Foundational Marketing Services Proposal for:

Jim Sowers/ SoCalLearning

GoGoit is pleased to provide Jim Sowers with the following foundational marketing proposal. The
intent of the proposal is to deliver a complete web based foundation designed to improve net
revenue results as well as customer loyalty and engagement.

Objectives
The objectives of this consulting assistance include:
Establish a new mission and vision statement to convey direction of the company and to communicate the
message to customers
Determine a positioning strategy to articulate how the company wants to be perceived in the marketplace
Identify the target market and determine which products to sell to prevent consumer confusion
Develop a system to build trust and rapport as a method to create a continuous flow of customers to the site.
Create a more effective call to action on the website
Redesign of site homepage to persuade buyer to checkout page to help give

Expression of Value
The value that the organization will derive from the successful completion of this project will include
but not be limited to:

Become an authority figure and industry leader in online furniture and home industry products.
The ability to anticipate customer needs and target on a niche market that should result in additional
revenues of $57,600 per month, growing at a rate of at least 5-10 percent. (Package 3 required)
With established trust, converting prospects into customers will build a strong loyal customer base.
Enhanced social media and community relationships
Strong call to action
Higher return on investment

Timing
For all options, we estimate November 14, 2014 as the starting date. All methodologies
above should be should be completed between November 14, 2014 February 31, 2015.
Joint Accountabilities
SoCalLearning will be responsible for: making staff available for surveys and interviews, all-staff meetings and
focus groups; informing stakeholders of the project; providing space to conduct meetings; provide financial
statements if needed; for providing information about past initiatives which may impact the project; for
adhering to the payment schedules established for this project; for employee names and contact information
for interviews and surveys; for reasonable access to SoCalLearning leadership for ongoing progress reports,
discussions, and problems; and for coordinating work flow and priorities to allow for the project to meet its time
frames. In terms of coding, SoCalLearning must comply with our recommendations and solutions for their
coders to make necessary changes in the user interface.
We will be responsible for all surveys, data collection, meeting facilitation, evaluation design, assessments and
other interventions called for in this proposal; we will sign all appropriate nondisclosure documents; we will
ensure minimal disruption in work procedures and adhere to all schedules; we will provide updates and
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progress reports at your request; we will immediately inform you of any peripheral issues that emerge which we
think merit managements attention.
We will both inform each other immediately of any unforeseen changes, new developments, or other issues
that affect and influence this project so that we can both adjust accordingly; we will accommodate each
others unexpected scheduling conflicts.

PACKAGE OPTIONS:
Package 1: Foundational

1. Website (see details attached) $2,600

2. Intro video (Length: 5 min or less): $750
3. 3 videos of content that will build authority Each video less then 3 min long $1,400
4. Advertising full and ad set up. (1 campaign) $1,600
5. Child learning blueprint road map PDF template: $1,400
Total: $7,750

Package 2: Client builder

1. Website (see details attached) $2,600

2. Intro video for website (Length: 5 min or less): $750
3. 5 videos of content that will build authority Each video less then 5 min long $2,250
4. Advertising full and ad set up and 2 month A/B slit testing. (2 campaigns) $2,600
5. Child learning blueprint road map PDF template: $1,400
6. Custom landing pages for your ads: $1,200
7. Email consulting and help with the writing: $900
9. Surveying clients consulting and help: $690

Total: $12,390

Package 3: Strategic company launch

1. Website (see details attached): $2,600

2. Intro video (Length: 5 min or less): $750
3. 7 videos of content that will build authority. Each video less then 10 min long: $3,100
4. Advertising full and ad set up and 2 month A/B slit testing. (6 campaigns) $3,200
5. Child learning blueprint road map PDF template: $1,400
6. Custom landing pages for your ads: $1,200
7. Email consulting and help with the writing: $900
9. Surveying clients consulting and help: $690
10. Email op-tin builder campaign:
We help collect emails of interested clients to get their trust then re-advertizing to them.
Note getting a email list if interested people is the most powerful thing you can do. $1,250
11. Social media consulting (2 months): We help you engage with your clients to build online authority in your
market. $590
12. Cross promotion: We help you cross promote with other organization or company that are already working
with your targeting audience. We help you write up to 3 letters/emails that will help you attract them: $690
13. Sales system: This is a process where we help you create a map of how to get your clietns interest all the
way to selling them your product or service.
For example: We will help get their interest by:
a. targeting them.
b. knowing what their fears or needs are
c. offering them something for free based on this.
d. Strategically up-selling them
$1200

Total: $17,570

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GoGoit will provide marketing consulting and execution services for SoCalLearning. In effort to execute a
successful marketing campaign the following services will be delivered:
Revenue Generating Strategic Consulting

Within this platform the following consulting services will be provided: general social media strategy,
social integrated marketing, SEO, brand positioning and pre-framing roadmap. Our goal is to assist you
with increasing your intrinsic value and brand positioning to maximize profits.

Pay Per Click Campaign Management

Services under this arena include consultation, setup, management, and research. We will conduct an
analysis of your needs, goals, and competition to determine the appropriate advertisement campaign
to launch. We utilize a software that extracts lists and keywords from your competitors that will help us
target your market. The end-result is to minimize advertising campaigns once your site/product ranks
organically on search engines.
A/B split testing will be implemented to increase conversions.
Research and analysis of keywords will be conducted as a means to decrease advertisement costs.

Search Engine Optimization

In order to drive traffic to your site and to increase your sites visibility specific elements must be in place
including but not limited to friendly URLs on all pages, on-page and off-page ranking, content
cohesion on page titles and headings and so forth. Services under this arena include:
1. Competition Analysis
2. Keyword Research
3. Link Building and Development
4. Website Architecture Analysis
5. Content Review and Strategic Feedback
6. Accessibility and Indexibility
7. On and Off page optimization
8. Google Analytics management
9. Stiemap creation and implementation of SEO plugins on site
10. Management of Webmaster tool

Social Media

Social media platforms are a cost effective way to build relationships and increase your brands
reputation. Within this arena we will provide consultative services in respect to branding and
positioning.
Our services assist you in the following ways:
1. Increasing your brands awareness
2. Increasing awareness about your brand and services
3. Promotion of newly launched products/services
4. Increasing conversions on website
5. Increasing website visibility
6. Establishing your brands reputation

Email Campaign Management and Affiliate Partnering

Email campaigns and affiliate programs can be tricky to manage and decipher, therefore our role
within this platform will be to assist you in:
1. Determining conversion rates
2. Setup of auto responders
3. Target the appropriate audience
4. Headline and sub-headline review to ensure a strong call to action

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5.
6.

Address technical issues associated to email software

Research effective ways to implement an affiliate program

General Strategy and Social Marketing Integration Consulting

Proper integration of all aspects of marketing and messaging with clear objectives, target audience and flow
are essential for optimal performance and ROI within social media marketing. Currently, few individual
components are in place leaving a significant opportunity for unified and consistent messaging, as well as the
need for significant upgrades in digital marketing norms, resulting in opportunity to connect and engage
customers.
GoGoit will provide strategy, development, consulting and execution to bring all aspects of social media and
traditional marketing efforts into alignment with unified goals and purpose.

Terms:
This is a month to month agreement that executes the above outlined marketing service areas. Payments will
be made via credit card or direct deposit and billed on a monthly basis, starting on the date of this agreement
and continuing every month on the monthly anniversary date. Services not stipulated in this agreement are
considered additional and are to be requested in writing. Note that additional costs will incur to services not
included within your marketing package. GoGoit holds the right to refuse to execute additional services and
may terminate this contract at anytime if the client fails to comply with the agreements of this contract. Note
that both parties will inform each other immediately of any unforeseen changes, new developments, or other
issues that may impact and influence this project in effort for both parties to adjust accordingly.

Client Involvement:
GoGoit cannot be on the clients premises daily, or know information that is going on within the company that
is new, interesting or relevant, therefore the client agrees to:
1)

Email GoGoit with this information as soon as possible.

2)

Holds sole responsibility for advertising Fees.

3)

Inform GoGoit about changes in business platform.

4)

Request additions and changes in writing (Text message and phone communication excluded).

5)

Have ongoing communication to ensure functionality of campaigns.

6)

Provide necessary usernames and passwords to social media platforms.

The undersigned parties have executed this Agreement thereby making it effective:

JIM SOWERS/ SOCALLEARNING

GOGOIT MARKETING & WEB DEVELOPMENT SERVICES

Sign/Date:__________________________________

Sign/Date: __________________________________

Title:

Title:

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