Press Release

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Hamburg, November 20 , 2014

RESEARCH ON INTERNATIONAL MARKETS

WE DELIVER THE FACTS YOU MAKE THE DECISIONS

Online Payments in the Asia-Pacific Region Grow with E-Commerce

A new publication from Hamburg-based secondary research organization yStats.com, Asia-Pacific
Online Payment Methods: Second Half 2014 reports that the online payment market is growing
apace with global B2C E-Commerce. The Asia-Pacific region is expected to be the largest online
retail market within a few years, so the growth of online payments there is of particular interest.
In the regions largest market, China, online and mobile payments are dominated by local third party payment
providers, such as Alipay and Tencent. In November 2014, Alibaba announced that it is planning to spin off its
financial services arm controlling Alipay into a separate public company, with the expectation of a market value
of no less than USD 25 billion. Meanwhile, other third-party payment providers, such as 99Bill, Lakala Payment
and China PnR started expanding their mobile and online payment offerings to in-store payments. The number
of online payment users in China neared 300 million in June 2014, while mobile payment users topped 200
million.

One of the regions mobile payment pioneers, Japan has seen new mobile payment pathways launched this
year. Korea-based mobile messaging service Line introduced Line Pay in Japan, while Rakuten Bank, a division
E-Commerce leader Rakuten, launched payment transfers through Facebook. To support the growth of online
payment methods, the Japanese adopted a plan to enhance the payment system, including improvement of
real-time bank transfers. The payment methods most used by online shoppers in Japan are credit card and
convenience store payments.
In South Korea, last month the government agency regulating finances relaxed its requirement to use specific
software for online payment security, allowing companies to choose any security software. Other innovations in
payments include the recent launch of mobile payment service KakaoTalk, by Daum Kakao, operator of the
leading mobile messaging platform. Also, phone maker Samsung cooperated with payment processor Yelopay
to introduce a Samsung Wallet. The value of mobile payments in the first half of this year grew by more than
two times to several EUR billion.
In Australia, online shopping remains the leading purpose for using credit cards. Mobile payments are on the
rise, as the share of payments made via smartphone accounted for a high one-digit share of all remote
purchases. Moreover, payments with PayPal are gaining popularity and already account for a small one-digit
share of all consumer payments in the country.

yStats.com GmbH & Co. KG Behringstrasse 28a D-22765 Hamburg Phone +49 (0) 40 39 90 68 50 Fax +49 (0) 40 39 90 68 51
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RESEARCH ON INTERNATIONAL MARKETS

WE DELIVER THE FACTS YOU MAKE THE DECISIONS

Cash on delivery is still the payment method most preferred by online shoppers in India in 2014. The same is
true for Pakistan, where credit card payment is offered by only three out of seven major shopping sites. Also in
Vietnam cash on delivery and bank transfer are the most popular payment options in B2C E-Commerce.
Though electronic payment penetrations lags in these nations, the potential for growth is promising.

For further information, see:

http://ystats.com/uploads/report_abstracts/1133.pdf
Press Contact:
yStats.com GmbH & Co. KG
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Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
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About yStats.com
Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary
market research. In addition to offering reports on markets and competitors, yStats.com also carries out clientspecific research. Clients include leading global enterprises from various industries including B2C E-Commerce,
electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

yStats.com GmbH & Co. KG Behringstrasse 28a D-22765 Hamburg Phone +49 (0) 40 39 90 68 50 Fax +49 (0) 40 39 90 68 51
press@ystats.com www.ystats.com www.twitter.com/ystats www.linkedin.com/company/ystats www.facebook.com/ystats