Publication of LUKOIL Lubricants Company

(LLK-International)

August 2012

Quote of the Issue:

age 2

The volume of LUKOILs ready-made lubes is expected to grow fivefold over

thenext seven years as the Company steps up its presence on the markets of Europe,
the Middle East, andCentral Asia.
In this Issue:
International expansion
is a key LLKs target

We are producing and introducing

the key products for the Europe

LUKOIL MOTO new lubes

European quality for small engines

contents
2 strategy
International expansion is a key LLKs target

4 Business Development

Alexey Strelchenko:
"One of the secrets of the Company's success is its top-notch and
comprehensive service"

6 Product
Michael Weis:
"We are producing and introducing the key products
forthe European market"

8 Product

LUKOIL MOTO new lubes European quality for small engines

9 Partnership
Armin Bolch:
"We are strategic partners ofglobalOEMs"

11 news

@
# 1 August 2012
"@"
is a publication of LLK-International
Publisher: RPI
Address: LLK-International, 6 Malaya
Yakimanka, Moscow 119180
Phone: +7 (495) 980 39 12
e-mail: RybalchenkoIA@lukoil.com
Press run: 2 000 .
The magazine is registered by the Federal
Service for Media Law Compliance
andCultural Heritage.
Registration certificate 77-28009

s t r at e g y

International expansion is a key

LLKs target

OOO LLK International (LLK) continues to expand actively on the international lubricant market. The volume of LUKOILs ready-made lubes
is expected to grow fivefold over the next seven years as the Company
steps up its presence on the markets of Europe, the Middle East, and
Central Asia.

he sale of ready-made lubes,

which are manufactured
abroad, is sourced through three of
LLK Internationals main production
and commercial centers, in Finland,
Romania, and Turkey. The Teboil lube
oil blending plant (LOBP) in Finland is
the supply hub for Scandinavia and
Northern Europe. Several types of lubricants from this plant are also delivered to Russia and Kazakhstan. The
Companys ready-made lubes, which
are manufactured in the Romanian
Petrotel refinery, are geared towards
Eastern Europe. The main consumers
of lubes from this plant are located in

the Czech Republic, Hungary, Serbia,

Montenegro, Greece, Bulgaria,
Moldova, Ukraine, and Bosnia and
Herzegovina.
However, the most tangible success
was achieved at the Turkish division
of the Company, LLK Eurasia. Since
2009, when LLK International took
control over the production and packaging plant for Akpet motor oils, the
plants output has more than tripled, exports have doubled, and deliveries to
the domestic market have quadrupled.
Turkey, with a population exceeding
73 million people and in geographical
proximity to the raw material sources of

LUKOIL Group, is one the Companys

top priority foreign markets.
Similar to the system built in Russia,
in Turkey the Company combines direct sales to large end consumers
with sales through dealer networks.
After winning tenders, LUKOIL began to deliver lubricants to leading
branches of industry. These include
Izulas (municipal subway) and TCDD
(railroads) in the transport sector
and such companies as Tki li, CSR,
Eldemir, Bektaslar Gubrecilik in the
This year LUKOIL entered the lubes
market of Bangladesh

coal mining industry and ilken Enerji

in the power industry. LLK Eurasia is
virtually the sole provider of lubes;
deliveries are also underway to
Tlomsa, a Turkish manufacturer of
locomotives.
The acquisition of a LOBP in Turkey
has enabled the Company to promote
LUKOILs lubes not only on the Turkish
market but also in a number of Middle
East countries and in North Africa.
Iraq, with a population of over 30 million, is second on the Companys list
of priorities in this region. LUKOILs
products first made their appearance
here in 2009, and it plans to capture
a 4% market share in 2012.
Further expansion of the Companys
geographical supply range occurred
in April 2012 when LUKOIL took
steps to enter the lube business in
Bangladesh.
The Companys expansion of its geographical range of marine oil supplies
has also been a major achievement
over the past three years. At present the supply network of LLK Marine
covers about 600 ports in 62 countries around the world. It should also
be noted that LUKOIL Navigos lubes
are a product in the premium segment and are positioned in the same
price band as that of world leaders. In
2011 alone, LLK Marine won the firstfill rights to 71 large-tonnage vessels
at shipyards in China, Korea, Turkey,
Romania, Russia, Japan, Germany,
and Ukraine.
Regarding lube basestock, if before 2008 this commodity was mostly available in Europe, today base
oils are delivered in a geographical range spanning North and South
America, Africa, and Eurasia to a total
of 35 countries (including Argentina,
Ecuador, Colombia, Cuba, China,
USA, Korea, Vietnam, Singapore,
Thailand, India, Sudan, Israel).
LLK Internationals foreign business development strategy calls for raising the
level of distribution and further scaling
up its footprint on traditional markets in
Europe, the Middle East, and Central
Asia. The Companys next target for
ready-made lubes will be the rapidly
expanding countries of Southeast Asia
and neighboring China, with the latter being the top priorty. According to
official statistics, China currently imports 2.7 million tons of lube basestock (of which 150,000 tons came

The Companys next target for ready-made lubes will be the rapidly expanding
countries of Southeast Asia and neighboring China

from Russia last year, which is 30,000

tons more than in 2010). China produces 8.3 million tons of lubricants.
Demand for lubricants has risen 7%
on the Chinese market over the past
decade. Last year, the demand for lubricants stood at 7.1 million tons, up
from 6.8milliontons in 2010, largely
due to rapid growth of the automotive
industry. Cars exceeded 100 million,
and global auto producers (including
VW and Ford) continued to build new
auto manufacturing plants throughout
the country. This is why the Chinese
market is LLK Internationals key prior-

ity. The first batch of LUKOILs lubes

was shipped to Chinese customers in May 2012. At the end of the
month, the Dealer Commission of LLK
International approved official distributors in China and neighboring
Mongolia.
International expansion and astute
positioning of the lube business on
the global market LUKOIL to achieve
leadership among its Russian rivals.
At present the Supply network of LLK
Marine covers about 600 ports
in 62 countries

Business
Development

Alexey Strelchenko: "One

ofthe secrets of the Company's
success is its top-notch
andcomprehensive service"
The latest significant events in the business of OOO LLK-International
are associated with its international development of foreign supplies.
In this interview, deputy general director of LLK-International Alexey
Strelchenko talks about OAO LUKOILs performance and plans for foreign sales of lubricants produced in Russia.
@ | Could you comment on LUKOILs performance in exporting ready-made lubes from Russia
over the past few years?
Alexey Strelchenko | OAO LUKOILs
international lube business has been
developing at a steady pace in recent
years thanks to the Companys global
expansion. Along with extending our
range of supplies, we are broadening our array of goods and devoting
increasingly greater attention to their
quality.
The development of LUKOILs
ready-made lubes manufactured
in Russia got under way in earnest
when the Company conquered the
biggest markets among post-Soviet
countries Belarus, Ukraine, and
Kazakhstan and some Caucasian
republics. In 2010 the Company
took steps to expand its business
in other countries of Central Asia
where, according to OAO LUKOIL
President Vagit Alekhperov, the
Company has strategic interests.
LUKOILs sales of lubricants have
reached historic levels in Central
Asia, Ukraine, and Belarus, as this
indicator rose nearly 50% compared with the previous year.
@ | Higher lubricant sales are largely a result of OAO
LUKOILs successful implementation of
its business strategy, which is geared
toward import substitution. Could you
provide with some examples? And
what about LLK-Internationals relations with neighboring states?

Alexey Strelchenko | One of the

clearest illustrations of this strategy is
an agreement on the supply of lubricants for General Electric diesel locomotives running on railroads in
Kazakhstan. With this agreement, we
replaced Shell, a serious and strong
competitor. Another highlight this year
was a first-fill contract signed with automotive engine plant General Motors
Power Train Uzbekistan (Tashkent,
Uzbekistan) and auto assembly facility AO AgromashHolding (Kostanay,
Kazakhstan).
In addition, commercial supplies are
underway to AO TNK Kazchrome,
part of the ENRC group of companies, (LUKOIL Geyser and LUKOIL
Avantgarde lubes) and TOO IvolgaHolding (LUKOIL Avantgarde Ultra
and LUKOIL Verso). This made it possible for the Company to replace
Shell and Fuchs lubricants.
Test
batch supplies have been made to
a major mining and metals company in Kazakhstan, AO ArcelorMittal
Temirtau, and to oil producer Buzachi
Operating Ltd.
It is important to note that our track record with major industrial enterprises in the region has bolstered LLKInternationals authority when holding
negotiations with other potential industrial clients. One such example of

this synergy is the delivery of lubricants

for TE33A Evolution diesel locomotives to Tajik railroads. These locomotives are purchased by the Tajik party
from General Electris Kazakhstanbased JV. The contract for the supply of LUKOIL locomotive lubricants
became possible largely due to work
performed in earlier years to obtain
the approvals and conduct service
tests on General Electrics locomotives
in Kazakhstan.
Other achievements include opening up the first mono-brand shop in
Central Asia at the largest wholesale
and retail market in the region, the
Dordoy Bazaar (Bishkek, Kyrgyzstan)
and successful collaboration with
Kazakh hypermarkets and service stations. Effective operations with service stations in Kazakhstan helped
pave the way for similar initiatives in
Kyrgyzstan and Armenia.
@ | What are the
key factors behind the success of LLKInternational?
Alexey Strelchenko | We have always tried to take into account all regional features: economic, cultural,
religious, and legislative. Theres really no other way to build a successful business. One of the secrets behind

the Companys success is its top-notch

and comprehensive service. Sales of
premium goods are driven by a high
level of services and expertise of the
distribution network.
Nowadays
LLK-Internationals distribution in
Kazakhstan, Ukraine, Belarus, Central
Asia, and the Caucasus is one of the
competitive compared with other companies. We are satisfied with the quality of work performed by our dealers.
They truly pull out all the stops to cultivate long-term business ventures,
rolling out new and advanced sales
points branded in the corporate style
of OAO LUKOIL.
The new stage in promotion of
LUKOIL lubes in Central Asia is underpinned by plans to launch advanced marketing campaigns in an
effort to roll out the B2B and B2C
segments. A separate plan is worked
out and approved for each country at
the beginning of the year. However,
there is a common focus in these
joint operations serious advertising and technical support for sales
of the premium lubricants marketed
and sold by LUKOIL Avantgarde and
LUKOIL Luxe.
LUKOIL's First mono-brand shop in
Central Asia, at the huge Dordoy
Bazaar (Bishkek, Kyrgyzstan)

Product

Michael Weis:
"We are producing and
introducing key products forthe
European market"
LUKOIL continues strengthening its position on the lubricant market in
Europe. Michael Weis, General Manager of LLK Lubricants Eastern Europe
told us about the new product line Genesis, in particular, about LUKOIL
Genesis Premium and its prospects for the upcoming years.
@ | What is the
main reason for launching a portfolio of Genesis products? Why did the
Company decide to produce this portfolio?
Michael Weis | In order to be successful in Europe, we need to prove
our technical capabilities, launch a
flagship product line that carries approvals from major OEMs, including the market leader, Volkswagen
group.
@ | Could you comment on the latest news? What is the
status of Genesis production? Are
you going to produce a full range of
products or are you planning to start
with only one?

Michael Weis is a proven business leader. He has led organizations

across geographies and turned around and restructured struggling
businesses. He has wide experience working in the downstream sector internationally and across cultures. Michael moved to his current
position in January 2012. His responsibilities in the countries of the
Eastern European cluster include building brand and market presence as well as entering into new geographical markets. He previously worked for Castrol as a country sales manager (BP Lubricants
in Germany), general manager and head of country (BP Lubricants
in Romania, Moldova, Bulgaria, Slovenia, Croatia, and Serbia).
Academic background: master of business administration, Vienna
University of Economics.

Michael Weis | There are range of

products in the Genesis line. For the
launch, we are producing and introducing key products for the European
market, namely, Genesis Premium
5W40 and 5W30.
In recent years, we have invested significantly in our production facilities,
some $3.5 million last year and another $2.5 million is planned for this year.
Once the upgrade is complete, at the
end of this year or early next year, production of the full range will commence.
@ | What kind of
modernization are you doing?
Michael Weis | We are investing in
blending, to become fully automated,
in filling equipment, and in storage; in
fact, we are making a state-of-the-art
European plant.

@ | Can you comment on the main advantages to the

Company in producing Genesis products?
Michael Weis | As a company, we
are committed to the European market. There are, however, certain myths
associated with being a Russian company, such as not having the latest
technology. This is absolutely not true
in our case, and we want to use the
launch of Genesis to show our consumers that we are a modern company, with state-of-the-art facilities in
Europe. The quality product line that
we offer will secure our future image
and help toward building our brand in
the European market.

ontract signature with Dacia for the Motrio brand.

From left to right: Patrick LECLERC (Director of Purchasing Romania), Jerome OLIVE
(Chief Operating Officer, Automobile Dacia), Michael WEIS (General Manager,

@ | Can you comment on your own attitude toward

this product? Do you have any challenges?
Michael Weis | I have been with the
company now for 6 months. LLK is a
young, dynamic, and energetic company. During this period, my own perception of Russian oil products has
changed; I have been positively sur-

LLK Lubricants Romania), Luminita PANAIT (Technology Director, LLK Lubricants

Romania) and Calin COMAN (Sales & Marketing Director, LLK Lubricants Romania)

prised at the high quality and modern

processes of the company. I am very
excited at the launch of this line; I see
this as an opportunity to reach out to
more consumers, to help them realize

the exceptional quality and value of

LLK products, as I did. My challenge
going forward is to convince as many
consumers as possible to pick up and
try this new product line.

LUKOIL Genesis Premium 5W40 and 5W30 THE key products for the European market

LUKOIL Genesis is a product

line of high performance synthetic engine oils. LUKOIL
Genesis Premium is formulated for passenger cars and it
was designed for low SAPS
engines (low sulphated ash,
phosphorus, and sulphur). It
helps to reduce harmful deposits which can build up
in diesel particulate filters
and increases exhaust aftertreatment system service life.
LUKOIL Genesis Premium is
recommended for year-round
use in high performance gasoline and direct-injection diesel engines operating under severe conditions with
extended oil change intervals (as defined by the engine manufacturer). LUKOIL
Genesis Premium contributes
to extended service intervals
and to reduction of car emissions without compromising
engine durability.

Product

LUKOIL MOTO new lubes

European quality for small
engines
This year OAO LUKOIL began to produce LUKOIL Moto, a new portfolio of lubricants for small engines and motors. The new products are
fully compliant with advanced environmental standards and the highest machinery manufacturing requirements, even exceeding them by
some indicators.
small, albeit important,
technology
LUKOIL Moto lubricants were designed for the small engines and motors with which many motorcycles,
mopeds, scooters, gardening equipment, saws snowmobiles, and outboard motors are now equipped.
Until recently, the Company had only
one universal product in its lube portfolio LUKOIL Moto 2. It was for use
in two-stroke engines in various types
of light equipment. Advanced trends
in the development of engines and
their design features, a wide array of
two- and three-stroke engines, and
operating conditions encouraged the
Company to roll out a line of specialized products. Thus, in line with a program to broaden the range of its products, LLK International is preparing to
manufacture a number of products for
two- and three-stroke engines at the
groups Romanian faciility, PetrotelLUKOIL Refinery.
The LUKOIL 2 Garden and
LUKOIL 4 Garden lubricants devised by LLK engineers are
recommended for use in advanced
garden equipment motors, including
lawn mowers, gas-powered saws,
motor hoes, and walk-behind tractors. This product line is compliant
with the latest technical specifications
in this segment: JASO FD, API TC,
ISO L-EGD, and Husquarna (t
Garden 2T).
LUKOIL 4 API 10W-30 has
been specially engineered for motocycles, racing and cross-country

bikes (including turbocharged mo

dels), mopeds, snowmobiles, and
scooters fitted with four-stroke highand medium-performance motors.
This product can also be used to lubricate transmissions and clutches of
advanced automotive vehicles that
require lubrication using motor oils.
This lubricant features excellent emulsion and anti-oxidant properties, enhanced anti-wear, anti-corrosion,
and anti-foam properties, and excellent running performance at cold
temperatures and high adhesive indicators. All these factors guarantee
superior traction for any load. The
product has a JASO MA2 license,

which has a higher traction coefficient, thus making the new lubricant
especially fit for use in wet clutch
bikes.
The new LUKOIL Garden
and LUKOIL 4 API 10W-30
lubes are expected to make their debut on the European market in August
2012 and will be available at a later
time in Russia.
The third group of LUKOILs new
products for light equipment features
lubricants specially designed for outboard motors LUKOIL Outboard 2T
and LUKOIL Outboard 4T. The main
difference of these products compared with motorcycle lubes is their
essentially zero ash content, which is
achieved by using an especially thin
oil base and special ash-free additives. Motor capacity is improved by
5-10%. Its most important feature is
less carbon deposits on electric spark
plugs, which significantly lowers the
possibility of engine failure. LUKOIL
oto Outboard is recommended for use in advanced high-power
air- or water-cooled outboard motors power boats, yachts, water scooters and motor boats and
in all engines where NMMA FC-W
(4T) and TC-W3 (2T) lubricants are
recommended. Production of these
lubes is scheduled to begin in the
third quarter of 2012.
The new LUKOIL Garden and LUKOIL
4 API 10W-30 lubes are expected
to make their debut on the European
market in August 2012. THEY will be
available later in Russia

Partnership

Armin Bolch:
"We are strategic partners
ofglobalOEMs"
The deputy general director for business development of LLKInternational, Armin Bolch, told us about the basis of cooperation with
global OEMs and his perception of prospects for LUKOIL's lubricants
business segment.

r. Bolch has been working at LLK-International

since January 2012. Before that, he
used to work for Daimler AG one of
the leaders of the automotive industry.
The development of the MercedesBenz oil business was within his responsibilities.

select global OEMs that are beneficial for the growth of the overall
LLK-International business. In these
partnerships, the standards of our
clients will have to be our standards.

And we have to be able to adapt.

During my years at Daimler, I was
able to witness the changing customer demands and business relationships.

@ | What are some

of the attributes of cooperation between LLK-International and global
OEMs?
Armin Bolch | The cooperation with
OEMs is a long-term investment that
requires time and attention. It is like
a puppy that requires constant attention in order to grow. For growth of
cooperation between LLK and global OEMs, influential people on the
customer side have to be identified and addressed correctly, information has to be channeled, needs
have to be identified, and interests
of LLK have to be positioned within
the customer organization. The result of this work, the ultimate goal,
is a signed contract, but it can take
many months before both parties
eventually agree about each of the
topics addressed in the contract.
Furthermore, there is not only cooperation on the commercial side
of the business; technical aspects of
cooperation with OEMs can be extremely beneficial for both parties.
OEMs can benefit from the expertise of the oil supplier and, in return,
give insights on the newest developments in the industry. Our goal is
to enter strategic partnerships with
9

@ | You mentioned
the changing demands the lubricants
supplier. What exactly do you mean?
What is this change?
Armin Bolch | There is one main goal
on which all global OEMs focus all
their efforts: reduction of carbon dioxide emissions. To meet tough government regulations and avoid high
penalties, fuel consumption has to
be reduced. And this is where you
can witness a fundamental change
in priorities. Five, or even only two
years ago, the number one target for
an OEM was to have a reliable oil.
Nowadays it is top priority that the lubricant is contributing to the overall fuel consumption, ranking reliability only second.
But not only fuel efficient lubricants contribute to the reduction of fuel consumption. In general, the engineers have to
fine-tune aerodynamics, install startstop systems, and downsize the engine. The latter is heavily impacting lubricant requirements. It has to cope with
higher temperatures. We have a wide
range of high-quality products available for our customer needs and will
have even more available in the future.
Already our oils correspond to the demands of all leading international API
and ACEA standards and to the specifications of global OEMs.
10

It is crucial to take into consideration

the variety of demands and needs and
develop the right oils. Some demands,
I have already mentioned, but let me
just recap a few: emission standards,
gas guzzler tax, tax reductions for
economy cars, compatibility of different fuel types and different fuel quality standards, the opportunity to install
the engine into a wide range of modelsespecially if we take into consideration the ever-growing number of
OEM alliances, for instance, Peugeot
& GM.
I think you see here the complexity
of the business. And this leads me to
the following conclusion: lubricants
shouldnt be perceived as a commodity any more. Lubricants should
be considered an integral part of the
engine.

are a company that people can trust!

Foreign companies that produce premium cars will never work with a company that offers products of poor quality. This is our chance to shine and
prove to skeptical customers that we
have high-tech products.
Furthermore, please have a look at
a world map Russia is the biggest
country. It has an incredible variety of climatic conditions. Such conditions are optimal for testing the quality
and endurance of lubricants that will
be used all over the world. So let me
phrase it this way: if it works in Russia,
it works everywhere.

@ | In what way is
the Russian market for lubricants different from others?

Armin Bolch | Global vertically integrated companies put emphasis on

market globalization. That touches
upon the whole industrial chain: extraction, refining, and selling. LUKOIL
is a player of global scale and in the
future its positions will only strengthen. We will put strong emphasis on
markets beyond the borders of Russia
but obviously not neglect our home
market. I see great potential with
great people on board let us together start our journey!

Armin Bolch | The Russian lubricants market possesses great potential. The number of foreign cars on
Russian roads is rapidly growing and
with it, demand for high-quality lubricants. Our major goal is to change the
stereotype perception of the LUKOIL
brand oils. The products we make
are really of exceptional quality. We

@ | LLK-International
is a company with a very rapid rate
of growth. How do you see the companys business in 5-10 years?

news

www.lukoil-masla.ru

LUKOIL lubes granted

new approvals

Volvo has approved LUKOIL ATF

SYNTH HD as automatic transmission
fluid for VOLVO trucks. This approval
confirms application during warranty
period for the truck automatic transmissions, F series loaders, as well as
custom-design vehicles (used in construction, and operations in rural areas, forests and community facilities).
LUKOIL wins tender for lube
supply to OAO Magnit

LUKOIL won a tender to supply lubricants to ZAO Tander (the retail

chain of OAO Magnit). Magnits
network of shops is one of Russias
leading food retail chains. The company manages its own logistics system, which has 17 distribution centers. The companys vehicle fleet
consists of 3,922 MAN tow trucks
(all two years or newer) - about 50%
of MANs Russian truck fleet for this
age.
Starting in the third quarter of 2012,
LUKOIL will begin to supply LUKOIL
AVANTGARDE
PROFESSIONAL
10W40 and LUKOIL GEYZER LT 22
lubricants and LUKOIL G12 Ultra
antifreeze.
LUKOIL Avantgarde
PROFESSIONAL 10W40 is a synthetic motor oil designed for heavy
duty diesel engines.
Products are manufactured using a
carefully balanced and highly efficient foreign-made blend of additives. LUKOIL GEYZER LT features
enhanced low-temperature, antiwear, anti-oxidant, anti-acid, and
anti-corrosion properties. LUKOIL
G12 ULTRA is a high-quality liquid
for transmissions in trucks and car,
and is suitable for use both in older
automatic transmissions and the latest models.

LUKOIL ATF SYNTH HD is widely

used in the gearboxes of such makes
of vehicles as BMW, Hyundai, Kia,
Mitsubishi, Mazda, Nissan, Toyota,
VW, and Volvo. This lubricant is also
suitable for use in power steering devices.
Universal all-season tractor oil LUKOIL
VERSO MOTOR 15W40 has gained
approval from Massey Fergusson for
its CMS 1145 transmission units,
hydraulic systems, and engines in the

Valentin Nemets named best

employee of LUKOIL Group

The Management Committee of OAO LUKOIL

passed a resolution at its meeting on June
25, 2012, awarding the prize for Best
Employee of LUKOIL Group Companies to the
head of the Division of Science, Technology,
and Standardization of LLK-International,
Valentin L. Nemets. Mr. Nemets graduated with distinction from the Gubkin Russian
State University of Oil and Gas with a major
in chemical technology for processing oil and gas. He is professor of
chemistry and technology for lubricants and haematology at the Gubkin
Russian State University of Oil and Gas. He holds a PhD in technical
science. In 2002 he was hired in the Division of Oils, Lubricants and
Additives of OAO LUKOIL. In 2006 he was appointed manager of
the Division of Certification and Research at the newly formed OOO
LLK-International. In 2008 he was appointed head of the Division of
Science, Technology, and Standardization, Department of Research
and Technological Development of OOO LLK-International. The certification and standardization division is responsible for developing
and promoting news types of products, certifying and standardizing
those products, and conducting a unified technical policy at all LUKOIL
Group companies that produce lubricants.
In 2009 Valentin Nemets was awarded a certificate of merit by OOO
LLK-International for his high professional skill, conscientious work, and
personal contribution to the development of OOO LLK-International.
In 2010 the Ministry of Energy of the Russian Federation expressed its
gratitude to him for his long years of conscientious work and great contribution to the development of the fuel and energy complex. Valentin
Nemets has earned great respect from his co-workers. As a professional teacher and specialist of lubricants he acts as a mentor to young
people.

11

volume of the countrys lube market is

estimated at 100,000 tons of lubricating oils per year.
LLK-International updates
corporate website

Super Tractor Oil Universal (STOU)

class. Massey Ferguson was incorporated in 1953 through a merger between tractor manufacturer MasseyHarris and Harry Ferguson Limited of
England. A global leader, Massey
Ferguson produces a broad range of
tractor models, ranging from agricultural tractors and harvesters to compact, custom-made garden tractors.
LUKOIL lubes showcased
at exhibitions in China

In April 2012, as part of its business development strategy in China,

LUKOILs lubricants were presented
at two major Chinese regional events
the Zhengzhou Lubricant exhibition
and the Xi`An Lubricant exhibition.
LLK-Internationals partner in China,
Fujian Nanan Export&Import, arranged high-profile participation in
the exhibitions, not only providing and
setting up the display booths but also
showing exclusive video ads showcasing LUKOIL on a large-format
screen of over 15 meters. LUKOILs
brand-name goods raised considerable interest from experts in various
sectors of the countrys economy and
end consumers who visited the display
booth. This fall the Company will participate in two other major exhibitions
in China, for spare parts and automotive lubricants.
In May 2012 Fujian Nanan was
named an official dealer by LLKInternational. This company is LLKs
first official dealer for business in
China.
12

LUKOIL upsizes footprint on

Bangladesh lube market

LUKOIL is scaling up its presence on

the lubricant market of Bangladesh
(Southern Asia). At the beginning of
April 2012 a road show for LUKOILs
lube brand was held in the capital of the
country, Dhaka. The Russian ambassador to Bangladesh, Alexander Nikolaev,
and managers of leading companies
and associations of Bangladesh business attended the event.
So far the following products are
available on the market of that country: LUKOIL SUPER, LUKOIL LUXE,
LUKOIL
Avantgarde
ULTRA,
LUKOIL Avantgarde EXTRA. The
first delivery of LUKOIL motor oils was
made to Bangladesh in 2011. The

OOO LLK-International is set to

launch a new corporate website in
September. The companys Internet
portal is being devised using stateof-the-art design solutions and will
display the Companys corporate
colors. Thanks to its new format for
posting news and browsing, the site
will be easier to navigate, more informative, more interesting, and
more user friendly.
Furthermore, the new online resource
will broaden the Companys ability to
convey important news to customers.
In the previous version of the site, key
information on the Companys products (approvals received from global
equipment manufacturers, achievements in scientific and technical development, and other) were concealed
deep inside the site, and it was no easy
matter to find this information. The expanded features of the new portals
home page and the advanced design
solutions will allow consumers to locate quickly the information they are
looking for. The new online site will
offer visitors a large amount of information on the Companys success
and capabilities and provide greater details on the quality of its products, which will enhance the image of
LUKOILs lubricants.