Course Code: 305 MKT.

Subject: Contemporary Marketing Research

Assignment type:Group.
Assignment:
Roll No:
1-5
6-10
11-15
16-20
21-25
26-30
31-35
36-40

Questions
1. Prepare a research Proposal
2. Design Questionnaire with Likert,
semantic& staple scales.
3. Define the universe ,sample unit, sample
frame & sample size with sampling
method for the situation study
4. Numerical from 4th Unit
5. Numerical from 5th Unit( Interpret the
output)

41-45
46-50
51-55
56-60
61-65
66-70
71-75
76-80
81-85
86-90
91-95
96-101
Photocopies of the Numerical will be given
along with the QP Assignments.
All Question carry 10 marks

Situation for Question 1-3

Why people by Online Buying
Perception study of a political party
New FMCG Product Launch
Satisfaction Study for Automobile
company
New Product Development- Two Wheeler
Brand awareness Study for Starbucks
Market Penetration study of FMCG Brand
Need Analysis study for any Industrial
B2B product
Consumer behavior study for any B2C
product
Online bus ticket customer satisfaction
Bank account awareness survey for PM
Jan-DhanYojana
Clean India Movement Awareness Study
Demographic Study people who buy
online & offline of a Metro City
Study of advertisement mediums
Impact of print media on Online retail
companies
Lifestyle buying of Youth in Rural India
Food habits of Urban youth
Study of Online Advertisements
Study of festive season marketing of
online retail companies
Comparative study of online and offline
buying

Course Code: 307 MKT.

Subject: Integrated Marketing Communication
Assignment type: Group
Assignment: Design the IMC Plan
Roll No
1-5
6-10
11-15
16-20
21-25
26-30
31-35
36-40
41-45
46-50
51-55
56-60
61-65
66-70
71-75
76-80

Assignment Brands
Tribal Creations (Exhibiting & Marketing Indian Tribal Art Work in India)
Organic Fruitvale (Organic Fruit & Vegetable chain across Pune)
RoboPlay (Online Gaming Portal targeting teenagers)
UoP starting Learn & Earn School specially for economically backward class
Indira Group of Institutes starting new Architecture College in Pune
4G to be launched by Reliance Jio in India
Anti - V (A New Antivirus to be launched by Persistent Technologies)
IIMP launching new certification course in Family Business Management
Adventure Plus (A family recreational spot in the outskirts of Pune)
Urja (A new energy drink of Bisleri in India)
OLA ( A cab service in Tier- I & Tier- II in India)
Adlabs Imagica (An International Theme Park near Pune- Mumbai)
Pradhan Mantri Jan-DhanYojana (A National Mission for Financial Inclusion)
CLEAN-India Campaign (A Mission aim to make India clean by October 2, 2019)
HydrabadiBriyani House (An established player in Hyderabad planning to expand in Pune)
Indian Kho-Kho League (To be started in June 2015)

Assignment: Analyze the IMC Plan of the following products

Roll No
81-85
86-90
91-95
96-101

Assignment Brands
ZEST by Tata Motors
Incredible India Campaign
Aishwarya Rai Eye Donation Campaign
Zindagi Channel by Zee TV

Note:
1. Students are required to submit both hard & soft copy of their assignments before due date i.e
20 November 2014.
2. Assignment related with DESIGNING the IMC Plan should FOCUS on different ELEMENTS of IMC.
3. Assignment related with ANALYSING the IMC Plan should FOCUS on EFECTIVENESS & IMPACT
of IMC.