Human Recourse Management

History of Coca-Cola

Human Recourse Management

Type

Cola

Manufacturer

The Coca-Cola Company

Country of origin

United States

Introduced

1886
Caramal E-150d

Color
Flavor

Cola, Cola Cherry, Cola Vanilla, Cola Green Tea, Cola Lemon, Cola Lemon Lime,
Cola Lime, Cola Orange and Cola Raspberry.

products

COCA

Website

www.coca.-cola.com

COLA

SPRITE

FANTA,

QUWAT

AL

JABAL

Introduction.

Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines throughout
the world.
It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to
simply as Coke (a registered trademark of The Coca-Cola Company in the United States
since March 27, 1944). Originally intended as a patent medicine when it was invented in the
late 19th century by John Pemberton, Coca-Cola was bought out by businessman Asa
Griggs Candler, whose marketing tactics led Coke to its dominance of the world soft-drink
market throughout the 20th century.
The company produces concentrate, which is then sold to licensed Coca-Cola bottlers
throughout the world. The bottlers, who hold territorially exclusive contracts with the
company, produce finished product in cans and bottles from the concentrate in combination
with filtered water and sweeteners. The bottlers then sell, distribute and merchandise CocaCola to retail stores and vending machines. The Coca-Cola Company also sells concentrate
for soda fountains to major restaurants and food service distributors.
The Coca-Cola Company has, on occasion, introduced other cola drinks under the Coke
brand name. The most common of these is Diet Coke, with others including Caffeine-Free

Human Recourse Management

Coca-Cola, Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero, Coca-Cola

Vanilla, and special versions with lemon, lime or coffee. In 2013, Coke products could be
found in over 200 countries worldwide, with consumers downing more than 1.8 billion
company beverage servings each day.

History (19th Century Historical Origins)

Colonel John Pemberton was wounded in the Civil War, became addicted to morphine, and
began a quest to find a substitute for the dangerous opiate.
The prototype Coca-Cola recipe was formulated at Pemberton's Eagle Drug and Chemical
House, a drugstore in Columbus, Georgia, originally as a coca wine.
He may have been inspired by the formidable success of Vin Mariani, a European coca
wine.
In 1885, Pemberton registered his French Wine Coca nerve tonic.
In 1886, when Atlanta and Fulton County passed prohibition legislation, Pemberton
responded by developing Coca-Cola, essentially a nonalcoholic version of French Wine
Coca.
. The first sales were at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886.
It was initially sold as a patent medicine for five cents.
A glass at soda fountains, which were popular in the United States at the time due to the
belief that carbonated water was good for the health
.Pemberton claimed Coca-Cola cured many diseases, including morphine addiction,
dyspepsia, neurasthenia, headache, and impotence.
By 1888, three versions of Coca-Cola sold by three separate businesses were on the
market. A copartner ship had been formed on January 14, 1888 between Pemberton and four
Atlanta businessmen: J.C. Mayfield, A.O. Murphy; C.O. Mullahy and E.H. Blood worth.
Not codified by any signed document, a verbal statement given by Asa Candler years later
asserted under testimony that he had acquired a stake in Pemberton's company as early as
1887.
John Pemberton declared that the name "Coca-Cola" belonged to his son, Charley, but the
other two manufacturers could continue to use the formula.
Charley Pemberton's record of control over the "Coca-Cola" name was the underlying factor
that allowed for him to participate as a major shareholder in the March 1888 Coca-Cola
Company incorporation filing made in his father's place
Charley's exclusive control over the "Coca Cola" name became a continual thorn in Asa
Candler's side. Candler's oldest son, Charles Howard Candler, authored a book in 1950
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Human Recourse Management

published
this
definitive
father,
Candler
April 14, 1888,
Griggs Candler]
interest in the
completely
elixir known as

by Emory University. In
biography about his
specifically states: "..., on
the young druggist [Asa
purchased a one-third
formula of an almost
unknown
proprietary
Coca-Cola."

Jhon Pemberton, the inventor of Coca-Cola.

20th Century landmarks.

By the time of its 50th anniversary, the soft drink had reached the status of a national icon in
the USA. In 1935, it was certified kosher by Atlanta Rabbi Tobias Geffen, after the
company made minor changes in the sourcing of some ingredients.
The longest running commercial Coca-Cola soda fountain anywhere was Atlanta's Flee
mans Pharmacy, which first opened its doors in 1914.
Jack Fleeman took over the pharmacy from his father and ran it until 1995; closing it after
81 years.
On July 12, 1944, the one-billionth gallon of Coca-Cola syrup was manufactured by The
Coca-Cola Company. Cans of Coke first appeared in 1955.
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Human Recourse Management

21st Century.
On July 5, 2005, it was revealed that Coca-Cola would resume operations in Iraq for the first
time since the Arab League boycotted the company in 1968.
In April 2007, in Canada, the name "Coca-Cola Classic" was changed back to "Coca-Cola".
The word "Classic" was removed because "New Coke" was no longer in production,
eliminating the need to differentiate between the two.
The formula remained unchanged. In January 2009, Coca-Cola stopped printing the word
"Classic" on the labels of 16-US-fluid-ounce (470 ml) bottles sold in parts of the
southeastern United States.
The change is part of a larger strategy to rejuvenate the product's image.
The word "Classic" was removed from all Coca-Cola products by 2011.
In November 2009, due to a dispute over wholesale prices of Coca-Cola
products, Costco stopped restocking its shelves with Coke and Diet Coke. However, some
Costco locations (such as the ones in Tucson, Arizona), sell imported Coca-Cola from
Mexico.
Coca-Cola introduced the 7.5-ounce mini-can in 2009, and on September 22, 2011, the
company announced price reductions, asking retailers to sell eight-packs for $2.99. That
same day, Coca-Cola announced the 12.5-ounce bottle, to sell for 89 cents. A 16-ounce
bottle has sold well at 99 cents since being re-introduced, but the price was going up to
$1.19
.In 2012, Coca-Cola would resume business in Myanmar after 60 years of absence due to
U.S.-imposed investment sanctions against the country.
Coca-Cola's bottling plant will be located in Yangon and is part of the company's five-year
plan and $200 million investment in Myanmar.
Coca-Cola with its partners is to invest USD 5 billion in its operations in India by 2020.
In 2013, it was announced that Coca-Cola Life would be introduced in Argentina that would
contain stevia and sugar.

Logo Design
The Coca-Cola logo was created by John Pemberton's bookkeeper, Frank Mason Robinson, in
1885.Robinson came up with the name and chose the logo's distinctive cursive script. The typeface
used, known as Spencerian script, was developed in the mid-19th century and was the dominant
form of formal handwriting in the United States during that period.

Human Recourse Management

Robinson also played a significant role in early Coca-Cola advertising. His promotional suggestions
to Pemberton included giving away thousands of free drink coupons and plastering the city
of Atlanta with publicity banners and streetcar signs.

Contour Bottle Design

The
first
bottle
was
Glass Company. The bottle
team decided to base the
ingredients, the coca leaf or

designed in 1915 by the Root

designer, Earl R. Dean and his
bottle design on the soda's two
the kola nut.

The
1915
Coke
first contour
Company
in
it to production since
than its base, making

Bottle, A prototype of the

bottle developed by Root Glass
1915. The prototype never made
its middle diameter was larger
it unstable on conveyor belts.

The 1916 Coke Bottle,

December
25th,
"Christmas" bottle.
popular
among
most of these bottles bear the name of the city

The patent was renewed on

1923,
thus
creating
the
The bottle has become very
collectors. On the base plate,
where they were first filled.

Human Recourse Management

The 1957 Coke Bottle,

In
1957
The
Coca-Cola
Company decided to
eliminate
the
traditional
embossing
of
its
trademark on the bottle, and
replaced it with CocaCola in white Applied Color
Labeling (ACL). In 1960 the bottle was registered as a trademark, becoming
only the second package in history to be trademarked.

The 1961 Coke Bottle, As the ACL process became more sophisticated, a two
color, full wrap label was developed. The white Coca -Cola trademark on a red
background gave the bottle a very colorful appeal. This two color version was
used predominately in the international markets. 1961 also m arked the 75th
anniversary for Coca-Cola.

Human Recourse Management

Variations of this
bottle, were used
introduction of the
1994
Plastic
introduced
the
Coca-Cola bottle we know today.

bottle, and the embossed

up all the way until the
plastic bottle in 1994.
Bottle, In 1994 Coca-Cola
20oz plastic contour bottle, the

2007 Aluminum Contour Bottle, in 2008, Coca-Cola introduced contour aluminum to

select markets, designed by Turner Duckworth.
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Human Recourse Management

2008 2L Contour Bottle,

contour bottle to select

in 2008 Coca-Cola introduced a 2L

markets.

Human Recourse Management

Todays Plastic Coke Bottles.

Production

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Human Recourse Management

Ingredients
Carbonated Water
Sugar
Caffeine
Phosphoric
Caramel
Natural

Coca-Cola

Acid
Color
Flavoring

World Wide Locations of Coca-Cola Specific Regions

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Human Recourse Management

North America

Latin America

Europe

Asia Pasific

Africa

Pakistan

Guranawala

Karachi

Rawalpindi

Rahim Yar Khan

Multan

Lahore

Faisalabad

Flow Diagram

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Peshawar

Human Recourse Management

Introduction to Coca-Cola Beverages Pakistan Limited. (CCBPL)

Coca Cola is being produced and sold in most of the countries of the world. For better control,
world is divided into various regions. Pakistan is the part of South West Region. South West Asia
region includes:
Pakistan, India, Philippines, Thailand, Hong Kong, Burma, Maldives
Coca-Cola beverages Pakistan limited (CCBPL) is responsible for all operations about production
and sale of Coca-Cola brands in Pakistan.

Difference between CCBPL & TCCEC.

The Coca-Cola Company started his business in Pakistan in 1960. All business activities in Pakistan
are monitored by The Coca-Cola export corporation (TCCEC). Head office of TCCEC was in
Karachi at that time but now days it is shifted to Lahore. But this TCCEC only monitored business
activities, this company issued license for plants in different cities of Pakistan to start production
according to company standard. In 1990, company decided for acquisition worldwide. Actually
they were operating their business through joint venture, now they decided for acquisition. Thats
why in 1996 The Coca-Cola company buys the Karachi plant, at that time TCCEC decided to
form a new company to monitor the operation of bottling in Pakistan. So Coca-Cola beverages
Pakistan limited (CCBPL) is the company, which is responsible to monitor the operations of
bottling in Pakistan. Sometime people says that there is no difference in CCBPL and TCCEC, but
the basic difference between both companies is that CCBPL is responsible for bottling operations
and TCCEC is responsible for marketing and corporate decision worldwide.

CCBPL Units in Pakistan.

There are eight units in Pakistan for production and selling of Coca-Cola brands. These units are
situated in eight cities of Pakistan.

Karachi
Rahim Yar Khan
Multan
Lahore
Faisalabad
Gujranawala
Rawalpindi
Peshawar

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Human Recourse Management

But some of these plants are currently not operating these days. For example, the Peshawar plant
could not start its operations after the takeover of the company in 1990 because it was working
under too much burdens of debts in the past and it was declared insolvent. Therefore, it was not
profitable for the company to pay all the debts and start operations again.

Mission of CCBPL
CCBPL mission is to create value for our shareholders. They are committed to,

Building preference & market leadership for their brands.

Achieve quality excellence and serve their customers with quality products.

Maximizing profits.

Developing their people.

Optimum utilization of assets.

Values of CCBPL

CCBPL give value and respect to their people.

They communicate openly.

They have integrity

They are committed to winning.

CEO of the Organization

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Human Recourse Management

Well Coca-Cola Company is a multinational company so we dont have CEO right here in Pakistan.
Its operate by the foreign. In early 1970s we got some local owner for the organization thats why
the
Coca
Cola
Company
face
many
problem
at
the
beginning.
We have John Severt who as acting as current General Manager for the organization and presently
he is in Gujranwala right know.

Organization Structure
Organization structure is based on the following,
Human Resource Department: Which has the following duties,
Training
Selection
Recruitment
Finance Department: Basically handling the finance of the organization.
Supply Chain: It is responsible for
Production
Shipment
Ware Housing

Quality Control
Commercial Department: All the sales marketing involve in it.

Recruitment Procedure of Organization

Our Organization always Focus on the best quality of the Product so in this way we have to focus
on our main goal under which we can select the appropriate employ for the organization .So its
depend on the need of the employ that we select through Internal ,External or Alternate search.
Internal Search
We prefer internal recruitment because the internal recruiting employ knows the internal
policy of the organization very well. And thats the main the success for any organization to choose
the employ through internal or employ referral.

External Search

When we want some technical person for the organization who knows how to operate the
heavy the machinery of the organization and have strong grip on his technical work and we cant
find that person inside the organization so then we prefer External search .We short list the CV and
then have the individual interview of each selected person and hired them according to over needs.
We always recommend the employ referral. We always attract the best talents. After that we
arrange the panel interview and then select them according to the needs of the organization .In the
final interview we verify the information given in the resume by the employ.

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Human Recourse Management

Alternate Search

In that case our organization do not prefer on alternate search, this is because we know exactly what
type person we want for organization who work for organization honestly and accurately.

Role of HR Department in Recruiting Employee

We take resumes from the recruiting employees and in interviews we verify the information given
in resumes because sometimes employee enter false information that he/she dont have in actual.

Motivating the Employee through Replacement Chart

Succession planning is the systematic process of defining future management requirements and
identifying candidates who best meet those requirements. Succession planning involves using the
supply of labor within the organization for future staffing needs. With succession planning, the
skills and abilities of current employees are assessed to see which future positions they may take
within the organization when other employees leave their positions. Succession planning is
typically used in higher-level organizational positions, such as executive-level positions. For
instance, if a company predicts that its Chief Executive Officer will retire in the near future, the
organization may begin looking months or even years in advance to determine which current
employee might be capable of taking over the position of the CEO. Finally, internal selection is
often motivating to others in the organizationopportunities for advancement may encourage
employees to perform at a high level. We apply this method on higher posts but not on lower posts.
Job Descriptions Specified By Your HR Department
The HR department can gain an accurate understanding of the job requirements by hiring an
experienced job analyst or by conducting an evaluation in-house. Analyzing a job can involve
interviewing managers, colleagues and the outgoing employee, and it may also require some time
watching the person perform the duties of the position. We monitor the Job Analysis process which
is as given below,

Job Title
Job Summary
Key Responsibilities
Minimum Job Requirements
Physical Requirements
Disclaimer

Bonus Scheme of Your Organization

Many companies are extending their bonus schemes to cover a wider range of factors, reflecting a
broader set of business objectives. This can help avoid the potentially distorting effect of focusing
too much on a single measure. In addition to financial and output considerations, bonus schemes
increasingly take into account factors such as attendance, customer service, quality, safety, team
and individual performance or various HR-related measures. However, some companies operate

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Human Recourse Management

successful schemes that focus on one particular key objective most often profits or productivity.
We prefer the annual base bonus scheme.

Advertisement You Use in Your Recruitment

We use every type of advertisement like newspaper, cybercaf the most because these days people
use internet more rather reading the newspaper so, we have over website that is www.ccpl.com.pk
where people upload there resume and we selected according to the need of the organization.

Expense on Advertisement of Coca-Cola

Our sale is quite a lot so we dont worry about budget and we do all type of advertisement TV
media, particularly on internet sites e.g. Facebook, now a days we are sponsoring coke studio as a
very good way of advertise.

Employ Leasing Policy of the Organization

We do not hire employee from other organization to work in our organization because we know the
employee we have in organization is fully aware with our systematics rule and regulation and are
well trained.
However, we do hire such employees from other organization for low level jobs such as security
agencies.

Campaign Applying Policy

We do not campaign in colleges but we do in universities and other institutes, and we also do hire
new employees during that and we did not get good response from your university students.

Training Type of Your Organization

We prefer both on the job as well as off the job in fact we always got daily job training as on the job
as well as off the job.

Organization SWOT Position

Our Strength is that we always give best human protection as well as best job quality for our
employee.
Our Weakness is that we are moving gradually but very slowly which is not good for the
organization.
Our opportunity is that we provide the best job opportunity for the employs in this we get the
loyalty of our employ and the employ is totally in involve in his/her job. Our training is the key role
of our organization that we always provide on the job and off the job training

Organization Disciplinary Rules

We have our own policy and procedure.
Universal disciplinary action is strictly followed more when the situation gets worst.

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Human Recourse Management

Financial Support Planning for the Employees

If an employee working with loyalty then we cooperate with that particular employee in financial as
well as economically.

Delivering Product on Daily Bases

It depends on climate, if the routine temperature is above 35C we are full of joy that our sale will be
max, and if the temperature is below is 35C then that is the condition that we dont like and why is
that? Because our sale is not as effective as before.

Disciplinary Actions
Our company is quite powerful and each employee knows well their work and are quite intended to
it. We give good opportunities as well as good salaries to our employees, so this the reason our
employees are sincere to us.

Misconduct Behave in Organization

If we give any work to a particular employee then his or her response tells that how much intended
he or she is to their work. If the response is not positive then we suspend that particular employee.

Timing of the Organization

We have three shifts:
7:00 AM-3:00 PM
3:00 PM-11:00 PM
11:00 PM-7:00 AM
We have three shifts in a day and our shift cycle is anticlockwise e.g. Night shift comes first.

Launching New Product and Its Criteria

Whenever we launch new product our first priority is to maintain the quality of the product that we
are about to launch, then we survey about the new product in order to get the positive and negative
reviews of the product after that we decide whether we launch it or not. Now were introducing new
product in the market and its name is,
FANTA CITRUS
Its basically new in taste like lemon and generally very popular in middle east so thats why we
have positive reviews about our new product and INSHAA ALLAH we going to launch it soon in
the market.

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Human Recourse Management

Process of Resignation of Your Organization

An employees resignation can be a delicate situation, and handling it with the proper authority,
attitude and knowledge can make all the difference in the smoothness of the transition. To handle
the situation with the utmost professionalism and grace, its critical to fully understand the legalities
and technicalities involved. Well in our organization He or she has to give one month notice
otherwise the salary will be excluded.

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