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The churrery

The Churrery
The Mexican filling
COMPANY DESCRIPTION
WHO

WE ARE?

We are a franchise 100% dedicated to satisfy the palate of our most


important thing, the customers. We are dedicated to the sale of our
exquisite churros already established in Mexico as traditional churros
stuffed, that's why we want to share with the world one of the delights
that exists in our country.

HOW

DO THE IDEA BORN?

The idea stems from realizing that the food is an essential part of
Mexican culture, just like going to Coyoacan and share a churro with

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Marketing |

The churrery

the people we love which is an experience quite pleasant and full of


smells and flavors, which bring us memories, so we wanted to take this
small moment and make it cross borders so more people can have the
same privilege in some way.

VISION
Crossing borders and rise the name of Mexico, being leader in delight
the palate of the people with our ancient recipes of our country. Make
the people who dont know this kind of flavors have a different culinary
experience to their liking, positioning us as the Favorites, to transcend
in gourmet world in a different but exquisite way.

MISSION
To present the Mexican flavors with an innovate product that will attract
the attention of people. Using high quality ingredients with a touch of
Aztec culture. Keeping Mexican traditions and spreading our culture
around the world through these different flavors.

VALUES
For our franchise the values are extremely important, the most
important value we have is the sense of responsibility, as we commit
ourselves to providing the service and products of the highest quality to
the customers, we want that by coming to The churrery your
experience to be pleasant and satisfactory. Another value that is
important to us is solidarity, to be a sustainable company, us we
sympathize with the environment avoiding waste as much as possible
thats why we make our package with biodegradable products. We also

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The churrery

sympathize with the poorest communities in the country, so that each


month some amount of money is donated to the neediest parts in the
country.

PRODUCT DESCRIPTION
We like the innovative ideas, so we decide to give a special touch and
different from the already famous and well-known churros stuffed in
Coyoacn, these ones are made from special long and hollow-shaped
flour to their fill them either with a sweet or salty ingredient, but what
make us different from the others is that the products that we use are
different flavors from the competition, such as Veracruz coffee cream,
chocolate, xoconostle jam as well as different Mexican fruit, among
other flavors. For the salty, we will use some kinds of cheeses and cold
meats.

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BRAND
LOGO

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This logo is quite colorful because we think that color is really important
to attract the customers attention for example the intensity is
something that perfectly describes the Mexican traditions, also the
letter we choose is elegant so these makes the perfect combination the
traditional with the elegant. Also we want to make them know that the
enterprise is really committed with the quality, the colours that we
choose are stunning and with some orange tones because according
to the psychology of color, orange is a smell that whets the appetite
and makes want to try something delicious, and better than our
products to satisfy a craving. We believe that the design of our logo is
very special and unique and you can reach thousands of people
around in the world, but mainly to countries in which establish
franchises. France, United Kingdom and Germany

SLOGAN
The Mexican filling

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The churrery

This slogan is a play of words that aims to understand the contents of a


churro is very Mexican, and approaching the word feeling, we put fill
that is without a doubt the Mexican filling that will be presented in each
one of the products.

Symbolic
Tasty, Fun, Delicious

Functional Variety,
and Quality

Flavor

Emotional Originality,
Practical, Innovated

Taste: Sweet, chocolate, sugar, cinnamont, salty


Sight: Colorful, sprinkles, filled, traditional
Smell: Sweet flavors, bread, chocolate, candy milk
Sound: Soft

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The churrery

NUTRITION VALUE

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Menu
Sweets.

Nata
Lecherita
Candy Milk
Nutella
Condensed Milk
Chocolate Sauce

Saltys.
Jam and cheese

Drinks.

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The churrery

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Coffee
Cappuccino

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Marketing |

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The churrery