y8BTN-8BH9W-HP92Q-t4DR8-BWM23

What is IFTTT?
IFTTT is a service that lets you create powerful connections with one simple statement:

IFTTT is pronounced like gift without the g.

Channels
Channels are the basic building blocks of IFTTT. Each Channel has its own Triggers and
Actions. Some example Channels are:

Facebook

Evernote

Email

Weather

LinkedIn

Triggers
The this part of a Recipe is a Trigger. Some example Triggers are Im tagged in a photo on
Facebook or I check in on Foursquare.

Actions
The that part of a Recipe is an Action. Some example Actions are send me a text message or
create a status message on Facebook.

Ingredients
Pieces of data from a Trigger are called Ingredients. For example, the Ingredients of an Email
Trigger could be: subject, body, attachment, received date, and the senders address.

Recipes
Personal Recipes are a combination of a Trigger and an Action from your active Channels.
Personal Recipes look like this:

On / Off
Personal Recipes can be turned on and off. When turned back on, they pick up as if you had just
created them.

Polling Period
Most Personal Recipes check for new Trigger data every 15 minutes, some are even faster.
Dailymotion is the second largest video hosting platform in the world. Watching, sharing,
uploading, embedding whatever you want, its on Dailymotion.

Quip is a modern productivity suite that enables you and your team to collaborate on the web,
iOS, and Android.
You can share documents, tables, checklists, and more so multiple people can edit and discuss
together in a single, shared workspace.
ShopYourWay is a great place to discover new products from the community, read reviews written by
your friends, collect your favorite things, and stay updated with hot trends.

ORBneXt is an always-on, realtime desktop data display device.

It connects to your home or work internet via Wi-Fi and allows you to track a virtually endless
array of information.

Slice is a smart shopping assistant. It provides a simple way for you to track packages, store
online purchase information, get price drop alerts, and monitor online spending.

Know what you bought, where you bought it, and when it will arrive with the Slice Channel on
IFTTT.
Misfit invents and manufactures wearable and ambient computing products.
The Misfit Shine is an elegant activity and sleep tracker that inspires you to live an active life.

Chain is a powerful API that makes it easy to interact with the Bitcoin block chain.
The Chain Channel on IFTTT enables you to monitor daily changes in the price of Bitcoin as
well as track Bitcoin you send and receive.

Eyefi Cloud is your private cloud service. It makes every picture you take using Eyefi Mobi
instantly available to enjoy and share privately from any web enabled device.

TTT enables users to create and share "Recipes" that fit the statement: "if this then that".[1] The
this part of a Recipe is called a Trigger. Some example Triggers are Im tagged in a photo on
Facebook or I check in on Foursquare. The that part of a Recipe is called an Action. Some
example Actions are send me a text message or create a status message on Facebook. The
combination of a Trigger and an Action from a user's active channels are called Recipes.[4] The
service offers Triggers and Actions for 133 channels,[5] such as Twitter, Foursquare, Flickr, and
Box.[6] In June 2012, the service entered the Internet of Things space by integrating with Belkin
WeMo devices,[7] allowing Recipes to interact with the physical world. By combining IFTTT
with other services such as Yahoo! Pipes, one can build elaborate systems that enable easier
consumption of content from a variety of sources.[8]

Platforms
In addition to its default web-based application, IFTTT released a version of the service for
iPhone in July 2013. IFTTT for iPhone adds three exclusive channels: iOS Photos, Reminders
and Contacts.[9] An Android version of the app was released on April 24, 2014.[10]

About Pocket
Pocket was founded in 2007 by Nate Weiner to help people save interesting articles, videos and
more from the web for later enjoyment. Once saved to Pocket, the list of content is visible on any
device phone, tablet or computer. It can be viewed while waiting in line, on the couch, during
commutes or travel even offline.
The world's leading save-for-later service currently has more than 12 million registered users and
is integrated into more than 500 apps including Flipboard, Twitter and Zite. It is available for
major devices and platforms including iPad, iPhone, Android, Mac, Kindle Fire, Kobo, Google
Chrome, Safari, Firefox, Opera and Windows.

Pocket

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Whats In My Pocket with Emily Perper

October 2nd, 2014 By Sim

Our Whats In My Pocket series offers an inside look at the interesting people who use Pocket to
elevate their work and life. Know someone who fits the mold? Let us know
at stories@getpocket.com. For this installment in the series, we sat down with Emily Perper,
who compiles weekly Reading Lists for the Longreads blog.

Name: Emily Perper

Bio: Longreads contributor, humor magazine editor, interfaith advocate, stage manager for
Maryland Ensemble, feminist, internet addict. Or, as Missy Elliott put it, Im five foot two, I
wanna dance with you, and Im sophisticated fun.
Location: Frederick, Maryland
Little-Known Fact: My first concert was country singer Wynonna Judd. My mom was a huge
fan! I was just 9, and sang along to all her songs on our family road trips.
Twitter Handle: @Emily_Perper
Started Using Pocket: May 2013
How did you come to be a Longreads curator, Emily?
My mom is a librarian, so I guess thats where I got my reading gene. In college, I was an
English major with a History minor; took media criticism and public speaking courses; and
served as the Managing Editor of the campus newspaper. Also, Ive always been interested in the
internet and social media.
This combination of factors led to an independent study on longform journalism with a
Communications professor my senior year. I wanted to define what a longread was (beyond
just a longer piece of journalism); learn what it takes to write such pieces; and study the
storytelling aspect of the genre.

I started by reading a ton of really good articles, including profiles (like Chris Jones piece on
Roger Ebert in Esquire) and investigative pieces (like the New Yorker article about an arsonist on
Death Row). I annotated everything extensively, and did lots of analysis.
While collecting pieces, I started posting batches of Articles Read and Loved on my blog, Diet
Coker. Several months later, Longreads emailed, asking if I would be willing to create themed
collections for them. I do tend to read deeply on various topics, so this was a perfect match.
What drew you to longform, specifically?

I feel that, in an age of bite-sized headlines and Upworthy and viral videos, you
really need more context and nuance on deeper issues, like the Middle East, race,
current events If you dont get that background then you cant have a truly
educated opinion.

How do you craft the lists that you curate?

From week to week, Im paying attention to whats going on in the world, but I also take risks
and do some out-there themes. I might have an idea in my head on Monday but that idea can
change during the week if something else comes up.
My themes are almost selfish, on a level; this is what I would want to read, and I still find it
incredible that other people want to read this stuff too. For instance, I did a list on the concept of
home right after a list on cryptozoology (the Loch Ness Monster, Bigfoot, and so on).
I try not to use super popular material on my lists.

Theres a balance between what everyones reading, what Im reading, and what I
think people should be reading.

Im mindful that I dont want to be a broken record, so its not just, say, women writers every
week. I want variety, and to move beyond my own comfort zone. In fact, I wish I did that more.
Im not interested in sports, for instance, but some of the writers that I read are, and theres some
great sports writing out there, too. Am I able to understand and interpret it, though? Im not sure
I could coherently understand and appreciate it, but Id love to try.
I was very excited to share my list on Roxane Gay, because I want to do my bit to push talented
writers out into the world, and shes an important writer right now.
What about touchy topics?

I dont feign neutrality on controversial issues; Im not a very good liar! Take, for example, the
list on gentrification I tried to offer several perspectives, with the pros and cons, so as to level
the playing field. And these lists are very obviously personal, as I preface each list with
anecdotes from my life.
What kind of feedback do you get on your work?
I sometimes get editorial feedback from Mark Armstrong (Longreads Founder) or Mike Dang
(Longreads Managing Editor), and its mostly positive.
When a list goes up, if lots of people respond negatively to something, well consider removing
it. Mistakes are always corrected I can think of the time I accidentally put a male writer on a
list of all female writers. People favorite or retweet my work on Twitter, or send me messages or
@replies saying, Thanks for posting this! I love getting list ideas and contributions from
readers, too; in fact, I got my first one a few weeks ago.
Publications will also get in touch sometimes, such as when I ran The Airships piece on prison
libraries; they emailed me and thanked me for including them.
How did you first hear about Pocket? What made you try us?
I first saw Pocket mentioned on Twitter.

I was looking for a way to organize my longreads better; especially once I got an
iPhone, I realized that I needed to be able to do that all the time! I used to email
myself links, but Pocket was most efficient. And, I could use the app with Twitter
and Tumblr, which was really convenient.

My Pocket is mostly full of longreads, which shouldnt be surprising. But I do also save some
news articles, to keep abreast of whats going on in the world.
Where do you discover your favorite content?
I subscribe to lots of longreads newsletters Longform, Longreads, Pocket Hits, Kickstarter,
Narrative.ly, Buzzfeed Books, Buzzfeed Reads, Tablet magazine Its getting harder and harder
for me to find new sources!
I also use Twitter a lot, as I mentioned. Its my favorite social media outlet. I follow tons of
publications and journalists. If multiple journalists are tweeting about one article, I know I have
to read it.
Where do you go for inspiration?

Im deeply inspired by Tavi Gevinson of Rookie, who took her personal interests and created
community around them.
Books are a huge inspiration, especially used or new-to-me books. Its a life dream of mine to
open up my own bookstore. Free books are even better! Theres a used book space called The
Book Thing of Baltimore, where all the books are free. You just take what you want; they have
hundreds of thousands. Its amazing. When I lived in Baltimore my housemates and I would go
at least once a month.
Although Im a social person, solitude is inspiring to me. I love listening to records while reading
in a quiet room.
I particularly enjoy reading fashion magazines, because at one point I wanted to be a fashion
journalist.
What is your favorite Pocket feature? What do you tell others about?
Since you guys contacted me for Whats In My Pocket, Ive been talking about Pocket a lot
usually with an evangelical zealot look in my eye!
Because I save obsessively, the ability to have everything in one place is super useful. I also love
the organization aspect of Pocket: the ability to tag things is great for me, because I save so many
things that I start losing them!
Emilys 5 all-time favorite Longreads Reading Lists:

Being Gay in Russia Today (February 2014)

Mothers Day (May 2013)
Believe in Your Selfie (September 2013)
Yes, All Women: A Reading List of Stories Written By Women (June 2014)
Choose Your Own Adventure: Leslie Jamison, Author of The Empathy Exams (April 2014)

A Pocket Promotion for Students: Get Smarter This Semester

September 29th, 2014 By Sim

By now youve decorated your dorm room, picked your classes, bought or rented your textbooks,
and settled into a good routine. As you gear up to ace the fall semester, here are a few ways that
Pocket can make you even smarter and more productive.
1. Start off Strong. Whether youre browsing online or scrolling through your favorite apps,
Pocket lets you quickly save all the articles, videos, and web pages youd like to view later.
Pocket works on your phone, tablet, and laptop, so you have easy access to everything youve
saved anywhere on campus. You can even read articles offline, making Pocket indispensable for
anytime you find yourself without Wi-Fi.
2. Go Premium. Get the most out of the content youve saved by upgrading to Pocket Premium.
Were offering all students a complimentary 3-month subscription so you can explore powerful
search, smarter tagging, and permanent backups of all your saved content. Just submit your
student email address here and well get your account set up.
3. Do Your Homework. Pocket can help you gather and organize information on just about
anything. Whether youre studying calculus or cell biology, Civil War history or Cubist painting,
Pocket can be your storehouse for study guides, photos, tutorials, how-to videos, and background
research. With a personalized library at your disposal 24/7, and tags to organize everything by
subject or source, youre sure to rock those term papers.
4. Add Notes. You can easily share anything you save to Pocket to your Evernote account.
Create a notebook for every class where you can keep your research, relevant Pocket articles,
class notes, and citation info, all in one place.
5. Stay Focused. Were all prone to distraction which can sometimes strike at the busiest
points in the semester, or (shhh!) sometimes even in class. Pocket makes for a killer way to
combat procrastination, because you can safely store interesting links away, knowing theyll be

there for you to come back to whenever you have the time. Say goodbye to all those open tabs
and emailed links.
6. Share Your Smarts. Found an awesome article on Roman aqueducts, or a great list of tips on
how to interview for summer internships? All it takes is a couple of taps to share these useful
resources with your friends and classmates using Pockets Send to Friend feature. Add a note or
comment to your message, or include a relevant quote from the article itself. When all your
friends use Pocket, knowledge gets shared and everyone becomes smarter together.
7. Listen Up. Eyes and fingers sore from too much skimming and typing? With Pockets TextTo-Speech feature for Android, you can have your saved items read out loud to you. Make the
most of campus shuttle rides with the Listen option in any article in Pocket.
8. Unwind, Rewind. It might seem like all you do all day is read, read, read. Give yourself a
break! When you need some time off from studying, kick back and catch up on all the cool
videos you saved to Pocket.
Fall Semester has never looked so promising.
If youve been using Pocket as a student, wed love to hear from you! Send us your ideas at
stories@getpocket.com and you could be featured in a Whats In My Pocket interview.

Introducing a Major New Update to the Pocket Chrome App

September 24th, 2014 By Kait

Pockets Chrome App brings many of the benefits of Pockets mobile apps right to your desktop,
including offline access to articles, distraction-free reading, streaming video, and more. If you
dont have the Chrome App you can get it here: http://pocket.co/sCdHp.
Today, weve updated the Pocket Chrome App to bring you even more of the Pocket features
you love on iOS, Android, and the Web. Heres whats new:

An Improved Reading Experience Consistent with the Pocket Platform:

Weve revamped the Chrome Apps Article View to give you a clean and beautiful reading
experience that mirrors Pockets iOS, Android, and Web apps. Youll notice the new layout and
typography the second you update.
We hope the changes let you better connect with and enjoy the content youre viewing.

Streamlined Organization with Improved Tagging and Bulk Edit:

Were also delighted to announce some major improvements to organizing your list.
Bulk Edit is now available in our Chrome App, letting you Tag, Archive, Favorite, or Delete
multiple items at once. To activate Bulk Edit, just hit the Control key (on Windows) or the
Command key (on Mac) while clicking on any item youd like to edit. Select all the items you
want to work with and then click the action you wish to perform in the top toolbar.
Youre also now able to swiftly add Tags everywhere you view content in the Chrome App. Just
click the Tag icon on any item to bring up the new and improved Edit Tags sheet. If you like
using a particular tag again and again, just start typing it in the sheet and Pocket will autocomplete the tag for you.

Faster Performance Across the Board:

Packaged apps can be heavy and make your computer slow, which is why weve updated the
Chrome App to use less memory and resources. This should make for a faster experience and
help you save on battery life, especially if you have a Chromebook.

Pocket Premium Support, So You Can Do More with the Content You Save:

If youre ready to take your Pocket experience to the next level, you now have access to all
Pocket Premium features on your Chrome App.
Use Premiums advanced full-text, tag, topic, and author search to find anything in your list. Rest
easy knowing all the articles and web pages youve saved are permanently stored so theyre
always accessible, even if the original page changes online. And see smart Suggested Tags
delivered for any item you save in the new Edit Tags sheet.
If you want to learn more about Pocket Premium, just head here: getpocket.com/premium.

Were really excited about this latest update to Pockets Chrome App and hope you are too. If
you have any questions, please refer to our Support Page at help.getpocket.com, or just send us a
note at support@getpocket.com.
Team Pocket

Get the New Pocket Chrome App

Were Partnering with Bridge and Expanding Our Design Team
September 22nd, 2014 By Kait

Today, we are thrilled to announce our participation in Designer Funds fourth session of Bridge,
an elite program that connects experienced designers with positions at top startups in the Bay
Area. Well be participating with other design-focused companies such as Pinterest, Dropbox,
and Square, and are honored to now be part of the Bridge community.
Through Bridge, were looking for the right designer who is excited about Pocket and ready to
dive in and take ownership from day one. Applications open today and close on October 26th.

The Bridge Pocket Experience

Great design is at the center of everything we do at Pocket, from the product itself to the images
we feature on our blog. Our design team is small, but the opportunities we are tackling are of
immense importance, and are already shaping the ways in which people save, share, and
consume the content that interests them.
As a member of our team, youll be working with people across the company on everything from
Pockets mobile and desktop apps to new partner integrations. Youll be designing end-to-end
experiences from idea conception to research, wireframing, prototyping and most importantly,
shipping new features and experiences that will be used by millions of people.
If you want to learn more about our creative team and what youll be working on at Pocket, you
can check out our Bridge Profile here.

In addition to all the awesome benefits we offer at Pocket, as part of Bridge youll also
participate in weekly workshops, family-style dinners, and discussions around design best
practices.
If youre as excited as we are to be part of such an exceptional community of designers and
creatives, apply to Bridge here: http://app.designerfund.com/bridge/. The early application period
ends October 5th.

Apply to Bridge and Work With Us at Pocket!

New in iOS 8: A Faster Way to Save with Pocket 5.6
September 15th, 2014 By Kait

Our mission at Pocket is to make it as easy as possible for you to save and consume the content
you find interesting, no matter where you discover it. With the introduction of share options in
iOS 8, Pocket 5.6 makes it incredibly easy to save from more of your favorite iOS apps.
Here are the exciting new features that are coming in Pocket 5.6 for iOS 8 on Wednesday,
September 17th:

1. Pockets New Share Extension for Faster Saving

To save to Pocket from Safari and countless other apps, just enable the Pocket Share Option.
Afterwards, Pocket will be included in the native iOS share menu, which is already used by
thousands of apps.
Weve set up a handy guide to enable the Pocket Share Option in iOS 8 at
http://help.getpocket.com/customer/portal/articles/1688998

Once enabled, whenever you see something youd like to view later, whether its while browsing
Safari or other apps, just tap the Share Button and tap Pocket, just like in the video below:

With Pockets new Share Option now activated, youll be able to save directly from apps like
Medium, Tumblr, NPR News, The Guardian, Wall Street Journal, BuzzFeed, CNET, CNN, and
more! We are keeping a list of apps that will now support saving to Pocket and would love your
help. If you know of any apps that now work with Pocket, you can add them here:
http://pocket.co/s7SpS

2. Tag Right When You Save

The new Pocket Share Option also lets you immediately tag and organize content right when you
save it to your list. When you save something with the Pocket Share Option, youll see a Save
confirmation appear on your screen. Just tap on the tag icon to add any tag to that item.
If youre a Pocket Premium subscriber, youll also see Suggested Tags, so you can organize your
list even faster.

3. Share to More Apps from Pocket

Not only can you now save from more places with iOS 8, you can also share content youve
saved in Pocket to more of your favorite apps. Pocket now supports the native iOS share menu,
which means youll be able to connect with any app that is also building a share option for iOS 8.
All you need to do is tap More in Pockets share menu to see new apps you can share to.

4. Seamlessly Move From Device to Device

Were also incredibly excited to support Handoff, a feature in iOS 8 and Yosemite that lets you
seamlessly continue reading in Pocket between your Apple devices.

Heres how it works: Lets say youre reading an article on your phone while waiting in line at a
coffee shop. You get your latte, settle in, and pull up your iPad or MacBook to continue reading
on a bigger screen. This other device will know that youve been reading in Pocket, and display a
Pocket icon on the lock screen of your iPad or in the Dock of your Mac. Swipe or click this icon
to be taken to the same article in Pocket, right where you left off!
Handoff works between your iPhone and iPad, and when Yosemite becomes available, it can
also be used between your mobile devices and your MacBook.

Get Pocket 5.6 for iOS 8

Were really excited to show you this release, and would love to hear what you think!
Team Pocket

Pocket 5.6 for Android: Offline Storage Control, Quick Deleting, and Evernote
Improvements
September 2nd, 2014 By Kait

Pocket 5.6 for Android has officially landed, and some of your most popular feature requests are
now available. Heres everything Pocket 5.6 has in store:

1. Save on Space with Offline Storage Control

If youre like us, you discover great articles, videos, and links all the time, and likely have a lot
of content downloaded to your device in Pocket. With Pocket 5.6, you can now control the
amount of content Pocket stores on your Android phone or tablet.
The new option to Set offline storage limits can be found in Settings. If you want to make sure
that Pocket isnt using too much valuable storage space, just set a limit. As you adjust this limit,
youll see an estimate for the number of items that will be available offline.

2. Undo Functionality Now Available

If you often Delete items in Pocket, youre familiar with the confirmation prompt, which pops up
every time you want to Delete an item. In Pocket 5.6, we have removed the confirmation prompt,
and instead show an undo button in case you tapped Delete by accident.
Bonus: The new undo feature applies to Archiving as well!

3. Improved Formatting When Sharing to Evernote

Online researchers and those who enjoy adding notes and annotations to articles recognize that
Pocket and Evernote make a great team. Now, when sharing articles to Evernote, the article
content more closely resembles Pockets Article View, with images and preserved formatting.
Pocket and Evernote have never worked better together.

Get Pocket 5.6 for Android

Whats In My Pocket with Laurie Palau
August 19th, 2014 By Sim

Our Whats In My Pocket series offers an inside look at the interesting people who use Pocket to
elevate their work and life. Know someone who fits the mold? Let us know
at stories@getpocket.com. This week, we talk to organizing expert Laurie Palau.

Name: Laurie Palau

Bio: Organizing expert, public speaker, blogger, founder of simply B organized, mom of two
Location: New Hope, Pennsylvania
Twitter Handle: @smplyborganized
Little-Known Fact: I make amazing crab cakes.
Started Using Pocket: I signed up in 2012, but didnt really carve out time to use it properly
until a few months ago.

Tell us a little bit about yourself, Laurie.

Im a mom of two girls, 13 and 11 years old. Im active with my kids, running the house, and
managing my familys day-to-day life. Im also the founder-CEO of simply B organized, which
helps people create strategies to live a more organized life.
What was your path to starting simply B organized?
I was an executive recruiter for 15 years, but I was also the type of person who would end up
reorganizing my friends kitchens while at my kids playdates! I love order, and feel that people
add a lot of unnecessary stress to their lives with chaos.
How do you think environment impacts creativity and productivity?
We live in a world with countless distractions: physical distractions, but also, with so much
technology in our lives, were on 24/7. Theres so much stimulation.

Clutter comes in a lot of different forms, and you need personal accountability and
discipline to counter it.

Was there an aha! moment when you realized you should be doing this professionally?
Organizing came naturally to me, but I laughed off the idea of doing it for a living until, 5 years
ago, an interior-designer friend brought me in as a consultant on organization for some of her
clients. Actually starting the business in the middle of a recession was a leap of faith, but its
been so rewarding. I have a strong online following, and in addition to my private clients, I
conduct workshops on being organized at home and work. Best of all, its all happened
organically, through word-of-mouth recommendations. I am living proof that you can turn your
passion into a profession.
Whats your philosophy towards the community you work with?
I want to empower people to improve their lives, but I dont try to come across as perfect: Im
open about my flaws.
My core demographic is working moms and stay-at-home moms. I took a couple years off work
when I first had kids, so I understand these womens efforts to integrate work and home. I can
relate to their struggles carving out time to read or work out or have a hobby, stress about
deadlines, chauffeuring the kids around
My philosophy is to keep things simple and practical, and my goal with sBo is to take the
guesswork out of my clients lives and minds.
How do you structure your time so you can be productive?

My day actually begins the previous night, when I spend a half-hour looking ahead, time
blocking my day, and prioritizing. This is crucial: to-do lists are always a mile long, and
overflowing lists (just like overflowing closets) can become overwhelming. So I aim to
accomplish no more than 3 home and 3 work tasks per day; anything more than that is gravy.
I dont want to be pulled in too many directions; Ive learned the hard way that that is
counterproductive. Theres a difference between being busy, being active, and being productive!
Sounds like your life is all three! How and where does Pocket fit into this picture?
By now you know that I dont like clutter. However, the reality is that information is constantly
flowing into our lives, through email, social media, blogs, and so on. I was missing out on
articles I wanted to read because I was either deleting them prematurely or they were falling
through the cracks. I needed a way to file my to read list until I was ready to dedicate time and
attention to it.
My husband, a digital media guru and longtime user of Pocket, suggested I give it a try. Its been
a real game-changer.

Pocket is a portal for things that are important to me, and makes it easy for me to go
back to them when I can. I dont have to think about where to go, theyre all just
there in one place.

And its so intuitive, too; with Pocket you can save stuff with the click of a button!
Has Pocket helped you at work or at home?
Both. I read about building a brand, running a business, being a better entrepreneur, and
organizing specific rooms or spaces. I save things to pass along to my clients and blog readers.
But I also save content that is useful to me as a mom or matches my interests outside of work.
Do you have a Pocket ritual?
I dedicate weekend or evening time to Pocket, when Im not being super productive. Ill sit and
read over a glass of wine at the end of the day, as Im winding down.

Pocket is also great for small periods of empty space like 10 minutes when Im
waiting for an appointment. Ill often steal those moments to quickly read
something on my phone.

Where do you discover your favorite content? What kinds of things are you saving to
Pocket right now?
I find interesting links on Facebook and Twitter, and receive emailed links from friends. My
email newsletter subscriptions also help me find good material.
I save articles from sites like Inc., Fast Company, Good Housekeeping, The Huffington Post,
Real Simple, and Better Homes and Gardens, plus blogs like Becoming Minimalist and Women
on the Fence. I also save DIY tips and recipes.

How do you use Pocket to get organized? Wed love to hear from you. Drop us a line at
stories@getpocket.com, and you could be featured in the next installment of Whats In My
Pocket.

Whats In My Pocket with Patrick Mackaaij

August 5th, 2014 By Sim

Our Whats In My Pocket series offers an inside look at the interesting people who use Pocket to
elevate their work and life. Know someone who fits the mold? Let us know
at stories@getpocket.com. This week, we talk to blogger and productivity expert Patrick
Mackaaij.
Name: Patrick Mackaaij
Bio: Productivity expert, information manager, blogger, online marketing specialist

Location: Hilversum, The Netherlands

Twitter Handle: @mackaaij
Little-Known Fact: Im trying to find family ties with the Scottish clan Mackay. According to
research done by my family, Joannes Mackay was baptized in Inverness, Scotland in 1673, and
moved to Antwerp, Belgium in 1706, but Ive been unable to complete the chain of what
happened since then.
Started Using Pocket: April 2012, just after the rebrand from Read It Later
Tell us a bit about yourself and your work, Patrick!
I work four days a week at TOPdesk, which makes customer service management software thats
used by IT, HR, and Facility Management departments. I also work a lot with those who do
marketing and knowledge sharing.
On Fridays, and also on evenings and weekends, I work on my productivity blog.

I started blogging because people used to ask me all the time, How do you get so
much done? Do you have a solution for this or that problem? Like, with Pocket,
theyd talk about keeping browser tabs open to read later, but then their browser
would crash, so theyd email links to themselves, and so on.

The blog has an audience in both English and Dutch, and serves as a resource for helpful
productivity tools like IFTTT, Buffer, Reeder, Twitterrific, Pinterest, Evernote, and of course,
Pocket. My goal is to help people become smarter and more efficient with online tools.
How does Pocket fit into your life?
Pocket is great because it helps me keep everything I read in one place.
I read quite a few blogs and sites. RSS feeds help me a lot, because I dont have to subscribe to
email newsletters or visit each site independently. Using Reeder to quickly scan the headlines in
my feeds, I swipe items titles to send them to Pocket whenever I find something that I want to
come back to later.
With Twitter its a bit different. I follow fewer than 200 Twitter accounts, but I basically read
everything they post. Together, those accounts bring me a lot of serendipity on a variety of
subjects! I use Twitterrific to send interesting links to Pocket.
I save new things to Pocket a few times a day, whenever I have spare time. It can be just a few
minutes, even while waiting for an elevator.
It sounds like youre saving quite a lot!

Yes! Also, I was a Top 1% user of Pocket in 2013, having read 11,440 articles in all so I
definitely dont just forget about the things Ive saved.
Any favorite apps that you use Pocket with?
I share items from Pocket Evernote to store what I want to refer back to later. I like Evernote a
lot. In fact, I wrote an e-book on using Evernote with two other lifehackers.
For an item thats written or explained well, or that takes an interesting approach to a problem, I
share the link from Pocket to Twitter using Buffer. Buffer spreads my tweets out over time, so
people dont get a bunch of tweets at the odd times I read!
Whats your favorite Pocket feature?
I like that it is available everywhere and offline.
What kinds of things have you been saving and viewing recently?
Social Media: I read the official blogs for Twitter and Facebook, as well as Herman
Couwenberghs blog, as hes really good at keeping up with Twitter news.
Marketing: I enjoy Seth Godins blog, Dutch Cowboys, and Marketing Facts.
Productivity/Lifehacking: I am a big fan of the U.S. site Lifehacker as well as its Dutch
equivalent, Lifehacking.nl (for which I also write occasional articles). The Getting Things
Done site Meer Effect and Amit Agarwals Digital Inspiration are some of my other favorites.
Outside of these, I like reading stuff by Michael Lopp at Rands in Repose, and news from NRC,
the Rotterdam newspaper. And of course I also follow the blogs of all the products I write about.

My reading combines my professional and personal interests. I get to keep up with

industries Im interested in and also learn new things.

How do you use Pocket to get organized? Wed love to hear from you. Drop us a line at
stories@getpocket.com, and you could be featured in the next installment of Whats In My
Pocket.

Pocket Roundup: The Best of The New Yorker

July 21st, 2014 By Sim

Great news! Starting today, The New Yorker has made its online archive free and open to all for
the summer.

To help you get the most out of this treasure trove of awesome reads, weve made a hit list of the
very best New Yorker pieces that have been saved to Pocket.
Weve also collaborated with Flipboard to put these links and many more into a Best of The
New Yorker magazine. Hope you didnt have plans this week!

Pixel Perfect
Lauren Collins
May 12, 2008
Pascal Dangin is the premier retoucher of fashion photographs. Art directors and admen call
him when they want someone who looks less than great to look great, someone who looks great
to look amazing, or someone who looks amazing already to look superhuman.
Save to Pocket

A Few Too Many

Joan Acocella
May 26, 2008
Is there any hope for the hung over?
Save to Pocket

Brain Gain
Margaret Talbot
April 27, 2009
The underground world of neuroenhancing drugs.
Save to Pocket

How David Beats Goliath

Malcolm Gladwell
May 11, 2009
When underdogs choose not to play by Goliaths rules, they win even when everything we think
we know about power says they shouldnt.
Save to Pocket

The Rubber Room

Steven Brill
August 31, 2009
The battle over New York Citys worst teachers.
Save to Pocket

The Mark of a Masterpiece

David Grann
July 12, 2010
The man who keeps finding famous fingerprints on uncelebrated works of art.
Save to Pocket

What Good Is Wall Street?

John Cassidy
November 29, 2010
Much of what investment bankers do is socially worthless.
Save to Pocket

The Apostate
Lawrence Wright
February 14, 2011
On August 19, 2009, Tommy Davis, the chief spokesperson for the Church of Scientology
International, received a letter from the film director and screenwriter Paul Haggis.
Save to Pocket

The Story of a Suicide

Ian Parker
February 6, 2012
Two college roommates, a webcam, and a tragedy.
Save to Pocket

Battleground America
Jill Lepore
April 23, 2012
Ever since the shootings at Columbine High School, in a Denver suburb, in 1999, American
schools have been preparing for gunmen.
Save to Pocket

Big Med
Atul Gawande
August 13, 2012
Restaurant chains have managed to combine quality control, cost control, and innovation. Can
health care?
Save to Pocket

A Pickpockets Tale
Adam Green
January 7, 2013
In magic circles, Apollo Robbins is regarded as a kind of legend, though he largely remains the
best-kept secret in town.
Save to Pocket

Up All Night
Elizabeth Kolbert
March 11, 2013
Of the many ways that things can go wrong in bed, sleep troubles are probably the most
prevalent.
Save to Pocket

The Curse of Reading and Forgetting

Ian Crouch
May 22, 2013

Looking at my bookshelves, I am aware of another kind of forgetting: the assembled books, and
the hundreds of others that Ive read and discarded, given away, or returned to libraries, represent
a vast catalogue of forgetting.
Save to Pocket

O.K., Glass
Gary Shteyngart
August 5, 2013
Confessions of a Google Glass Explorer.
Save to Pocket

Taken
Sarah Stillman
August 12, 2013
Under civil forfeiture, Americans who havent been charged with wrongdoing can be stripped
of their cash, cars, and even homes. Is that all were losing?
Save to Pocket

Why Teach English?

Adam Gopnik
August 27, 2013
We need the humanities not because they will produce shrewder entrepreneurs or kinder
C.E.O.s but because they help us enjoy life more and endure it better.
Save to Pocket

We Need Computers That Fix Our Brains, Not Break Them

Tim Wu
September 9, 2013
We have built a generation of distraction machines that make great feats of concentrated effort
harder instead of easier.
Save to Pocket

How Chris McCandless Died

Jon Krakauer
September 12, 2013
On September 6, 1992, the decomposed body of Christopher McCandless was discovered by
moose hunters just outside the northern boundary of Denali National Park.
Save to Pocket

Auto Correct
Burkhard Bilger
November 25, 2013
Has the self-driving car at last arrived?
Save to Pocket

Whats In My Pocket with Ashley Swinnerton

July 15th, 2014 By Sim

Our Whats In My Pocket series offers an inside look at the interesting people who use Pocket to
elevate their work and life. Know someone who fits the mold? Let us know
at stories@getpocket.com. Next up, we talk to New York-based film archivist and classic movie
buff Ashley Swinnerton.

Name: Ashley Swinnerton

Bio: I am a New York City-based film archivist who misses Florida beaches and Publix subs. I
sometimes think I should have been born in 1907.
Location: Queens, N.Y.
Little-Known Fact: When I was 19, my best friend and I gave a fan package of flowers, letters,
and a T-shirt to Liza Minnelli as she was leaving a concert venue. We also included our contact
information, and the next day Lizas assistant called to invite us backstage after the next show!
Started Using Pocket: February 1, 2014

Can you tell us about your background and work?

I have my Masters degree in Moving Image Archiving and Preservation from New York
University. I work as the Collection Specialist in the Film Study Center at the Museum of
Modern Art (MoMA), in New York City.
Details, please! What is the Film Study Center like?
MoMAs film archive is one of the top five in the United States, with more than 30,000 titles in
the collection. Very often there are multiple reels for each title, and sometimes multiple copies of
the same film, so we have a total of more than 100,000 reels in all. The Department of Film has
robust preservation and research programs, and our educational mandate means that were
available to anyone who needs to use film for academic purposes. So we have a wide range of
people coming through the door: scholars, artists, filmmakers, professors, and students writing
honors theses on movies. My job, in public access, is to help make MoMAs resources more
easily available.
Separately, our curators and exhibitions staff are responsible for programming in our on-site
theaters. We show films every day of the week (and I sometimes help the curators find titles in
the collection). A lot of people dont realize it, but the movies are free: if you have a ticket to the
Museum, you have a ticket to the movies!
Were a member of the International Federation of Film Archives (FIAF), a global organization
for institutions and centers like MoMA which preserve the physical artifacts of film and also
show films to the public.
How did you realize you wanted to focus on film archiving and preservation?
Ive always loved old movies. In high school, well before I knew what cataloguing was, I
made a giant color-coded spreadsheet to catalogue all my VHS tapes.

I remember reading about the painstaking process of preserving the original reels
from the 1954 Judy Garland film, A Star is Born, and realizing: This is a thing
that people can do! This is an actual job! From then on I knew I wanted to work
in film preservation.

To prepare, I started out as a Chemistry major in college, with the intention of marrying
chemistry and film studies. Eventually I majored in Cinema and Media Studies, which allowed
me to create a custom course of study with elements from anthropology, sociologyeven
Japanese studiesin addition to film history and analysis.
I think film is a fascinating medium. Especially now, with emerging digital technologies, there
are no firm standards for digital video. Filmmakers are always contacting us to ask what formats
they should save their work in. Its not always clear which different kinds of video will be
preserved into the future, and how that will happen.
In addition to being a film fan, what kinds of things do you like to read? Are your reads all
modern, too?
Funnily, no! Im a huge fan of William Shakespeares worksin fact, I was a member of the oncampus Shakespeare Society in college. I love the classics, too. The last work of fiction I read
was a Charlotte Bront novel, Villette. Of course I do also read recent stuff; I just finished The
Gift of Fear, and my current beach reading is Orange is The New Black, the book on which the
TV series is based.
How does Pocket fit into your reading life?

I use Pocket daily, on my 45-minute commute from Queens to Manhattan. Its so

useful when Im on the subway and cant be actively browsing webpages.

Sometimes I also read on Pocket at home before bed, for about 30 minutes or so. During the day,
I read on my phone, because I always have it with me; I only use my tablet when Im at home.
I find the articles that I save mostly through Facebook and random web browsing. Often, Ill
click a link on a friends feed, then go on a browsing spiral and save three related articles from
there! My Pocket is full of things that others are finding interesting that I also find intriguing.
I have a tendency to open many different browser tabs, which can be really overwhelming! At
one stage I used to copy and paste links into a single long email draft. That didnt work so well,
either. The good thing about Pocket is that, at work, at the end of the day, you can quickly stash
all your open tabs in Pocket using the browser add-on. Its much less daunting to have 20 things
saved in your Pocket than 20 things open in individual browser tabs!
What kinds of content have you been saving to Pocket lately?
Some of my favorite sites include The Toast, Slate, Jezebel, Cracked, Salon, and Buzzfeed. Im
quite active on a few Facebook forums, so I frequently save items that fellow members post on
those pages.

I occasionally use Pocket to watch videos. Theyre short clips, though, not long films, and
mostly embedded videos within articles rather than standalone videos.
Pockets also super helpful when comparison shopping. A funny story: at one point, my dog,
Judy, was messing up my floors, so I used Pocket to save links to items I was considering (from
trays to floor cleaners) as possible solutions for my poor incontinent pup! Ive also saved items
Id need for a juicing / smoothie regimen, like different herbs, bulk quantities of chia seeds, that
sort of thing. In these situations Pocket helps make things more manageable, especially on my
tablet, where the larger thumbnails allow me to visualize several things on the screen at the same
time.
Lots of different kinds of things there! Can you walk us through your flow?
For saving, I really enjoy using the browser add-on, which makes saving very simple!

Id also say my Pocket clearly reveals my collector/archivist sensibilities: its like an

organized, curated library.

I Archive items that I dont need right now but want to come back to, recommend to someone, or
reference again in the future, like things that Ive read for work, or the Library of Congress blogs
or other industry blogs. I also use the Delete function a lotlike for pieces from Buzzfeed, which
are interesting but only temporarily so!to keep my list from getting overwhelming.
Closing Note: On Tags
I really like the Tags feature, because it helps to group related articles. It was cumbersome at first
to add new tags, but I really like it now. Here are some of my most commonly used tags:
videos: This helps with prioritization, so I know to read those articles while above ground and
connected to the Internet
comments: When I want to reopen the article in a browser to follow the unfolding flamewars!
recipes
apt: I use this tag both when I am actively apartment hunting (to organize listings before they go
into a master spreadsheet) and also for cute Pinterest-type things to do around the house.
shopping

Do you have a Pocket story? Whether you use Pocket to inspire your work, get organized, plan
your next adventure, or read on your commute, wed love to hear from you. Drop us a line
at stories@getpocket.com, and you could be featured in the next installment of Whats In My
Pocket.
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