Birla Institute of Technology & Science, Pilani

Work-Integrated Learning Programmes Division

Second Semester 2013-2014
Mid-Semester Test
(EC-2 Regular)
Course No.
Course Title
Nature of Exam
Weightage
Duration
Date of Exam
Note:
1.
2.
3.

: BITS ZC471
: MANAGEMENT INFORMATION SYSTEMS
: Closed Book
: 35%
: 2 Hours
: 16/02/2014 (FN)

No. of Pages
=2
No. of Questions = 8

Please follow all the Instructions to Candidates given on the cover page of the answer book.
All parts of a question should be answered consecutively. Each answer should start from a fresh page.
Assumptions made if any, should be stated clearly at the beginning of your answer.

Q.1. In spite of efforts put in by organizations to implement/upgrade to newer IT systems,

there have been many failures. Explain how the implementation failure of SCM
system at Nike and upgrade failure of CRM system at AT&T Wireless affected these
organizations. Explain their experiences, each, in about 100-120 words.
[4]
Q.2. Classifying information system within an organization helps to manage the
information flow and also helps in restricting access to systems. Explain how
information systems, in an organization, can be classified according to organizational
levels. At least five levels should be explained, in about 50-70 words each.
[5]
Q.3. An international investment bank DrKW (division of Dresdner Bank) has innovatively
used Web tools such as Wikis, Blogs and Chats for collaboration.
(a)
Explain the need for multiple channels of communication (60 words)
[0.5]
(b)
Which social enterprise software was chosen by DrKW and reasons behind it?
(100 words)
[1.5]
(c)
How use of Wiki increased employee productivity? What type of waste does it
reduce? (100 words)
[2]
Q.4. To improve collaboration, organizations share their information with their suppliers.
This is particularly so in collaboration between retailers and their suppliers. Elaborate
on the collaboration between
(a)
P&G and Wal-Mart
(80 words)
[1]
(b)
Asda Corporation & its suppliers
(100 words)
[1]
Q.5. Providing proper security to IT assets in the organization is important. It is also
equally important that in case of a failure (in spite of all security precautions), the
organization should be able to recover quickly from a disaster. Share the experience of
Watson Wyatt recovery (from a disaster) in about 200 words
[4]
Q.6. Many organizations such as Toyota, Dell, etc. have exploited the power of internet and
Web technologies to advance their business. In a similar way, a wine producing co.,
Stormhoek Vineyards (SV) exploited the power of Web 2.0 to promote its business.
(a)
For what purpose(s) SV used Web 2.0 technologies? (80-100 words)
[1.5]
(b)
State, at least, five Web 2.0 technologies that were used by SV with purposes
for which they were used.
[2.5]

BITS ZC471 (EC-2 Regular)

Second Semester 2013-2014

Page 1 of 2

BITS ZC471 (EC-2 Regular)

Second Semester 2013-2014

Page 2

Q.7. Location based commerce is a concept that will become more & more relevant and
important in the coming days.
(a)
What are the five key concepts that are central to L-commerce?
[2.5]
(b)
To implement L-commerce successfully, technologies are needed. State and
explain five important location-based and network technologies that are needed.
(each about 40-50 words)
[5]
Q.8. Relevance and usefulness of advanced information systems in any organization is
obvious. But it is not the case with TPSs, though TPSs are the base to all other
information systems in an organization. TPSs handle the routine but core processes of
any organization. Many organizations have proved that modernizing the TPSs can cut
time and/or save money. Explain, in what way, each of the following companies
proved it (each about 60-80 words):
(a)
Dominos Pizza
(b)
Kinkos (FedEx co.)
(c)
Carnival Line
[1.5 + 1.5 + 1.5 = 4.5]

********

BITS ZC471 (EC-2 Regular)

Second Semester 2013-2014

Page 2 of 2