UNIT 36: SPORT AND LEISURE TOURISM IN THE UK

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Unit 36:
Unit code: QCF level: Credit value:
Sport and Leisure Tourism in the UK
A/601/1785 5 15

Aim

This unit enables learners to gain understanding of the tourism sector in relation to sport and
leisure in the UK. Learners will examine strategies to maximise sport- and leisure-related
tourism.

Unit abstract

In this unit, learners will be able to examine the theoretical concept of tourism, its structure and
organisation. Emphasis is given to the role of sport- and leisure-related tourism in the UK
economy and its socio-cultural and environmental implications. Throughout the unit, learners will
be expected to use relevant data in order to analyse the trends and nature of demand for sport
and leisure tourism. Learners will also be expected to prepare data to support a particular sport-
and leisure-related activity. Learners must ensure that their evidence relates to the hospitality
industry.

Unit content

LO1 Understand the structure of the sport- and leisure-related tourism sector in the UK

1. Understand the structure of the sport- and leisure-related tourism sector in the UK Concept of
tourism: models and approaches; definitions of tourism and tourists; tourism motivators and
barriers; classification of tourism types; tourism sectors including products and services
Historical developments: introduction of paid holidays; role of transport; mass tourism;
ecotourism; technological developments in sport and leisure-related tourism Role of public
sector: government legislation; tourism authorities; national and regional tourist boards; local
government; amenity agencies; public sector initiatives; comparative government structures
Role of private and voluntary sectors: private sector organisations eg tourist attractions and
accommodation providers; voluntary sector organisations eg hostel; partnerships, national and
international professional organisations Tourism law: effects of EU and international legislation;
tourist movement law eg passports; passenger carriage law; consumer protection law eg
Package Holidays Act; planning regulations; laws relating to tourist attractions and sports stadia

LO2 Understand the trends and demands for sport and leisure tourism

2. Understand the trends and demands for sport and leisure tourism Sources of tourism data
and statistics: international sources; National Training Organisations; regional tourist boards;
sector-specific studies eg accommodation surveys, independent surveys; local, national,
international statistics Characteristics and contribution of tourism: patterns of demand; supply
characteristics; future markets; contribution to national economy and balance of payments;
tourism-related employment; career pathways Tourism resources: natural; constructed; labour;
tourism infrastructure including air, sea and road; effects of deregulation; ownership and
operation of airports, airlines, shipping, rail and coach travel; impact of tourism and
infrastructure on tourism demand

LO3 Understand the economic, socio-cultural and environmental issues that affect sport and
leisure tourist
3.Understand the economic, socio-cultural and environmental issues that affect sport and
leisure tourism Economic: national, local and regional impacts; measuring economic impact;
multiplier and leakage effects; cost and benefit analysis; sources of finance for tourism; funding
and grants; political costs and benefits Socio-cultural: social impact models; socio-cultural costs
and benefits; effects of intercultural contact on host communities; effects of intercultural contact
on tourists Environmental: positive and negative environmental impacts; environmental impact
assessments; protection measures; sustainable development; competition and conflict issues;
government and organisational body initiatives

LO4 Be able to evaluate strategies that can be used to maximise the growth of sport- and
leisure-related tourism

4. Be able to evaluate strategies that can be used to maximise the growth of sportand leisure-
related tourism Regional and national strategies: strategies eg Health of the Nation, crime
prevention, antisocial behaviour, juvenile crime, accessibility, transport sustainability, education
and training, new technologies eg interactive software, corporate-related, strategies related to
employee recruitment and training and management expertise Events: types eg sporting and
leisure events, corporate, educational Influence: of major initiatives eg Modern Olympics, World
Student Games, Commonwealth Games, Ryder Cup, Grand National, Wimbledon, Premier
League events

Learning outcomes and assessment criteria

Learning outcomes
Understand the structure of the sport- and leisure-related tourism sector in the UK Understand
the trends and demands for sport and leisure tourism Understand the economic, socio-cultural
and environmental issues that affect sport and leisure tourism Be able to evaluate strategies
that can be used to maximise the growth of sport- and leisurerelated tourism.

Assessment criteria for pass

On successful completion of this unit a learner will:

The learner can:
LO1 Understand the structure of the sport- and leisure-related tourism sector in the UK

1.1 compare the structure and operation for two selected sport- and leisure-related tourism
providers analysing their audience profiles and range of activities
1.2 evaluate the contribution of the public, commercial and voluntary sectors to the growth and
development of the sport- and leisure-related tourism sector
1.3 analyse the impact of historical developments and concepts on the growth of the sport- and
leisure-related tourism industry
1.4 evaluate the value of EU and international law that affect the sport- and leisure-related
tourism industry


LO2 Understand the trends and demands for sport and leisure tourism

2.1 present a statistical analysis identifying trends and the nature of demand for sport- and
leisure-related tourism in the UK
2.2 evaluate the nature and availability of sport- and leisurerelated tourism resources


LO3 Understand the economic, socio-cultural and environmental issues that affect sport and
leisure tourism

3.1 evaluate the contribution of the sport- and leisurerelated tourism industry to the UK economy
3.2 analyse the socio-cultural and environmental factors and their impact on the sport- and
leisure-related tourism industry

LO4 Be able to evaluate strategies that can be used to maximise the growth of sport- and
leisure-related tourism
4.1 evaluate regional, national and local strategies that have influenced the growth and demand
for sport- and leisure-related tourism activities
4.2 prepare data that can be used to manage the growth and demand for a selected sport- and
leisure-related tourism activity


Guidance

Links
This unit links to Unit 33: The Sport and Leisure Sector. This unit also links to the following
Management NVQ unit:


B2: Map the environment in which your organisation operates.

Essential requirements

Learners will need access to a range of sport- and leisure-related tourism venues as well as
suitable case-study material. Access to material produced by the English Tourism Council and
other organisations such as tour operators providing sports, and other leisure-related
programmes is essential.

Employer engagement and vocational contexts

Delivery of this unit will be enhanced by employer engagement involving, for example, local
sports and leisure providers. Extending the learning environment to incorporate real-life
experiences will enable learners to develop personal learning and thinking skills and Functional
Skills in the workplace. Learners could, for example, meet with employers from the local sports-
and leisure-related tourism providers, to learn about the growth and influence of the sector. A
talk by a representative of the local authority sports and leisure department would help learners
understanding of the role of government and the current issues affecting sport and
leisurerelated tourism.