Bobby Pins Package Redesign

ara
Ainscough
Visual Comunication

Table of Contents
1-2 Product Redesign Plan
3 Style Guide

4 Logo Size and Placement

5 Package Design
6 Photo Comparison
7 Magazine Advertisement

Product Redesign Plan

I have chosen to redesign the product packaging of the Conair bobby pin package. The target
group or audience for this product is women primarily women between the ages of about 17
to 45. Conairs brand history goes all the way back to the year 1959. According to the Conair,
website in 1959, Lee Rizzuto and his parents launch Continental Hair Products with a
$100 investment. This once small business has evolved today to be a large company known
nationally and internationally. The official Conair website corporate page states that Conair
has become a leading manufacturer of nationally branded personal and health care small
appliances. Today, divisions of Conair are among the most recognized and respected brands in
small kitchen appliances and cookware.
The current packaging of Conair bobby pins is very simple and generic. It does not stand out
by any means from other bobby pins from different companies. Many people purchase bobby
pins regularly since they get misplaced often. One of the most important properties of a bobby
pin is having a firm hold. With this knowledge in mind and the product of stronger bobby pins
that Conair has come out with but in the same generic packaging I plan to revolutionize the
products appearance to capture the attention of customers and increase product sales.

The current Conair bobby pins are displayed in stores attached to a simple piece of cardboard
with some basic product information. Instead of having these bobby pins on a piece of
cardboard alone I will change the thickness of the cardboard to show the strength of these
bobby pins and the color and design of the cardboard itself to stand out more to the target
audience. Using themes such as strong, durable and firm I will create a powerful design
exemplifying the strength of these bobby pins to stay in place for any kind of hair.
Advertising methods that will increases sales of this product will be to have it be more
marketed to athletic girls and not just girls concerned with fashion. The idea is to get the
customer to realize that this produce is so dependable that you can wear it and count on it to
stay in while you work out, are out on the dance floor late into the night, attend a fancy event
and stay in place an entire business day. All of these focus points will increase the sales of the
Conair bobby pins.
Incorporating this message in TV commercials will also be a great advertising push. Almost all
girls use bobby pins at one time or another, making this product relevant and marketable to all
kinds of women all year long.

Style Guide
Title Font Name: Title Font Century Gothic Bold
Copy Font Name: Copy Font Name PT Serif Caption
CMYK 28 25 0 0
RGB 180 181 220
Pantone 270 C
Hex # B4B5DC
CMYK 76 68 63 76
RGB 25 28 31
Pantone 426 C
Hex # 191C1F
CMYK 33 17 1 0
RGB 168 192 226
Pantone 658 C
Hex # A8C0E2
CMYK 31 24 25 0
RGB 179 179 179
Pantone 5 C
Hex # B3B3B3
3

Logo
Logo Size Recommendation
The size of the logo works well with
large and small print but for this
particular product I would recommend
sticking to smaller dimensions.

Logo Placement Recommendation

The Conair logo is a nice blend of
simple yet artistic design making this
logo best placed to the sides of a layout
and not the top center.

Package Design
18 black
#55367

Supper Strength Bobby Pins

Taking care of hair for over 50 years.

! WARNING:
CHOKING HAZARD - Small Parts.

Not For Children Under 3 Years.

2013 Conair Corporation

East Windsor, NJ 08520
Made in China
Item #55367 V13.1
W 55367-320C

074108553676

Front

Back

Product Photography

Magazine Ad
SUPER STRENGTH BOBBY PINS
Are You Conair Strong?
Take the challenge visit
conair.com

7
image source: http://www.fitarsenal.com/wp-content/uploads/2014/10/woman.jpg