2014

PR Students Congress
GRAND PRIX COMPETITION RULES


1. The students do a public relations plan, as an agency serving a client, which will
advocate the theme or value to the public. The PR Plan may include the use of
traditional and non-traditional media communication tools, special events,
corporate social responsibility programs, etc. without the use of above the line
advertising such as print, TV and radio commercials.

2. The PR Plan shall consist of the following sections:
2.1. Plan Title
2.2. Background/Rationale/Need
2.3. Objectives
2.4. Key Stakeholders/Publics - segmented
2.5. Key Messages
2.6. Strategies and Tactics
2.7. Timetable
2.8. Measure of PR Effectiveness
2.9. Budget
2.10. Five or more different samples of PR tools/collaterals to be used. Less than
three collaterals will be automatically disqualified.

3. Only student team members can create, construct or communicate the case solution.

4. The PR program will be based on the Grand Prixs official PR case.

5. The PR Plan will be printed in the following specifications for readability and
standardization:

5.1. Fonts
-
Arial, 12 points
5.2. Margins
-
1 all around
5.3. Spacing
-
1.5 spaced text
5.4. Paper size
-
A4 size , text printed in one (1) side only
5.5. No. of pages -
maximum of 10 pages (excluding sample of collaterals)
5.6. Non-compliance of these technical specifications will automatically result in
disqualification.

6. Samples of the PR tools will accompany the PR plan. These may include, but are not
limited to: viral campaign material, news releases, press kits, media plans, videos,
events, website, blogs, sms, other collaterals, etc.

7. No identifying marks of symbols representing the school shall be visible in the PR
and any of the submitted PR samples. (name of coach, repetition of group/team
name, abbreviation, etc. that identify the group or school of the competing teams).

8. The folder containing the PR Plan and accompanying PR tools must be labeled with
the team name and project title.







9. Deadline for the submission of the PR Plan entry is on Wednesday, August 27,
2014, at the office of the Public Relations Society of the Philippines (PRSP). For
details, please contact the PRSP Secretariat by email to prsociety@prsp.ph

10. Screening. The PRSP Secretariat will screen the entries for technical compliance
under Rule 5. The PR Students Conference committee will do the initial screening,
using the following criteria:

Grasp of the PR problem/Issues involved
30%
Effectiveness, innovativeness & do-ability
40%
of PR solution
Creativity of communication
30%
tools/collaterals



TOTAL
100%

11. Finalists. The top SEVEN (7) entry teams will be informed of their selection and of
the presentation details. Finalist-teams will be asked to attend an event briefing.
Lots will be drawn to determine the contestant numbers/sequence of the team
presentations during the finals.
11.1. Finalists will be asked to launch on September 8, 2014, a 60-seconder viral
campaign video on the events YouTube channel, #likeaPRo. Tonality of
comments on the material, number of likes on Youtube, number of shares on
Twitter and Facebook will comprise 20% of total score.

12. Presentation

12.1. No identifying marks of symbols representing the school shall be visible in
the PR presentation and any of the submitted PR samples. (name of coach,
repetition of names used by other groups in past years, abbreviation, etc.
that may identify the group or school of the competing teams).

12.2. The top 7 entry teams will present their PR Plans at the Grand Prix on
September 21, 2014, the second day of the National Students PR Conference:

Setup and Team presentation
20 minutes
Questions from judges
15 minutes


12.3. Smart business attire is required.

12.4. Total of (10) students are allowed during the set-up: Maximum of seven (7)
presenters and three (3) production assistants. No other students aside from
the (maximum of 7) presenters/persons are allowed onstage during the
presentation. No faculty or school official will be allowed to direct the set-up
or the presentation.

12.5. A holding room will be provided for groups 2-7 while waiting for their turn
to present.

12.6. Replacements for presenters will only be allowed under the following
conditions:

12.6.1. If alternate is from among the list submitted with the entry
12.6.2. Request for replacements should be submitted at least seven (7) days or
one (1) week before the scheduled presentation and subject to approval
by the PR Youth and Students Committee at least five (5) days prior to
the event proper.


13. Non-Compliance to Presentation Rules. Five (5) points will be automatically
deducted for every violation of the aforementioned rules during the presentation
proper.

14. Board of Judges (FINALS).
14.1. The Board of Judges shall have seven members (7) members: four (4)
representing the PR Client of the plan and three (3) PR Practitioners with
expertise, integrity and neutrality (not actively affiliated with any school).
Their identities will only be publicly disclosed on the day of the competition.

15. Judging Criteria. Criteria for judging the finals are:

Grasp of the PR problem/Issues involved

20%
Effectiveness, innovativeness & do-ability of PR solution
20%
Viral campaign results
20%
Creativity of communication tools/collaterals
20%
Ability in handling questions from Jury
10%
Form/style of presentation (includes required contents)
10%
TOTAL
100%


16. Sportsmanship. PRSP adheres to a code of ethics that is consistent with behaviors
becoming of public relations professional. As such, the PR Youth and Education
Committee 2014 is adopting the following sportsmanship policies that illustrate the
desirable behaviors that are to be observed and unacceptable behavior that are to be
avoided, particularly during the two-day PR Students Congress. Desirable and
unacceptable behavior illustrations are examples and are not to be
considered all-inclusive. These examples can occur prior to, during, and after
the competition.

16. 1. Be courteous to all (participants, officials, judges, staff and fans).

16.1.1. Desirable Behavior

o Host team welcomes visiting teams.
o Respect shown during National Anthem (hats removed, no talking,
never change lyrics.
o Opposing coaches and participants shaking hands before/after
contest.
o Applause during introduction of teams, coaches and officials.
o Participants shaking hand of opponent fouling out while both sets
of fans recognize performances with applause.
o Respectfully addressing officials during competition and thanking
them for their performance regardless of agreement with all calls.
o Host school extending hospitality to visiting participants, coaches,
speakers and officials.
o Any supportive chants and cheers which are directed toward your
team.
16.1.2 Unacceptable Behavior
Any non-supportive chants, cheers, or actions which are directed
toward the opposing team
chants or actions which single out individuals
Audience reading newspapers, turning their backs, making
disrespectful actions, etc. during introduction or participation of
opponents.
derogatory/disrespectful yells, chants, songs, gestures while other
teams are doing their presentation, and other such expressions
directed toward opponents. .

16.2. Know the rules, abide by and respect the officials decisions.
16.2.1. Desirable Behavior
Utilize every opportunity to promote understanding of the rules of
the contest within the school.
contestants utilize the team captain or coach for clarification of the
judges decision to maintain positive rapport with officials.
Accept the decisions of the officials.

16.2.2. Unacceptable Behavior
Booing or heckling an officials decision
criticizing the merits of officiating; displays of temper and arguing
with an officials call.
Derogatory remarks toward the official, coach constantly
questioning calls

16.3. Win with character and lose with dignity.
16.3.1. Desirable Behavior
Handshakes between opposing participants and coaches at end of
contest, regardless of outcome.
Opposing participants, coaches and audience engaging in friendly
conversations before and following contest.
Treating competition as a contest, not a war.
Applause at end of contest for performance of all contestants.

16.3.2. Unacceptable Behavior
Chants or actions which single out individuals
Yells that antagonize opponents when you feel you have won the
contest

Refusing to shake hands or give recognition to winner for good

performance
Blaming loss on officials, coaching, individual participants
performance, or other rationalizations.

16.4. Display appreciation for good performance regardless of the team
16.4.1. Desirable Behavior
Coach/participants search out opposing participants to recognize
them for outstanding performance or coaching.
Audience recognizes an outstanding participants performance by
Applause, regardless of its impact on the contest

16.4.2. Unacceptable Behavior
Laughing, pointing finger, name calling, yelling player name or
number, etc., directed at opponents in an attempt to distract or to
degrade a performance by opponents.

16.5. Exercise self-control and reflect positively upon yourself, team and
school.
16.5.1 Unacceptable Behavior
Displays of anger, boasting, use of profanity, antics which draw
attention to you instead of the competition
Doing unsportsmanlike yells/gestures, such as you cant do that
while pointing finger at opponent; singling out individuals.

16.6. Permit only positive sportsmanlike behavior to reflect on your school or
its activities.
16.6.1. Desirable Behavior
Positively encourage those around you to display only
sportsmanlike conduct.
Report poor sportsmanship to school officials.
Member schools insist that sportsmanship be a priority.
Administrators help coaches teach, model and reinforce
sportsmanship. Recognize coaches for sportsmanlike conduct.
Coaches playing those who exhibit positive sportsmanship.

16.6.2. Unacceptable Behavior
Unwillingness to get involved and take a stand to defend one of the
main tenets of school activities - teaching and promotion of
sportsmanship.

17. Any complaint that arises during the Grand Prix will be subject to the review
of and appropriate action by the PR Youth and Education Committee and the
PRSP Board.