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Row Id.
1
11
51
77
85
87
95
100
2
23
32
56
83
91
3
10
30
31
34
37
48
53
57
71
4
24
27
39
40
54
65
75
79
89
94
96
98
99
5
7
14
19
28
42
67
90
6
8
Cluster Id
Sub Cluster Id
1
1
1
1
1
1
1
1
2
2
2
2
2
2
3
3
3
3
3
3
3
3
3
3
4
4
4
4
4
4
4
4
4
4
4
4
4
4
5
5
5
5
5
5
5
5
6
6
1
11
1
1
11
11
1
11
2
19
19
19
2
19
3
10
10
10
10
10
10
10
27
3
4
20
20
22
20
26
29
4
29
4
26
22
26
4
5
7
7
7
7
5
7
7
6
8
Delivery
speed
4.1
2.4
3.7
3.8
2.6
2.4
4
2.5
1.8
3
2.8
2.9
1.6
3
3.4
4
4.1
3
3.4
3.6
3.4
4.5
4.9
3.6
2.7
2.4
2.4
0
2.4
2.8
1.1
3
1
2.9
1.9
0.6
2
3.1
6
4.6
3.7
5.3
5.2
5.9
4.2
4.3
1.9
1.3
Price level
0.6
1.6
0.7
0.8
3
2.9
0.5
1.8
3
4
3.8
2.6
2.8
2.8
5.2
3.5
3.7
3.2
3.7
4
3.9
4.1
4.4
5.4
1
1.5
1.5
2.1
2
2.4
2
2
1.9
1.2
2.7
1.6
2.8
2.2
0.9
2.4
1.5
1.4
1.3
0.9
2.5
2.5
3.3
4.2
Price Manufacturin
flexibility
g image
6.9
4.7
8.8
4.8
8.2
6
8.3
6.1
8.5
6
8.4
5.9
6.7
4.5
9
5
6.3
6.6
9.1
7.1
8.9
6.9
7.7
7
6.1
6.4
7.8
7.1
5.7
6
6.5
6
5.9
5.5
6
5.3
6.4
5.7
5.8
5.8
5.6
5.6
6.3
5.9
7.4
6.9
5.9
6.2
7.1
5.9
6.7
4.8
6.6
4.8
6.9
5.4
6.4
4.5
6.7
4.9
7.2
4.7
6.6
6.6
7.1
4.5
7.3
6.1
5
4.9
6.4
5
5.2
5
6.7
6.8
9.6
7.8
9.5
6.6
8.6
5.7
9.7
6.1
9.7
6.1
9.6
7.8
9.2
6.2
9.3
6.3
7.9
4.8
6.2
5.1
Overall
service
2.4
2
2.1
2.2
2.8
2.7
2.2
2.2
2.5
3.5
3.3
2.8
2.3
3
4.3
3.7
3.9
3.1
3.5
3.7
3.6
4.3
4.6
4.5
1.8
1.9
1.9
1.1
2.1
2.5
1.6
2.4
1.5
2
2.2
0.7
2.4
2.6
3.4
3.5
2.7
3.3
3.2
3.4
3.3
3.4
2.6
2.8
17
36
41
45
52
60
64
68
70
84
86
88
9
12
15
20
38
49
58
63
66
74
76
97
13
21
22
35
55
16
18
25
26
29
33
43
44
46
47
50
59
61
62
69
72
73
78
80
81
92
82
93
6
6
6
6
6
6
6
6
6
6
6
6
7
7
7
7
7
7
7
7
7
7
7
7
8
8
8
8
8
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
9
10
10
16
6
6
6
25
25
16
8
25
6
6
6
9
12
14
14
12
9
28
12
12
9
12
9
13
13
18
13
18
15
17
21
21
15
21
17
21
17
23
24
21
23
21
24
24
15
15
17
24
17
30
30
3.2
1.8
1.9
2
2.6
2.3
3
1.6
2.3
2.3
2.5
2.1
5.5
3.9
4.7
4.7
4
5.8
5.4
4.1
3.7
5.2
4.2
6.1
2.8
3.3
3.4
2.4
3.8
3.4
4.9
5.1
4.6
3.5
5.2
4.9
5
5
3.1
5.4
4.3
3.1
5.1
5.3
5.6
3.6
3.3
4.5
5.5
4.8
3.4
3.1
4.1
3.3
3.4
2.6
4.8
4.5
3.8
4.5
3.7
3.7
3.1
3.5
1.6
2.2
1.3
1.3
0.9
0.2
2.5
1.1
1.4
1.3
2.4
0.5
1.4
0.9
0.4
1
0.8
2
1.8
1.4
2.1
2.8
2
2.3
1.3
2.5
1.9
2.1
1.8
1.9
1.9
1.7
2.2
2.2
2.6
1.6
1.8
1.7
4.6
4.2
5.7
7.5
7.6
6.5
8.2
8
5.5
6.4
8.3
7.6
7
7.4
9.4
9.1
9.9
9.9
9.1
8.8
9.6
9.3
9
9.1
9.4
9.2
8.1
8.6
8.3
7.7
8.7
9.7
7.7
8.7
7.9
9.9
9.3
9.3
8.6
9.4
10
8
7.6
9.9
9.2
8.5
8.2
9.9
9.7
8.7
8.7
7.6
5.5
5.1
We can see that the customers with in each cluster have quite similar perceptions about the company.
5.1
4.5
4.6
3.7
5
4.7
4.9
5.3
5.2
5
4.2
4.8
4.7
4.6
6.7
6.7
5.4
4.5
5.5
5.5
4.5
4.5
4.9
4.8
3.8
4
2.5
3.4
2.9
4.7
4.3
4.8
5.8
3.5
5.9
4.5
4.7
4.6
4.5
3
5.4
4.5
5.8
3.7
3.1
4.8
3.3
4.6
3.8
4.2
8.2
7.8
3.6
2.5
2.6
2.4
3.6
3.3
3.4
3
3
3
2.8
2.8
3.5
3
3
3
2.4
3
4
2.5
2.6
3.3
3.2
3.3
2.1
2.1
1.2
1.7
1.6
2.7
3.4
3.3
3.4
3.1
3.7
3.6
3.1
3.7
2.6
3.8
3.1
2.6
3.6
3.5
4
2.9
2.9
3.1
3.6
3.3
4
3.6
Salesforce
image
2.3
2.8
2.5
2.6
2.8
2.7
2.1
3
4
3.4
3.2
3.6
3.8
3.8
2.7
3.2
3
3
3.4
2.5
2.3
3.4
4
2.9
2.3
2.5
2.5
2.6
2.2
2.6
3.2
2.7
3.1
2.5
2.5
2.1
2.7
2.9
4.6
4.5
3.7
3.9
3.9
4.6
3.9
4
1.9
2.2
Product
quality
5.2
5.8
5.2
5.3
6.8
6.7
5
6
8.4
8.4
8.2
7.7
8.2
7.9
8.2
8.7
8.4
8
8.4
9.3
9.1
8.8
9.6
8.4
7.8
7.2
7.2
8.9
8.8
9.2
10
8.2
9.9
8
8.2
8.4
8.4
8.4
4.5
7.6
6.7
6.8
6.7
4.5
7.3
7.4
9.7
6.9
(Ver: 4.0.2P)
2.9
2.4
2.5
1.7
2.5
2.2
2.6
2.5
2.3
2.5
2.2
2.3
3
2.5
2.6
2.6
2.6
2.4
3
2.7
2.3
2.7
2.7
2.8
1.4
1.8
1.7
1.1
2.1
1.7
1.5
2.6
2.8
1.7
2.4
1.3
2.5
1.4
3.2
1.4
2.5
3.1
2.3
1.9
1.6
1.9
1.5
2.1
2.1
1.4
4.4
4
6.2
7.6
7.7
8.5
9
8.7
6
7.1
9.1
7.4
9
7.2
7.6
8.3
6.8
6.8
7.3
6.7
7.7
7.4
6.8
7.3
8.5
7.1
6.6
6.3
5.2
6.2
5.6
4.8
5.9
3.8
4.7
5.4
4.6
6.2
3.7
6.3
3.8
5.2
4.4
3.8
4.5
4.8
5.3
4.9
5.2
6.8
4.9
5.8
6.3
5.9
Price level
Price flexibility Manufacturing image
1
-0.349225145
1
0.509295189 -0.487212589
1
0.050414202 0.272186759 -0.116104083
1
0.611900685 0.512980822
0.066617282
0.29867737
0.077115217 0.186243254 -0.034316102
0.788224544
-0.482630936 0.469745783 -0.448112014
0.19998111
0.65063233 0.028394666
0.524814151
0.475933831
The correlations between Satisfaction Level and; Delivery speed, Price flexibility, Manufacturing image, and Overall service are
relatively strong, with the highest correlations between Satisfaction Level and; delivery speed, and overall service.
This suggests that if Elizabeth Burke wants to improve Satisfaction Level of Purchasers, she needs to concentrate on Delivery s
Satisfaction Level
Usage Level
The above correlation matrix shows that the Satisfaction level and the Usage level are highly correlated.
Hence, Usage level of PLE products could be increased by improving Satisfaction Level of Purchasers.
Overall service
1
0.240808181
-0.055161302
0.631232902
Salesforce image
1
0.177293922
0.340909303
Product quality
1
-0.283339803
Satisfaction Level
hly correlated.
Purchasers.
Clustering Stages
Elapsed Time
Predicted Clusters
Dendrogram
Inputs
Data
Input data
# Records in the input data
Input variables normalized
Data Type
Variables
# Selected Variables
Selected variables
Parameters/Options
Draw dendrogram
Show cluster membership
# Clusters
Selected Similarity measure
Selected clustering method
Yes
Yes
10
Euclidean distance
Average group linkage
Clustering Stages
Stage
Cluster 1
Cluster 2
Distance
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
15
24
5
47
19
67
36
51
18
33
85
43
65
38
25
69
37
94
50
56
1
16
20
27
42
61
28
90
41
77
92
62
87
46
79
63
44
81
48
98
72
91
95
73
0
0.072487
0.076097
0.149175
0.186476
0.240524
0.254789
0.254789
0.254789
0.254789
0.286862
0.293452
0.29764
0.319182
0.344397
0.386069
0.429861
0.444328
0.450268
0.450401
0.470213
0.473221
Price flexibility
Manufacturing
image
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
75
36
11
4
23
3
2
29
12
17
36
8
7
9
10
52
26
10
24
38
49
13
36
50
82
10
52
22
18
7
25
16
9
6
13
54
4
31
39
18
25
23
7
6
1
12
10
11
24
8
18
9
39
6
3
99
88
100
89
32
71
83
78
76
64
84
68
67
74
34
60
59
30
40
66
97
21
86
69
93
53
70
55
80
19
33
29
49
36
35
94
75
37
96
43
26
56
14
45
51
38
31
85
54
17
50
58
65
52
10
0.475955
0.484904
0.492237
0.509578
0.509578
0.509578
0.509578
0.509578
0.595273
0.616435
0.618683
0.639489
0.672713
0.674771
0.699116
0.746983
0.799682
0.824595
0.850227
0.869492
0.87645
0.89022
0.903842
0.935618
0.99907
0.999677
1.001521
1.019155
1.020347
1.06202
1.070126
1.115337
1.119635
1.122018
1.122933
1.156181
1.177574
1.195761
1.206043
1.235347
1.236197
1.266759
1.280228
1.300223
1.304575
1.308971
1.31548
1.325882
1.375212
1.437371
1.441715
1.465966
1.509122
1.516963
1.531862
78
79
80
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
13
12
16
4
3
2
9
6
18
5
1
4
16
3
1
2
13
1
2
1
2
1
22
15
47
24
57
23
12
8
25
7
11
39
18
82
9
6
16
5
4
13
3
2
Elapsed Time
Overall (secs)
2.00
1.544997
1.580603
1.675084
1.68671
1.761401
1.784202
1.845072
1.85579
1.868055
1.905657
1.985994
2.091224
2.16332
2.216284
2.330076
2.425093
2.525258
2.661223
2.665683
2.957626
2.9912
3.561873
Overall
service
Salesforce
image
Product
quality
(Ver: 4.0.2P)
3.5
Distance
2.5
1.5
0.5
11
28 12 14
13 18 15 23 17 24 21
19
25
16
Cluster Legend (Numbers show the record sequence in the original data)
Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id1
2
3
4
5
6
7
1
2
3
4
5
6
7
95
83
71
89
42
36
67
51
75
41
90
77
99
88
19
84
28
86
14
45
up linkage)
16
20 26 22 29
10 27 30
Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id8
9
10
11
12
13
14
15
8
9
10
11
12
13
15
16
68
74
34
100
76
21
20
73
49
30
85
38
35
29
97
53
87
63
78
31
66
37
48
(Ver: 4.0.2P)
Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id16
17
18
19
20
21
22
23
17
18
22
23
24
25
39
47
64
92
55
32
27
44
96
61
80
56
40
33
43
91
62
46
26
59
Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id- Sub-Cluster Id24
25
26
27
28
29
30
50
52
54
57
58
65
82
72
60
94
79
93
69
70
98
81
Purchasing Survey
Delivery speed
4.1
1.8
3.4
2.7
6
1.9
4.6
1.3
5.5
4
2.4
3.9
2.8
3.7
4.7
3.4
3.2
4.9
5.3
4.7
3.3
3.4
3
2.4
5.1
4.6
2.4
5.2
3.5
4.1
3
2.8
5.2
3.4
2.4
1.8
3.6
4
0
2.4
1.9
5.9
4.9
5
2
5
3.1
3.4
5.8
Price level
Price flexibility Manufacturing image
0.6
6.9
4.7
3
6.3
6.6
5.2
5.7
6
1
7.1
5.9
0.9
9.6
7.8
3.3
7.9
4.8
2.4
9.5
6.6
4.2
6.2
5.1
1.6
9.4
4.7
3.5
6.5
6
1.6
8.8
4.8
2.2
9.1
4.6
1.4
8.1
3.8
1.5
8.6
5.7
1.3
9.9
6.7
2
9.7
4.7
4.1
5.7
5.1
1.8
7.7
4.3
1.4
9.7
6.1
1.3
9.9
6.7
0.9
8.6
4
0.4
8.3
2.5
4
9.1
7.1
1.5
6.7
4.8
1.4
8.7
4.8
2.1
7.9
5.8
1.5
6.6
4.8
1.3
9.7
6.1
2.8
9.9
3.5
3.7
5.9
5.5
3.2
6
5.3
3.8
8.9
6.9
2
9.3
5.9
3.7
6.4
5.7
1
7.7
3.4
3.3
7.5
4.5
4
5.8
5.8
0.9
9.1
5.4
2.1
6.9
5.4
2
6.4
4.5
3.4
7.6
4.6
0.9
9.6
7.8
2.3
9.3
4.5
1.3
8.6
4.7
2.6
6.5
3.7
2.5
9.4
4.6
1.9
10
4.5
3.9
5.6
5.6
0.2
8.8
4.5
Overall service
2.4
2.5
4.3
1.8
3.4
2.6
3.5
2.8
3.5
3.7
2
3
2.1
2.7
3
2.7
3.6
3.4
3.3
3
2.1
1.2
3.5
1.9
3.3
3.4
1.9
3.2
3.1
3.9
3.1
3.3
3.7
3.5
1.7
2.5
3.7
2.4
1.1
2.1
2.6
3.4
3.6
3.1
2.4
3.7
2.6
3.6
3
5.4
3.7
2.6
4.5
2.8
3.8
2.9
4.9
5.4
4.3
2.3
3.1
5.1
4.1
3
1.1
3.7
4.2
1.6
5.3
2.3
3.6
5.6
3.6
5.2
3
4.2
3.8
3.3
1
4.5
5.5
3.4
1.6
2.3
2.6
2.5
2.4
2.1
2.9
4.3
3
4.8
3.1
1.9
4
0.6
6.1
2
3.1
2.5
2.1
0.7
4.8
4.1
2.4
0.8
2.6
4.4
2.5
1.8
4.5
1.9
1.9
1.1
3.8
2
1.4
2.5
4.5
1.7
3.7
5.4
2.2
2.2
1.3
2
2.4
0.8
2.6
1.9
1.6
1.8
4.6
2.8
3.7
3
3.1
2.9
3.5
1.2
2.5
2.8
1.7
4.2
2.7
0.5
1.6
0.5
2.8
2.2
1.8
8
8.2
8.2
6.3
6.7
8.7
7.7
7.4
9.6
7.6
8
9.9
9.2
9.3
5.5
7.2
9
9.2
6.4
8.5
8.3
5.9
8.2
9.9
9.1
6.6
9.4
8.3
9.7
7.1
8.7
8.7
5.5
6.1
7.6
8.5
7
8.4
7.4
7.3
9.3
7.8
7.6
5.1
5
6.7
6.4
9.2
5.2
6.7
9
3
6
5
5.9
4.9
2.9
7
6.9
5.5
5.4
4.7
4.5
5.8
5.5
4.9
4.7
4.5
6.2
5.3
3.7
5.2
6.2
3.1
4.8
4.5
6.6
4.9
6.1
3.3
4.5
4.6
3.8
8.2
6.4
5
6
4.2
5.9
4.8
6.1
6.3
7.1
4.2
7.8
4.9
4.5
5
4.8
5
6.8
5
3.8
2.1
3.6
4.3
2.5
1.6
2.8
4.6
4
3.1
3.3
2.6
3.6
2.5
3.4
1.6
2.6
3.3
3
3.5
3
4.5
4
2.9
3.3
2.4
3.2
2.2
2.9
1.5
3.1
3.6
4
2.3
3
2.8
2.8
2.7
2.8
2
3.4
3
3.3
3.6
2.2
2.2
0.7
3.3
2.4
2.6
2.2
Usage Level
32
43
48
32
58
45
46
44
63
54
32
47
39
38
54
49
38
40
54
55
41
35
55
36
49
49
36
54
49
46
43
53
60
47
35
39
44
46
29
28
40
58
53
48
38
54
55
43
57
Size of firm
0
1
1
1
0
1
0
1
0
1
0
0
1
0
0
0
0
0
0
0
0
0
0
1
0
0
1
0
0
1
1
0
0
1
1
1
1
0
1
1
1
0
0
0
1
0
0
1
0
1.4
2.5
2.5
3.4
2.6
2.1
3.6
4
3
2.5
2.2
3.1
2.3
2.7
2.6
3.2
2.3
3.9
2.5
1.9
2.3
2.9
1.6
1.9
2.7
2.7
2.7
2.6
1.5
3.1
2.1
2.1
4.4
3.8
2.5
2.8
2.2
2.7
2.3
2.5
4
3.8
1.4
4
2.5
2.1
2.1
2.8
2.7
2.9
3
5.2
5.2
9
8.8
9.2
5.6
7.7
9.6
7.7
4.4
8.7
3.8
4.5
7.4
6
10
6.8
7.3
7.1
4.8
9.1
8.4
5.3
4.9
7.3
8.2
8.5
5.3
5.2
9.9
6.8
4.9
6.3
8.2
7.4
6.8
9
6.7
7.2
8
7.4
7.9
5.8
5.9
8.2
5
8.4
7.1
8.4
8.4
6
3.8
5
5.2
5.5
3.7
3.7
4.2
6.2
6
5.6
5
4.8
6.1
5.3
4.2
3.4
4.9
6
4.5
4.3
4.8
5.4
3.9
4.9
5.1
4.1
5.2
5.1
5.1
3.3
5.1
4.5
5.6
4.1
4.4
5.6
3.7
5.5
4.3
4
6.1
4.4
5.5
5.2
3.6
4
3.4
5.2
3.7
4.3
4.4
53
41
53
50
32
39
47
62
65
46
50
54
60
47
36
40
45
59
46
58
49
50
55
51
60
41
49
42
47
39
56
59
47
41
37
53
43
51
36
34
60
49
39
43
36
31
25
60
38
42
33
0
0
1
1
1
0
0
1
0
0
1
0
0
0
0
1
0
0
1
0
1
1
0
0
0
1
0
0
0
1
0
0
0
1
0
1
1
1
0
1
0
0
0
0
1
0
1
0
1
1
0
Purchasing Structure
0
1
1
1
0
1
0
1
0
1
0
0
1
0
0
0
1
0
0
0
0
0
1
1
0
0
1
0
0
1
1
1
0
1
1
1
1
0
1
1
1
0
0
0
1
0
0
1
0
0
0
1
1
1
0
1
1
0
0
1
0
0
0
1
1
0
0
1
0
1
1
0
0
0
1
0
0
0
1
0
0
1
1
1
1
1
1
1
1
0
1
0
1
1
0
1
0
1
1
0
1
0
1
0
1
0
1
0
0
1
1
1
0
1
1
1
0
0
0
0
1
1
1
0
1
0
1
0
1
1
0
0
1
0
0
0
1
0
0
1
0
1
0
1
0
1
1
1
0
0
0
3
2
2
2
1
1
2
2
3
3
2
3
3
3
2
1
2
3
2
3
2
2
3
3
3
1
2
2
3
1
3
3
2
1
1
2
1
2
1
1
3
2
2
2
1
1
1
3
1
1
1