19th Annual MMA Fall Educators Conference

San Antonio, September 17-19, 2014

Call for Papers
Conference Theme: A Community of Learners
Technology has allowed educators and students to learn in a community environment no longer bound by
classroom walls. Thus the conference theme examines issues related to developing engaged learning
environments while highlighting teaching innovations that serve to strengthen experiential learning.
Sample Topics for Position Papers, Panels, and Refereed Papers:
Teaching
Active learning strategies or activities
Case development and delivery
Social media learning strategies
Managing group projects or presentations
Developing internships or international experiences
Effectively using simulations
Reaching Millennials in the classroom
Pedagogical styles for specific marketing courses
Assessing learning goals or outcomes
Flipped classroom approaches
Demonstrating teaching effectiveness
Client-based learning projects
Incorporating ethics and social responsibility
Relevance of marketing curriculum in industry
National competitions as teaching tools

Research
Examining marketing education pedagogy
Involving undergraduate students in research
Social media data collection strategies
Collaborative approaches in research inquiry
The value of private or consulting research
Strategies for publishing and presentations
Service
Peer evaluation of performance
Promotion and tenure preparation
Mentoring industry to classroom transitions
Curriculum development initiatives
Student organization programming
Community service and outreach programs
Advisory board initiatives

Position Paper Submissions:

Submission Guidelines: Position papers should include a
cover page with each authors name, affiliation, and
email. Position papers are limited to three double-spaced
pages (not including the cover page) using 12-point font.

was done) or recommended course of action (what

should be done), (4) Mention any challenges or
alternative perspectives, and then (5) Conclude with
suggested future research or further exploration needed.

Position Paper Organization: (1) Introduce the problem

or situation you will explore in your presentation, (2)
Provide a brief context for the situation this may or
may not include references, (3) Offer your solution (what

How to Submit: Submit position papers via email

attachment in Microsoft WORD to Brian Vander Schee
at FallConference@mmaglobal.org by May 23, 2014. At
least one author must register and attend the conference.

Panel Proposal Submissions:

Contact the Fall Conference Program Chair, Brian Vander Schee at FallConference@mmaglobal.org to suggest a topic or
to inquire about approved topics needing panelists. All panelists must register and attend the conference.

Refereed Paper Submissions:

Submission Guidelines: Refereed papers should not
exceed 12 double-spaced pages including references,
tables and figures using 12-point font. Each paper is to
have a separate cover page with each authors name,
affiliation, and email. Multiple authorships should
indicate the contact person. Authors should avoid
revealing their identities in the body of the paper. The
title of the paper should appear on the first page of the
manuscript, followed by a 100 word abstract, single

spaced. The body of the paper follows right after on the

first page using double spacing and strictly adhering to
APA reference style. Best refereed paper with $500 cash
award will be given at the conference.
How to Submit: Submit refereed papers via email
attachment in Microsoft WORD to Brian A. Vander
Schee at FallConference@mmaglobal.org by May 23,
2014. At least one author must register and attend the
conference.