Market share your venture will garner (with timeline)

List revenue sources

Pricing strategy
Detall deal negotiations, billing, collections, processes
5. Costs
Major cost drviers for producing/providing the product/service venture. Seprate fixed and variable costs
Minor cost drivers (fixed/variables)
Variance of costs of inputs and the main forces impacting your cost structure
Unit economics
Capital costs not covered above
Organization costs
6. Operations
Production plan (include location)
Operations methodology
Inventory management
Scheduling, order management, shipping, delivery, installation, contracting
A schematic of the production cycle
Facilities, construction
Quality control
Safety
Internal processes
Equipment, rentis, maintenance
7. R&D
R&D organization
Product development plan
Current stage and timeline for developments
IP: Existing, needed and general strategy
8. Organization
Provide a schematic of the organization chart
Provide a general description of company guidelines
Mission statement
Desired company culture
Hiring processes and guidelines
Training processes
Employee termination procedures
Performance evaluation and promotion processes
Compensation, incentives and stock options
Key employees (seprate existing and to be hired)
Governance structure and policies
Board, advisory board, mentors, consultants
Changes to the above with growth (timeline)
9. Maricetingand Sales
Go to market strategy
General marketing strategy
Advertising strategy and campaigns
Branding
Customer relations
Service, returns and warranty
Sales strategy
Marketing or pricing tests and experimentation
Sales forc management and incentive structure
Customer acquisition and lead generation
Current network and networking strategy
Provide business development plans
Key marketing initiatives, timeline, industry organizations, events, memberships, partnerships etc.
Seprate the above as needed by market demographics
10. Financial
Cash flows
Sales forecast
Cost and expenses forecast
Time to cash fiow positive
Investment schedule, capital requirements
Actual income and financial statements (if there are any)
Breakeven and expected return analysis (financial forecasts)
Add scenarios to the above as needed
Particular accounting issues
Financial controls
11. Schedulingand Timing
Roadmap of planned action
Major miiestones
Detalles list of uncertainties and risks
Timeline of expected resolution of uncertainties and particular actions taken to address risks
Major timing considerations
12. Additional Aspects
Ownership structure, current and potential other investors
Existing leads, contracts, commitments, sales, MOU's, assets
The of fe ring
Existing contractual agreements
Exit strategies
Legal issues and concerns
Environmental issues
International expansin plan
Regulatory concerns
International relations, cultural or political issues
Your own particular aspects
1. Valu Creation
Provide a short clear description of the venture
Describe the need, or probiem, the venture is addressing
Describe your product /service (the solution, or how you address the need)
Describe the customer/ciient/user
Explain how you are going to reach the customers
Expiain the logic behind your business (how you crate valu and capture it)
Describe the opportunity (e.g general trends if relevant)
Describe your strategy (elaborates on what you will do to crate and capturethe logic)
Describe your visin: what is the venture going to look like when it beconne successful
Describe barriers of entry
Describe the market (who are you going to target in various stages of the venture)
Describe your main cost drivers
List mayor assumptions about longer term market growth, costs, competitive landscape, etc.
Describe the product/service lifespan and assumptions about its evolution
List the people and organizations invoived with the venture and detall each party's exact role and scope (
the founding team, current employees, mentors, advisors, board members and investors, their roles, thei
commitments, their ownership stake)
Describe the resources you will require
2. Venture Details
Provide more details on the products/services tecnology
Provide details on the capabilities you will need to develop in order to provide/produce the product or se
3. IndustryLandscape, Historyand Entry
Current competition products and companies
Potential competition (conditional on being successful who can Is/likely to enter the market)
Barriers to entry
Industry eco-system
Supplers
Complementary Products
Distributors
Key relationships and how you plan to establish them
Industry relations; current and historical interaction dynamics among industry players
History of entry in the industry
History of exits in the industry
Additional details about the particular decisin makers in the industry
4. Descriptionof the Market (DemandandRevenue)
Description of the (potentially mltiple) demographics of the user/customer, including how the targeted
demographics changes through the growth of the venture
Numeric estimations of each demographic
The dynamic (trends, growth) of your market
Valu proposition to the customer/user by demographics
Willingness to pay estimations and your source of estimation for measurable impact for non-profits) - by
demographics
Customer acquisition methods and costs for each demographic