RESEARCH FRAMEWORK (RF) TEMPLATE

RESEARCH QUESTIONS INSTRUMENTS DATA ANALYSIS

Awareness Campaign
What women are wearing played a
role in why rape occurred?
Survey Questionnaire Descriptive analyzes.



OBJECTIVES
Exploring bystander attitudes and their relationship with rape
myths in a sample of college students
To change college students perception about rape culture
especially regarding rape myths and victim blaming attitude.
Develop an output based on design to create awareness about
the reality and seriousness of rape situations and victim
blaming.
WORKING TITLE

Challenging The Attitudes and
Perceptions of Male Students in
Universiti Sains Malaysia Ages 20 to 25
about Rape Culture.
RESEARCH DESIGN - Sampling / Technique
Male students ages 20 to 25 studying in University Sains Malaysia
LITERATURE REVIEWS - Theory / Conceptual Framework
Klaw, E., Lonsway, K., Berg, D., Waldo, C., Kothari, C., Mazurek, C., & Hegeman, K. (2008). Women &
Therapy. Challenging Rape Culture: Awareness, Emotion and Action Through Campus Acquaintance Rape
Education, 28(2), Emanb pages-Emanb pages. Retrieved September 24, 2014, from
http://www.tandfonline.com/doi/abs/10.1300/J015v28n02_04#.VDQLJPmSxvA
Buchwald, E. (1993). Transforming a rape culture. Minneapolis, MN: Milkweed Editions.
List of Current Pilot Article & From Established Journals
Sarah Lynn Lawson, Derby Munoz-Rojas, Lauren Samantha Gutman, Matilde Nathalia Siman (2012) .
Changing attitudes and perceptions of Hispanic men ages 18 to 25 about rape and rape prevention.
Eliana Suarez and Tahany M. Gadalla (2010) . Stop blaming the victim: a meta-analysis on rape myths.
DOI 10.1177/0886260509354503
Hayes, R., Lorenz, K., & Bell, K. (2013). Victim Blaming Others: Rape Myth Acceptance and the Just World
Belief. Feminist Criminology, 202-220. Retrieved October 7, 2014, from
http://fcx.sagepub.com/content/8/3/202
McMahon, S. (2010). Rape Myth Beliefs and Bystander Attitudes Among Incoming College Students.
Journal of American College Health,59(1), 3-11. Retrieved October 7, 2014, from
http://www.tandfonline.com/doi/abs/10.1080/07448481.2010.483715#.VDQ38PmSxvA
RESEARCH GAP
To determine the factors influencing victim blaming attitude.
To study the level of understanding about rape culture.
Exploring rape blaming attitudes and their relationship with rape myths acceptance in a sample of college
students.
PROBLEM STATEMENT
Victim blaming attitude what factor influencing the attitude.
Rape myths acceptance examining rape myth attitudes among college students
To create awareness by using design about rape culture.

NUR KHALIDAH BT SHAMSUL ANUAR |116010 | GRAPHIC COMMUNICATION