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FINANCE
Introduction
Zurich Insurance Group is a leading global provider of insurance
services. Zurichs mission is to help customers understand and
protect themselves from risk. The company employs 60,000 staff
Integrity
Customer centricity
Excellence
Teamwork
are all risks with a small but real probability that they may occur.
competitive advantage.
What is budgeting?
An organisation must earn enough revenue so that, after all costs
have been subtracted, there is a profit remaining. One of the most
useful financial tools is the budget. A budget is a business plan
expressed in financial terms. Budgets can be drawn up for sales,
costs or investment spending.
A budget will include a degree of prediction of performance which
is usually based on past data e.g. sales.
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Benefits of budgeting
fulfil. Managers at all levels will have their own budget plans, designed
to co-ordinate with and contribute to the overall plan or master
policies are cancelled than expected), Zurich will either make a profit
or a loss on that product. Due to the long-term nature of these
products any profit will emerge over many years.
segments are divided into regions, for example Europe, and then
various stakeholders, budgets are set for each business unit, with
For example, the table below shows the revenue and expense
with bonuses.
FEBRUARY
MARCH
APRIL
MAY
JUNE
48
62
70
63
66
61
Sales
11
13
12
12
14
Propositions
Operations
14
19
21
19
20
22
Finance
IT
11
12
11
13
43
56
63
54
59
67
Control function
Total
www.thetimes100.co.uk
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In practice, at Zurich
there are elements of
Suppose sales volume, prices and costs were all projected to rise
both approaches.
Senior management
down 'ambition
strategic context.
Senior managers
set strategy
and key
assumptions
Business
Partners
Managers then
Effective budgeting is full of challenges. Whilst financial accounts
consider historical
relate to the past, budgets are about the future. All data is therefore
planned rather than actual, probable rather than definite. Budgets are
in order to formulate
as what the cost of labour and raw materials will be or what market
proposed budgets.
Middle managers
respond with
detailed
proposals*
Back to senior
managers
to confirm
production budgets.
The profit budget draws together all the budgets for revenues
and costs to meet overall financial objectives.
predict the risks its insurance policies protect against, both shortterm risks, such as floods and earthquakes and longer-term risks,
zero allocation each year. Managers must justify each element of the
budget they propose. This has the advantage of making managers
think proactively about what funds they need. It also avoids the
The first results against budget may show that the business is not
exactly on target. The budget then becomes a dashboard to
assess all the factors and make the necessary changes to reach
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www.zurich.co.uk
UK Lifedashboard
- Expense2012
budget
m to end-June)
Expenses budget
m dashboard 2012
(6 months
FUNCTION
Actual
% budget
Budget
Forecast
% budget
137
134
98
Sales
45
48
107
Propositions
28
33
118
82
100
122
Operations
73
64
88
229
212
93
Finance
20
19
95
60
55
92
IT
40
45
112
123
134
109
Control function
TOTAL
10
80
30
23
77
216
217
101
661
658
99
KEY
Trend
the beginning of a major adverse trend that requires a counterstrategy. Analysing recent trends can act as an early warning
system and may indicate how the business performance will
evolve in the future.
Conclusion
Stable trend
Worsening trend
that are only mildly outside expectations are 'amber'. These may
there are the adverse (red) results. Red areas demand immediate
for a better return. This in turn will depend on the influence of key
stakeholders, such as shareholders.
any deviations from the budget. They also look forward known
Exam-style questions