel, available at Henri
Bendel, $595.00. In left hand: Disturbed Stripe hat box by
Henri Bendel, available at Henri Bendel, $495.00. Belt, stylists
own. Shoes by Ferrato, available at Tutto Cuore, $52.40.
Yellow blazer by Truth & Pride,
available at Nordstrom, $268.00. Tank
top by Theyskens Theory, available
at Nordstrom, $140.00. White skirt
by Azzedine Alaia, available at
Nordstrom, $2595.00. Earrings by
Aqua, available at Bloomingdales,
$20.00. Handbag by Stella McCartney,
available at Nordstrom, $1485.00.
ON HER: Dress by Diane von Furstenburg,
available at Nordstrom, $598.00. Earrings by
Aqua, available at Bloomingdales, $20.00.
Gold watch by Movado, available at
Bloomingdales, $695.00. Gold link belt by Tory
Burch, available at Nordstrom, $175.00.
ON HIM: Brixton slim straight leg denim by
Joes Jeans, available at Nordstrom, $169.00.
21 AUGUST 2012 //
*
K E E P I N G Y O U C U R R E N T
*
BY NOHELY MENDOZA
FASHION NEWS
BREAKING FASHION NEWS, INCLUDING THE
HOTTEST TOP FASHION STORIES, PHOTOS AND MORE.
DID YOU KNOW: St. Madeleine Sophies Center began in 1966 in El Cajon with eight students for children with developmental disabilities.
fashion
NEWS
35TH ANNUAL HAUTE
WITH HEART FASHION SHOW
St. Madeleine Sophies Center is hosting its 35th annual
fundraiser titled Haute With Heart Fashion Show/Lun-
cheon. Over 700 guests are expected to attend as the
event features a new location, local designers and bou-
tique vendors, a live and silent auction and complimentary
champagne. On the runway, celebrity models, community
leaders and St. Madeleine Sophies Centers students are
expected to model. VIP runway seating is $185 and stan-
dard seating is $90. The event will be from 10 a.m. to 2 p.m.
at the Hilton San Diego Bayfront on August 18.
BULLETS2BANDAGES
TARGETS WOMENS
MARKET WITH
NEW APPAREL LINE
After initiating its bullet
jewelry concept with a
male-oriented mindset,
San Diego-based fashion
designer Bullets2Bandages
(B2B) has been focusing its
attention on its female fans
with the introduction of its
womens apparel. The line of
scoop-neck t-shirts and tanks provide a form-attering fashion while
giving back. Through the sales of its apparel and accessories, B2B donates
a portion of its sales to several veteran charities. Now available online at
www.bullets2bandages.org.
H&M UNVEILS SEXY
DAVID BECKHAM STATUES
AT MAJOR U.S. CITIES
H&M is thrilled to celebrate the launch of the
newest David Beckham Bodywear for H&M
ad campaign. To hype up the next sexy cam-
paign for Beckhams Bodywear line, H&M will be
unveiling nine 11-foot statues of David in his H&M
boxer briefs in highly populated areas in New
York, Los Angeles and San Francisco. The statues
are set to debut on Thursday August 16, 2012.
LIVE PHOTO SHOOT
5.31.2012
22 AUGUST 2012 // fashionFIVEO.com
fashion
LIVE
summer sizzle
P H O T O G R A P H Y B Y
Kevin Tomanovich
S T Y L E D B Y
Katey Yurko
Daisy one-piece by WILDFOX,
available at Tease Boutique,
$169.00. Sunglasses by
Maui Jim, available at Tease
Boutique, $220.00. Honey
glitter gold peep-toe pumps,
available at Tutto Cuore
Pacic Beach, $74.00.
Say hello to a sexy old friend, the retro-style swimsuit. Out of the thrift
shops and into boutiques, from storage boxes to big-box stores, this lady-
like style is the queen bee of summer swimwear. Beach goin babes now
have more trendy options beyond just the string bikinis and sexy cut-out
one-pieces to choose from. With bombshell beauties like Brigitte Bardot
and Zooey Deschanel swimming in our heads, we drew inspiration from the
free-spirited fashion of the 1970s mixed in with 1960s glamour. Va va voom!
BY KATEY YURKO
23 AUGUST 2012 //
BY DEAN HALL AND ASHLEY GUYATT
BIG BOLD COLOR
*
WH AT S H OT N OW
*
No color is too bright, so bust out your
favorite Crayola hues and begin to mix and match!
OH-SO RIPPED
Nothing says summer
loving like a pair of coral
skinnies. Coral denim
by Rag & Bone, avail-
able at intermixonline.
com, $290.00.
BONUS TIP: Vibrant jewel-tone colors look great together but be careful about how many colors you mix and once.
fashion
TRENDS
1
OFF TO SEE THE WIZARD
Youll sparkle like Emerald City
in this little number. Party
dress in emerald green,
available at naven.com,
$335.00.
FUN AND FUNCTION
No outt is complete without that
oh-so-perfect clutch. Yellow
messenger bag, available at
rebeccaminoff.com, $295.00.
2
3
5
6
JUST ADD LACE
Lace, neon, and sleeves:
the perfect trio. Sheer
longsleeve dress in
Aqua, available at
Forever21, $15.80.
HOT KICKS
Strut your stuff in style with
these hot pink hot heels!
Irina heel, available at
charlotteolympia.com, $970.00.
4
GOTTA WEAR SHADES
A classic that will never go out of
style, a pair of Ray-Bans is an essential
summer shade. Multi-colored
sunglasses by Ray-Ban, available
at Bloomingdales, $160.00.
24 AUGUST 2012 // fashionFIVEO.com
EnvyDerms Eyelash
Enhancement and
Conditioning Volume Mascara.
Available online at
envyderm.com, $36.00.
Trans-x Eye Eyeshadow-
Eyeliner Transformer.
Available online at
mannakadarcosmetics.com,
$19.00.
Soft Yet Sexy EyeShadow palette by
Manna Kadar. Available online
at mannakadarcosmetics.com, $45.00.
beauty
BONUS TIP: Shadow blending troubles? When in a blending bind add a little shimmer, and voila, perfectly blended eye shadow.
beauty
WHEN TO THROW OUT YOUR OLD MAKEUP
MAKEUP BREAKUP
BY MEAGAN BROWN
Believe it or not, makeup has a fall and a spring cleaning agenda. Just like food in the cabinet, your
makeup has an expiration date, too. Use these helpful tips to clean out your makeup drawer of old
or expired products and see what you could add to get better use out of something you already have.
TIP: To prolong the life of your foundation try using a spatula
or another tool to get the product out of the bottle to avoid cross-
contamination from the bacteria on your hands. Using a founda-
tion with a pump applicator can also reduce cross-contamination
levels. When using a powder, use a powder brush instead of a
sponge, which can harbor dirt and oil from your face and increase
the likelihood of breakouts.
TIPS FOR EYES
Tired of your black and/
or brown eyeliner? Try
Manna Kadars Transx.
It magically transforms any
eye shadow you already
own into a smudge-proof
eyeliner.
Getting out of the same
makeup look can be a chal-
lenge, so when in the mar-
ket for a new eye shadow
remember to build with
your basics. Matte shadows
are sophisticated and work
on everyone. You can always
add shimmer, but taking
shimmer out is impossible,
which is why we love
the Manna Kadar
Soft yet Sexy
Eye Shadow pallet.
LIPSTICK
SHELF LIFE:
6 MONTHS- 1 YEAR
The ultimate test to know
whether your lipstick has
gone bad (which is called
rancid) is the odor of the
product. Lipstick that
has gone rancid tends to
have a crayon-like odor.
Kiss those rancid lipsticks
away and try the new
seasons colors.
FOUNDATION
SHELF LIFE:
6 - 9 MONTHS
If you havent used
your current founda-
tion in that time-
frame its time to be
replaced. Step out
of your comfort zone
and try a new one!
This season is all about
glowing, radiant skin!
MASCARA
SHELF LIFE: 3 - 4 MONTHS
Take no chances with liquid products around
your eyes, especially mascara. Once you put
the applicator back in the tube its a breeding
ground for bacteria. This is why not sharing
mascara in the makeup world is hygiene rule #1.
Next time youre in the market for a new
mascara try EnvyDerms Eyelash Enhance-
ment and Conditioning Volume Mascara. This
mascara helps repair lash damage, promotes
longer, stronger lashes and is paraben-free!
25 AUGUST 2012 //
dating
BONUS TIP: Understand that British men wont get over emotional, they may however cry over a football match.
BY HAYLEY UNDERWOOD
Its that time again. Its the time that most
of us mere mortals are left to gaze in won-
derment upon the worlds top athletic gods
as they compete with strength and deter-
mination for the Olympic gold. Rather than
racing around Olympic Park, we sit, glued
to the TV, regretting the day we quit gym-
nastics at age seven. Whether you agree to
their location or not, this year the Olympics
are being held in London. This saddens me
dearly. Not because I question their state
of security, mind you, as I know all too well
about their security measures regarding
visa and immigration control (theyre rather
strict), but because its a constant reminder
of my own feat of strength and determina-
tion: dating a Brit.
Dont get me wrong, Jonathan is a lovely,
intelligent and handsome man, but dating
him took more mental, emotional and phys-
ical training than dare I say most Olympians
will experience in their entire careers. Then
again, I hadnt dedicated my life to becom-
ing an Anglo-dating champion, despite ev-
ery romantic comedys best efforts.
From the moment I met Jonathan, it was ap-
parent that he was more Mark Darcy than
Daniel Cleaver. This, in theory, wouldve
been great. After all, Mr. Darcy was the
male protagonist in the movie Bridget
Joness Diary, but lest we forget, on the sur-
face, masking his understatedly sweet un-
derbelly, was a cold shell of a man who was
devoid of any emotional expression. Sure,
Ms. Jones was able to accept this, especial-
ly after the Hugh Grant character ruined her
like an East London borough after the riots,
but for me it was more difcult than trying
to beat Michael Phelps in a freestyle relay.
We met on New Years Eve at a mutual
friends party in Camden. There were only
a handful of singles present and as is customary,
each member of the various couples attempted
to work their matchmaking magic. My particu-
lar Brit wasnt meant to be my match. In fact,
I had been warned against him. To my British
friends he was arrogant and difcult to date.
Male friends felt he was a braggart about his
Cambridge education. Female friends thought
he was a lothario. One girl mentioned that they
had been on two dates, which she paid for, and
after the second date, they didnt speak again.
I heeded their warnings, but from our rst in-
troduction forward I knew there was no turning
back.
Sure, he was everything his peers had men-
tioned, but whether it was the alcohol or the
accent, the more we talked, the more difcult it
was for me to register why any of that mattered.
We spoke of rugby (he was the captain at his
university), music (he wrote music and played in
a band), literature (we shared a love of both the
British classics as well modern American short
stories), travel (how Americans dont embrace
the idea of a gap year is beyond me) and school
(he was in his nal year of medical school, I was
working on my masters). All was going well, until
we heard the countdown to midnight.
Hayley Underwood is just a girl, like any other, who has had more than her fair sure
of great, and not so great, dates. A San Diego native, Hayley graduated from UC,
Santa Barbara with a BA in English and Art History, which lead her to a career
at InStyle Magazine and instyle.com. Today Hayley is a development producer at
Shilo, working with clients such as Project Runway, Verizon and McDonalds.
This was when the cold front entered. As the
voices around us chanted down the numbers,
Jonathan took a step back, placing an invis-
ible barrier between us, and began awkwardly
looking around. Slightly taken aback by this
maneuver, I excused myself to join my friends.
After all, Im not Bridget Jones, I dont have the
patience to wait for some cold British man to
warm up to me.
As the party began to disperse, we both made
our way to the door. Outside, he pulled me
aside to say goodbye and again, whether it
was the alcohol, the accent, or just my outspo-
ken American nature I looked him straight in
the eye and blatantly asked him why he hadnt
kissed me at midnight. Now he, slightly taken
aback by my maneuver, looked dumbfounded,
but rather than running away, he pulled me
close and kissed me. Despite the snowfall
around us, it seemed as though his icy exte-
rior had begun to melt, but then again this
was only the beginning. Dont fret, there will
be plenty more to come. After all, one doesnt
win a gold medal without extensive training
and a few trials rst.
MAKEUP BREAKUP
ITS COMPLICATED
THE TRUTH ABOUT
DATING A BRIT
26 AUGUST 2012 // fashionFIVEO.com
nightlife

FOLLOW FASHION 5.0
ISSUE RELEASE PARTY OPENING DAY AT THE RACES
Fashion 5.0 Magazine celebrated the July issue release at one of
the hottest nightclub in San Diego, Guesthouse at Stingaree. It
was an epic Wednesday treat to remember as the Starry Eyed Mu-
sic family laid down the tracks. Mark your calendar the next issue
release party in August!
PHOTOS BY JAMES NORTON
PRESENTED BY STINGAREE PRESENTED BY NIGHT ACCESS
BONUS TIP: Interested in attending a future event? Follow Fashion 5.0 Magazine on Instagram today! @fashionveomag
Opening Day at the Races has become an iconic annual sum-
mer tradition in San Diego where horse racing and high fashion
takeover the fairgrounds in Del Mar. Everyone knows that the best
time to go is Opening Day and if you want to do it with class, Night
Access has your hook up.
PHOTOS BY POL SANTOS

VISIT THE PHOTO GALLERY
27 AUGUST 2012 //
IN THIS ISSUE
AUGUST 2012
COVER
White buttondown by Theory, available at Bloomingdales Fashion Valley (619) 610-6400
Fashion Valley, $215.00. Bowtie by The Mens Store, available at Bloomingdales Fashion
Valley (619) 610-6400, $55.00.
TABLE OF CONTENTS
Page 6:
On Her: Dress by Diane von Furstenburg, available at Nordstrom Fashion Valley (619) 295-
4441, $598.00. Earrings by Aqua, available at Bloomingdales Fashion Valley
(619) 610-6400, $20.00. Gold watch by Movado, available at Bloomingdales Fashion Valley
(619) 610-6400, $695.00. Gold link belt by Tory Burch, available at Nordstrom Fashion Valley
(619) 295-4441, $175.00.
On Him: Brixton slim straight leg denim by Joes Jeans, available at Nordstrom Fashion
Valley (619) 295-4441, $169.00.
NON-STOP INTERCONTINENTAL
Pages 16-17:
On Him: Suit jacket by Banana Republic, available at Banana Republic Fashion Valley
(619) 220-4901, $299.99. Classic t plaid shirt by Banana Republic, available at Banana Re-
public Fashion Valley (619) 220-4901, $79.50. Suit pant by Banana Republic, available at Ba-
nana Republic Fashion Valley (619) 220-4901, $160.00. Sunglasses by Tom Ford, available at
Bloomingdales Fashion Valley (619) 610-6400, $390.00. Pocket square by Banana Republic,
available at Banana Republic Fashion Valley (619) 220-4901, $39.50. Briefcase by The Mens
Store, available at Bloomingdales Fashion Valley (619) 610-6400, $450.00. Shoes by Ferrato,
available at Tutto Cuore (858) 490-4685, $58.90.
On Her: Sleeveless suit jacket by Rachel Zoe, available at Nordstrom Fashion Valley (619)
295-4441, $425.00. Cropped suit pant by Rachel Zoe, available at Nordstrom Fashion Valley
(619) 295-4441, $275.00. Sunglasses by Miu Miu, available at Bloomingdales Fashion Valley
(619) 610-6400, $390.00. Gold necklace by Henri Bendel, available at Henri Bendel Fashion
Valley (619) 296-4076, $198.00. The Around Town geo-blocked satchel by Henri Bendel,
available at Henri Bendel Fashion Valley (619) 296-4076, $498.00. Flame heels by Sheikh,
available at Sheikh Fashion Valley (619) 692-0241, $62.97.
Page 18:
On Her: Dress by Stella McCartney, available at Nordstrom Fashion Valley
(619) 295-4441, $795.00. Sunglasses, stylists own. Chain necklace by Marc by Marc Jacobs,
available at Bloomingdales Fashion Valley (619) 610-6400, $128.00. Handbag by Jimmy
Choo, available at Jimmy Choo Fashion Valley (619) 295-0303, $1995.00. Lace-up heels by
Jimmy Choo, available at Jimmy Choo Fashion Valley (619) 295-0303, $1995.00.
On Him: Classic t shirt by Banana Republic, available at Banana Republic Fashion Valley
(619) 220-4901, $79.50. Suit pant by Banana Republic, available at Banana Republic Fashion
Valley (619) 220-4901, $198.00. Sunglasses by Tom Ford, available at Bloomingdales Fashion
Valley (619) 610-6400, $460.00. In right hand: Disturbed Stripe luggage by Henri Bendel,
available at Henri Bendel Fashion Valley (619) 296-4076, $595.00. In left hand: Disturbed
Stripe hat box by Henri Bendel, available at Henri Bendel Fashion Valley (619) 296-4076,
$495.00. Belt, stylists own. Shoes by Ferrato, available at Tutto Cuore (858) 490-4685,
$52.40.
Page 19: Yellow blazer by Truth & Pride, available at Nordstrom Fashion Valley
(619) 295-4441, $268.00. Tank top by Theyskens Theory, available at Nordstrom Fashion
Valley (619) 295-4441, $140.00. White skirt by Azzedine Alaia, available at Nordstrom Fashion
Valley (619) 295-4441, $2595.00. Earrings by Aqua, available at Bloomingdales Fashion Valley
(619) 610-6400, $20.00. Handbag by Stella McCartney, available at Nordstrom Fashion Valley
(619) 295-4441, $1485.00.
Page 20:
On Her: Dress by Diane von Furstenburg, available at Nordstrom Fashion Valley (619) 295-
4441, $598.00. Earrings by Aqua, available at Bloomingdales Fashion Valley
(619) 610-6400, $20.00. Gold watch by Movado, available at Bloomingdales Fashion Valley
(619) 610-6400, $695.00. Gold link belt by Tory Burch, available at Nordstrom Fashion Valley
(619) 295-4441, $175.00.
On Him: Brixton slim straight leg denim by Joes Jeans, available at Nordstrom Fashion
Valley (619) 295-4441, $169.00.
FASHION DEPARTMENT PHOTO CREDITS
Cover/Non-Stop Intercontinental
(Pages 1, 6, 16-20): Photography, James Norton. Photography Assistant, Tommy McAdams.
Wardrobe, Dean Hall. Wardrobe Assistant, Ashley Guyatt. Hair, Carachele Carter. Makeup,
Meagan Brown. Video, Kevin Tomanovich. Talent, Corrie Lejuwaan and Gabe Witmer.
LOCATION: Palomar Airport, Carlsbad, courtesy Schubach Aviation.
Fashion Live
(Pages 22): Photography, Kevin Tomanovich. Photography Assistant, Haley Jobe. Wardrobe,
Katey Yurko. Hair, Katie Polistena. Makeup, Hailey Davis. Talent, Kendra Birch.
LOCATION: The Beachwood, Mission Beach.
Instagram & Facebook
FREE STUFF!
FREE Racetrack Tickets
Del Mar Racetrack
FREE Slightly Stoopid
w/311 Tickets
Cricket Wireless on August 25
Find Fashion 5.0 Magazine for details!
facebook.com/fashionveo
@fashionveomag
AUGUST 2012 SOCIAL MEDIA GIVEAWAYS
28 AUGUST 2012 // fashionFIVEO.com
nightlife
AUGUST HOROSCOPE
BY CATHY MOE WITH HALI WINTHROP
What is the true denition of your horoscope? It is derived from the name of the constel-
lation directly in-line with the sun and the Earth, such that the sun falls directly between
the constellation and the Earth, on the day you were born. This denition reects 13 con-
stellations that are applicable during the Earths annual orbit. The ancient Babylonians,
who created the rst horoscope thousands of years ago, only wanted 12 signs to keep
things easy, so they left off Ophiucus, which we now call The 13th Sign. As of Febru-
ary 2011, Fashion 5.0 has published the true horoscope, as noted by dates [in brackets]
which are accurate to those born in the 20th and 21st centuries.
ARIES The Ram { April 19 May 13 } A hot summer for you, Aries! Its a great time
to see through illusions. Wear what highlights your dynamic personality. Otherwise,
how will anyone know who you are? Being color-full breaks through barriers to a new
and special relationship.
TAURUS The Bull { May 14 June 19 } Going to the beach with a friend? Enjoying
a picnic with your favorite group, or talking a walk by yourself? Be sure to unwind in
August. Opening to new points of view reaps big rewards for you. Romance is yummy
when you yourself feel comfortably relaxed.
GEMINI The Twins { June 20 July 20 } You attract what youre thinking. Is it a new
career, a relationship, or exciting travel youd like to magnetize? Keep on top of your
texts and social networking. Lines of communication are wide open. Let boutique
owners know which dress, hat, and pair of sandals are on your current wish list!
CANCER The Crab { July 21 August 9 } Youre mastering your emotions. Be a laser
beam of focus. As your scope increases, you learn whats most important to you.
Cancers have a soft nostalgic gene. Wear what makes you feel beautiful. Love and
romance go hand in hand when the feelings t.
LEO The Lion { August 10 September 15 } Brush your mane, pull your shoulders back
and walk with the condence of the lioness you are. The Stars say this August equals
high social standing. Event invites skyrocket. Only you have the power to give yourself
approval. Dazzle with vibrantly textured tops and handbags in rhinestone glory.
VIRGO The Maiden { September 16 October 30 } Stabilize your desires and do whats
required to achieve them. Give yourself a lift by letting go of what you no longer need.
Clear a space for something new to happen. Go for a mini-mani-pedi to boost your
self-esteem. Romance is staring right at you can you see it?
LIBRA God of Justice { October 31 November 22 } A new goal calls in August. You are
invited to take your brightest lightest self to work and play. Say what you feel and youll
feel free! Wearing an animal print brings out your wild side. Romance is a combination
of balance and risk.
SCORPIO The Scorpion { November 23 November 29 } This is a ery month for you.
Apply yourself as you practice self-improvement choices. Passion runs through your
veins. Make bold fashion choices. Unhook the latch to your heart. Let yourself believe
you can have what your spirit whispers.
OPHIUCHUS The Serpent Holder { November 30 December 17 } The Serpent Healer
guides your ability to renew yourself. A bumpy road leads to smooth paths after it is
cleared. Be practical with your purchases, then add a little dazzle to make yourself the
focal point. Reach out to let someone new in.
SAGITTARIUS The Archer { December 18 January 18 } Be naughty this month. Take
risks to show your sultry side. Flirting is only sometimes a Sagittarius trait, so get lots
of practice. Connect with someone on the other side of the world for your next adven-
ture. Develop your travel wardrobe!
CAPRICORN The Goat { January 19 February 15 } Big changes for you, Capricorn!
Leaving something behind? It its meant to be, youll be reunited. In the meantime,
look your best in the best. Dont be afraid to splurge to remind yourself of your value.
A massage or hike brings your spirits back to par.
AQUARIUS The Water Bearer { February 16 March 11 }Jump into opportunities
headed your way. Remember to look beneath the surface. Enjoy socializing without
knowing what it will bring. Test out new styles to express your creative spirit. Let
romance rock you with laughter and your expansive point of view.
PISCES The Fish { March 12 April 18 } Although validation is important, it neednt
dene you. Clear your feelings in August. Take steps to live in a positive world. Culti-
vate friendships with those of like mind. Enjoy hot August nights in cool water blues
and sea foam greens. Risk sinking into a romantic embrace.
Attention all shoe lovers! Fashion 5.0 Magazines editor in chief,
Tenley Molzahn hosted the Ofcial Tease Boutique Jeffery Camp-
bell Launch Party on July 20th. From studded stilettos, to rhinestone
wedges and animal-printed heels, these exclusive shoes by Jeffery
Campbell can be found now only at Tease Boutique.
PHOTOS BY JAMES NORTON

VISIT TEASE BOUTIQUE
JEFFERY CAMPBELL LAUNCH PARTY
PRESENTED BY TEASE BOUTIQUE
Shop online for the newest trends at www.teaseboutique.com
30 AUGUST 2012 // fashionFIVEO.com
calendar
August 9 vs. Green Bay Packers Pre-Season
August 18 vs. Dallas Cowboys Pre-Season
August 18-19 36th ANNUAL WORLD
BODY SURFING CHAMPIONSHIPS
Oceanside Pier, Oceanside, times vary
August 11 COLOR ME RAD 5K
Lighten up all you oh-so-serious joggers! Make
your run a little more fun this August by taking part
in this (not-so-traditional) 5k marathon through
Petco Park. Participants will take their mark fully clad
in white sportswear, and hit the nish line color-
splashed from head to toe.
Petco Park, San Diego, 7:00 a.m.
August 12 CITYFEST 2012
For 27 years over 150,000 people have gathered in
good cheer to celebrate and encompass the spirit-
lled community of Hillcrest. CityFest will host year
28 of this unique street-fair celebration complete
with headliner music, arts and crafts, food vendors
and beer gardens.
Hillcrest (Fifth Avenue & University)
San Diego, 12:00 p.m. - 8:00 p.m.
SAN DIEGO COUNTY
*
FEBRUARY 2012
EVENTS:
MUSIC:
DAY-TO-NIGHT
WEEKLY:
CHARGERS FOOTBALL HOME GAMES
Qualcomm Stadium, San Diego
SPORTS:
August 3-5 vs. New York Mets
August 6-8 vs. Chicago Cubs
August 17-19 vs. San Francisco Giants
August 20-22 vs. Pittsburgh Pirates
August 27-29 vs. Atlanta Braves
August 31 vs. LA Dodgers
PADRES BASEBALL HOME GAMES
Petco Park, San Diego
BONUS TIP: Have you followed Fashion 5.0 Magazine on twitter yet? Stay connected @fashionveomag #sdfashionevents #sdnightlife
happenings
SAN DIEGO COUNTY
*
AUGUST 2012
MISC:
August 13 SAN DIEGO MUSIC AWARDS
Tickets from $30 to $75. Humphreys by
the Bay, San Diego, 7:00 p.m.
WEDNESDAYS TOWER 23S JRDN
RESTAURANT SUMMER WINE SERIES
If you havent yet wined and dined at
Pacic Beachs trendiest oceanfront hot
spot, now is the time to dip your toes into a
restaurant experience that will have you at
hello for happy hour every week this sum-
mer. Each Wednesday this month, JRDN
will welcome a different visiting winery for
casual tastings during sunset hour. Cheers
to hump day, Wine Wednesday-ers!
723 Felspar Street, Pacic Beach
August 25-26
SAN DIEGO SPIRITS FESTIVAL
Port Pavilion on Broadway
San Diego, 1:00 p.m., 21+
August 3 STEEL PULSE
Del Mar Racetrack, Del Mar, 7:00 p.m.
August 4 MIKE PINTO BAND
Belly Up Tavern,
Solana Beach, 8:00 p.m., 21+
August 18 BEN HARPER
Del Mar Racetrack
Del Mar, 7:00 p.m.
August 25 SLIGHTLY STOOPID & 311
Cricket Wireless Amphitheatre
Chula Vista, 6:00 p.m.
MONDAY
World Famous & Duck Dive PB
TUESDAY
PB Bar & Grill & Typhoon Saloon
WEDNESDAY
Firehouse PB & Guesthouse @ Stingaree
THURSDAY
Reggae at Gallaghers & PB AleHouse
FRIDAY
Johnny Vs & Voyeur Nightclub
SATURDAY
Barleymash Gaslamp & FLUXX Nightclub
SUNDAY
Hardrock Intervention
& Guesthouse @ Stingaree REVIVE
August 18 IDENTITY FESTIVAL 2012
Cricket Wireless Amphitheatre,
Chula Vista, 2:00 p.m.
August 27
INDUSTRY BOXING II AT FLUXX
You wont want to miss this night full
of KNOCKOUT entertainment as
FLUXX SD transforms their nightclub
into a regulation size boxing arena to
host rounds that will benet youth
athletic organizations.
Tickets $15. 21+
Fluxx Nightclub, San Diego, 9:00 p.m.