Color Palette

Clemson University “owns” the color orange — a great asset for building a powerful
brand. But as an institution with diverse needs, Clemson requires a palette of colors as
comprehensive as its personality.

The color strategy for the new brand is to extend the palette beyond the primary orange, purple
and white to include secondary colors. The inspiration for these colors is drawn from the
natural beauty of the campus — the blue-gray waters of Hartwell Lake, the pale yellow of sunrise
over Tillman Hall, and the rich green and brown of the forests and fields that surround the
campus.

These secondary colors provide a depth to the brand that will allow more variety and versatility
in the development of marketing media while maintaining a coordinated, integrated look.

Detailed color standards follow on page 30.

Primary
Colors

Clemson
Orange

Fort Hill

Regalia

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 Secondary Colors
Tillman
Brick

Centennial
Oak

Hartwell
Moon

Bowman
Field

Blue Ridge

Howard’s
Hartwell
Rock
Moon

Anna’s
Lace

Innovation

Bengal
Stripe 29
 Clemson Orange Tillman Brick
Based on Clemson Orange Perception Based on Pantone 160 C 2003 Digital Values
(Consistency is not possible using a Pantone spot match)
Print Specifications — Spot Color* Print Specifications — Spot Color*
L* a* b* C* h L* a* b* C* h
62 54 56 78 46˚ 44 32 47 57 56

Print Specifications — CMYK** Print Specifications — CMYK**

C M Y K C M Y K
0 70 100 0 20 72 100 13

Print Specifications — Web Specifications*** Print Specifications — Web Specifications***

R G B HTML R G B HTML
246 103 51 F66733 162 80 22 A25016

Regalia Centennial Oak

Based on Pantone 268 C 2003 Digital Values Based on Pantone 1545 C 2003 Digital Values

Print Specifications — Spot Color* Print Specifications — Spot Color*

L* a* b* C* h L* a* b* C* h
27 31 -41 51 307 24 17 22 28 52

Print Specifications — CMYK** Print Specifications — CMYK**

C M Y K C M Y K
81 100 0 5 45 83 100 48

Print Specifications — Web Specifications*** Print Specifications — Web Specifications***

R G B HTML R G B HTML
82 45 128 522D80 86 46 25 562E19

Anna’s Lace Innovation

Based on Pantone 1205 C 2003 Digital Values Based on Pantone 877 C 2003 Digital Values

Print Specifications — Spot Color* Print Specifications — Spot Color*

L* a* b* C* h L* a* b* C* h
91 0 40 40 90 57 -1 -2 2 243

Print Specifications — CMYK** Print Specifications — CMYK**

C M Y K C M Y K
0 4 48 0 47 37 38 9

Print Specifications — Web Specifications*** Print Specifications — Web Specifications***

R G B HTML R G B HTML
249 228 152 F9E498 134 137 140 86898C
30
Hartwell Moon Bowman Field
Based on Pantone 4535 C 2003 Digital Values Based on Pantone 378 C 2003 Digital Values

Print Specifications — Spot Color* Print Specifications — Spot Color*

L* a* b* C* h L* a* b* C* h
81 -1 23 23 92 39 -12 35 37 109

Print Specifications — CMYK** Print Specifications — CMYK**

C M Y K C M Y K
15 13 41 0 63 43 100 23

Print Specifications — Web Specifications*** Print Specifications — Web Specifications***

R G B HTML R G B HTML
212 201 158 D4C99E 86 97 39 566127

Blue Ridge Howard’s Rock

Based on Pantone 7546 C 2003 Digital Values Based on Pantone Warm Gray 11 C 2003 Digital Values

Print Specifications — Spot Color* Print Specifications — Spot Color*

L* a* b* C* h L* a* b* C* h
30 -3 -11 11 255 40 4 7 8 60

Print Specifications — CMYK** Print Specifications — CMYK**

C M Y K C M Y K
80 60 46 36 57 57 64 25

Print Specifications — Web Specifications*** Print Specifications — Web Specifications***

R G B HTML R G B HTML
58 73 88 3A4958 104 92 83 685C53

*Spot color target color values based on the

D50 Illuminant and 2˚ Observer with a certified
spectrophotometer. “L” defines lightness, “a” denotes
the red/green value and “b” the yellow/blue value. “C”
specifies chroma (vividness/dullness), and “h” denotes
hue (color) angle, an angular measurement.

**CMYK (cyan, magenta, yellow and black) values are

DEPENDENT on printing systems. The above values
assume a press that is calibrated to GRACoL 2006
Coated 1.

***Web specification target color values based on sRGB

(red, green and blue).

31