2014 City of Edmonton - 90 Ways To 90% May15 - Sep28 AppSnack

Appsnack Launch Template v3.
10
Updated: April 4, 2014
Tracking Information- 320X50

Activity Name Report
Banner
Expansion
Impression
Creative Name/Version/identifier
TFR Reporting Label
Multiple or Single Event Tracking
Single
Single
Appsnack Tracking
on
on
Single
Single
Appsnack Tracking
on
on
Single
Single
Appsnack Tracking
on
on
Client/Additional Trackers
Creative Name/Number/Identifier
TFR Reporting Label
Creative Name/Number/Identifier
TFR Reporting Label
Add more rows if required
TFR Reporting Label - Naming Convention

ClickTag
Imp Tag
Label Format- Button Label_Banner Size
Label Format- Ad
Feature_Name_Banner Size
Example: Logo_320x50
Example: Video_Movie
Trailer_768x90
ClickTag
Single
on
http://www.90waysto90.com/?utm_source=App+Snack&utm_medium=Banner+Ad&utm_content=320x50&utm
_campaign=Grasscycling+2014#/grasscycling
Single
on
Single
on
Appsnack Launch Template v3.10

Updated: March 31, 2014
Advertiser Information
AM
SE
Date Range
Link to IO:
Tier
Link to Approved Creative SP
Link to Asset/NTM Link SP
Victoria Yembra
Joe Lasala
5/16/2014 - 9/7/2014
https://www.tribalfusion.com/adapp/login/expo9?id=417347&userId=20772
4
http://creative.mock.appsnack.com/mock/7354/Auto
http://creative.mock.appsnack.com/mock/7354
Link to Approved Creative Tab

Link to Asset/NTM Link Tab
Link to Approved Creative Web
Link to Asset/NTM Link Web
Link to Approved Creative App
Link to Asset/NTM Link App
Appsnack Flight Plan
Flight Plan
Placement
Expo 9 Link to Placement

https://www.tribalfusion.com/adapp/login/expo9?id=417347&us
erId=207720&type=IO&name=2014%20City%20of%20Edmont
on%20%2090%20Ways%20to%2090%25%20May15_Sep28%20AppS
11 nack
1 nack
2 nack
3 nack
https://www.tribalfusion.com/adapp/login/expo9?id=417347
&userId=207720&type=IO&name=2014%20City%20of%20Edm
onton%20%2090%20Ways%20to%2090%25%20May15_Sep28%20AppSn
4 ack
5 nack
on%206 %2090%20Ways%20to%2090%25%20May15_Sep28%20AppS
8 nack
9 nack
Total
ADDITIONAL NOTES:
Recommended division between device on
blend placements (tablet/smart phone) is
50/50
For site and domain level targeting please
create a new sheet in the LT itself.
*Budget needs to be calculated for each
flight
Specify Channel List
For In App or Media Buy please provide Ad Space Link
Specify Device Targeting

Can only be on iPhone/iPad. Please note a
combination of the following - iPhone (3,
3GS, 4, 4S, 5, 5C, 5S) or iPad (iPad 2, 3, 4, Android Smartphone (Samsung Galaxy) or Android Tablet
Air or Mini)
(Samsung Galaxy Tab)
Ad Size
300 x 50
320 x 50
768 x 90
Modalities
IAB
IAB + In-App (SDK + Media Buy)
IAB + In-App Media Buy
728 x 90
300 x 250
160 x 600
IAB + In-App SDK

IAB + Snackbar + In-App (SDK + Media Buy)
In-App (SDK + Media Buy)
In-App Media Buy
In-App SDK
Snack Bar
Snackbar + In-App (SDK + Media Buy)
Snackbar + In-App Media Buy
Snackbar + In-App SDK
Snackbar+IAB
Billing Adserver
Tribal Fusion
3rd Party
d=417347&userId=207720&type=IO&name=20
to
nack.com/mock/7354
Modality
Creative Format
Platform
IAB
Standard Banner (APS)
Smartphone
IAB
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Snack Bar
Smartphone
Special Notes
All in-app campaigns need to be trafficked with Meg/creative team

Expandables allowed on Android only for tier 2, 3, and 4. Otherwise
IOS only
Expandables allowed on Android only for tier 2, 3, and 4. Otherwise
IOS only
728x90 can be converted to fit 768x90 Snack Bar
320x50 can be converted to fit 300x50 Snack Bar
For In App or Media Buy please provide Ad Space Link
Devices
iOS
AND
iOS + AND
Creative Format
Expandable (APE)
Platform
Smartphone
Tablet
Screenshot Request - Please provide

# of Screenshots
Please list # of
Ad Sizes
Please list ad sizes
Channel/Sites
Please list requested sites
Type of Screens
Unexpanded Banner,
Billing Information
Billing Adserver
3rd Party Name
Login ID
Password
Devices
Mandatory
if any
if any
if any
Ad Size
Start Date
End Date
iOS + AND
320 x 50
5/16/2014
5/18/2014 $
iOS + AND
320 x 50
5/23/2014
5/25/2014 $
iOS + AND
320 x 50
5/30/2014
6/1/2014 $
Budget
CPM
229.36
458.72
5.50
5.50
5.50
iOS + AND
320 x 50
6/6/2014
6/8/2014 $
229.36
5.50
iOS + AND
320 x 50
6/20/2014
6/22/2014 $
229.36
5.50
iOS + AND
320 x 50
7/4/2104
7/6/2014 $
229.36
5.50
iOS + AND
320 x 50
7/18/2014
7/20/2014 $
229.36
5.50
iOS + AND
320 x 50
8/1/2014
8/3/2014 $
229.36
5.50
iOS + AND
320 x 50
8/15/2014
8/17/2014 $
229.36
5.50
iOS + AND
320 x 50
8/29/2014
8/31/2014 $
229.36
5.50
iOS + AND
320 x 50
9/5/2014
9/7/2014 $
229.36
5.50
$ 2,293.60
Channel/Adsp
ace Targeting
Geo
Targeting
Special
Instructions
Day/Time Parting
News & Media,

Sports, Arts &
Entertainment,
Gardening, Real
Estate, Home &
Family
Edmonton
n/a
N/A
News & Media,

Sports, Arts &
Entertainment,
Gardening, Real
Estate, Home &
Family
Edmonton
n/a
N/A
News & Media,

Sports, Arts &
Entertainment,
Gardening, Real
Estate, Home &
Family
Edmonton
n/a
N/A
News & Media,

Sports, Arts &
Entertainment,
Gardening, Real
Estate, Home &
Family
Edmonton
News & Media,
Sports, Arts &
Entertainment,
Gardening, Real
Estate,
& Edmonton
News &Home
Media,
Sports, Arts &
Entertainment,
Gardening, Real
Estate, Home &
Family, Society Edmonton
News & Media,
Sports, Arts &
Entertainment,
Gardening, Real Edmonton
News & Media,
Sports, Arts &
Entertainment,
Gardening,
Real Edmonton
News & Media,
Sports, Arts &
Entertainment,
Gardening, Real
Estate, Home & Edmonton
News & Media,
Sports, Arts &
Entertainment,
Gardening, Real
Estate,
& Edmonton
News &Home
Media,
Sports, Arts &
Entertainment,
Gardening, Real Edmonton
n/a
N/A
n/a
N/A
n/a
N/A
n/a
N/A
n/a
N/A
n/a
N/A
n/a
N/A
n/a
N/A
Please add lists in their respective columns, if applicable
Placement Name/No.
Zipcodes
DMAs
Channels
Sites
News & Media, Sports, Arts & Entertainment, Gardening, Real Estate, Home & Family
Setting
Creative Tab
Media Type (For Snackbar)

Media Type (For IAB)
Flight Plan Tab
Flight Plan
Budget
Pacing
CPM (E9 Billed)
CPM (3rd Party Billed)
Sort Price
Start Date
End Date
Frequency Cap
Creative Distribution
Targeting
Channel
Geo
Platform
ISP
Content
Behavior
Domain
Site Targeting
User Targeting
Cookie
Buckets
Dayparts/Days
Settings Tab
Flight Settings
Opt by Ad Space
Use Strict Ad Size
Imprint Flight
Imprint Flight Complimentary
Imprint on Click
Client Wide Freq Cap
Participate in Client Wide Freq Cap

Extended Freq Cap
Day Limit for Multi Day Capping
Advertiser Tracks Conversions on View
Flight Tracks Conversions on View
PPC Exclusive
Reserved Flight
Impression Delay
Publisher Domain Settings
Approved Domains
Unapproved Domains
Not Set Domains
Blocked Domains
Optimization Tab
Optimization
On/Off
CPC/CPA
Pre-Conversion
Width Seconds
Min Views
Width Views
Max Views
Post-Conversion
Min Cost
Width Cost
Max Cost
Max Cost Views
Device Targeting
1. Device.Mobile.Smart Phones.Samsung.Galaxy
2. Device.Mobile.Smart Phones.Apple
3. Device.Mobile.Tablets.Apple
5. Device.Mobile.Tablets.Samsung
Channel Targeting
On ALL campaigns: Include all relevant sub-channels under
Internet -> Mobile channel target (i.e. if IO
includes A&E channel targeting, then we should target

Internet -> Mobile -> A&E)
Web - CPM Sold

APE/APS: Expandable.Hosted.Web
APE: Expandable.Hosted.Web; APS: Html.Web
[defined by AM]
Governed
[Sold CPM] - [3rd party data costs, if any]
[0.9 x Sold CPM] - [3rd party data costs, if any]
$0.00
Placement end date given in the IO
Unlimited
[100%/(Total no. of live creatives)]
[defined by AM]
[defined by AM]
Mobile only - More details will be provided by AM
--[defined by AM]
(no default blocking)
[defined by AM]
(Default n[0] f[30])
[defined by AM only if required]
All
1-64
[defined by AM]
(none by default)
-------------
-----------------
Approved Domains
-------
On
CPC
60
4,000
2,000
0
0.02*CPM + 0.2
(min cost)/2
$0.00
0
OS Targeting
Android
1. Android 3.x
2. Android 4.x
3. Android 2.3.x
iOS
4. OS.Mobile.iOS
Web - CPE Sold

APE/APS: Expandable.Hosted.Web; APS: Html.Web
APE: Expandable.Hosted.Web; APS: Html.Web
[defined by AM]
Governed
[0.2*CPE + 5] - [3rd party data costs, if any]
[0.2*CPE + 5] - [3rd party data costs, if any]
$0.00
Unlimited
[defined by AM]
[defined by AM]
--[defined by AM]
[defined by AM]
All
1-64
[defined by AM]
(none by default)
-------------
-----------------
Approved Domains
-------
On
CPC
60
4,000
2,000
0
CPE
(min cost)/2
$0.00
0
InApp SDK
InApp Media Buy
Html.InApp
Html.InApp
Html.InApp
Html.InApp
[defined by AM]
Governed
$0.00
[defined by AM]
Aggressive
$0.00
Unlimited
Unlimited
[Adspace path to be provided by AM]

[defined by AM]
--[defined by AM]
[defined by AM]
[defined by AM]
[Adspace path to be provided by AM]

[defined by AM]
--[defined by AM]
[defined by AM]
[defined by AM]
[defined by AM]
[defined by AM]
All
1-64
All
1-64
[defined by AM]
(none by default)
[defined by AM]
(none by default)
-------------
-------------
-----------------
-----------------
Approved Domains
-------
Approved Domains
Unapproved Domains
Not Set Domains
Blocked Domains
On
CPC
OFF
CPC
60
4,000
2,000
0
60
4,000
2,000
0
0.02*CPM + 0.2
0.02*CPM + 0.2
(min cost)/2
$0.00
0
(min cost)/2
$0.00
0
Comments
To be used by AM team only

Mobile Web non Media Buy
Verify CPM is 10% below sold CPM
Confirm Pace is Governed
Verify Channel
Verify Geo
Confirm Device Targeting
Review TFR report and match to Launch Template Pixels
Mobile Web Media Buy

Verify CPM (10% below sold net)
Confirm Pace is Aggressive
Verify Channel
Verify Geo
User Targeting Set to All Users
Optimization Off
Confirm Domain Blocking Matches Publisher Ad Blocking Domain
In App Media Buy
Framework 3.10 or greater should be used
Confirm Pace is Aggressive
Verify Ad Space
Optimization Off
In App non Media Buy (SDK)
Framework 3.10 or greater should be used
Confirm Pace is Governed
Verify Ad Space - (Presently it's only deployed on xe.com)
Optimization ON

2014 City of Edmonton - 90 Ways To 90% May15 - Sep28 AppSnack

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2014 City of Edmonton - 90 Ways To 90% May15 - Sep28 AppSnack

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Hak Cipta:

Format Tersedia

Appsnack Launch Template v3.

Tracking Information- 320X50

Multiple or Single Event Tracking

Multiple or Single Event Tracking

Add more rows if required

TFR Reporting Label - Naming Convention

Label Format- Button Label_Banner Size

Appsnack Launch Template v3.10

Link to Approved Creative Tab

Expo 9 Link to Placement

Specify Channel List

For In App or Media Buy please provide Ad Space Link

Specify Device Targeting

IAB + In-App SDK

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

All in-app campaigns need to be trafficked with Meg/creative team

Screenshot Request - Please provide

News & Media,

News & Media,

News & Media,

News & Media,

Please add lists in their respective columns, if applicable

Media Type (For Snackbar)

Participate in Client Wide Freq Cap

includes A&E channel targeting, then we should target

Web - CPM Sold

Web - CPE Sold

InApp Media Buy

[100%/(Total no. of live creatives)]

[100%/(Total no. of live creatives)]

[Adspace path to be provided by AM]

[Adspace path to be provided by AM]

To be used by AM team only

Mobile Web Media Buy

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