Grid- the information is split off into 4 columns, this
evenly separates the information on the page and organises it in a manner which would be easier for the target audience to read. Use of Images- other images have been used on the second page, denotations of green bottles and empty plastic cups which carry connotations of alcohol, drinking and partying which are stereotypically mentioned in rap songs- the sort of style used by Dizzee Rascal, there is also an image of tapes and a tape player reinforce the genre of a music magazine. House Style- The colour scheme matches the front cover and contents page, black(text), red(Dizzees jacket) and white (some of the white space), this provides a consistent style which will help the audience recognise the article as one being made by NME. The graffiti in the background coincides with the graffiti used in the main cover image on the front cover. The Main Heading- The main heading is the largest piece of text on the single page, the words are spaced close together to create a crammed, close effect similar to the busy space use used previously in the magazine, the text is black coinciding with the colour scheme. The main heading is in sans serif font, making the typography appears more smooth and bold to catch the attention of readers, the use of sans serif font also presents a modern image similar to the modern music Dizzee Rascal produces, it also contrasts the use of serif font for the main body of text. Serif font may have been used for the main body of text to reinforce the idea that the text is providing information and is fact as serif font appears more professional. The Main Image- A single photo of Dizzee Rascal, the topic of the article, the photo takes up the entire first page. The scale of the image used may be to enforce the idea that he is important and a part of a main feature of the magazine appealing to his fanbase, Dizzees clothing matches the colour scheme of NME which may further highlight the idea that this article is exclusive to NME and may attract a niche market of his fans to the magazine, increasing brand popularity. In contrast to the image used on the Front cover, there is no direct address to the audience in the image, Dizzee Rascal is glancing to the side, this may cause the audience to question where he is looking and why- encouraging them to continue reading the magazine. Subheading- In sans serif font similar to the main heading to signify to the readers that it is a heading, not bold like the main heading to show that it isnt as important, provides a brief introduction to the article overall introducing Dizzee Rascal. Quotes and Mode of Address- Quotations have been used to emphasise what Dizzee Rascal has said, this will particularly attract the attention of his fans, the language is consistent with the rest of the magazine and remains informal shown by the use of the colloquial language, i.e. Riches, this maintains a causal tone to the article and makes the reader fee as though they are being spoken to in a familiar way