PROUDLI PAN AFRICAN MEDIA

FEASIBILITY STUDY, MARKET RESEARCH, ADVERTISING

FOR
STRONG BUSINESS GROWTH IN THE DIASPORA
RENAE BRUCE-MILLER
BUSINESS DEVELOPMENT MANAGER
PROUDLI TECHNOLOGIES LIMITED

Real Black Power is Economic Power

CONTENTS

INTRODUCING PROUDLI TECHNOLOGIES

PAGES 3-8 THE CHALLENGE
PAGES 9-10 THE SOLUTION
PAGES 11-17 SOCIAL NETWORK AND MOBILE
APP FEASIBILTY STUDY
PAGES 18-20 FOR THE GLOBAL AFRICAN
DIASPORA
PAGES21-38 PROUDLI ADVERTISING
OPPORTUNITIES
PAGE 39 PROUDLI INTELLECTUAL
PROPERTIES
PAGE 40 RESEARCH REFERENCES
PAGE 41 CONTACTCopyright
DETAILS
Proudli L.L.C 2014

Real Black Power is Economic Power

ABOUT PROUDLI TECHNOLOGIES

Proudli Technologies Limited is a digital media company

designed around the needs of the global African diaspora.
Our target demographic is underserved yet expresses
exponential opportunities for success.
We have developed digital mediums of content distribution in
the emerging digital markets of social networking, mobile
applications and digital streaming television.
This presentation is designed to illuminate the existing
opportunities for advertising growth in the areas of Social
Networking, Mobile Application Advertising and Streaming
Television in for the Global African Consumer
Copyright Proudli L.L.C 2014

BLACK BUSINESS AND THE MEDIA

Only 10 Mega corporations actually control most
products that are advertised
These companies pay billions to advertise brands as
diverse as peanut butter, baby food and clothing.
Black companies cannot compete in this space.
Those advertising billions are spent back with
relationship partners in media.
Only 6 Companies control 90% of media and
programming..

Black Businesses fail because blacks hardly own

and control their own media.
Proudli penetrates this market to bring consistent
support to Black Owned businesses through
targeted platforms.

Copyright Proudli L.L.C 2014

ADVERTISER
SPENDING AND
AFRICAN AMERICAN
CONSUMERIZATION
Advertisers spent
780 Million dollars in
2012 to reach African
American Women
alone.
Advertiser spending is
directly related to
business support.

Targeted advertising to your key demographic, drives

consumer spending.

African American
spending is expected
to reach 1.2 Trillion
Dollars by 2015, How
much of that will be
spent with your black
owned business?

BLACK BUSINESS OWNERSHIP

VS
BLACK CONSUMER SPENDING

Despite black consumer mass

spending , black businesses
continue to struggle, suffer and
fail because our consumers are
not concentrated in our areas
of business and harder to reach
because black owned
businesses cannot compete in
major advertising space.
CONTROLLED MEDIA=CONTROLLED CONSUMER SPENDING
Copyright Proudli L.L.C 2014

AFRICAN AMERICAN
ECONIMICS IN REALITY
Though African Americans are buying, the
unemployment rate is the highest amongst any
other group in America as the wealth gap has
widened significantly between blacks, Latinos and
whites. According to Pew Research: Blacks have
jobs but not wealth.

If more black consumers supported African Businesses, black

business would be able to employ more black employees and
economically sustain their communities.

WHY BLACK OWNED BUSINESSES

FAIL
In 2007, 1.8 million black-owned businesses had no paid employees.
According to the U.S. Census Bureau, there were 1.9 million black-owned businesses in 2007.
Of Which Only 106,824 had paid employees
The number of black-owned businesses with receipts of $1 million or more increased by 35.4 percent to 14,507 between 2002 and 2007.

Studies show that Black Entrepreneurs are 50% more likely to start businesses but fail at a
higher rate than their white counterparts.
1.7 million firms will still be in existence after four years. Of those firms only 3,200 will have
grown to 100 or more employees. Of those 3,200 firms that exist after 4 years, only 1% of them
will be African-American owned.
Pew research finds that median wealth of white households have held 20% increase over black
households during the global recession indicating that blacks and their businesses have suffered
the most during the recession.
850 Billion USD are spent by black consumers with 90% being spent with non black businesses
therefore black businesses unable to hire and support their own community.

Poor affordable advertising opportunities compounded by lack of group

economic opportunities contribute significantly to black business failure

BLACK BUSINESS GUARANTEE SUCCEESS

Globally, blacks have become more and more sensitive to their consumer spending habits and are slowly waking up to
the reality that they have outspent themselves out of the American dream.
In past years old champions of African Businesses such as Marcus Garvey, Malcolm X, Dr. Claude Anderson and Bob
Law have, been joined by new voices such as : The Empowerment Experiment, Tavis Smiley and other black owned
initiatives by the National Urban League and the Congressional black caucus to relentlessly bring awareness to black
consumers to their spending habits. These efforts are responsible for the economic rebound of cities such as Detroit
and Baltimore

African American women too have been instrumental in this awakening

in the natural hair movement as many realized that they have been
supporting other businesses and families through the habit of
purchasing hair products, meanwhile their communities lack the support
that is needed to survive.
In this awakening, many black owned natural hair product
manufacturers have answered by developing new products for black
consumers.
Black consumers have become increasingly conscious of their position
as the spenders, meanwhile their communities crumble and are thirsty
for change.Many more would like to purchase black owned goods but are
not able to find businesses that are actually black owned.

Black consumers are

sensitive, to their
buying power and are
acting proactively!
The time to act and
invest in buying black
initiatives is now
Real Black Power is Economic
Power

THE PROUDLI SOLUTION

The Proudli strategy to ameliorate these concerns with black business ownership,
to correct poor consumer choices and address unemployment in the black
community by consolidating black businesses from around the world.
Combining black businesses over a social networking platform will harness the
attention of black consumers and develop businesses through marketing and
advertising.
This strategy will provide growing and established black businesses with the
opportunity to globally reach their target market, increase black business
sustainability, employment and community development amongst blacks in the
diaspora. Providing an international outlook to a grassroots approach will introduce businesses
to more consumers who would like to see black businesses grow and succeed.

THE BLACK CONSUMER AND ELECTRONIC ADVERTISING

The Black Consumer is most receptive to electronic

advertising and is actively participating in online consumerism. Proudli
Copyright Proudli L.L.C 2014
does business how and where he does business, being on Proudli ensures he does business with YOUR BUSINESS

SOCIAL NETWORK
FEASIBILITY STUDY

Strong growth opportunities in in niche market

Social Networks

Social Network Advertising Sales carry a Compounded

Annual Growth of 24 % by 2015

Marketers worldwide will spend nearly $6 billion USD advertising on social-networking sites
this year, up 72 percent from 2010

THE PROUDLI SOCIAL NETWORK

Proudli is a business to business, business to consumer Pan African Social Network/Mobile App for the Global
African community to foster trade amongst the global diaspora and sustain black owned businesses in the
global marketplace.
Proudli is deeply social, anything you can do on Facebook you can do on Proudli but more. Instead of clicking all
over the internet, for different services, you can do it all on Proudli. Some features include:
Online Stores
Proudli.com
Classifieds
is Powerful Social
Real Estate
Networking for
Groups
Black Owned
Fundraising.
Businesses to
Pages
practice group
Pin Board
economics and
reach new black
Events
consumers from
Jobs
around the world.
Lottery
Music Selling
Blogs, Videos, News , Entertainment
Proudli users can share everything you post from Proudli back to Facebook and Twitter and import your
media from Instagram , Picasa, Facebook and Other photo streaming sites directly into Proudli.
Copyright Proudli L.L.C 2014

The Social Media

Brandsphere is a
tool that breaks
down the division of
media opportunities
for marketing
professionals in the
Social Media Space.
The infographic goes
beyond the standard
opportunities of
Paid, Owned, and
Earned Media and
helps to identify
specific publishers
for audience
targeting.

According to MIT:
social networking
is aiming to catch
up to the $25
billion worldwide
business in search
advertisement
According to Forbes
Magazine: THE SOCIAL
COMMERCE MARKET WILL
BE WORTH $15 BILLION
USD by 2018

Proudli exists in the social networking conversation prism as the ONLY Black Commerce Social Networking Site
in a projected 40 Billion USD Media Space and a 1.3 Trillion USD consumer spending space.

PROUDLI IN
MOBILE AUDIENCE TARGETING

Proudli exists in the mobile application eco system As THE ONLY MOBILE APPLICATION For
Internet Based Black Owned Business Commerce, guaranteeing advertisement sales
targeting 1.2 Trillion USD in Black Consumer spending.

MOBILE AD REVENUE
FEASIBILITY STUDY
BIA/Kelsey projects
the total U.S. social
media ad revenues
will grow from $5.1
billion in 2013 to $15
billion in 2018.
2014 represents
the largest growth
of $8.4 billion,
largely due to
increases in mobile
and native
advertising.
U.S. social mobile ad revenues will reach $7.6 billion by 2018 (CAGR: 38.3 percent),
surpassing social desktop

DEVICE GROWTH REPRESENTS SUSTAINABILITY

IN SOCIAL NETWORK AND MOBILE ADS
As a social networking site and mobile App, Proudli gets in front of your consumers where they already are.
Mobile data traffic has increased by 81% over the past year.
Tablets sustain a growth of 52% over laptops expanding the mobile app/add space exponentially.
44% of US consumers own a smartphone, and 23% own at least 2 mobile devices.
GLOBAL USERS OF MOBILE DEVICES BREAKDOWN

INTERNET ADVERTISING INCREASES BY THE BILLIONS

Increased mobile user ship drives demands for billions of dollars spent on advertising, Social Networks and mobile apps
Copyright Proudli L.L.C 2014
such as Proudli narrows targeted audiences for advertisers.

STREAMING INTERNET TELEVISION

ADVERTISING RESEARCH
Consumers have changed their pattern of media consumption and have shifted to lowering their
cable bills by purchasing internet television boxes that permit them to digitally access apps and
shows directly through their television.

Advertising sales have expanded exponentially in this market as brands and advertising
agencies have quickly respond to this new solution in affordable advertising as they
Copyright Proudli L.L.C 2014
consumer more video online and wish to utilize their televisions more.

PROUDLI ON STREAMING INTERNET TELEVISION

Proudli is a developer of
internet television channels,
aligned with leading internet
television mediums.
ROKU
CHROMIUM
APPLE TV
AMAZON FIRE

Copyright Proudli L.L.C 2014

PROUDLI IN
THE ELECTRONIC MEDIAVERSE

PROUDLI exists in a
media space of
social networks and
mobile apps where
the majority of
electronic
consumers are
already
participating.

Copyright Proudli L.L.C 2014

WHY A PAN AFRICAN MOBILE APP?

A Pan African Social Networking Site and
Mobile App marketed to the global diaspora
will bring you new customers from around
the world.

COMMUNICATIONS ACROSS ALL ELECTRONIC

PLATFORMS GUARANTEES BLACK BUSINESS
SUSTAINABILITY.

Advertising on this platform allows your

business to remain visible to those who are
relevant to your business.
Developing advertising initiatives to remain
visible and sustainable to reach our
demographic is at the root of the Proudli App.

At Proudli, we have the knowledge,

Black consumers are sensitive to their spending habits and are experience and exposure to penetrate these
ready to support black owned businesses.
markets for your black owned business .
The U.S. Department of commerce wants your black owned
Black Consumers across the world is
business to create international trading partners.
ready and able to do business with
New customers are easier to reach through an electronic,
Copyright Proudli L.L.C 2014
international marketing strategy.
you!

AFRICAN GROWTH
Six of the fastest growing economies in the
world are located on the African continent.
Africans in the diaspora can participate in this
exponential growth by forming alliances,
building relationships and establishing
businesses.
As a Pan African Mobile App, Proudli opens the
Diaspora to the African continent to participate
in growth and create relationships.
Proudli is the realization of reparations and
repatriation expressed in a modern electronic
business environment

GROUP ECONOMICS IN FEASIBILITY

Shopping Malls, Arcades, Bazaars and
Markets, are time tested methods
which prove that the consolidation of
retailers working together attracts
more consumers and guarantee
business longevity.

Proudli.com combines useful free services to

our members with a consolidation of businesses
to maintain relevancy and consumer
engagement, bringing you more customers for Amazon, Ebay and Etsy demonstrate the viability
stronger black business in an electronic
of group economics in an electronic
Copyright Proudli L.L.C 2014
environment.
environment.

ADVERTISING
ON PROUDLI
The Proudli business model, offers advertising space to black owned businesses providing
goods and services to the black consumer from across the world, however non black
owned businesses, relevant to the black consumer may advertise as well.
Our advertising is site specific, page specific and quality of life relevant to the health and
wellness of the black consumer.
Our vision for quality of life for the black consumer and black business growth is
uncompromising, we reserve the right to refuse businesses which contradict these
objectives or those which do not practice good Corporate Citizenship.
With that aim in mind, we have designed specific packages that are affordable and remain
consistent with our business values and allows black businesses large and small to
remain visible, relevant and competitive.

We intend to create an organic environment where black businesses can

enjoy exponential growth, marketing to their targeted consumer everyday.

PROUDLI TECHNOLOGIES
OFFERING
VARIETY IN SOCIAL MEDIA/MOBILE ADVERTISING
Proudli offers 3 types of
advertising opportunities
for brands eager to reach
their targeted consumer in
the most popular electronic
media platforms.
Social Network
Desktop
Mobile Application
Video Chat Application

Copyright Proudli L.L.C 2014

TYPES OF ADVERTISING
ON PROUDLI SOCIAL NETWORK DESKTOP
Proudli has over 350 pages to reach your targeted consumers, to suit your relevant advertising and
budgetary needs . Proudli offers a variety of affordable high visibility advertising packages.
ADVERTISING TYPE

DESCRIPTION

Dedicated Banner advertisement

Dedicated full width clickable banner with caption on

high visibility pages such as landing page, members
home page, shopping page, etc.

Shared Banner Advertisement

Shared 1,200x400 Pixels clickable html Banner on

high visibility pages

Community Advertisement

Column advertisements on high visibility pages such

as log in page, members home page, advertising
relevant page.

Business Pages

Powerful full Feature business pages that allow you

to share your posts from Proudli directly onto other
social networking sites with one click

Business Card Advertising

We can create an ad for you using only your

business
cards and establish it in a well visited area.
Copyright Proudli
L.L.C 2014

PROUDLI SOCIAL WEBSITE ADVERTISING

FULL WIDTH BANNER EXAMPLE

Premium Advertising on Proudlis

Landing Page with over hundreds of unique visitors per day. Advertisers can choose a
dedicated clickable banner, a shared banner, left or right column adds , featured or
Copyright Proudli L.L.C 2014
sponsored adds throughout the site.

PROUDLI SOCIAL NETWORKING ADVERTISING

SHARED HTML BANNER EXAMPLE

Html Banners on landing page or members home page and other selected pages, can
also be shared with other advertisers on prime site locations that are relevant to your
Copyright Proudli L.L.C 2014
business.

PROUDLI ADVERTISING
COMMUNITY ADS LOCATION EXAMPLE

Advertisers may also choose which pages he wishes to advertise on, to

further narrow advertising campaign reach.
Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
EXAMPLE OF COMMUNITY ADS
Proudli Ads are
powerful
visibility tools
and feature
title, image,
body and like
button for adds.
Images are
approximately
4x4
4x6 Inches
wide.
Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
COMMUNITY ADS TARGETED PAGE EXAMPLE

Advertisers can choose pages based upon business relevance, frequented

areas and desired visibility.
Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
COMMUNITY ADS SITEWIDE EXAMPLE
Site wide ad

campaigns
can be placed
on any page
throughout the
site for
maximum
visibility.

Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
LEFT RIGHT AND FEATURED COLUMN ADS EXAMPLE
Ad blocks may
be placed on
left or right
columns of any
page and can
be featured or
sponsored for
higher
visibility.
Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
BUSINESS CARD ADS EXAMPLE

Copyright Proudli L.L.C 2014

No website? No Problem!
We can create a tasteful and colorful
electronic version of your business cards
with your logo and contact details and
place it on Proudli in a relevant high visible
location.
Send us your details, we will do the rest!

PROUDLI ADVERTISING RATE

SAMPLES
Proudli offers affordable advertising packages to black owned
businesses on our globally targeted Social Networking site starting as
low as 275.00 USD per month
Prices depend on length of advertising flight and exposure across
network. Please See advertising package price list.
Contact us with your specific advertising needs.
Advertisers on Proudli who may not have a
web-site or images for their product or
services can purchase high visibility
advertising space using only a business card
for the low cost of 34.99 USD a month
Advertising on Proudli, a black owned business is
guaranteed to reach their target audience

Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
CUSTOM VERTICAL BANNER AD EXAMPLES

Advertisers can choose pages based upon business

relevance, frequented areas and desired visibility.
Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
HORIZONTAL ADS EXAMPLE

Advertisers can choose

pages based upon business
relevance, frequented areas
and desired visibility.

Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
MOBILE AD EXAMPLE

Advertisers can choose to

advertise on our mobile
application separately from
our desktop edition to suit
Copyright Proudli L.L.C 2014desired visibility and budget.

PROUDLI ADVERTISING
DESKTOP VIDEO CHAT AD EXAMPLE
Premium advertisers
can also choose to
advertise in desktop
video chat sessions
depending on budget
and desired visibility.

Copyright Proudli L.L.C 2014

PROUDLI ADVERTISING
MOBILE VIDEO CHAT EXAMPLE
Premium
advertisers can
choose to advertise
on our mobile
video chat
application,
Separately from
our desktop and
mobile application
based upon
relevance
anddesired
visibility.
Copyright Proudli L.L.C 2014

PROUDLI SUSTAINING BLACK BUSINESSES

THROUGH
INTERNATIONAL MARKETING
Mobile APP and Social
Networking Site reaching
targeted black consumers in the
palm of their hands.

Engaging free services and

relevant content guarantees
engagement, consistent user
ship and support for your
black owned business.

International marketing and

media initiatives as a Pan
African App to bring new
consumers to your business
from around the world.

REACH YOUR TARGETED AUDIENCE

ON THE INTERNET
Copyright Proudli L.L.C 2014

Proven group economic

practices in an electronic
environment to build strong
business communities.

HOW TO
SUPPORT PROUDLI
Proudli is seeking business partners to support
initiatives in tech and advertising in the following
areas.
Marketing
Advertising
Web/Mobile development
Administrative support
Production
Content distribution
Graphics

While Proudli grows, it too needs a lot of

support to be successful as it is solely
operated by the developer, Renae Bruce-MiIler.
Donations are welcome by PayPal at
buyblackbusiness@gmail.com

Proudli is a registered LLC in the State of New Jersey,

USA and at the Companies Office registrar in Kingston
Jamaica.
Proudli is awaiting patent pending status from the
U.S.P.T.O. The Logo and name PROUDLI is Registered and
Trademarked with the U.S.P.T.O and the Jamaica
Intellectual Property Office.
The Proudli television and radio show is copyrighted with
the United States Library of congress.
Proudli, will soon sell privately preferred shares in
Jamaica and the United States, however investors
must demonstrate fitness and ability to participate in
the minimum obligation as a shareholder.
A meeting will be announced to interested parties
through the Proudli accountant at a soon to be
announced date in 2014.
Please contact ProudliApp@gmail.com

REFERENCES
MIT TECHNOLOGY REVIEW http://www.technologyreview.com/article/424409/advertisers-flock-to-social-networks/
Pew Research Study: http://www.pewresearch.org/fact-tank/2013/08/30/black-incomes-are-up-but-wealth-isnt/
INTERNET TRENDS http://www.kpcb.com/internet-trends
IPolicy Mic: http://www.policymic.com/articles/71255/10-corporations-control-almost-everything-you-buy-this-chart-shows-how
Duke University, Black Business Failure http://scholarship.law.duke.edu/cgi/viewcontent.cgi?article=3320&context=lcp
Nielson Ratings: http://www.nielsen.com/content/dam/corporate/us/en/newswire/uploads/2009/10/MultiCulturalSpotlight10.23.09.pdf
Black Spending and Black Unemployment http://www.huffingtonpost.com/daryl-williams/black-owned-business-unemployment_b_1326834.html
European Union Office of Trade: http://ec.europa.eu/trade/policy/countries-and-regions/regions/caribbean/
Black Demogrphics: http://blackdemographics.com/households/poverty/
United States Export Office: http://export.gov/caribbean/
Caricom Office: http://www.caricom.org/
Black Voices United Kingdom: http://www.voice-online.co.uk/article/black-consumers-are-worth-%C2%A3300-billion
Wet Feet https://www.wetfeet.com/articles/industry-overview-advertising-and-pr
LatinAfricaTrade Group: http://www.grouplamerica.com/caribbean.htm
Business Insider http://www.businessinsider.com/the-35-companies-that-spent-1-billion-on-ads-in-2011-2012-11
UNITED STATES CENSUS BUREAU http://www.census.gov/newsroom/releases/archives/business_ownership/cb11-24.html
Lending Research Study: http://www.responsiblelending.org/mortgage-lending/research-analysis/foreclosures-by-race-and-ethnicity.pdf
Ewing Marion Kaufman http://conferencing.uwex.edu/conferences/sbir2011/documents/Sandra_Miller_2011Wisconsin.pdf
Biz Journals http://www.bizjournals.com/memphis/stories/2004/05/24/story4.html?page=all
Prospect.ORG http://prospect.org/article/destruction-black-wealth
Black Economic Development http://www.blackeconomicdevelopment.com/if-you%E2%80%99re-a-black-business-owner-who-wants-to-succeed-leave-the-africanamerican-consumer-behind/
The History of Black Business in America http://uncpress.unc.edu/browse/book_detail?title_id=1487
Social Media Report http://www.adoperationsonline.com/category/social-media-advertising-2/social-networks/pinterest-social-networks/
Internet Television https://medium.com/business-marketing/five-reasons-you-need-a-roku-tv-channel-75ee2f8dcca8

REAL BLACK POWER IS ECONOMIC POWER

Join Proudli Today
www.PROUDLI.COM
Contact Renae B.M. for advertising, investment,interviews
and business consultations at ProudliApp@gmail.com
646-229-9809
Follow Proudli on Twitter@Proudli
Like us on Facebook @Proudli1
Visit Our Instagram Page@Buyblackbiz
Pin Us on Pinterest @Proudli
Subscribe To Our Youtube Channel@ProudliApp
PayPal@buyblackbusiness@gmail.com
All Rights Reserved Proudli L.L.C.

Copyright Proudli L.L.C 2014