1

Marathwada Shikshan Prasarak Mandals

Deogiri Institute of Engineering and Management Studies,
Aurangabad
A
Summer Training Project Report
At
VIDEOCON INDUSTRIES LIMITED



Submitted by
Ms. SHUBHANGI KUNDLIKRAO MUNDHE

Roll no. M- 11
MBA III semester
Batch 2013-2015


In partial fulfillment of the completion of MBA course of
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad

2


Marathwada Shikshan Prasarak Mandals
Deogiri Institute of Engineering and Management Studies,
Aurangabad

A
Summer Training Project Report
At

VIDEOCON INDUSTRIES LIMITED

Submitted by
Ms. SHUBHANGI KUNDLIKRAO MUNDHE
Roll no. M- 11
MBA III semester
Batch 2013-2015

In partial fulfillment of the completion of MBA course of
Dr. Babasaheb Ambedkar Marathwada University, Aurangabad

Prof. Prasad Zinjurde Prof. Rupesh Rebba Dr.Ulhas Shiurkar
Guide HoD Director
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ACKNOWLEDGEMENT

I, SHUBHANGI KUNDLIKRAO MUNDHE, thanks to my project guide. Mr. Prasad
Zinjurde His expertise was valuable during each step of the project from narrowing the scope
of the research to theoretical development and analysis.
I also thank Prof. Rupesh Rebba (H.O.D.) and Dr. Ulhas Shiurkar (Director), Deogiri
Institute of Engineering and Management Studies, Aurangabad for encouraging and guiding
me through the summer training project.






Ms. SHUBHANGI KUNDLIKRAO MUNDHE
Roll no. M-11
MBA III semester
Batch 2013-2015

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CERTIFICATE

This is to certify that, SHUBHANGI KUNDLIKRAO MUNDHE, a
student of Deogiri Institute of Engineering & Management Studies, Aurangabad
Batch 2013-2015, has duly completed his/her Summer Training Project (CP-304)
submitted satisfactory report to Dr. Babasaheb Ambedkar Marathwada University,
Aurangabad, in partial fulfillment of Master of Business Administration course.
We wish her all the best for future Endeavor.









Prof. Prasad Zinjurde Prof. Rupesh Rebba Dr.Ulhas Shiurkar
Guide HoD Director



5

DECLARATION


I, SHUBHANGI KUNDLIKRAO MUNDHE, hereby declare that I have formed,
completed and written the In-plant training project report entitled VIDEOCON
INDUSTRIES LIMITED.
It has not been previously submitted for the basis of the award of any degree
or other similar titles of this for any other examining body or university.









Place: - Aurangabad Name: -Shubhangi Kundlikrao Mundhe
Date: - Roll No. M-11
MBA III rd Semester
Batch 2013-2015



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compap

7

INDEX



SR.NO TOPIC PAGE
NO.
1 Introduction Of Project
8
1.1. Need & Scope 9
1.2 Objective 10
2
Profile Of The Company
11
2.1 Milestone 13
2.2 Board Of Directors 14
2.3 Mission & Vision 15-17
2.4 Major Achievements 18
2.5 Corporate Social Responsibility 19-23
3 Products Of the Company
25-29
4 Departments

4.1 Production Planning & Control Department 30-31
4.2 Production Department 32-36
4.3 Marketing Department 37-39
4.4 Finance Department 40-41
4.5 Human Resource Department 42-44
4.6 S.A.P Department 45
4.7 Maintenance Department 46
4.8 Quality Assurance Department 47
4.9 Material Department 48
4.10 Purchase Department 49
4.11 Research & Development Department 50
5 SWOT Analysis
51-52
6 Finding
53
7 Conclusion
54
8 Bibliography
55
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1. INTRODUCTION OF PROJECT
In-plant study is nothing but practical or vocational training. The main purpose of in-plant
training is to give practical exposure. The rationale behind doing an in-plant report creates a
link between theoretical aspect of management education and practical working.
The main purpose of in-plant is to orient MBA student with all the departments or
section of an organization. In-plant training gives through grounding to MBA student
regarding the management education. It is nothing but detail information of an organization
.its processes, functions, sections department, its past, its present and future prospect in the
form.
In-plant training is also gives us idea of how the theories we learn in syllabus are applied into
practice. It gives us detail idea of how each and every department in the company are
working, how they are interlinked and they communicate each other to achieve and goal of
an organization. For any MBA student, a learning combination of theory and practice is an
invaluable asset, as it helps in understanding the core principals of business by a way of first-
hand experiences. The in-plant training is a stepping stone, which will groom me for future in
the corporate world.
The in-plant training also gives us brief idea of an organization culture how the organization
actually run so that we will get good insight of difference aspect of management. Hence the
in-plant training is important in this regard.




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NEED & SCOPE OF THE TRAINING

To enhance the knowledge being a management student.

Training in a multinational company like Videocon gives the idea of huge
management work having interlinks in the different countries.

The training us given idea of working of different departments like production,
finance, personnel, marketing, etc.













10



OBJECTIVES OF THE STUDY

To have a practical knowledge about the organization.


Get the over view of all departments of organization.


Familiarize with the relationship between theoretical and practical approach of
curriculum.

To learn about the climate culture of organization.


To know how to take a decision making activities in the organization.












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2. COMPANY PROFILE
In 1984, the Dhoot family launched Videocon international limited with an avowed purpose
of producing world class color television set through technical tie-up with Toshiba
Corporation of Japan.
Videocon group companies have won prestigious approval and certificate from India and
abroad. These includes the approval from VDE testing certificate institute Germany ,the
British standard ,the CE approval for exporting to Europe and the ISO 9002 certification .
The Videocon group is ever evolving group continuing to sty trends in every sphere of
Its activity .the group enjoy and unassailable leadership position interactive T.V, color T.V,
high ended audio system ,VCD, VCR ,air conditioners ,washing machine as well as
refrigerator ,D2H.After firmly entrenching itself in a field of consumer electronic and home
appliances. The group has boldly venture into business that are crux of nation mainly
petroleum and power .The group has further ventured to leverage its strengths to boost
progress of the nation.
Videocon sprawling state of the art facility is spread across 18 locations in India .the
latest inclusion is the Rs.400 crore .ultra-modern and environmental friendly manufacturing
facility set up at Bangalore .it houses state of the robot machineries .robotic machineries and
India. Do you see disconnect there? Not anymore.
The inertia of diversification was catalyzed with the inspection of Videocon appliance ltd
in 1988. The company manufactured advance washing machines and has thus changed the
lives the millions of women. The company has revolutionized the A.C market by creating
superior quality A.C 1992 Videocon breathed new life into refrigerator market by introducing
Indias first no frost refrigerator plant follows the international quality to ensure defect free
products with a total production capacity of more than 1.5 million refrigerator per
year.Videocon refrigerator is amongst largest selling branch in the market place.
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LOGO LOGIC OF VIDEOCON INDUSTRIES LTD



This is the new Videocon symbol. It reiterates the ethos of a company dedicated to maintain
the highest international standards of excellence through quality, technology and innovation
.for over a decade now, Videocon has been bringing the latest and very best consumer
Electronic and home appliances. Successfully adapting the best of international technology to
suit Indian needs, and crafting it to improve the quality of life as millions of satisfied
customers will agree.

The new symbol of Videocon asserts its passion for global impact, and the two Es on the
either side represent the groups wide spectrum of interests ranging from Electronics to
energy . Along with the steely glint, this communicates the group global ambition, its
strength, sterling credentials and innovative drive .A symbol that proclaims a paradigm shift.
A sign that represents the new force that is Videocon. Thus the recapitulating principle of
reaching out and touching the lives of millions of people Worldwide.

India Today, the World Tomorrow

13



VIDEOCON MILSTONE
YEAR BUSINESS
1985 Color TV
1987 Washing Machine
1990 Home entertainment system, Electronic Motors, air conditioner
1991 Refrigerators, Air Cooler
1995 Glass shell for CPT
1996 Kitchen Appliance and crude oil
1998 Compressors , compressor motor
2000 Philips CTV plant takeover
2005 Thomson acquisition, Electrolux India 3 plants Takeover
2008 Merging of group Brands
2009 Telecommunication, SEZ, power generation,D2H service
2011 Unity Appliance LTD






14


BOARD OF DIRECTOR

Mr. Venugopal N Dhoot
Mr. Pradipkumar N Dhoot
Mr. K C Srivastava
Mr. Satyapal Talwar
Mr. S padmanabhan
Mr. Gen. S C N Jatar
Mr. Arun L Bongirwar
Mr. Radheyshayam Agarwal
Ms. Gunilla Nordstrom (Nominee-AB Electrolux)
Mr. Girish Nayak ICICI Bank Limited


15



VISION AND MISSION

To delight and deliver beyond expectation through ingenious strategy,
intrepid entrepreneurship, improved technology, innovative products,
insightful marketing and inspired thinking about the future
A breakdown of the statement above reveals a mean and end approach, where the end
is articulated at the beginning with the means linked to it.
To delight and deliver beyond expectation. the means
This segment not only underline the importance of the ultimate goal customer satisfaction
(delight) and ultimate target- the customer , but also of intermediate process and principals
which have contribute to building a robust ,dependable Videocon value (deliver) .As a result
of its focus on developing loyal customer and reliable associates, Videocon is able to exceed
expectations.


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through ingenious strategy: that means
In the cutthroat world of today, it is only by taking resource to advance planning and
strategy that a business can hope to survive .Although textbook strategy has its uses,
reproducing it in verbatim for the real world would be foolish because of the absence of
textbook conditions. Thus, there is a need for a bounced rationality, a spontaneity and
improvisation that is flexible enough for scenarios both imaginable and unimaginable
.Videocons ingenious man oeuvres are actually flexi-strategy that abstracts from shifting
ground condition and decides and decides game-plans, or something changes the rules of the
game.
intrepid entrepreneurship: that means
An enterprise with the odds stacked against it makes great business sense .This is because
higher s ,the obstacles .lower the number of players likely to active in that field thus fetching
extraordinary returns .the only requirement is bold and confident attitude willing to brave the
odds. Videocons foray into oil and gas is a bold and intrepid endeavor that arises from
immense faith on the surefooted competence of the companys in-house managerial talent.
improved technology : that means
Technology is no more a premium input; it has becomes the bare minimum in recent
year. Rapid advances have only fuelled this phenomenon .Videocon is extremely vigilant in
shunting out dated technology and replacing it with the best -in-class offers of the times.



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innovative products . : the means
Product development, innovation and customization are the tools Videocon uses to stay
ahead of the competition. This is because a continuous stream of innovative products excites
the market and enhances brand recall .A strategy that Videocon banks on a lot, especially on
domestic front.
insight marketing : the means
The market share battle scene has long shifted from technology and processes to the
psyche of the customer .this means that those with deeper insights into the elusive mind of
the buyer are likely to dominate. Videocon is reinforcing marketing strengths to read better
are pulse of the market and help create products that map perfectly into customer preferences.
inspired thinking about future: the means
The future is unpredictable ,but not doing anything about it is fraught with a grave risk
.Videocon extrapolates future trends on the basis of current changes technology and
preference as well as sheer gut feel. Fine-tuned business instinct is worth their weight in gold,
lots of it. The company has perfected its practice almost into an art form with some calculated
gambles like oil and gas proving to be absolute money-spinners.




18


MAJOR ACHIVEMENTS

The largest panel production facility in the world under one roof providing very high
economies of scale

One of the worlds largest and most respected CRT glass manufacturers

Firing the largest furnace of its kind in the world with a tank size of 3300 sq. ft.

One of the few companies in the world to convert sand to TV

One of the largest and most acknowledged CPT manufacturer in the world

Manufacture Indias first rust-free washing machine





19


CORPORATE SOCIAL RESPONSIBILITY
Philosophy & Resolve
No business can function in a vacuum. There is the society at large with which it engages in
innumerable transaction; the more involved the engagement, the better its qualitative and
quantitative effect on the business. Aware of this debt to society, a successful corporate like
Videocon is committed to fulfilling its obligations: both as providers of outstanding products
as well as sterling community initiatives.
They include, among others, a first -rate academic haven for the high-school education of
underprivileged girls and a 100% world-class, charitable hospital specializing in a cancer and
heart surgery for the benefit of societys marginalized sections. Videocons deep-rooted
commitment to environment conservation translate into process improvement that help
recycle CRT glass, curb carbon emission and other pollutants. Among others, the groups
India glass has supported a large -scale initiative like the plantation of over 2, 00,000 teak
trees.
Apart from material support, society needs spirit; that vital ingredient that makes the
difference between living life and merely existing .Videocon is inspired heavily by the
uplifting nature of sports ; its power to generate mass passion ,where innumerable hearts
throb as in unison; its ability to draw people together irrespective of difference in race
,religion, gender or caste .unity of spirit and purpose is ultimately what builds bridges
between diverse cultures .this is the core belief of a group that has operations spread over a
cross-cultural milieu worldwide. Videocon supports mass



20


Sports for another reason: at the heart of sports is fairy play, a virtue that enjoys exalted status
among values cherished by Videocon.
The groups sponsorship of cricketing events across the globe underlies its commitment
and passion for sports as well as its goal to uplift the spirits of a global audience .Videocon
has not forgotten the grassroots either; the Videocon school of cricket launched in Kolkata
under the guidance of former India captain, Saurav Ganguly, aims to inspire budding
cricketers in the age group of 10 to 17 years to greater heights.
Hospital

Seth Nandlal Dhoot Charitable Hospital, Aurangabad
Seth Nandlal Dhoot hospital was inaugurated at the auspicious hands of Late Krishna Kant,
then Vice-president of India, on 26
th
April 1988. Seth Nandlal Dhoot Hospital is the outcome
of a vision with mission .it is the fulfillment of long cherished dream of Pujya Nandlalji
Dhoot, (kakasaheb) founder of VIDEOCON GROUP OF COMPANIES who devoted his
entire life towards service to the society. His generous impulse made him keenly sensitive
towards the poor & downtrodden.
Later on fully developed cardiac center was inaugurated at the hands of Hon. Dy. Prime
minister of India, Shri Lal Krishna Advani, on 12
th
April 2003 .Today this hospital is
recognized as a leading multi-super specially Hospital in Maharashtra.
21



SCHOOLS
The group runs a world class school dreamt by our LATE founder in the village of Gangapur,
dedicated to living high quality high school education to underprivileged girls inspiring them
to aim higher and work for the development of the country.
Creativity quality circle team won manufacturing trophy for excellence case study in 3
rd

convention held Jawaharlal Nehru engineering College Aurangabad and distinguished award
in 17
th
national convention at Madurai between 04/12/2003 to07/12/2003.
BHARARI Team won distinguished award in 3
rd
convention of at Jawaharlal Nehru
Engineering College Aurangabad and also won excellence award in 17
th
national convention
at Madurai between 04/12/2003 to 07/12/2003.
Best of the trophy in mini convention at Jawaharlal Engineering College on 17/02/2005.
Charities
To pay advance to our beloved chairman late SHRI NANDLALJI DHOOT (KAKASAHEB)
we have arrange Bhajan program & blood donation on date 26
th
April every year. Most of our
employees participate in blood donation camp. In year 2004&2005 90 to 120 employee have
donated blood. The blood donation camp is arranged at our Dhoot Hospital.







22



Sports
The Videocon School of cricket launched in Kolkata to train budding talent in the age group
of 10 to 17. The academy has been undertaken in cooperation with the captain of the Indian
cricket team, Saurav Ganguly, who has been designated chief coach. It aims to put about 700
students through the paces every year.
Sponsorship of cricketing events across the globe underlies Videocons commitment and
passion for sports as well as its goal to connect with a global audience.

Sponsorship
Videocon is inspired heavily by the uplifting values perpetuated by sports its ability to draw
people together irrespective of differences in race , gender ,religion and country .unity of
spirit and purpose is ultimately what builds bridges between diverse culture . This is the core
belief of a group that today has operation spread over a cross cultural milieu worldwide .also,
at the heart of sports is fair play, a virtue which enjoys exalted status among values cherished
by Videocon. The group has been deeply involved in supporting sports. Its sponsorship of
cricketing events across the globe underlies its commitment and passion for sports as well a
goal to connect with a global audience.






23



Energy Conservation
The company consistently pursues reduction in energy consumption in its manufacturing
process ongoing basic.
An overall awareness has been created among the employee /workers to avoid wastage of
water and power by shutting the power off when not in use. A parameter has been developed
in office atmosphere to shut power off for some part of day so as to take up manual work and
complete the manual activity during that part of the day .The lighting fixture in the
administrative areas has been optimized .a quality team has been appointed to closely monitor
the consumption of fuel and lying emphasis on non-conventional energy sources.
The group takes environment conservation seriously. It is working to equip its facilities
with methods that help recycle CRT glass, curb carbon emission and other pollutants.
Videocons India glass plant has supported plantation of over 2, 00,000 teak trees.










24



CORPORATE GOVERANCE
Companys philosophy on Corporate Governance.
The companys philosophy on corporate governance enshrines the goal of achieving the
highest level of transparency, accountability and equity in all spheres of its operation and in
all its dealing with the shareholders, employee, the government and other parties .the
company believes in the philosophy on code of corporate governance, which provides a
structure by which the right responsibility of different constituents, such as the board,
employee and shareholders are carved out in carrying out this ,it is ensured that the company
objectives are well defined and performance against those objectives are adequately
measured and monitored.
Corporate governance is considered as an important tool for shareholders protection and
maximization of their long-term values. The cardinal principle such as accountability,
responsibility, transparency and fair disclosure serve as the means for achieving this.









25


3.PRODUCTS OF THE COMPANY
Our group emerges as a SSD 4 Billion global conglomerate continuing to set trends in every
sphere of activities.
Today our group operates through 8 key sectors:
Consumer electronics &Home appliances



We enjoy a pre-eminent position in terms of sales and customer satisfaction in many of our
consumer products like color Televisions, Washing machine, air Conditioner, Refrigerators,
Microwave ovens and many other home appliances, selling them through a multi-Brand
strategy with the largest sales and service network in India. Refrigerator manufacturing is
further supported by our in-house compressor manufacturing technology in Bangalore.

26


D2H (DIRECT TO HOME)
We bring you worlds 1
st
satellite television, via satellite technology, which means you no
longer have to tolerate all ate hassles associated with cable TV. no more frustrating
disconnections right in the middle of an intense game.
We invite you to experience a world of awesome digital entertainment, crystal clear pictures,
ultra sharp sound and state of art technology which use the revolutionary MPEG-4 with DVB
S2.



27


Mobile Phones



Videocon already has presence in the mobile handset market with 12 existing mobile devices;
however, the company plans to introduce more new mobile phones in India over the next
couple months.
GSM Mobile Services


Videocon group operates the GSM mobile service through Videocon telecommunications
limited (VTL).VTL was granted a license by the government of India to provide unified
access service in the following 21 circles in India: Delhi, Mumbai, Tamil Nadu, Chennai,
Kolkata, Maharashtra, Gujarat, Andhra Pradesh, Karnataka, Kerala, Haryana, Uttar Pradesh
(west), Uttar Pradesh (East), Rajasthan, Madhya Pradesh, West Bengal, Himachal Pradesh,
Bihar, Orissa, Assam, North East, Jammu& Kashmir.

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Oil & Gas

In the domestic oil &gas business, the group has interested in exploration, prospecting and an
intention to get into gas distributor. Beyond borders, Videocon is displaying considerable
entrepreneurial flair by becoming active in bagging exploration and production in countries
like Oman, Australia and the Timor Sea near Indonesia. This gives the group hegemonic
status in those countries along with the possibility of earning extraordinary profits.
Display Industry and Its Component

With the Thomson acquisition Videocon has emerged as one of the largest Color picture tube
manufactures in the world operating in Italy, Poland and China, continuing to lead through
new innovative technologies like slim CPT, extra slim CPT and High Definition 16:9 formats
CPT
29


Color Picture Tube Glass


We are one of the largest CPT Glass manufactures in the world with a high level of
experience and technical expertise operating through Poland and India. We will leverage on
this synergy after the Thomson acquisition to internally source glass CPT manufacturing
increasing efficiencies and lowering costs.

Power Business
The company is developing the Pipavav power project through a wholly -owned
subsidiary of the company ,Pipavav Energy private Limited .the project is designed to have a
capacity of 1200 MV and comprises two units of 600 MV each .the company is also
developing the Chhattisgarh power project through a wholly-owned subsidiary of the
company , Chhattisgarh power venture Private Limited .The Chhattisgarh power project is
designed to have a capacity of 1200 MV and comprises two units of 600 MW each .



30



4. DEPARTMENTS
PRODUCTION, PLANNING AND CONTROL
As we know that every work need good planning before execution. It is here .Here the
production refers to the production of color TV.
Planning means plan of its quantity, quality, color, models etc. and control means looking for
whole process whether everything is going in planned way or not.
Now the PPC dept. gets the information of customers demand by the marketing department
after having exact figure of number of color TV, the PPC department has to make the plan
accordingly. First step is to look after the availability of raw material. Then they check the
stock dept. and then give the order to raw material comes in store dpt. for procurement of raw
material. After that raw material comes in store dept. and goes to production dept. for actual
processing. This is main function of the PPC dept.
Besides this, this is duty of department to see that whether the production
Planning and actual production is equal or not. If not, what is the reason behind the
incomplete work?

PPC dept. has three types of plan-
Monthly
Quarterly
Yearly

31



The PPC dept. makes the plan according to demand of customer demand from the dealer who
is in direct contact customer. The demand also varies according to season that in summer,
rainy and winter. For ex: In festival like Diwali demand gradually increase.

Some other important function of this dept. is as follows-

How much raw material dept. provides?
How much raw material is used in the production department?
What number of ref. is produced whether it is equal is production plan?
What is the stock present in the store dept.?












32


PRODUCTION DEPARTMENT
Grinding department
In this dept. main function is to grind the raw material for molding operation .the main
raw material used in the process is HIPS i.e. high impact polystyrene .first of all HIPS
sheet is taken and allow to heat at specific temperature. The sheet is heated up to that
temp. Above which it become flexible, its temp. Is high, so it needs to do cool. After
that it enters in to another machine for grind .the machine makes small particles of
material for molding operator.

Press shop
Press shop is the next step in production line. In press shop, front cover, back cover
and other small particles are made. In molding operators the raw materials comes
from the grinding department. The front covers and back covers are made ass per
requirement on production line. The mold of machine is changed as per size, models
type of the front and back covers of the TV. The cycle time of the cabinets is
depending on its size. The cycle time is in between 50 to 70 seconds. After checking
the quality of the cabinet its coat with plastic and send it in paint shop for painting.





33


Paint shop
As name suggests, his cabinet, which comes from press shop, the main function in this
dept. is Epoxy power coating, Baking and giving color to front cover cabinet. The
back cabinets do not need to paint. In paint shop the cabinets are put on conveyor belt,
the first painter is paint the cabinet with air pressure with color. Again second painter
paints the covers with air pressure. After that next step is giving logo and model name
and other functional buttons name and cabinet. If cabinets are in two colors, example
black and silver after finishing first time painting the cabinet is covered whenever
necessary is called as masking process and the give other shade of paint. After ready
cabinet in paint shop it sends in shop floor for actual production process.











GRINDING
PAINT SHOP
MOUDLING
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SMT LINE (SURFACE MOUTING TECHNIQUE)
SMT LINE SEQUENCE
















EYLET JUMPER AXIAL RADIAL
PIN
TESTED
MI
READY
STOCK
ICT
ACM
RADIAL
EXTENSION
SEQUENCER
35


AUTOMATIC INSERATION
For automatic insertion various types of machine are uses to perform operation they are
EYLET MACHINE
JUMPER MACKINE
SEQUENCE MACHINE
AXIAL INSERTION MACHINE
RADIAL MACHINE
RADIAL EXTENSION MACHINE
ACM(AUTO CHIP MOUNTER)
ICT(IN CIRCUIT TESTING)

MANUAL INSERTION
In manual insertion there are 55 to 60 components again insert on the PCB .the all
components like power connection cable, FBT, fly back transistor etc. are arranged on
the line conveyor after one by one all components are inserted or attached to PCB.

After fix all components the PCB go through the oven the temperature is up to 250 C
in that all the components are fixing well. After that the automatic go in cooling
conveyor.

Manual Testing
Check the entire components in manual testing.



36



In circuit testing
In this stage the entire PCB checks in machine. The machine checks all the connections.
If anyone components is nit inserting properly the machine display the component name and
location on PCB on the screen.

Testing PCB
Testing all the connection of audio, video, power etc.
After process and testing PCB is ready for floor operation. I.e. for actual production line
appliance.










37



MARKETING DEPARTMENT
Videocon marketing offices is located at Mumbai (Maharashtra), and Gurgaon (Haryana).
Videocon having strong Marketing force in allover India and International level
Videocon marketing strategy
Exhibitions
Videocon industries arrange number of exhibitions in regional, national and international
levels. Exhibitions do not help to generate so much sells but they should be conducted
regularly because this helps ingenerating awareness regarding the products in customers,
which ultimately helps in sales.

Videocon also participates in various exhibitions like Trade fair, MAHA EXPO etc. in
exhibition Videocon makes a stall with all products which is they manufacture. Means it is
the best way to generating the awareness regarding product under one roof.
`




38


Advertisements
In todays technological era the media plays important role for promoting the brand.
Videocon arrange the many campaigns for advertisement. When Videocon advertise his
product he says that Indian brand, or its Indian multinational that sentence touches the
viewers heart. Videocon tie up with todays most favorite brands for advertisement.
Shahrukh khan is advertising the Videocons AC, TV, Washing Machine, and LCD on TVC.

Most of the time the major events like cricket match, that time the TRP of the events is higher
than the other events. Videocon increases the advertisement to increase the awareness of his
products.

Media
Videocon industries LTD. Uses different types of media for advertising like print media,
online media, and electronic media. Internet also becomes important for advertising and it is
holding talks with developing Rediffmail, yahoo, and Zapak for games and contest based on
the TVC.www.videoconworld.com is the Videocon industries website with detailed
information about all products range, service centers, distributors name, about company and
many more things.





39


Promotion

Videocon uses different options for promoting the products. For promoting the products
differ ways are use. I.e. banners, holdings, printed documents, promotional events.












40


FINANCE DEPARTMENT


In the Videocon industries finance is an agent that direct the flow of economic
activities & facilities its smooth operation. The role that finance dept. play today is
concerned with the planning &effective utilization of the firm resources, as the
resource is scared utilizing it properly is most important.
Also account department is one of the major dept. of the company, as it deals with
all the incoming & out siding flow of money. This dept. takes care of all money
related deal from companys yearly budget to give every employee its salary. It also
takes in provident fund income tax etc. of each employee. It has to deal with other
banks & general manager of the companies for money inflow or outflow details.
This dept. also looks after whether the company is making profit or not & it has to
consistently reports to other dept. about it so the company runs smoothly.








Assistant
Accounts
Manager

Assistant clerk
41


Objective of Finance Department
To achieve an adequate growth of profiles over a period of years with minimal years
by year fluctuations.

To maintain adequate cash to meet commitment when due & and finance expansion
were necessary, without relating too much unprofitable spare cash at any one time.

To dept. in which the company has made investment should earn an adequate returns
on the investment allocated them.
The company follows mercantile system of accounting and generally recognizes income
expenditure on accrual basic financial statements is based on historical cost. The accounts
have been prepared to company in all material aspect with applicable accounting principles in
India. The accounting standards issued by the institutes of charted accountants of India and
the relevant position of companies act 1956.
Inventories are valued at lowered cost or net reliable value. The basic of determine
cost for difference categories of inventory. Monthly cash inflow and outflow are
calculated and yearly balance sheet of plant. Since last five year company is using
SAP for accounting transactions.

The major financial decision taken by corporate finance department as follows:
Capital investment decision are long term choices about which projects receive investment,
whether to finance that investment with equity or debit, and when or whether to pay
dividends to shareholder. On the other hand, the short-term decisions can be grouped under
the heading working capital management. This subject deals with the short-term balance of
current assets and current liabilities; the focus here is on managing cash, inventories, and
short- term borrowing and lending (such as term credit extended to customer).
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HUMAN RESOURCE DEPARTMENT
The basic aim of the management is to effectively use of human resource for the
benefits of organizational goals& objectives. The Human Resource Management is the
process of recruitment, selection, development, utilization, compensation &motivation of
human resources by the organization
Major organizational functions such as Financial management, Production
management, Material & Marketing management etc. It is undoubtedly the management of
human resources that provides all other organizational function.
In short human resources department is that part of the total management of an
organization which specially deals with human resource in respect of:
Their development in terms of skills, knowledge &attitude.
Their motivation towards the attainment of organizational objectives by
creating and maintaining an organizational limit conductive to such
development.








43


Function of Human Resource Department
There are three types of function.
1. Managerial Functions
Planning
Organizing
Directing
Controlling

2. Operative Functions
Employment
Training and Development
Promotion and transfer
Compensation
Motivation
Industrial relation

3. Advisory functions
Advice to top management
Advice to department head

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Employee Code of Conduct

Videocon industries limited set forth principles for as working with employee, Stakeholder
and customers. The code of conduct acts a perpetual remainder of organization accountability
to build interpersonal relations based on integrity, honest, transparency and Dignity of
Human Beings. To be an ethical values company, everyone must practice in the process of
ensuring to be an ideal one.

Applicability of this code

This code of conduct shall be applicable and binding on all employees while interacting on
companys business activities with other employee, stakeholders, customers, vendors, dealers
and distributors, suppliers, contractors of the organization.








45



S. A.P. DEPARTMENT
This department is new to the organization as compare to the other department; the
department connects all departments together and provides all information to them. S.A.P is
system application programming. This program is developed in Germany and purchase from
it. The system software is developed for the processing of data in the company. It is a
database program linked on one serve and it is connected to all departments.
The current version in 4.6 the main objectives of this department is to collect all information
on data, so that every department must know the other departments work and must by
consulting with other department. The various fields in which S.A.P works are:
1. MM- Marketing Management
2. QM - Quality Management
3. PP - Production Management
4. SD - Sales and Distribution
5. FI - Finance Management
6. CO - Costing Management
7. PM - Plant and Maintenance
8. HR - Human Resource
9. BW - Business Warehouse
10. CR - Customer Relation

There is some important field on which S.A.P works. The every function as truncation
done in company, the respective department how to make entry in the computer and that
entry is visible to all departments. So no one has to go personally in other then getting
any info about department. S.A.P for its material department works to know , what is the
present stock, so the mechanical manager does not have go into store department. He
only used to check the data need in complain by the store department.

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MAINTENANCE DEPARTMENT
This department mostly deals with maintenance, cleaning, and timely inspection lubrication
so as to provide proper & continuous working machinery.
Objectives of Maintenance Department
Minimizing breakdown time.
Utilization of optimum capacity
To keep the life of the equipment
To ensure the highest availability
To modify the machine tools and other production facility
Economy in performing the maintenance activities
Ensure safety
Improve productivity


PREVENTION IS BETEER THAN CURE







47



QUALITY ASSURANCE DEPARTMENT
QUALITY POLICY:
Videocon industries LTD is committed to establishing technical excellence satisfying
its customers through high quality products delivered on time. The organization shall to
reduce costs, encourage employees, participation and continually improve on it laid
objectives

International Certifications of Videocon Appliance LTD.
ISO 9002 quality certification.
CE Approval for exporting to Europe.
VDE Testing and Certification Institute, Germany.
UL Certification: Videocon products are certified.
By Underwriter Laboratories, USA, as certified.
Complaint with international safety standards.
Also corresponds with British standards.


Videocon industries focus on quality at every stage right from receipt of raw material,
through process to finished product. Supreme Group also follows Six Sigma Quality
Culture.



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MATERIALS DEPARTMENT

This is a department in the company as it directly deals with raw material needed for the
production of products that is LCD, VCD, and DVD & STB.

This department has gets the production planning from the P.P.C department. The next step
of material department is to contact with respective vendor to fulfill the needs. According to
requirement, the department will search the vendor.
The vendor has to make the quotation and allow submitting in company including the price
list of raw material. The proper vendor is selected who is eligible from point of view of
prices; the purchase order is given to vendor. But before giving the PO to vendor, material
department checks the stock department and then accordingly gives order.
The PO has two types-
PO agreement- is for one month.
Schedule agreement-is for one year..

The Videocon industries deal with two types of procurement - local procurement and
import procurement. But it gives first preference to Indian market in case of
purchasing raw material.

The total number of vendor in TRENDS is many; the material department gets the
plan of production from P.P.C department on properly every month so that they can
start their process of purchasing raw material.


49


PURCHASE DEPARTMENT
The purchase department plays a very important role in Videocon because has its effect on
every vital factor concerning the manufacture, quality, cost, efficiency and prompt delivery
of good to consumers. Its function is procure materials, supplies, services, machines and tools
at the most favorable terms consistent with maintaining the desired standard of quality.
The main function of the purchasing department is first is register suppliers. Second is
placing the purchase order.
REGISTRATION OF SUPPLIERS:-
The suppliers are send the registration from
The respective buyers are identified.
Scrutinize the information provided by supplier.
Arrange for a visit by concerned personnel if necessary.
Forward the recommendation to the plant head for decision regarding approval.
Include the name of approved suppliers in the list of suppliers.
The buyers are categorized according to the material supplied once the suppliers are
registered then the orders are placed with then.
Purchasing information and Track on Raw Material inventory:-
Receive monthly production plan from production planning and control department and
information about the stocks from the stores department.
Estimate the order to be placed.



50


RESERCH AND DEVLOPMENT
The company aims to inspire consumers around the world with innovation and fun
through its unique combination if technology and entertainment based on its consumer
electronic and home appliances businesses.
The company continues to give almost importance to R&D. its focus on
developing existing technologies and products engineering innovation, aimed at improving
production efficiency leading to lowering cost of production. The company has R & D
centers located at Aurangabad, Gurgaon and china with skilled engineers /experts
working continuously on new products development. With the R & D centers working non-
stop.
R & D activities include:
Market trends analysis.
Study/ analyze customers demands and changing needs.
Design /develop products suitable for Indian conditions as well as same for Export
market.
Future plan of action
The company proposes the following R & D activities in near future:
To bring in features of various products together.
Continuous up gradation of technologies for better features, better quality and
improved reliability for reduce/ low prices and reducing the electricity
consumption for consumer electronics and home appliances.
51


5. SWOT ANALYSIS
STRENGTHS
A Videocon industry has a good brand name and customers are aware about
Videocons products.
The company possess high market share.
Also, the company gives quality products in low price which can be affordable to a
common man.
The company has big distributors channels throughout the globe.
Videocon has largest distributed capacity manufacturing base across India.
They are 3
rd
largest picture tube manufacturers.
Capturing international market.
Adapting best practices in business and setting benchmark for Indian companies.
It has own transport facilities. (800 vehicles in Auto cars Dept.)

WEAKNESSES
The company has strong competitors like Samsung ,Sony, LG
There are no exclusive show rooms at prime locations.
Videocon not able to attract high end customer.
LCD competition with LG, Samsung & Sony.
Advertising of LCD is not striking as compared to competitors like LG, Sony,
Samsung, as they have captured large amount of market share as compared to
Videocon.
There is neck to neck competition between Samsung & Videocon, it is necessary to
take major steps to overcome the area of downfall in Videocon with respect to
Samsung.
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OPPORTUNITIES:
Company has high market potential.
Adoption of new technology.
Day by day no. of consumer is increasing.
Tie up with Matsushita electric company of Japan ads to the goodwill Videocon.
Price has come down now, more and more people are going for it.
Due to financial facilities, even the medium segment customers are going for it.


THREATS:
Local competitors are biggest threats in front of the company.
Rapid change technology.
Competition in global market with Samsung, LG, and Sony is intense.
Brand loyalty is more of Samsung as compared to Videocon, as it is giving tough
competition in electronic and home appliance.







53



6.FINDINGS

Government policies having the huge impact on the industry

They have good and well equipped safety and security department

They have skilled man power in factories and administration.

Maximum employees follow all rules and regulation of the H.R.

Continuous working stresses the employees.

There is proper interaction and co-operation.








54



7. CONCLUSION
This help in combing theory with practice. This is an invaluable asset in understanding the
core principal of business. The in-plant training is a stepping stone which grooms the further
administrators.
In my case it was no different. In-plant training gives me an idea as to how an organization
functions & operates. This is an insight into the application of managerial theories. This
application is the key of the successful career in the corporate world.
I will always value this insight;
Directing is one of the most crucial factors that determine the efficiency and effectiveness of
an organization with its help a desire is born in the minds of the employee to achieve
successfully the objective of the enterprise
Planning is an integral part of management process
An enterprise may have the best of material, machines and other means of production but all
these resources are meaningless so long as they are not utilized by properly motivated people
Motivation is the outcome of a certain relation between the superiors and the sub ordinates
for this the superiors or the managers make special effort different from the daily control or
functions
Controlling is concerned with how behavior gets started, is energized, sustained and directed
Motivation is the process of steering a persons inner drives and actions towards certain goals
and committing his energies to achieve goals coordination makes a cooperative relationship
between workers & management.


55



8. BIBLOGRAPHY

www.Wikkpedia.com
www.Videoconworld.com
www.Indiatimes.com
www.Videoconindustries ltd.
Employees and management of Videocon industries.