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A consumer group wanted to know if Wendy's hamburgers were really the juiciest. The company said that its own tests showed different results. A company sponsored parties and receptions in the company's honor.
A consumer group wanted to know if Wendy's hamburgers were really the juiciest. The company said that its own tests showed different results. A company sponsored parties and receptions in the company's honor.
A consumer group wanted to know if Wendy's hamburgers were really the juiciest. The company said that its own tests showed different results. A company sponsored parties and receptions in the company's honor.
2. A consumer advocate organization conducted a survey to determine whether
Wendys hamburgers were really any more hot and juicy than any other hamburgers. After testing a Big Mac, a Whopper, a Teen Burger, and a Wendys Hot and Juicy, each hamburger brand received approximately the same number of votes for being the juiciest. The consumer group advocated that Wendys should not advertise its hamburgers to be the juiciest. The company indicated that its own tests showed different results and that the image of the burger was the important thing, not the test results. Should the advertisements cease or not? ______ Cease to advertise ______ Continue to advertise 3. After several profitable years, the Bob Cummings Organic Vitamin Company was made available for sale. Bobs movie and television appearances precluded him from keeping track of a large company, and it became apparent that, if present trends continued, the company would either have to expand substantially or lose a large share of the market. Several firms were interested in purchasing the company for the asking price, but one firm was particularly aggressive. It sponsored several parties and receptions in Bobs honor; a 35-foot yacht was made available for his use during the summer; and several gifts for family members arrived during the holidays. Bobs wife questioned the propriety of these activities. Was it appropriate for Bob to accept the gifts? Should he sell to that firm? ______ Proper to accept ______ Not proper ______ Should not sell ______ Should sell 4. John Waller was hired to coach football. After two seasons, he was so successful that he was named coach of the year by UPI, Sporting News, and ESPN. He was also very vocal about the need to clean up cheating in college athletics, especially among competitor schools in his own conference. He heard rumors about inappropriate alumni gifts to some of his own athletes, but after confronting those involved, he received assurances that the rumors werent true. At the beginning of the next season, however, he received conclusive evidence that seven of the starters on his team, including an All-American, had received financial benefits from a wealthy booster. What should Waller do? ______ Kick them off the team ______ Suspend them for several games ______ Warn them but do nothing 5. Rogers company had been battered by competition from Asian firms. Not only were Asian products selling for less money, but their quality was substantially higher. By investing in some high-technology equipment and fostering better unionmanagement relations, Roger was relatively certain that the quality gap could be overcome. But his overhead rate was more than 40 percent above that of the competitor firms. He reasoned that the most efficient way to lower costs would be to close one of his older plants, lay off the employees, and increase production in the newer plants. He knew just which plant would be the one to close. 84