Resume

Name: Sudheer R Hublikar Cell: +91-9738842223

OBJECTIVE
A career with a progressive organization that will use my education, skills, abilities and experience in an
executive capacity, where I can effectively contribute to operations in any capacity that best matches my skills &
experience.
About Me
To explore my potential in the field of Marketing and Management while being instrumental in
synergizing my Goal with that of the organization aiming at mutual growth and to work in a competitive
environment where in constantly scopes for learning is available and utilize my analytical, negotiation,
presentation topped with management skills., I do have multiple experiences and have even shined in the
positions, where I was ordained my greatest learning’s have been in the corporate world. Every role that I have
performed has taught me something unique. I constantly seek out ways to improve my skills, perform to the best
of my abilities and value addition to the organizations. I as a person with possess comprehensive, problem solving
abilities, planning skills, go get attitude with courage and sincerity to execute any job with proven perfection.
EXPERIENCE AND ABILITIES
Company Name: Guhring India, Bangalore, A manufacturing & trading Company in cutting tools for
automoblile and OEM.
Job Profile: Marketing Communications, 11/2006 to 04/2009
• Nationa wise marcom professional with 2.5 years of experience leading corporate marketing and internal
communications for multimillion-dollar companies across cutting tool industries.
• Respected leader of creative teams, multimedia divisions and corporate communications departments.
Conceptualize and orchestrate marketing campaigns that effectively reinforce and build brand images.
• Expert in the technical, conceptual and content development of sales-driving collateral. Proven ability to
drive record-high marketing campaign response rates and execute successful product launches.
• Manage corporate marketing and communications functions, overseeing the budget and member team.
Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales
collateral and tradeshow marketing.
• Advanced through a series of promotions. Created concept and copy for journal ads, direct mail campaigns
and sales collateral for diverse projects.
• Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that
propelled sales.
• Led market launch of new products. Identified opportunities, researched new product possibilities,
collaborated with engineering team and created campaigns generating higest annual sales.
• Created Web portal to transform previously archaic intranet into a dynamic website improving
communication flow and adding an effective sales tool for field reps.
• Wrote catalogs, course guides and training brochures that enhanced the sales reps' understanding of complex
product features and helped them sell more effectively.
• Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet
market needs ahead of the curve.
• Produced media kit that demonstrated key marketing analytics and demographics for use in sales
presentations. Efforts were credited as instrumental in closing numerous high-level deals.
• Leveraged strengths in cost-effective marketing management and vendor negotiations to end each year an
average of 15% underbudget (without compromising business growth goals).
• Expanded client base by 78% in these years by consistently delivering goal-surpassing marketing results and
ensuring complete client satisfaction.
• Closed new accounts as a member of business-development team.
• Earned commendations from client executives for communication deliverables that targeted desired
audiences and articulated the value of products and services.
• Served as primary copywriter on advertising campaigns and successful product launches.
• Generated campaign response-rates of between 6% and 8% (up to 4 times the industry average).
Commercial Operations
Managing the import and export operations, keeping compliance with custom laws, notifications, tariffs,
RBI rules and guidelines, Ensuring timely and maximum realization of export incentives, attending to Customs,
Excise & DGFT litigations with respective appellate authorities
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Logistics
Supervising logistic operations viz., Sea freights & inland transportation up to factory warehousing,
Coordinating with Custom House Agents, C&F Agents and other external agencies for ensuring timely clearances
and cost effective transport solutions, negotiates with transporters, shippers, etc. to ensure seamless and cost-
effective movement of consignment.
Material Planning/Inventory Management
Preparing material requirement plan as per production floor needs, Tracking and maintaining inventory
levels in the stores for all items required in the plant. Generating purchase orders as and when inventory levels
reach reorder levels. Efficiently managing the inventory levels, for ensuring ready availability of material to meet
production and dispatch targets.
Stores Management
Overseeing the store management and maintaining reduced inventory levels, maintaining the stock of
material without any variance by conducting perpetual stock verification and documentation. Implementing
Standard Operating Procedures within the warehouse and training team members in maintaining compliance with
these procedures, Ensuring quality packaging to prevent goods from getting damaged in transit.
Application and Design
Technology group's commercial interface, working with account management, marketing and customer
from identification of an opportunity without an existing solution, Determines customer requirements for material
performance, brainstorms, and validates possible processing optimization measures. Works with Product
Developers to guide formulation efforts by developing customer-specific testing and providing customer-minded
feedback to ensure new material exceeds expectations. Conducts application specific testing for performance
properties and reliability, builds test parts for customers, researches equipment and packaging solutions, and
organizes production trials.
Production
Responsible for day-to-day activities of directing, controlling and coordinating all phases of plant facilities
and equipment maintenance to support the production of quality products in an efficient and profitable manner.
Responsible for maintaining equipment in a production facility through the supervision of mechanics and
electricians
Company Name: Super fire Engineering Pvt ltd, Mumbai, A Distributing Company of fir detecting &
Advance gas suppressing system
Job Profile: Marketing & Sales, 5/04 to 10/06
Experienced manager with skills in leading direct reports as well as cross-functional teams, managing a
product line from cradle to grave, justifying new product development investments, determining and documenting
new product requirements, developing sales forecasts and product pricing, and launching new products to the
marketplace. Proven ability to manage key account relationships and large-scale projects Experience with
presenting to senior management, representing senior management in discussions with others in the company.
Meeting with customers, training and assisting dealers, and coordinating the activities of region managers
Selected Accomplishments
• Responsible for a product line & products representing in sales revenue for a leading manufacturer of, FM200
equipment generating sales of 45lac annually.
• Increased product line sales from 8lac 2004 to 12lac in 2005, and managed the company’s 30lac accessories
and parts program.
• Launched new product into the marketplace to replace an existing product increasing annual unit sales from
30,000 to 1, 20,000.
• Meet with dealers, national accounts, end-users, and the sales force to define new product requirements and
work with product development to document these requirements in product specifications.
• Analyze competitive product offerings in terms of features and benefits as well as price points.
• Determine sales forecasts for proposed new products and justify new product development.
• Review product pricing and gross margin goals for existing products annually and establish new product
pricing.
• Develop written launch plans outlining the launch process, present launch plans to senior management for
approval, and track actual unit sales and gross margin performance for new product launches.
• Conduct new product training for the sales force and dealer network including providing test units to region
managers and key dealers for use in demonstrations.
• Work with an equipment supplier as well as Company to manage product offerings for the south Indian market
that are produced overseas.

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• Exhibit products at trade shows and attend trade shows to review competitors’ products.
• Managed all product launches into branch locations of this key account and coordinated new product training
for the key account representatives.
• Coordinated activities and supported key account representatives in a sales blitz resulting in over product
demonstrations.
• Coordinated telemarketing and marketing management in conducting market research to determine target
markets for the key account and conveyed this information to the key account.
• Distributed key account sales reports by branch to region managers and senior staff and reviewed sales goals
with region managers via telephone conferences.
• Prepared written status reports for senior management detailing open action items and launch status.
• Attended numerous meetings and teleconferences with executive and senior management to conduct this
study.
SKILLS
1. Marketing Strategies & Campaigns 6. Focus Group & Market Research
2. Corporate Communications 7. Development of Training Materials
3. Creative Team Leadership 8. Sales Collateral & Support
4. Product Positioning & Branding 9. Public & Media Relations
5. Web & Print Content Development 10. New Product Launch
TECHNOLOGY
• Software: QuarkXPress, Photoshop, ImageReady, MS Project, Crystal Reports, MS Office (Word,
Access, Excel, PowerPoint)
• Web/Multimedia: Experience with Freehand, CorelDraw, , PageMaker, Frame Maker, Acrobat and
PhotoShop, Flash, Web server administration, ERP systems,
EDUCATION
• MBA in Marketing from Karnataka university (April 2004)
• B Sc form P.C. Jabin Science Collage (April 2001)
ADDITIONAL INFORMATION:
• Results oriented with dynamic negotiating style, presentation skills and attention to detail.
• Organized, fast-paced manager of multiple projects resolving problems creatively
• Strong conceptual abilities, optimizing research, technical knowledge and creative innovation
• Deadline sensitive, driven to excellence while achieving outstanding ROI
• Dynamic leader and mentor of creative teams
• Excellent oral and written communication
PERSONAL DETAILS
• Date of Birth: 4 September 1979
• Passport No: H7337895
• Corresponding Address : Sudheer R Hublikar
1932/B, 15th B Cross, 20th Main,
Sector – 1, HSR – Layout Bangalore – 560034
• Permanent Address: S/o R.M.Hublikar,
Kade-Oni, Devangpeth, HUBLI – 582003.
OTHER ACTIVITIES
• Won three times state level science exhibition
• Under gone there years of military tanning (NCC)
• Member of time management committee at B – School
• Playing table tens, badminton, reading stories and net browsing

Date: Signature

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