Introducing Cisco Voice and Unified Communications

2010 Cisco Systems, Inc. All rights reserved.
Cisco Confidential 1 C97-574449-00

Why Unified
Communications?

Technology Services and specializes in Cisco Unified
Communications, CCNA, and CCNP classes.
2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2 C97-574449-00
Agenda
Business Challenges
Facing Small and Medium
Businesses
How Unified
Communications Can
Make a Difference
Cisco
Unified
Communications Success
Stories
*Prioritized goals that CEOs may ask IT organizations to help drive
SMB Business Priorities for IT
Lowering operating costs
Acquiring / retaining customers
Improving workforce productivity
Improving product / process quality
Driving market offerings
Enhancing practices
Source: Mindwave EMEA and U.S. research 2008
Different Users, Different Styles,
Different Workspaces
See Me,
Contact Me,
Meet Me Online
Find Me,
Follow Me
Call My Phone
Businesses Struggle to Keep Pace
Employee Business
Technology
Advancements
Lack of Integration
Employee
Preference
Users Taking Matters
Into Their Own Hands
The Way We Work Is Changing
and Technology Can Help
New and changing
regulations
Policies
Security
Empowered employees
Customer intimacy
Larger businesses
Social networks and Web
2.0
Mobile workforce
Green initiatives

Legal Society Competition
Operations across time zones
The evolving workspace
Continuous connectivity
Real-time information
Technology Business
UC
UC
Using Unified Communications,
You Can
Secure My
Business
Work from
Anywhere
Be More
Productive
Serve
Customers
Better
Connect
Everyone
Connect Collaborate
Unified Communications Can
Make A Difference
That Enable
Connectivity and
Collaboration
to Help You
Differentiate Your
Business
Deliver Network and
Communications
Solutions
and Help Your Business Evolve
What Is Unified
Communications?

Its Just a Fancy
Word for Voice
over IP.
Its Voicemail in
Your Email.
Unified Communications
The Myths
Its Just Skype.
Whatever It Is,
Its More
Than I Need.
Its Definitely
Not for Small
Businesses Like
Mine.
Its Big, Complex,
and Expensive.
Its Patching Things
Together That Dont
Work Together.
Cisco Unified Communications solutions bring
together voice, messaging, video, and desktop
applications to enable companies to quickly adapt
to market changes, increase productivity, improve
competitive advantage and deliver a rich-media
experience across any workspace.
11
What Is Unified Communications?
Unified Communications Is Not
a Product or Set of Products
Traditionally Diverse
Modes of
Communications
Helping You Quickly
Adapt to Market Changes,
Increase Productivity, and
Improve Your Competitive
Advantage.
that Integrates, Unites,
or Connects
It is an Architecture
Components of Unified
Communications
Communications: Voice, data, and video
Messaging: Voice, email, video, and IM
Conferencing: Online, audio, and video
Application integration: Microsoft Office and CRM
Presence: IP phone, desktop clients, and call
connectors
Common user experience: Desktop, phone, and
mobility

The Old Workplace ...
Mobility
Virtual Office
Web Portals
Video
Application Integration
Becomes the Unified
Workspace
Robust Phone
System Features
Full Network
Security
Secure Wi-Fi
Access from
Anywhere
Tight
Integration
with Desktop
Applications
Reliable Network
Infrastructure
Full Line of
Phones
Only Cisco Can Deliver It All
Everything You Need to Unify Your Communications
Building the Unified Communications
Experience for Small and Medium Businesses
The Phone Is Still a Phone, Cisco Just
Makes It Easier and More Intuitive to Use
Four-digit extension-based dialing, even between
different locations
Call forwarding and "find me, follow me" groups
Elimination of long-distance charges for calls made
between different locations
Conferencing in real time or Conference Bridge
number for scheduled calls
Basic call center with dynamic call routing and agent
to group-level statistics
On-phone directory look at personal, client, and
company contacts, plus missed, received, and placed
call history
Automated Attendant for auto direction to different
groups and a dial-by-name directory
Call detail records that integrate with billing software
and department charge-back
Intuitive end-user use of basic features such as
transfer, conference, hold, pick-up, and park
Screen Pop,
Click to Dial
Basic Call
Center
Single
Number
Reach
Voicemail in
Outlook
Conference
Bridge
Teleworker
Mobility
Take Advantage of Unified Communications
Securely from Anywhere You Work
Home Office
Branch Office
On the Road
With a Client
Cisco Unified
Communications:
Real Stories
from Businesses
Like Yours
Work from Anywhere
Work is no longer a
place. Work is where
you are.
Alan Sears, President
TBL Networks, Inc.
Virginia, USA
Cisco
Unified Communications helped

TBL Networks look like a big company and
fulfill a big company promise by making its
staff easy to reach in the office, at
customer sites, at home, or on the move.

When customers or co-workers need to
reach someone at TBL, they dial a single
number that rings the staff members office
phone, cell phone, and home-office phone.
We have just one phone number on our
business cards, along with the line How
many phone numbers do you have?

Customers appreciate the simplicity, and
the TBL staff appreciates the time saved.
http://preview.tinyurl.com/5t7cn2

Improve Productivity and Customer
Service
This is my workspace. When
you work on cars, you trade
time for dollars.
Derek Latham
Seyfer Automotive
Colorado, USA
With a Cisco
Unified Communications Solution,

Seyfer technicians use wireless phones to talk to
customers and access information from anywhere
in the shop, so they do more and walk around
less.

The Cisco system also provides a single point of
administration for Seyfers firewall, wireless
network, VPN connections for email, and more
in addition to managing the companys phone
system.
By saving the service manager 30 minutes a day,
sales potential is increased by $200 to $400.
Improve Productivity
Video changed the way we
work with suppliers.
Claire Evans
amaZulu, Inc.
Florida, USA
When youre working with suppliers half-
way around the world, selecting materials
can be a real challenge.

With Cisco
Unified Video Advantage, part

of the complete Cisco Unified
Communications Solution, a phone call
becomes a video conference.

amaZulu can compare samples, make
decisions, and begin product shipments
in a fraction of the time.

To be more competitive, sometimes you
have to change the way you work.
www.cisco.com/smb

Connect Your Phone and Desktop
I do everything through
my PC.
I never touch the phone.
Margaret Chase
Everything Tradeshows
Florida, USA
Cisco
Unified Communications Solutions

do far more than integrate messaging by
putting voicemail into your email.

Cisco Unified CallConnectors embed unified
communications functions into the PC-
based applications you and your staff use
every day Microsoft Outlook, Internet
Explorer, applications such as
Salesforce.com, and more.

You can place calls and answer calls without
touching your phone use presence
capabilities to determine if a co-worker is
available, send an instant message, transfer
calls, and more.

http://www.testbells.com/640-461.html
Integrate Business Applications
My staff spent 4 hours
a day making appointment
reminder calls. Now the
system places the calls.
Dr. Sunita Jayakar
Practice Owner
California, USA
One of the most powerful productivity tools
integrated into the Cisco
solution built for

Dr. Jayakar and Associates is the companys
automated appointment reminder system.
On-screen voicemail and separate
mailboxes for patients, doctors, pharmacies,
and insurance companies also increase
productivity by reducing the time spent
simply managing messages.
http://tinyurl.com/5l3a7w
Secure Your Business and Offer
Customers Choice
With Cisco Unified
Communications, we
provide an exceptional
business lounge
experience.
Christopher Lee, CEO
Geek Terminal
Singapore
A place for business travelers to stop, Geek
Terminals goal is to provide the best in
communications technologiesto be the
premier business lounge for the experienced
traveler.
Applications developed by a Cisco
partner
display live information on Cisco IP Phone
displays, including flight arrival and
departure information, news, and weather.
Geek Terminal also offers notebook PCs to
customers with Cisco IP SoftPhone
capabilities to enable them to make calls
and receive calls from anywhere in the
lounge.
Why Cisco?
What to Look For in a Unified
Communications Solution
Complete solution that fits your business
Specialized local partners to guide you
Flexible purchase and finance options
Available service and support
Solution backed by a brand you can trust
Cisco
Brand
Experience
Service
Support
Cisco
Capital
SM
Partners
Technology and
Products
Cisco Solves the Challenges
Ciscos Green Mission
Operations
Products
Solutions
Employees and Advocacy
Affecting How We Operate
as a Business
Creating Efficiencies and
Innovations in Our Products
Providing Solutions to Our Customers to
Address Global Environmental Concerns
Inspiring Our Employees to
Get Involved and Take Action
Forty-Three
Percent of Small
Businesses Have
Been Asked by Large
Customers About
Their Environmental
Practices.

Resources
Cisco.com Small and Medium Business:
www.cisco.com/smb

Cisco
Unified Communications Business Advisor Tool for SMBs:

http://www.ciscowebtools.com/ucbusinessadvisor

Forrester Research White Paper: Unified Communications for Financial
Services SMBs:
https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-FS.pdf

Forrester Research White Paper: Unified Communications for Manufacturing
SMBs:
https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-
Manuf.pdf

Forrester Research White Paper: Unified Communications for Professional
Services SMBs:
https://www.cisco.com/offer/14160/1/UCOffersValuetoSMBBusinesses-PS.pdf
2010 Cisco Systems, Inc. All rights reserved. Cisco Confidential C97-574449-00 31

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Cisco Confidential 1 C97-574449-00

Unified Communications helped

Unified Communications Solution,

Unified Video Advantage, part

Unified Communications Solutions

solution built for

Unified Communications Business Advisor Tool for SMBs:

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