Dolly Mangla
Lecturer in A.I.T.M
Babita Aggarwal
Lecturer in A.I.T.M
Abstract:
Tourism with its broad range of impacts including amongst other economical,
environmental, social-cultural benefits and costs, is a global phenomenon, which has
variously attracted the attention of public and private sector interests. Because of its
propensity to generate substantial economic benefits such as employment, foreign exchange,
income and tax revenues etc. developed countries and developing countries and in particular,
have embarked upon tourism-related development policies. Tourism industry in India is on a
great boom at the moment. Haryana has tremendous potential to become a major global
tourist destination and India tourism industry is exploiting this potential to the hilt. Travel
and tourism industry is the second highest foreign exchange earner for India, and the
government has given travel & tourism organizations export house status. It is said that
India has a wealth of amazing places that is to be seen and appreciated and having an
unbeatable tourism potential, But Haryana receives far lesser tourists compared to
other areas of India.
Highways tourism is one of the most important tourist attractions in Haryana. You can drive
along the far stretched highways. Beautiful lake and picturesque landscapes are sure to sooth
your eyes. The state is dotted with nearly 44 tourist complexes. You can drop into any of
these and spend a gala day enjoying boating, picnic hides and children's parks, paying visits
to restaurants, ice-cream parlors, gift shops and bars - an ideal family-getaway. The objective
of this research paper is to find out the current status of Haryana tourism.
INTRODUCTION:
A tourist is a person who goes to another place for private interest or who is sent there (for
example
by
company),
but
is
not
employed
at
this
place.
Business tourists may go to this place for a conference, a workshop or further education.
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Private tourists may go there for adventure, recreation, education, pilgrimage or other
purposes.
Tourism as industry
Tourism can also be defined as a service industry with three main foci:
1. Transport: bringing people from one place to another
2. Accommodation: giving people a place to stay
3. Services: offering goods and manpower in order to fulfill the wishes of the travelers
Tour
operator
Accommodation
Conference
TOURISM INDUSTRY
Tour
operators
Distributors
Tourism
agencies
Thomson
First choice
My travel
Thomas cook
Service at venues
Customer care
Importance of location.
PLACE ATTRACTIONS:
Kurukshetra: Kurukshetra is a religious hotspot of the Hindus. Tourists from all over the
country visit the venue of the Mahabharata war and the birth place of the Bhagvad Gita.
Kurukshetra has been developed to a modern city dotted with temples and monuments. Some
of the prime destinations in the town include Brahma Sarovar, Sri Krishna Museum and
Science Museum (Panorama) depicting the history and archeology of Kurukshetra.
Brahma Sarovar: it is a vast water body which has a temple in the centre dedicated to
Sarveshwar Mahadev (Lord Shiva).
Panchkula: panchkula district has the Morin Hills - the only hill station of Haryana; a
charming and peaceful place. During the monsoon season, a carpet of lush green grass covers
the hillside which makes them excellent grazing ground for the black buck and Neelgai.
Tigers and panthers can also be spotted, while foxes, mongooses, jackals and wild dogs are to
be found a plenty.
Jyotisar: Jyotisar is believed to be the site where Lord Krishna had delivered the Holy
Scripture Bhagwad Gita to Arjun. The site lies some 12 km from Kurukshetra on the Pehowa
road. Jyotisar has fine water bodies, bathing ghats and small temples. The marble image of
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Lord Sri Krishna and Arjun is carved in such a way that Lord Krishna explaining to Arjun,
the doctrine of Karma through the Gita Updesh.
Pehowa:
Pehowa is 27 km west of Thaneswar. It is on the left bank of the river Saraswati and is
famous for various temples. The town derives its name from king Prithu. There is a legend
that after the demise of his father, king Prithu sat on the side of river Saraswati and offered
water to the visitors. Hence the site came to be known as Prithudaka or Prithu's pool.
Surajkund craft mela: The very first effort on organizing cultural events on a national level
by Haryana Tourism was done with the launching of the annual and now internationally
famous Surajkund Crafts Mela that began in 1981. The Crafts Mela celebrates the finest
handlooms and handicrafts traditions of country. It is a fortnight long event that embodies the
spirit that runs through the people of India and its rich culture. It is held in the month of
February from 1st-15th. The Surajkund Crafts Mela is held just 8 km from south Delhi.
THE OBJECTIVES FOR INCREASE IN TOURISM ARE:
Development of the domestic tourism for the middle class segment of the society
Tourist Attractions:
India is a country known for its lavish treatment to all visitors, no matter where they come
from. Its visitor-friendly traditions, varied life styles and cultural heritage and colorful fairs
and festivals held abiding attractions for the tourists. The other attractions include beautiful
beaches, forests and wild life and landscapes for eco-tourism, snow, river and mountain
peaks for adventure tourism, technological parks. Yoga, ayurveda and natural health resorts
also attract tourists. The Indian handicrafts particularly, jewellery, carpets, leather goods,
ivory and brass work are the main shopping items of foreign tourists.
Golf tourism: a state that blazed a trail of holiday traditions, with its Tourism Policy, 2008 could well be called the land where perfect vacations begin. Tourist complexes of Haryana
Tourism dot the five national Highways passing through the state. Helping you kick off your
shoes and relax with pampered treatment. Haryana is vibrant and lively with all its natural
beauty blended beautifully with folk culture and traditional ethos.
Haryana is also known for its world class courses and is immensely popular among the
golfing fraternity. Haryana Tourism has taken the initiative to promote Golf Tourism in the
state and taken golfing to new frontiers. The state has some truly amazing golf course, which
offers you world-class facilities.
Pilgrim journey through Haryana:
The pilgrim's progress in Haryana is deeply rooted in devotion, legend and mythology.
Though a number of temples dot the State, the focus of pilgrim movement in Haryana is
concentrated in the 48-kosas of land that was once called Kurukshetra. The area covered 360
places of pilgrimage. Today, this area primarily covers centers of pilgrimage in modern
Kurukshetra, Jyotisar, Thanesar and Pehowa towns. Another concentration of pilgrim centres
can be seen around Chandigarh
Adventure tourism: Haryana Tourism is organizing Soft Adventure Activities at its various
tourist resorts, with the aim to inculcate leadership, team-work, sincerity, honesty, national
integration, eco friendly and brotherhood qualities in the participating youth. All these
activities are held under the guidance of a trained & qualified guide, following all safety
measure. Some of the most undertaken activities are
Boating.
River Crossing
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Target Practice
Rural Games
RESEARCH METHODOLOGY
Research Objective:
1. To know the status of tourism in Haryana.
2. To analyze Haryana tourism using SWOT analysis.
Research design: The study is basically exploratory in nature. The study attempts to analyze
the tourist responses regarding various factors of tourism in Haryana were done with the
help of interview.
Findings:
As per record, the year 2001-02 had around 65 lakh tourists. This is one of the successful
tourist development programs piloted by the Haryana tourism department.
State
Tourist Visit
Domestic
Foreign
% Share
Domestic
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Foreign
Rank
Domestic
Foreign
1.
Delhi
2388330
2018848
0.4
15.3
19
2.
Haryana
6252945
64711
1.2
0.5
15
16
3.
Rajasthan
25920529
1401042
4.9
10.6
4.
U.P
116244008 1493157
22.1
11.3
1. Table 1 shows the domestic and foreign tourist to Delhi, Haryana, Rajasthan and U.P
in 2009.
2. This table shows maximum share of tourist visit in Delhi while Haryana % share of
foreign tourist is 0.5.
3. Haryana rank in foreign tourism 16 and in foreign tourism is 15.
TABLE 2: Tourist Flow in Haryana Approx.
S.NO.
2007
2008
2009
GR 2007-08
GR 2
State
Domestic
Foreign
Domestic
Foreign
Domestic
Foreign
Haryana
5913394
59353
6019927
68754
6252975
64711
1.80
14.32
3.87
Delhi
2061782
1511893
2237130
1974836
2388330
2018848
8.5
30.60
6.76
2.5
7.87
10.38
SWOT Analysis:
Strength of Haryana tourism:
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Threats:
1. Economic condition and political turmoil in other countries affect tourism.
2. Terrorism is a major setback of the region.
3. Disorganized tourism development.
4. Environmental factors also impose a threat.
Recommendations:
The recommendations are in direct relation to inconveniences faced by tourists. Some of
them are:
1. Provision of required information in tourism centers.
2.
3.
4. Shopping complexes
5. More coverage in the media
6.
7.
8.
9.
10