A Report on Freedom Fishing House

Project
On
Freedom Fishing House

Prepared for
Jamee Ahmad
Faculty of CBA, IUBAT

Prepared by
Group: Freedom
Sec: D
Subject: Project Management (MGT- 302)
Group Members:
SL. No.
1
2
3
4

Name
Md.Rajib Hossain
Shahiduzzaman
Md.Shahariar Hossain
Firoz Ahammad
Md. Naiem Sheakh

ID
11202027
11202005
11202046
11202013
11202026

Submission Date: 22th July 2014

IUBAT International University of Business Agriculture and Technology

2

22th July, 2014.

Jamee Ahmad
Faculty
CBA - College of Business Administration
IUBAT International University of Business Agriculture & Technology.
Uttara, Dhaka.

Sub: Letter of Transmittal.

Sir,
It is a great pleasure for us to submit our business plan on Freedom Fishing House.. It was a
great opportunity for us to work as a project on this topic. To implements the knowledge that we
have learned in our academic career.

We tried our level best to make this work to the required standard. We hope that this project will
fulfill your expectation. We therefore, hope that you would be kind enough to go through this
plan for evaluation.

Thanking you
.
Md. Rajib Hossain
On behalf of the group

Acknowledgement

It is a great pleasure to prepare project paper on this subject and gain an experience on
Performance Appraisal. We would like to thank and convey our honorable faculty Jamee Ahmad
for giving appreciation to us an opportunity to prepare this report. We would also like to express
our sincere wholehearted support and guidance. We are grateful to all of them, their help and
support made it possible for to make this report into a desired & successful ending.

Students Declaration
We are the students of Bachelor of Business Administration (BBA), at IUBAT-International
University of Business Agriculture and Technology and declaring that, this report on the topic of
Freedom Fishing House has only been prepared for the fulfillment of the course of Project
Management (MGT- 302).
____________________
Md. Rajib Hossain
ID# 11202027

Executive Summary

We have prepared report is based on Freedom Fishing House. To prepare this report we have
followed is cultivating fishes in the pond and creating work place for the unemployment people
and fulfill the demand of fish.
The information, on which the total business plan stands, was the collection of data from the
questionnaire made by Freedom Fishing House. To see the market need and wants. Analyzing
a fishing firms general information, their performances, their products and services will increase our
knowledge and it will be helpful in our future life. Fishing firms are operating their jobs for the welfare of
mankind. In this report, we will focus on the cost and time schedule for the production of the fish. All the
data have been given with the assumption of future budget.
Survey data will be analyzed by demographic segmentation. In Ms/ Word the proposal is underwritten. I
am submitting a final report with the key findings clearly spelled out. We will conclude the summary
based on the result. The most important objective of this research is to propose Current Position of the
fisheries.
We hope you would be kind enough to accept our research proposal. We will be happy to provide further
clarification regarding this research. We hope that our research will aid to make the concrete decision and
live up to your expectations.

Table of Content
S/N

Particular

Page No.

The Repot Formal Part:

PART-1

PART-2

-Title Fly

-Title Page

-Letter of Transmittal

-Acknowledgement

-Students Declaration

-Executive summary

-Table of Content

The Report Introductory Part

- Diagram

- Introduction of the project

- Mission

10

- Vission

10

- Benefits of Fish Farming

10

- Problems of Pond Fish Culture

11

- Personal Information

12

- Business Consideration

13

- Project Investment Cost

14

Raw material

15

Source of raw materials

15

- Product categories

16

- Marketing Sales Strategy

17-18

- Our marketing Strategy

19

-The probable Financial Statement of this project 20-21

- Conclusion

22

Project Management Structure:

In our project we use functional management structure. In a functional structure, employees are divided in
many departments. All the department work for the same milestone to achieve the project goals, and
projects are performed inside the departmental unit. The diagram of the project is given bellow:

Introduction:
Fish is the cheapest and most easily digestible food and is obtained from natural sources for
consumption by human beings. However, due to over exploitation and pollution, the availability
of fish in natural water have largely decreased in Bangladesh. To protect this resource, maintain
ecosystem and fulfill the demand, fish farming has become the easier way of increasing the fish
production and its availability for consumption. Farmers can easily take up fish culture in village
ponds, tanks or any new water body and can improve their earnings and living standard.
It also creates gainful employment for skilled and unskilled youths. The technology developed
for fish culture in which more than one type of compatible fishes are cultured simultaneous is the
most advanced and popular in the country. This technology is known as Composite Fish Culture.
This technology enables to get maximum fish production from a pond or a tank through
utilization of available fish food organisms in all the natural niches, supplemented by artificial
feeding. Any perennial fresh water pond/tank retaining water depth of 2 meters can be used for
fish culture purpose.
However, the minimum level should not fall below one meter. Even seasonal ponds can also be
utilized for short duration fish culture
The Business Idea

Freedom Fishing House project

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Business Naming
Freedom Fishing House is our fishing project.
Business Type
Our business types is cultivating fishes in the pond and creating work place for the
unemployment people
Project location
Our project location is in Kishoregonj on Five acre of land. We will collect our raw material
from the Kishoregonj fishing raw materials shop, Young fish from nearest Hatchery.
Mission:
The mission of Freedom Fishing House Project is to do environment friendly business and to
fulfill economic interest through social accomplishment.
Vision
The vision of Freedom Fishing House Project is for every family to have adequate means of
livelihood and every individual to experience joy with a productive life.

Benefits of Fish Farming:

There are many advantages of starting commercial fish farming business. Here we are describing
the main advantages of fish farming business.

According to the demand, commercial fish farming business allows for large supplies of
fish. Catching fish from the wild cant always fulfill the consumers demand. In such
cases commercial fish farming can meet up this demand.
Fish can be raised in tanks until they are ready for marketing, and they dont require the
extensive capture of wild fish. Thus commercial fish farming helps to preserve natural
ecosystems.
Compared to the wild brethren, some farm raised fish species are more nutritious. Fish
are usually fed a wide variety of protein and nutrient enriched foods or pellets on
commercial fish farms. So farm fish become healthier than the wild fish.
Various types of fish species are available throughout the world. So you can choose your
desired species for your fish farming business.
Fish are very popular as food around the world. So there is an established fish market,
and you dont have to worry about marketing your products.
10

You can start fish farming business in both large and small scale production purpose.
If you dont have enough capital for starting this business, then you can apply for bank
loans. Many banks will allow loans for starting this business commercially.
Fish farming business is a great source of employment. More than 1 billion people
around the world depend on fish as their primary protein source. And most of this people
are directly or indirectly involved with fish products or fish farming business. As a result,
fish farming creates a great income and employment source for the people. Global fish
exportation business is now earning more money every year, than any other food
commodity.
Even you can meet up your daily family nutritional demands through small scale fish
farming in tanks or ponds.

Problems of Pond Fish Culture

1. Multiple ownership of pond: The main problems rise at the time of production decision
making and sharing the input costs. Apart from any other problems resulting from multiple
ownership itself, variations in the size of shares constitute a compounding factor. Since they will
further complicate problems of ensuring proportionate shares in inputs and outputs and the share
in the pond itself.
2. Multiple use of pond water: Almost all the ponds in Bangladesh are household ponds with a
wide variety of combinations of uses.
3. Lack of technical knowledge: Extension of technical knowledge among fish farmers and
attempts to disseminate information on fish culture was very weak in the past all over
Bangladesh.

Problems Overcome way

The Agricultural bank agrees to provide the Financial support
We need to protect this pond from multiple uses by making awareness of the local
people
Establish such an environment where this gender people will be able to get the chance to
earn, get education and accommodation
Government contribution is needed.

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Personal Information

Background of Entrepreneurs
This is our business plan which has more competitor but possible to bring out in reality. The Plan
which is made by five people those are all currently students. The five Students of IUBAT
(International University of Business Agriculture and Technology) open this challenging
business in intentionally. We want to success our business by hook and crock.

Business Consideration

Example of similar business

The similar business which are existing right now is Sayma Mothso Hechary , Kishoregonj
Fishing House . We got our business idea and informations from that business.
Entrepreneurial background is only the idea of those some similar project or business.
To Start Fish Farming Business:

For maintaining a profitable fish farming business, we have to go through some step by step
process. The steps for starting a fish farming business includes a suitable lease pond , fish farm
type (only pond), selecting fish species, feeding, care & management, harvesting and marketing.
We are shortly describing all the steps below. For running a successful fish farming businesses
follow every step very carefully.
Points for consideration:
(a) Location of pond: Soil should be water retentive, availability of assured water supply
and the area, which is not prone to flood, may be identified.

12

(b)Pond management: Before stocking, clear the pond of unwanted weeds and fish either by
manual using fishnets or by using Mahua oil cake. Alkaline nature to be maintained by
adequately adding lime in the ponds. Fertilize the ponds properly to improve the natural
availability of phytoplantation.
(c)Stocking: Ponds will be ready for stocking after 15 days of application of fertilizers.
Fingerlings of 10 cm size should be used for stocking @ 5000 numbers per hectare.
(d)Post stocking: Apart from natural food, fish may be fed by rice bran (or) oil cake. The feed
may be placed on bamboo tray or it may be sprayed at corner of the ponds. Organicmaturing may
be done at monthly intervals @ 1000 kg/ha.
(e)Harvesting: Generally done at the end of one year, when fish attain a weight of 750 gm to
1.25 kg.A production of 4-5 tons is possible in one-hectare pond

Project Investment Cost

This project will require 14,00,000 Lac as start up. All the Investments are used for lease the
pond ,collecting materials, Young fishes and so on.
Source of fund
The source of this fund has been collected from own capital and Bank Loan (Agriculture Bank)
Production budget
Our total and production budget is depends upon our types of business. Our project is about Fish
farming. So we need some raw materials and a land like pond. We take a pond by lease. We
show our total budget in the current period or year.

13

Raw material
Budget List:
Types of raw material
Items of cost Amount(TK)
Pond(10 years)1000000
Water pump 15000
Hand tools3000
Boat
8000
Net
40000
Feed(1 Year)70000
Care taker salary(1 Year) 60000
Labor cost 20000
Transportation 6000
Selling expenses 8000
Cottage
15000
Primary Processing cost 30000
Young fish (2 times in a year)150000
Total

cost

1425000

Source of raw material : All the raw materials are collected from the Kishoregonj fishing raw
materials shop, Young fish from nearest Hatchery. It is easy to collect all those things because
the materials cost are cheaper than the other markets.

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Product categories

Products
Major Carp:
Catla

Zoo plankton feeder

Surface feeder

Rohu

Omnivorous

Column feeder

Mrigal

Detritivorous

Bottom feeder

Exotic carps:
Silver carp

Phytoplankton feeder

Surface feeder

Grass carp

Herbivorous

Surface, column and marginal areas

Common carp

Detritivorous/Omnivorous

Bottom feede

We also cultivate some other fishes such as Koi, Tilapia, Nylotica. Because they will be
large in a short time (3 months)
15

Marketing Sales Strategy

General Marketing strategy of Fish:
1. Fish-marketing practices and structure of markets
To make fish available to consumers at the right time and in the right place requires an effective
marketing system. Fishermen who catch fish by laboring overnight (from common-property
water bodies) do not usually sell fish in retail markets. At the break of day, they take their
catches to places where Nikaries/Beparies, or retailers, meet them and bargain by the lot. At the
landing point, the number of intermediaries is low. Only one or two intermediaries may approach
a fisherman. Once bargaining has started, other intermediaries remain at a distance and wait for
their turn to deal, should the first intermediary fail to obtain the fisherman's lot. If the first
intermediary is unsuccessful, another steps in to bargain for the catch.
Entry into the market is difficult for fishermen for many reasons, mainly because of strong noncooperation and resistance from the Paikers/retailers. Thus, it is obvious why fishing
communities remain poor or are getting poorer over the years, although they trade an important,
necessary and every-day commodity. Markets at the primary catch stage are almost completely
non-competitive and therefore, exploitation is high.
2. Fish-marketing channels
Domestic markets and distribution of fish are dominated by a large number of intermediaries. All
fish traded internally and for export pass through private channels.
3. Primary markets
Markets located in villages, district headquarters or at a crossroads are considered primary
markets They are usually near areas where fish are caught. Fishermen bring a variety of fishes
(dominated by small fish from both open-water capture and from ponds) to the primary markets.

4. Secondary markets
The Beparies take the fish bought from the Nikaries/fishermen/primary markets/landing points to
the nearest Upazila or river port markets by road, river or rail to sell to wholesalers or through
Aratdars. From these secondary markets/assembly points the distribution of fish moves through
different channels to urban markets/higher secondary markets by commissioned agents for
wholesalers/Aratdars, or by other kinds of Beparies. Bhairab Bazar, Kuliarchar, Narshindi,
Munshigonj, Deborghat (Sunamgonj), and Madaripur are landing points and secondary market
centres for freshwater fish species.
16

5. Important common marketing channel

The important common marketing channel regards production points, primary markets/landing
areas, higher secondary markets and consumer retail markets. The intermediaries involved in this
channel are as follows:
Figure 3. The important common marketing channel

17

Our marketing Strategy:

We follow the Secondary Marketing strategy.
The main sales strategy of this business is not so vital. Because our productions demand always
high in the local market and the city market and our products collector is specific. our
responsibility is to provide quality product like healthy fishes. We also need to provide
demandable fishes. So we like to cultivate Silver carp, Grass carp, common carp, Rohu,
Katla, Mrigal, Tilapia Koi etc. Because we can cultivate them in a short time .Tilapia can be
cultivated in 4 times in a year. We select some specific collectors (customers) who gives us the
maximum price.

Market Competitor
Market compotator always is not effective for this business but not all time. Because collectors
always search the new source for minimizing cost. There are some Local competitors in our
business. They are The similar Sayma Mothso Hachery , Kishoregonj Fishing House
Somobay Uddug Motsho Khamar .They have 3 to 10 years experience.

Target Customer
Our products are the fishes and our main target customers are the whole sellers of the rural and
town market. For capture our customer we need to provide the quality products like healthy
fishes, various types of fishes and minimum price that is suitable for us. So we always try to
bring our customer in the field to show our project in directly.

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The probable Financial Statement of this project is given bellow:

Freedom Fishing Houses
Income statement
At the time of 31 December 2014

Items of expenses

Amount(TK)

Sales revenue

800000

(-)cost of goods sold

(150000)

Gross Profit

650000

(-)operating expense
Selling expense

8000

Transportation

6000

Care taker salary

60000

Raw material

93000

Total operating Expenses

(167000)

Bank loan Interest and installment

(110000)

Operating Profit

373000

Depreciation
Pond(10 years)

100000

Water pump

3000

Boat

2000

Net

8000

Primary processing cost

6000

Cottage

3000

Total operating expense

(122000)

Net profit

251000

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Probability of 1st Year Balance Sheet:

Freedom Fishing Houses
Balance sheet
At the time of 31 December 2014
Assets

Amount(TK)

Current Assets
Cash

199000

Bank Account

600000
799000

Total Current Assets

Long-term Assets(current)
Land and Pond (lease for 10 Years)

900000

Water pump

12000

Boat
6000
Net
32000
Cottage

12000

Ending Inventory

10000

Total Long-term Assets

972000

Total Assets

1771000

20

Liabilities and Capital

Liabilities and capital

Amount(TK)

Capital

1000000

+Net Profit

251000

Current Capital

1251000

Bank Loan

500000

Payable Account

20000

Total (L & OE)

1771000

Social impact on our business

Drug addicted people are unproductive and destructive factors of family as well society because
of their inactiveness.
Our idea is about work with this community in our area and if possible from other parts of the
country. Now a day the number of them is increasing. They are thought as burden of our society.
Here we want to enter in the society as the turning point of their life. We want to do something
for them. We want to create some work place for them. We will start a Rehab-House where they
will be get out from addiction and get proper training in fishery and then will transfer to work in
our project.

21

The benefit will be1. Employers & labors will contribute to the GDP.
2. They will be the tax payer.
3. After getting the proper training and experience in future they will start their own
business.
4. They will be no more burden of the society.

Conclusion:
At least we can say that The Freedom Fishing House will provide the fishing demand of the
customers as well as the rural and town market. This project is the middle level project in Kishoregonj,
we aspect that our customer we need to provide the quality products like healthy fishes, various types of
fishes and minimum price that is suitable for us. This type of project produce the more fish & control the
fishing market & creating the work place for the unemployment people . The project will be complete
according the project management activities as per the schedules, resources, and others requirement
process.

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