Tumpeh-Tumpeh.

co
-Proudly present by Group 1 Tutorial 1B-

ORGANIZATION
STRUCTURE
Products
Final
Place
Promotion
Detailed
Budgeting
Final Market Research
(Based on our online survey on 25-26 October 2014)
What Age?
Where do they go?
What are they doing there?
With who they come?
Why are they interesting to going outside on
weekend?
How much money they spend for that?
Peak hours?
Sweet? Salt? Randomize the bread!

PLACE
The most favourite
place which usually
visited :
Jalan Ganesha : 3.41%
Jalan Dago : 51.14%
Jalan Riau : 45.45%



FINAL PLACE
Passion FO Riau
Lily and Rose or Jessiejames (still in negotiation, after
Riaus road government projects completed)

PRODUCT
Added Toast breads
Taste that we will
Produce :
Sweet : 81.15 %
Salt : 18.85 %
SWEET

1. Nutella Jupe Tumpeh*
(Nutella, cheese, banana, and milk
added into toasted bread)

2. Hamil Tumpeh*
(Honey star, milo, and milk added into
toasted bread)

3. Rok Tumpeh
(Oreo, cheese, and milk added into
toasted bread)

4. Mami Tumpeh
(Marsmallow, milo, and milk added
into toasted bread)
?
HOME
OUR MENU
?
?
?
SALT
1. Robunjuire
(Chicken lime leaves bread)

2. Kiju hayam*
(Chicken barbeque with cheesy
melted bread)

3. Kamar Tumpeh*
(Cheesy chicken pepper with bread)

4. Daster Tumpeh*
(Smoked beef, egg, and cheese added
into toasted bread)
?
HOME
OUR MENU
?
?
??

Nutella Jupe Tumpeh
Hamil Tumpeh
Kamar Tumpeh
Daster Tumpeh
Robuniuire
Kiju Hayam

Best Chef Recommended
PRICE
The price range of
Tumpeh-tumpehs
Product :
Rp10.000
up to
Rp15.000
PROMOTIONS
Social Media
&
Website




Method:
Word of Mouth
Voucher
Strong Branding
Mascots
MCs promotion

LIVE ENTERTAINMENT
PROMOTIONS
1. Social media
Instagram : @tumpehlo
Twitter : @tumpehlo
Website : www.tumpehco.wix.com/tumpeh-tumpeh
2. Real Material
Brosur
Banner
Voucher
Sticker
3. People
Maskot
Walking board
Live acoustic music
Mics promotion
Operation Product

MATERIALS UNIT PRICE TOTAL PRICE SUPPLIER
Bread 55 Packs Rp 15,000.00 Rp 82,500.00 Kosambi
Chicken 4 Piece Rp 28,510.00 Rp 114,040.00 SuperIndo
Smoked Beef 52 Slices Rp 1,510.00 Rp 78,520.00 Riau junction
Banana 4 Bound Rp 7,000.00 Rp 28,000.00 Kosambi
Oreo 10 Packs Rp 6,090.00 Rp 60,900.00 Riau junction
Marshmallow 2 Packs Rp 18,750.00 Rp 37,500.00 Riau junction
Forvita 20 Packs Rp 2,850.00 Rp 57,000.00 Yogya
Millo 2 Box Rp 50,600.00 Rp 101,200.00 SuperIndo
Nutella 2 bottles Rp 54,190.00 Rp 108,380.00 SuperIndo
Cheese 1 kg Rp 128,000.00 Rp 128,000.00 Pasar Baltos
Milk 8 can Rp 8,200.00 Rp 65,600.00 Riau junction
Eggs 3 kg Rp 16,750.00 Rp 50,250.00 Riau junction
Lemon 500 gr Rp 22.95 Rp 11,475.00 SuperIndo
Honey star 2 Box Rp 34,390.00 Rp 68,780.00 SuperIndo
Packaging 400 Piece Rp 1,000.00 Rp 400,000.00 Percetkan
Sauce BBQ 2 bottles Rp 14,190.00 Rp 28,380.00 SuperIndo
Ice Cream 8 litres Rp 155,000.00 Campina
Mineral Water 2 box Rp 74,000.00 Pasar Baltos
Seasonings Rp 100,000.00
Straw 2 bottles Rp 1,000.00 Rp 2,000.00 Pasar Baltos
*Unexpected Cost Rp 382,475.00
TOTAL COST Rp 2,134,000.00
Inventory
Materials Unit Price Total Supplier
Cooler 1 Rp0.00 Rp0.00 Supplier Ice Cream
Black Board 2 Rp25,000.00 Rp50,000.00 sasa
Chalk 5 Rp0.00 Rp0.00 sasa
Stand 1 Rp0.00 Rp0.00 fadi
Chair 10 Rp0.00 Rp0.00 fadi
Food Table 4 Rp0.00 Rp0.00 fadi
Stove 2 Rp0.00 Rp0.00 stacia,fadi
Pan 1 Rp0.00 Rp0.00 aurel, Fadi
Trays 4 Rp0.00 Rp0.00 *Azel
Ingridients Stack 8 Rp0.00 Rp0.00 Dara
Filter 2 Rp0.00 Rp0.00 Azel
Grater 2 Rp0.00 Rp0.00 Azel
Cutting 4 Rp0.00 Rp0.00 azel, tasha
Knife 4 Rp0.00 Rp0.00 azel
Dust clothes 4 Rp0.00 Rp0.00 fajar
Spatula 4 Rp0.00 Rp0.00 azel
Cup Measurement 1 Rp0.00 Rp0.00 azel, fadi
LPG Gasses 3 kg Rp16,000.00 Rp16,000.00 azel
Trashbag 6 Rp0.00 Rp0.00 *Yoko
Glove 10 Rp0.00 Rp0.00 Fadi
Bowl 5 Rp0.00 Rp0.00 Azel
Apron 4 Rp0.00 Rp0.00 Operation
Topping Spoon 2 Rp0.00 Rp0.00 Operation
Scoop Ice Cream 2 Rp0.00 Rp0.00 Operation
Scissors 2 Rp0.00 Rp0.00 Operation
Sauce Stack 3 Rp0.00 Rp0.00 Dara
Brush 2 Rp0.00 Rp0.00 Azel, Fadi
Money Box Rp0.00 Rp0.00 *Marketing
Operation Product
Packaging
400 package of bread : Rp.400.000
Inventory : Rp.66.000
Operational Activities
Operation Activities
Flow Process Chart
Even Description Symbol Time (in second) Distance Remarks
Greetings to customers

0 m
Costumer order 5" 0 m
Order to chef 5" 1 m
Preparing bread from the storage 5" 0.5 m
Toasting 60" 0 m
Adding Topping 40" 0 m
Put on the package table 5" 1 m
Packaging 10" 0 m
Pick up order 3" 0 m
Transaction and payment 7" 0m
Greetings to customers 0 m
Total 140" 2,5 m
Final Budgeting
Finance Report
Fix Cost
Rent Place : Rp.700.000,00
Brochure : Rp. 100.000,00
Rent Board : Rp. 50.000,00
Gas 3 kg : Rp. 16.000,00 +
Rp. 866.000,00

Variable Cost

MATERIALS UNIT PRICE TOTAL PRICE SUPPLIER
Bread 55 Packs Rp 15,000.00 Rp 82,500.00 Kosambi
Chicken 4 Piece Rp 28,510.00 Rp 114,040.00 SuperIndo
Smoked Beef 52 Slices Rp 1,510.00 Rp 78,520.00 Riau junction
Banana 4 Bound Rp 7,000.00 Rp 28,000.00 Kosambi
Oreo 10 Packs Rp 6,090.00 Rp 60,900.00 Riau junction
Marshmallow 2 Packs Rp 18,750.00 Rp 37,500.00 Riau junction
Forvita 20 Packs Rp 2,850.00 Rp 57,000.00 Yogya
Millo 2 Box Rp 50,600.00 Rp 101,200.00 SuperIndo
Nutella 2 bottles Rp 54,190.00 Rp 108,380.00 SuperIndo
Cheese 1 kg Rp 128,000.00 Rp 128,000.00 Pasar Baltos
Milk 8 can Rp 8,200.00 Rp 65,600.00 Riau junction
Eggs 3 kg Rp 16,750.00 Rp 50,250.00 Riau junction
Lemon 500 gr Rp 22.95 Rp 11,475.00 SuperIndo
Honey star 2 Box Rp 34,390.00 Rp 68,780.00 SuperIndo
Packaging 400 Piece Rp 1,000.00 Rp 400,000.00 Percetkan
Sauce BBQ 2 bottles Rp 14,190.00 Rp 28,380.00 SuperIndo
Ice Cream 8 litres Rp 155,000.00 Campina
Mineral Water 2 box Rp 74,000.00 Pasar Baltos
Seasonings Rp 100,000.00
Straw 2 bottles Rp 1,000.00 Rp 2,000.00 Pasar Baltos
*Unexpected Cost Rp 382,475.00
TOTAL COST Rp 2,134,000.00
Detail Price of Menu
No. Food Name Standard
Selling Price
Standard
Producing Price
Percent of Profit Profit
1. Bread+milk+nutella+bana
na+cheese
16.000 10.423 50 % 5.577
2. Bread+milk+milo+hone
ystar
16.000 9.803 75 % 6.197
3. Bread+milk+oreo+cheese 14.000 7.073 90 % 6.927
4. Bread+milk+milo+marsma
llow
16.500 8.243 75 % 6.757
5. Bread+seasoning
chicken+lemon l
15.000 6.333 120 % 8.667
6. Bread+cheese+berbaque
chicken
17.000 8.643 100 % 8.357
7. Bread+cheese+ paper
seasoning chicken
16.000 7.563 110 % 8.437
8. Bread+cheese+egg+
smoked beef
17.500 7.969 120 % 9.031
Average 16.000 8.300 90,30 % 7.500
Detail Price of Menu (2)
No. Goods Price Harga
Pokok
Produksi
Profit
1. Ice Cream 3.000 2.000 1.000
2. Aqua 3.000 1.600 1.400
BEP & Profit Target
Break Even Point
Fixed Cost : Average Profit 866.000 : 7.500 =
116
Profit Target 2.000.000
(Fixed Cost + Profit Target) : Average Profit =
(866.000+2.000.000) : 7.500 = 382 per 2 days
FINAL STATEMENT
TOTAL BIAYA VARIABEL 2134000
TOTAL BIAYA TETAP 866000
TOTAL BIAYA 3000000
Target Sold:
191 Unit/day.