2014 Save-on-Foods 2014 AppSnack

Appsnack Launch Template v3.11.
1
Updated: April 15, 2014
Tracking Information - 768x90

Activity Name Report
Banner
Expansion
Impression
Creative Name/Version/identifier
TFR Reporting Label
Multiple or Single Event Tracking
Single
Single
Appsnack Tracking
on
on
Client/Additional Trackers
Client Landing Page URL
Tracking Information - 320x50
Activity Name Report
Banner
Expansion
Impression
Creative Name/Version/identifier
TFR Reporting Label
Multiple or Single Event Tracking
Single
Single
Appsnack Tracking
on
on
Client/Additional Trackers
Client Landing Page URL
TFR Reporting Label - Naming Convention

ClickTag
Imp Tag
Label Format- Button Label_Banner Size
Label Format- Ad
Feature_Name_Banner Size
Example: Logo_320x50
Example: Video_Movie
Trailer_768x90
Client/Additional Tracker
Please paste client tracker brand studies, 3rd party tracking

platforms, etc wherever applicable
Creative Rules
In-App
Remove Ad Choices
Set Count After Play
appsnack.js is called from $COMMON$
appsnack.js filmame has to be appsnack.3.11.js or later (not SRC in the file

name)
setInEx = True in INDEX.html file
setTokens fully defined in INDEX.html file
Debug Mode is PixelLive in INDEX.html file
Verify Ad Trackers
Ad Unit is viewable
Ad Unit matches approved links

No JS errors
Internal and External Pixels firing
Unique Ad Blocking domains must be assigned: "www.domain.com /inapp " In
App Domain should be supplied to pub dev
***Must Build Test Flight for Application Partner
ClickTag
Single
on
http://saveonfoods.com/select-your-store?destination=darrellsdeals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-deals
ClickTag
Single
on
http://saveonfoods.com/select-your-store?destination=darrellsdeals%3Futm_source%3DAppsnack%26utm_medium%3DMobile%26utm_campaign%3Ddarrells-deals
Web
Remove Ad Choices
Set Count After Play
appsnack.js is called from $COMMON$
appsnack.js filmame has to be appsnack.3.11.js or later (not SRC in the file name)
setInEx = True in INDEX.html file
setTokens fully defined in INDEX.html file
Debug Mode is PixelLive in INDEX.html file
Verify Ad Trackers
Ad Unit is viewable
Ad Unit matches approved links
No JS errors
Internal and External Pixels firing
Media Type noted as Expandable.Hosted.Web
Ad Blocking Categories left blank
Ad Blocking Categories left blank
Appsnack Launch Template v3.11.1

Updated: May 14, 2014
Advertiser Information
AM
SE
Date Range
Link to IO:
Tier
Victoria Yembra
Joe Lasala
5/9/2014 - 8/21/2014
https://www.tribalfusion.com/adapp/login/expo9?id=417017&userId=12869
4
Link to Approved Creative SP

Link to Asset/NTM Link SP
http://creative.mock.appsnack.com/mock/6904/Auto
http://creative.mock.appsnack.com/mock/6904
Link to Approved Creative Tab

Link to Asset/NTM Link Tab
http://creative.mock.appsnack.com/mock/6905/Auto
http://creative.mock.appsnack.com/mock/6905
Link to Approved Creative Web

Link to Asset/NTM Link Web
Link to Approved Creative App
Link to Asset/NTM Link App
Appsnack Flight Plan
Flight Plan
Placement
Expo 9 Link to Placement

1
2
3
4
https://www.tribalfusion.com/adapp/login/expo9?id=5009252
&userId=128690&type=Flight&name=CUST%20GEO%2011/14https://www.tribalfusion.com/adapp/login/expo9?id=5009252
&userId=128690&type=Flight&name=CUST%20GEO%2011/1412/17/2014
&userId=128690&type=Flight&name=CUST%20GEO%2011/1410 12/17/2014
Total
ADDITIONAL NOTES:
Specify Channel List
Recommended division between android and
IOS: 90% ANDROID: 10%
For In App or Media Buy please provide Ad Space Link
Recommended division between device on
blend placements (tablet/smart phone) is
50/50
For site and domain level targeting please
create a new sheet in the LT itself.
For CPE booked, please dont allcoate more
than 10% of the ocntracted budget at the
campaign laucnh
*Budget needs to be calculated for each
flight
Specify Device Targeting

Can only be on iPhone/iPad. Please note a
combination of the following - iPhone (3,
3GS, 4, 4S, 5, 5C, 5S) or iPad (iPad 2, 3, 4, Android Smartphone (Samsung Galaxy) or Android Tablet
Air or Mini)
(Samsung Galaxy Tab)
Ad Size
300 x 50
320 x 50
768 x 90
Modalities
IAB
IAB + In-App (SDK + Media Buy)
IAB + In-App Media Buy
728 x 90
300 x 250
IAB + In-App SDK

IAB + Snackbar + In-App (SDK + Media Buy)
In-App (SDK + Media Buy)
In-App Media Buy
In-App SDK
Snack Bar
Snackbar + In-App (SDK + Media Buy)
Snackbar + In-App Media Buy
Snackbar + In-App SDK
Snackbar+IAB
Billing Adserver
Tribal Fusion
3rd Party
d=417017&userId=128690&type=IO&name=20
uto
nack.com/mock/6904
to
nack.com/mock/6905
Modality
Creative Format
Devices
Snack Bar
Standard Banner (APS)
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Snack Bar
Smartphone + Tablet
Special Notes
All in-app campaigns need to be trafficked with Meg/creative team
Expandables allowed on Android only for tier 2, 3, and 4. Otherwise
IOS only
Expandables allowed on Android only for tier 2, 3, and 4. Otherwise
IOS only
728x90 can be converted to fit 768x90 Snack Bar

320x50 can be converted to fit 300x50 Snack Bar
For In App or Media Buy please provide Ad Space Link
IAB ad-sizes do not run on Smart Phones
Devices
iOS
AND
iOS + AND
Creative Format
Expandable (APE)
Platform
Smartphone
Tablet
Smartphone + Tablet
Screenshot Request - Please provide parameters

# of Screenshots
Please list # of screenshots
Ad Sizes
Please list ad sizes required
Channel/Sites
Please list requested sites or
Type of Screens
Unexpanded Banner, Expanded
Billing Information
Billing Adserver
3rd Party Name
Login ID
Password
Platform
Mandatory
if any
if any
if any
Tribal Fusion
Ad Size
Start Date
End Date
Budget
CPM
iOS + AND
768x90, 320x50
5/9/2014
5/15/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
5/16/2014
5/21/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
5/30/2014
6/5/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
6/6/2014
6/12/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
6/20/2014
6/26/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
6/27/2014
7/3/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
7/18/2014
7/24/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
8/1/2014
8/7/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
8/8/2014
8/14/2014 $
917.43
6.01
iOS + AND
768x90, 320x50
8/15/2014
8/21/2014 $
917.43
6.01
$ 9,174.30
Channel/Adsp
Home
& Family,
ace Targeting
Shopping,
Health, Internet,
Home & Family,
Shopping,
Home & Family,
Shopping,
Home & Family,
Shopping,
Home & Family,
Geo
Spruce
Grove
Targeting
[AB,CA],
Kelowna
Spruce Grove
[AB,CA],
Spruce Grove
[AB,CA],
Spruce Grove
[AB,CA],
Spruce Grove
Shopping,
Health, Internet,
News & Media,
Home & Family,
Shopping,
Health, Internet,
News
Home&&Media,
Family,
Shopping,
Health, Internet,
News & Media,
Home & Family,
Shopping,
Health, Internet,
News & Media,
[AB,CA],
Kelowna
[BC,CA],
Spruce Grove
[AB,CA],
Kelowna
[BC,CA],Grove
Spruce
[AB,CA],
Kelowna
[BC,CA],
Spruce Grove
[AB,CA],
Kelowna
[BC,CA],
N/A
Special
Please
split budget
Instructions
60% Mobile 40%
Tablet
Please split budget
60% Mobile 40%
Please split budget
60% Mobile 40%
Please split budget
60% Mobile 40%
N/A
Please split budget

60% Mobile 40%
Tablet
Day/Time Parting
N/A
N/A
N/A
N/A
Please split budget

60% Mobile 40%
Tablet
Please split budget
60% Mobile 40%
Tablet
N/A
Please split budget

60% Mobile 40%
Tablet
N/A
Home & Family,

Shopping,
Health, Internet,
News & Media,
Home & Family,
Shopping,
Health, Internet,
News & Media,
Spruce Grove
[AB,CA],
Kelowna
[BC,CA],
N/A
Spruce Grove
[AB,CA],
Kelowna
[BC,CA],
N/A
Please split budget

60% Mobile 40%
Tablet
Please split budget
60% Mobile 40%
Tablet
Please add lists in their respective columns, if applicable
Placement Name/No.
Zipcodes
DMAs
Channels
Sites
Home & Family, Shopping, Health, Internet, News & Media, Arts & Entertainment
Setting
Creative Tab
Media Type (For Snackbar)

Media Type (For IAB)
Flight Plan Tab
Flight Plan
Budget
Pacing
CPM (E9 Billed)
CPM (3rd Party Billed)
Sort Price
Start Date
End Date
Frequency Cap
Creative Distribution
Targeting
Channel
Geo
Platform
ISP
Content
Behavior
Domain
Site Targeting
User Targeting
Cookie
Buckets
Dayparts/Days
Settings Tab
Flight Settings
Opt by Ad Space
Use Strict Ad Size
Imprint Flight
Imprint Flight Complimentary
Imprint on Click
Client Wide Freq Cap
Participate in Client Wide Freq Cap

Extended Freq Cap
Day Limit for Multi Day Capping
Advertiser Tracks Conversions on View
Flight Tracks Conversions on View
PPC Exclusive
Reserved Flight
Impression Delay
Publisher Domain Settings
Approved Domains
Unapproved Domains
Not Set Domains
Blocked Domains
Optimization Tab
Optimization
On/Off
CPC/CPA
Pre-Conversion
Width Seconds
Min Views
Width Views
Max Views
Post-Conversion
Min Cost
Width Cost
Max Cost
Max Cost Views
Device Targeting
1. Device.Mobile.Smart Phones.Samsung.Galaxy
2. Device.Mobile.Smart Phones.Apple
3. Device.Mobile.Tablets.Apple
5. Device.Mobile.Tablets.Samsung
Channel Targeting
On ALL campaigns: Include all relevant sub-channels under
Internet -> Mobile channel target (i.e. if IO
includes A&E channel targeting, then we should target

Internet -> Mobile -> A&E)
Web - CPM Sold

APE/APS: Expandable.Hosted.Web
APE: Expandable.Hosted.Web; APS: Html.Web
[defined by AM]
Governed
[Sold CPM] - [3rd party data costs, if any]
[0.9 x Sold CPM] - [3rd party data costs, if any]
$0.00
Placement end date given in the IO
Unlimited
[100%/(Total no. of live creatives)]
[defined by AM]
[defined by AM]
Mobile only - More details will be provided by AM
--[defined by AM]
(no default blocking)
[defined by AM]
(Default n[0] f[30])
[defined by AM only if required]
All
1-64
[defined by AM]
(none by default)
-------------
-----------------
Approved Domains
-------
On
CPC
60
4,000
2,000
0
0.02*CPM + 0.2
(min cost)/2
$0.00
0
OS Targeting
Android
1. Android 3.x
2. Android 4.x
3. Android 2.3.x
iOS
4. OS.Mobile.iOS
Web - CPE Sold

APE/APS: Expandable.Hosted.Web; APS: Html.Web
APE: Expandable.Hosted.Web; APS: Html.Web
[defined by AM]
Governed
[0.2*CPE + 5] - [3rd party data costs, if any]
[0.2*CPE + 5] - [3rd party data costs, if any]
$0.00
Unlimited
[defined by AM]
[defined by AM]
--[defined by AM]
[defined by AM]
All
1-64
[defined by AM]
(none by default)
-------------
-----------------
Approved Domains
-------
On
CPC
60
4,000
2,000
0
CPE
(min cost)/2
$0.00
0
InApp SDK
InApp Media Buy
Html.InApp
Html.InApp
Html.InApp
Html.InApp
[defined by AM]
Governed
$0.00
[defined by AM]
Aggressive
$0.00
Unlimited
Unlimited
[Adspace path to be provided by AM]

[defined by AM]
--[defined by AM]
[defined by AM]
[defined by AM]
[Adspace path to be provided by AM]

[defined by AM]
--[defined by AM]
[defined by AM]
[defined by AM]
[defined by AM]
[defined by AM]
All
1-64
All
1-64
[defined by AM]
(none by default)
[defined by AM]
(none by default)
-------------
-------------
-----------------
-----------------
Approved Domains
-------
Approved Domains
Unapproved Domains
Not Set Domains
Blocked Domains
On
CPC
OFF
CPC
60
4,000
2,000
0
60
4,000
2,000
0
0.02*CPM + 0.2
0.02*CPM + 0.2
(min cost)/2
$0.00
0
(min cost)/2
$0.00
0
Comments
To be used by AM team only

Mobile Web non Media Buy
Verify CPM is 10% below sold CPM
Confirm Pace is Governed
Verify Channel
Verify Geo
Confirm Device Targeting
Review TFR report and match to Launch Template Pixels
Mobile Web Media Buy

Verify CPM (10% below sold net)
Confirm Pace is Aggressive
Verify Channel
Verify Geo
User Targeting Set to All Users
Optimization Off
Confirm Domain Blocking Matches Publisher Ad Blocking Domain
In App Media Buy
Framework 3.11 or greater should be used
Confirm Pace is Aggressive
Verify Ad Space
Optimization Off
In App non Media Buy (SDK)
Framework 3.11 or greater should be used
Confirm Pace is Governed
Verify Ad Space - (Presently it's only deployed on xe.com)
Optimization ON

2014 Save-on-Foods 2014 AppSnack

Diunggah oleh

Informasi Dokumen

Deskripsi Asli:

Judul Asli

Hak Cipta

Format Tersedia

Bagikan dokumen Ini

Bagikan atau Tanam Dokumen

Opsi Berbagi

Apakah menurut Anda dokumen ini bermanfaat?

Apakah konten ini tidak pantas?

Hak Cipta:

Format Tersedia

2014 Save-on-Foods 2014 AppSnack

Diunggah oleh

Hak Cipta:

Format Tersedia

Appsnack Launch Template v3.11.

Tracking Information - 768x90

TFR Reporting Label - Naming Convention

Label Format- Button Label_Banner Size

Please paste client tracker brand studies, 3rd party tracking

Set Count After Play

appsnack.js is called from $COMMON$

appsnack.js filmame has to be appsnack.3.11.js or later (not SRC in the file

setInEx = True in INDEX.html file

setTokens fully defined in INDEX.html file

Debug Mode is PixelLive in INDEX.html file

Ad Unit matches approved links

Set Count After Play

appsnack.js is called from $COMMON$

setInEx = True in INDEX.html file

setTokens fully defined in INDEX.html file

Debug Mode is PixelLive in INDEX.html file

Appsnack Launch Template v3.11.1

Link to Approved Creative SP

Link to Approved Creative Tab

Link to Approved Creative Web

Expo 9 Link to Placement

Specify Device Targeting

IAB + In-App SDK

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

Standard Banner (APS)

728x90 can be converted to fit 768x90 Snack Bar

Screenshot Request - Please provide parameters

Please split budget

Please split budget

Please split budget

Home & Family,

Please split budget

Please add lists in their respective columns, if applicable

Media Type (For Snackbar)

Participate in Client Wide Freq Cap

includes A&E channel targeting, then we should target

Web - CPM Sold

Web - CPE Sold

InApp Media Buy

[100%/(Total no. of live creatives)]

[100%/(Total no. of live creatives)]

[Adspace path to be provided by AM]

[Adspace path to be provided by AM]

To be used by AM team only

Mobile Web Media Buy

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