P ROJECT R EPORT

ON

PRODUCT MIX OF HINDUSTAN UNILEVER

SUBMITTED IN PARTIAL FULFILLMENT FOR
THE AWARD OF THE DEGREE OF
BACHELOR OF BUSINESS ADMINISTRATION
2010-2013

Under the Guidance of:

J AGAT J YOTI B ARUA

Submitted By:
A YUSH

A GGARWAL
F ACULTY , MAIMS

BBA III B
12214701710

MAHARAJA AGRASEN INSTITUTE OF

MANAGEMENT STUDIES
AFFILIATED TO GURU GOBIND SINGH INDRAPRASTHA
UNIVERSITY, DELHI
SECTOR- 22, ROHINI, DELHI- 110085

TABLE OF CONTENTS
Certificate
S. NO.

TOPIC

Student Declaration

II

Acknowledgement

III

Executive Summary

IV

Research and Methodology

Ch-1

Introduction

a)

Heritage/ History

b)

Company Profile

c)

Industry Profile

d)

Scope of Study

e)

Objective of Study

Ch-2

Products/ Brands

Ch-3

Situation Review

Ch-4

Interpretation of Info Gathered

Ch-5

Recommendations/ Suggestions

Ch-6

Limitations

Ch-7

Bibliography

PAGE NO.

STUDENT DECLARATION
This is to certify th-at the project entitled Hindustan Unilever
Limited submitted by Ayush Aggarwal, Roll No.12214701710
has completed his project report under my guidance and
supervision in partial fulfillment of B.B.A (Gen) Programme from
Maharaja Agrasen Institute of Management Studies, affiliated
to Guru Gobind Singh Indraprastha University. This is an original
piece of work & I have not submitted it earlier elsewhere.

Mr. Jagat Jyoti Barua

(Project Guide)
MAIMS

ACKNOWLEDGEMENT
This report has been made possible through direct & indirect support of
various people for whom I wish to express my appreciation & gratitude.
This report has been made possible through direct & indirect support of
various people for whom I wish to express my appreciation & gratitude.
Mapping in this would can be achieved without proper coordination .Every
work of marketing, finance, production or successful launching of a product,
is the result of team work. This project of mine wouldnt have seen the light
of the day without the coordination of Mr. Jagat Jyoti Barua ,my project
guide .I would like to express my special thanks & gratitude to him for
constantly guiding me and tackling a variety of hurdles with implicit
patience throughout my research project and whose deep involvement and
interest ,infused in me great inspiration and confidence in taking up this
study in the right direction .without his overall guidance and help ,the
project may not have been completed .

Ayush Aggarwal
12214701710

CERTIFICATE
This is to certify that the project titled Product mix of Hindustan Unilever
is an academic work done by Ayush Aggarwal submitted in the
partial fulfillment of the requirement for the award of the degree of
Bachelor Of Business Administration from Maharaja Agrasen Institute of
Management Studies, Delhi, under my guidance & direction. To the best of
my knowledge and belief the data & information presented by him/her in the
project has not been submitted earlier.

Jagat Jyoti Barua

Faculty, MAIMS

Objectives
1. To study the Product Mix of Hindustan Uniliver Limited (HUL).
2. To study the history/heritage of HULs link with India over the past 100
years.
3. To identify different activities that an aggressive company like HULs
follow in order to establish itself in a local market and increasing sales by
being in customers mind and heart.
4. To shed light on different aspects that HUL must follow in order to
increase its market share and for being on a continuous growth stream.

EXECUTIVE SUMMARY
This project is an attempt to give knowledge about Hindustan Unilever
Limited. It aims to make its reader well versed with each and every
aspect of Hindustan Unilever Ltd.
It throws light on:1. In first chapter you will find the problem and purpose of doing
the project on Hindustan Unilever Ltd.
2. In second chapter of this report, you will find the review of
literature.
3. In third chapter you will find the situation review of the
company.
4. In the fourth chapter you will find the interpretation of info
gathered.
5. In fifth chapter you will find recommendations and suggestions
for Hindustan Unilever Limited.
6. In sixth chapter you will find bibliography.

RESEARCH METHODOLOGY
Research methodology is a way to systematically solve the research problem. It may be
understood as a science of studying how research is done scientifically. In it we study the
various steps that are generally adopted by a researcher in studying his research problem
along with the logic behind them. It is necessary for the researcher to know not only the
research methods or techniques but also the methodology.
Data Source
The data can be collected from two sources, i.e. Primary and Secondary. I have collected
entire data of this project on Hindustan Unilever Ltd. from SECONDARY SOURCES
like websites, books, newspapers and magazines.
This project is based on Secondary data.
Research Methodology involves research plan that has following major steps:
1. Defining the Data Source
2. Research Approach
3. Data Analysis

1. Defining the Data Source

The data required for familiarizing with the role of Hindustan Unilever Ltd. as
collected from the web sites and journals.
2. Research Approach
The research was carried out under following major steps:

LEARNING ABOUT THE COMPANY

At the very outset, the information regarding the origin, developments, the
present way of working and the current strategy of Kingfisher Airlines was
gathered and thoroughly analyzed which gave the researcher an insight into
companys profile and organization structure was made with the help of
companys web site, companys manuals , brochures and other relevant

published material. This helped the researcher to understand the present

working scenario and gain familiarity with the organizations strategic moves.

COLLECTION OF DATA
Under this step the secondary data was collected though companys website,
companys manuals, brochures and other relevant published material.

Introduction
Hindustan Unilever Ltd. country's leading fast moving consumer goods(FMCG)
company and amongst those enjoying the largest branded market coverage, is a 51%
subsidiary of Unilever Plc, UK. HUL acquires Modern Foods, the first public sector
company to be divested by the Government of India. Hindustan Unilever Limited is
India's largest fast moving consumer goods company with leadership in Branded Home &
Personal Care Products and Foods & Beverages. It also has a presence in specialty &
bulk chemicals, animal feeding stuff and fertilizers. HUL commands over 50% market
share in branded soaps and has presence in all segments. Company has strong presence in
detergents and hair care segments. With aggressive advertising and promotions it has
acquired good brand value in the Indian FMCG market. HUL's brands spread across 20
distinct consumer categories touch the lives of two out of three Indians. Company
manufactures and markets many products into different categories - Home & personal
care, Foods, Hindustan Unilever network, Exports, Water, Enablers.
Home & personal care- Company has strong brands like Lux, Lifebuoy, Liril, surf excel,
rin, wheel, hamam, breeze, dove, pears, rexona, Fair's & lovely, ponds, sunsilk naturals,
clinic, Axe, rexona, pepsodent, lakme, closeup, ayush etc in this segment.

Foods- Company is making strong presence into this category. Brands are Kissan, knorr
annapurna, kwality wall's, bru, lipton, brooke bond etc.
Hindustan Unilever network- company's direct selling arm. It has about 4 lakh
consultants - all independent entrepreneurs, trained and guided by HULN's expert
managers and trainers. HULN has a network into 1600 towns and cities, backed by over
45 offices and over 300 service centers across the country.

Exports- Company is a sourcing base for Unilever brands in Home & Personal Care and
Tea for supplies to other Unilever companies. It also focuses on becoming a preferred
supplier to both non-Unilever and Unilever clients in three categories in which India as a
country has competitive advantage - Marine Products, Castor and its Derivatives and
Rice. HUL enjoys international recognition within Unilever and outside for its quality,
reliability and speed of customer service. HUL's Exports geography comprises, at
present, countries in Asia, Australia, Africa, North America and Europe.
Home & personal care: The categories are soaps; skin care products and oral care
products. The brands are Lux, Lifebuoy, Pears, Fair & Lovely, Dove, Vaseline, Close-Up,
Pepsodent, Signal. HUL is the only source of Pears soap across the world.
Tea: The categories are branded packet tea, and instant tea for Unilever's ready to drink
tea business. The branded teas are Brooke Bond, Brooke Bond Red label, Brooke Bond
Taj Mahal, Lipton, Lipton Yellow Label, Lipton Green Label, Lipton Brisk, Lipton 3-in-1
premix, Chinese Rickshaw. Marine Products: HUL offers a comprehensive portfolio,
ranging from Surimi, Crabsticks to Shrimps and several value-added products. Among its
customers is Icelandic, the world's third largest seafood company.
Rice: The categories are Basmati Rice and Basmati Rice-based ready-to-eat rice meals.
The brands are Gold Seal Indus Valley, Rozana and Annapurna. Castor: The categories
are Castor Oil; Castor oil based products. HUL's Castor brand is Topsol.
Water- Company has launched Pureit, the most advanced in-home water purifier in the
world. Only purifier that gives water as safe as boiled water without boiling and without
needing electricity or continuous tap water supply. It is the most advanced in home water
purifier in the world. Pureit gives water that is free from viruses, bacteria and parasites
because it has a Pureit Germkill Battery TM that is a combination of unique technological
breakthroughs. Projects- in 1998, Hindustan unilever launched Project Streamline to
further extend its distribution reach. The distribution network directly covers about
50,000 villages, reaching about 250 million consumers. The company simultaneously
uses the wholesale channel, suitably incentivising them to distribute company products.

Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and get
more out of life.

Unilever's mission is to add Vitality to life. We meet everyday needs for nutrition,
hygiene and personal care with brands that help people feel good, look good and get more
out of life.
Its deep roots in local cultures and markets around the world gives it a strong
relationship with consumers and are the foundation for its future growth. It brings its
wealth of knowledge and international expertise to the service of local consumers - a
truly multi-local multinational.
Its long-term success requires a total commitment to exceptional standards of
performance and productivity, to working together effectively, and to a willingness to
embrace new ideas and learn continuously.
To succeed also requires the highest standards of corporate behavior towards everyone it
works with, the communities it touch, and the environment on which it has an impact.
This is its road to sustainable, profitable growth, creating long-term value for its
shareholders, its people, and its business partners.

HERITAGE
Over 100 years' link with India
Chronology
In the summer of 1888, visitors to the Kolkata harbour noticed crates full of Sunlight
soap bars, embossed with the words "Made in England by Lever Brothers". With it, began
an era of marketing branded Fast Moving Consumer Goods (FMCG).
Soon after followed Lifebuoy in 1895 and other famous brands like Pears, Lux and Vim.
Vanaspati was launched in 1918 and the famous Dalda brand came to the market in 1937.
In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing
Company, followed by Lever Brothers India Limited (1933) and United Traders Limited
(1935). These three companies merged to form HUL in November 1956; HUL offered
10% of its equity to the Indian public, being the first among the foreign subsidiaries to do
so. Unilever now holds 52.10% equity in the company. The rest of the shareholding was
distributed among about 360,675 individual shareholders and financial institutions.
The erstwhile Brooke Bond's presence in India dates back to 1900. By 1903, the
company had launched Red Label tea in the country. In 1912, Brooke Bond & Co. India
Limited was formed. Brooke Bond joined the Unilever fold in 1984 through an
international acquisition. The erstwhile Lipton's links with India were forged in 1898.
Unilever acquired Lipton in 1972, and in 1977 Lipton Tea (India) Limited was
incorporated.
Pond's (India) Limited had been present in India since 1947. It joined the Unilever fold
through an international acquisition of Chesebrough Pond's USA in 1986.
Since the very early years, HUL has vigorously responded to the stimulus of economic
growth. The growth process has been accompanied by judicious diversification, always in
line with Indian opinions and aspirations.
The liberalisation of the Indian economy, started in 1991, clearly marked an inflexion in
HUL's and the Group's growth curve. Removal of the regulatory framework allowed the
company to explore every single product and opportunity segment, without any
constraints on production capacity.
Simultaneously, deregulation permitted alliances, acquisitions and mergers. In one of the
most visible and talked about events of India's corporate history, the erstwhile Tata Oil
Mills Company (TOMCO) merged with HUL, effective from April 1, 1993. In 1995,
HUL and yet another Tata company, Lakme Limited, formed a 50:50 joint venture,
Lakme Unilever Limited, to market Lakme's market-leading cosmetics and other

appropriate products of both the companies. Subsequently in 1998, Lakme Limited sold
its brands to HUL and divested its 50% stake in the joint venture to the company.
HUL formed a 50:50 joint venture with the US-based Kimberly Clark Corporation in
1994, Kimberly-Clark Lever Ltd, which markets Huggies Diapers and Kotex Sanitary
Pads. HUL has also set up a subsidiary in Nepal, Unilever Nepal Limited (UNL), and its
factory represents the largest manufacturing investment in the Himalayan kingdom. The
UNL factory manufactures HUL's products like Soaps, Detergents and Personal Products
both
for
the
domestic
market
and
exports
to
India.
The 1990s also witnessed a string of crucial mergers, acquisitions and alliances on the
Foods and Beverages front. In 1992, the erstwhile Brooke Bond acquired Kothari General
Foods, with significant interests in Instant Coffee. In 1993, it acquired the Kissan
business from the UB Group and the Dollops Icecream business from Cadbury India.
As a measure of backward integration, Tea Estates and Doom Dooma, two plantation
companies of Unilever, were merged with Brooke Bond. Then in July 1993, Brooke Bond
India and Lipton India merged to form Brooke Bond Lipton India Limited (BBLIL),
enabling greater focus and ensuring synergy in the traditional Beverages business. 1994
witnessed BBLIL launching the Wall's range of Frozen Desserts. By the end of the year,
the company entered into a strategic alliance with the Kwality Icecream Group families
and in 1995 the Milkfood 100% Icecream marketing and distribution rights too were
acquired.
Finally, BBLIL merged with HUL, with effect from January 1, 1996. The internal
restructuring culminated in the merger of Pond's (India) Limited (PIL) with HUL in 1998.
The two companies had significant overlaps in Personal Products, Speciality Chemicals
and Exports businesses, besides a common distribution system since 1993 for Personal
Products. The two also had a common management pool and a technology base. The
amalgamation was done to ensure for the Group, benefits from scale economies both in
domestic and export markets and enable it to fund investments required for aggressively
building new categories.
In January 2000, in a historic step, the government decided to award 74 per cent equity in
Modern Foods to HUL, thereby beginning the divestment of government equity in public
sector undertakings (PSU) to private sector partners. HUL's entry into Bread is a strategic
extension of the company's wheat business. In 2002, HUL acquired the government's
remaining stake in Modern Foods.
In 2003, HUL acquired the Cooked Shrimp and Pasteurised Crabmeat business of the
Amalgam Group of Companies, a leader in value added Marine Products exports.

OVER 100 YEARS' LINK WITH INDIA

YEAR MILESTONES
1888

Sunlight soap introduced in India.

1895

Lifebuoy soap launched; Lever Brothers appoints agents in Mumbai, Chennai, Kolkata,
and Karachi.

1902

Pears soap introduced in India.

1903

Brooke Bond Red Label tea launched.

1905

Lux
flakes introduced.

1913

Vim scouring powder introduced.

1914

Vinolia soap launched in India.

1918

Vanaspati introduced by Dutch margarine manufacturers like Van den Berghs, Jurgens,
Verschure Creameries, and Hartogs.

1922

Rinso soap powder introduced.

1924

Gibbs dental preparations launched.

1925

Lever Brothers gets full control of North West Soap Company.

1926

Hartogs registers Dalda Trademark.

1930

Unilever is formed on January 1 through merger of Lever Brothers and Margarine Unie.

1931

Hindustan Vanaspati Manufacturing Company registered on November 27; Sewri factory

site bought.

1932

Vanaspati manufacture starts at Sewri.

1933

Application made for setting up soap factory next to the Vanaspati factory at Sewri;
Lever Brothers India Limited incorporated on October 17.

1934

Soap manufacture begins at Sewri factory in October; North West Soap Company's
Garden Reach Factory, Kolkata rented and expanded to produce Lever brands.

1935

United Traders incorporated on May 11 to market Personal Products.

1937

Mr. Prakash Tandon, one of the first Indian covenanted managers, joins HVM.

1939

Garden Reach Factory purchased outright; concentration on building up Dalda Vanaspati

as a brand.

1941

Agencies in Mumbai, Chennai, Kolkata and Karachi taken over; company acquires own
sales force.

1942

Unilever takes firm decision to "train Indians to take over junior and senior management
positions instead of Europeans".

1943

Personal Products manufacture begins in India at Garden Reach Factory.

1944

Reorganisation of the three companies with common management but separate marketing
operations.

1947

Pond's Cold Cream launched.

1951

Mr. Prakash Tandon becomes first Indian Director. Shamnagar, Tiruchy, and Ghaziabad
Vanaspati factories bought.

1955

65% of managers are Indians.

1956

Three companies merge to form Hindustan Unilever Limited, with 10% Indian equity
participation.

1957

Unilever Special Committee approves research activity by Hindustan Unilever.

1958

Research Unit starts functioning at Mumbai Factory.

1959

Surf launched.

1961

Mr. Prakash Tandon takes over as the first Indian Chairman; 191 of the 205 managers are
Indians.

1962

Formal Exports Department starts.

1963

Head Office building at Backbay Reclamation, Mumbai, opened.

1964

Etah dairy set up, Anik ghee launched; Animal feeds plant at Ghaziabad; Sunsilk
shampoo launched.

1965

Signal toothpaste launched; Indian shareholding increases to 14%.

1966

Lever's baby food, more new foods introduced; Nickel catalyst production begins; Indian
shareholding increases to 15%. Statutory price control on Vanaspati; Taj Mahal tea
launched.

1967

Hindustan Unilever Research Centre, opens in Mumbai.

1968

Mr. V. G. Rajadhyaksha takes over as Chairman from Mr. Prakash Tandon; Fine
Chemicals Unit commissioned at Andheri; informal price control on soap begins.

1969

Rin bar launched; Fine Chemicals Unit starts production; Bru coffee launched

1971

Mr. V. G. Rajadhyaksha presents plan for diversification into chemicals to Unilever

Special Committee - plan approved; Clinic shampoo launched.

1973

Mr. T. Thomas takes over as Chairman from Mr. V. G. Rajadhyaksha.

1974

Pilot plant for industrial chemicals at Taloja; informal price control on soaps withdrawn;

Liril marketed.
1975

Ten-year modernisation plan for soaps and detergent plants; Jammu project work begins;
statutory price control on Vanaspati and baby foods withdrawn; Close-up toothpaste
launched.

1976

Construction work of Haldia chemicals complex begins; Taloja chemicals unit begins
functioning.

1977

Jammu synthetic Detergents plant inaugurated; Indian shareholding increases to 18.57%.

1978

Indian shareholding increases to 34%; Fair & Lovely skin cream launched.

1979

Sodium Tripolyphospate plant at Haldia commissioned.

1980

Dr. A. S. Ganguly takes over as Chairman from Mr. T. Thomas; Unilever shareholding in
the company comes down to 51%.

1982

Government allows 51% Unilever shareholding.

1984

Foods, Animal Feeds businesses transferred to Lipton.

1986

Agri-products unit at Hyderabad starts functioning - first range of hybrid seeds comes
out; Khamgaon Soaps unit and Yavatmal Personal Products unit start production.

1988

Launch of Lipton Taaza tea.

1990

Mr. S. M. Datta takes over as Chairman from Dr. A. S. Ganguly.

1991

Surf Ultra detergent launched.

1992

HUL recognised by Government of India as Star Trading House in Exports.

1993

HUL's largest competitor, Tata Oil Mills Company (TOMCO), merges with the company
with effect from April 1, 1993, the biggest such in Indian industry till that time. Merger
ultimately accomplished in December 1994; Launch of Vim bar; Kissan acquired from
the UB Group.

1994

HUL forms Unilever Nepal Limited, HUL and US-based Kimberley-Clark Corporation
form 50:50 joint venture - Kimberley-Clark Lever Ltd. - to market Huggies diapers and
Kotex feminine care products. Factory set up at Pune in 1995; HUL acquires Kwality and
Milkfood 100% brandnames and distribution assets. HUL introduces Wall's.

1995

HUL and Indian cosmetics major, Lakme Ltd., form 50:50 joint venture - Lakme Lever
Ltd.; HUL enters branded staples business with salt; HUL recognised as Super Star
Trading House.

1996

Mr. K. B. Dadiseth takes over as Chairman from Mr. S. M. Datta; Merger of Group
company, Brooke Bond Lipton India Limited, with HUL, with effect from January 1;
HUL introduces branded atta; Surf Excel launched.

1997

Unilever sets up International Research Laboratory in Bangalore; new Regional

Innovation Centres also come up.

1998

Group company, Pond's India Ltd., merges with HUL with effect from January 1, 1998.
HUL acquires Lakme brand, factories and Lakme Ltd.'s 50% equity in Lakme Lever Ltd.

2000

Mr. M. S. Banga takes over as Chairman from Mr. K. B. Dadiseth, who joins the
Unilever Board; HUL acquires 74% stake in Modern Food Industries Ltd., the first public
sector company to be disinvested by the Government of India.

2002
2003
2005
2006

HUL enters Ayurvedic health & beauty centre category with the Ayush range and Ayush
Therapy Centres.
Launch of Hindustan Lever Network; acquisition of the Amalgam Group
Launch of "Pureit" water purifiers
Brookefields food operations moved to Mumbai
Company name formally changed to Hindustan Unilever Limited after receiving the
approval of share holders during the 74th AGM on 18 May 2007

2007
Sales of Brooke Bond and Surf Excel each cross the Rs 1,000 crore mark
2008

HUL completes 75 years on 17th October 2008

Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods
Company, touching the lives of two out of three Indians with over 20 distinct categories
in Home & Personal Care Products and Foods & Beverages. The companys Turnover is
Rs. 20, 239 crores (for the 15 month period January 2008 to March 31, 2009).
HUL is a subsidiary of Unilever, one of the worlds leading suppliers of fast moving
consumer goods with strong local roots in more than 100 countries across the globe with
annual sales of 40.5 billion in 2008. Unilever has about 52% shareholding in HUL.
Hindustan Unilever was recently rated among the top four companies globally in the list
of Global Top Companies for Leaders by a study sponsored by Hewitt Associates, in
partnership with Fortune magazine and the RBL Group. The company was ranked
number one in the Asia-Pacific region and in India.
The mission that inspires HUL's more than 15,000 employees, including over 1,300
managers, is to add vitality to life". The company meets everyday needs for nutrition,

hygiene, and personal care, with brands that help people feel good, look good and get
more out of life. It is a mission HUL shares with its parent company, Unilever, which
holds 52.10% of the equity.
HULs heritage dates back to 1888, when the first Unilever product, Sunlight, was
introduced in India. Local manufacturing began in the 1930s with the establishment of
subsidiary companies. They merged in 1956 to form Hindustan Lever Limited (The
company was renamed Hindustan Unilever Limited on June 25, 2007). The company
created history when it offered equity to Indian shareholders, becoming the first foreign
subsidiary company to do so. Today, the company has more than 360675 resident
shareholders.
HULs brands -- like Lifebuoy, Lux, Surf Excel, Rin, Wheel, Fair & Lovely, Sunsilk
, Clinic, Close-up, Pepsodent, Lakme, Brooke Bond, Kissan, Knorr, Annapurna, KwalityWalls - are household names across the country and span many categories - soaps,
detergents, personal products, tea, coffee, branded staples, ice cream and culinary
products. They are manufactured in over 35 factories, several of them in backward areas
of the country. The operations involve over 2,000 suppliers and associates. HUL's
distribution network covers 6.3 million retail outlets including direct reach to over 1
million.
HUL has traditionally been a company, which incorporates latest technology in all its
operations. The Hindustan Unilever Research Centre (now Hindustan Unilever Research
Centre)
was
set
up
in
1958.
HUL believes that an organisations worth is also in the service it renders to the
community. HUL focuses on hygiene, nutrition, enhancement of livelihoods, reduction of
greenhouse gases and water footprint. It is also involved in education and rehabilitation
of special or underprivileged children, care for the destitute and HIV-positive, and rural
development. HUL has also responded in case of national calamities / adversities and
contributes through various welfare measures, most recent being the relief and
rehabilitation of the people affected by the Tsunami disaster, in India.
HULs Project Shakti is a rural initiative that targets small villages populated by less than
2000 individuals. Through Shakti, HUL is creating micro-enterprise opportunities for
rural women, thereby improving their livelihood and the standard of living in rural
communities. Shakti also provides health and hygiene education through the Shakti Vani
programme. The program now covers 15 states in India and has over 45,000 women
entrepreneurs in its fold, reaching out to 100,000 villages and directly reaching to 150
million rural consumers.
HUL also runs a rural health programme, Lifebuoy Swasthya Chetana. The programme
endeavours to induce adoption of hygienic practices among rural Indians and aims to
bring down the incidence of diarrhoea. It has already touched 120 million people in
approximately 50, 676 villages across India.

If Hindustan Unilever straddles the Indian corporate world, it is because of being singleminded in identifying itself with Indian aspirations and needs in every walk of life.

DISTRIBUTION NETWORK
Hindustan Unilever's distribution network is recognized as one of its key strengths. Its
focus is not only to enable easy access to their brands, but also to touch consumers with a
three-way convergence of
product availability,
brand communication,
and higher levels of brand experience.
HUL's products, manufactured across the country, are distributed through a network of
about 7,000 redistribution stockists covering about one million retail outlets. The
distribution network directly covers about 50,000 villages, reaching about 250 million
consumers. The company simultaneously uses the wholesale channel, suitably
incentivising them to distribute company products.

At the supermarkets
Self-service stores and supermarkets are fast emerging in metros and large towns. To
service modern retailing outlets in the metros, HUL has set up a full-scale sales
organisation, exclusively for this channel. The business system delivers excellent
customer service, while driving growth for the company and the store. At the same time,

innovative marketing initiatives are taken to provide consumers with experience of our
brands at the store itself, through product tests and in-store sampling.
This is termed as Modern Trade. It has got different distribution network and work
differently. It is fast gaining pace as more and more people are turning to malls for
shopping. Today shoppers dont just want to buy their daily groceries but they also want a
shopping experience. They want to spend time in air conditioned store, no more they are
ready to sweat for spending money. These big box retailers provide them a platform
where they can roam around, pick, compare and choose their products. These stores
provide them a whole new experience of shopping without shedding any drop of sweat.

In the villages
HUL has also revamped its sales organisation in the rural markets to fully meet the
emerging needs and increased purchasing power of the rural population. The company
has brought all markets with populations of below 50,000 under one rural sales
organisation. The team comprises an exclusive sales force and exclusive redistribution
stockists, under the charge of dedicated managers. The team focuses on building superior
availability, while enabling brand building in the deepest interiors. HUL's distribution
network in rural India already directly covers about 50,000 villages, reaching about 250
million consumers, through about 6000 sub-stockists.
Harnessing Information Technology
An IT-powered system has been implemented to supply stocks to redistribution stockists
on a continuous replenishment basis. The objective is to catalyse HUL's growth by
ensuring that the right product is available at the right place in right quantities, in the
most cost-effective manner. For this, stockists have been connected with the company
through an Internet-based network, called RSNet, for online interaction on orders,
despatches, information sharing and monitoring. RS Net covers about 80% of the
company's turnover. Today, the sales system gets to know every day what HUL stockists
have sold to almost a million outlets across the country. RS Net is part of Project Leap,
HUL's end-to-end supply chain, which also includes a back-end system connecting
suppliers, all company sites and stretching right upto stockists.
Pioneering New Channels
Hindustan Unilever is simultaneously creating new channels, designed on the same
principle
of
holistic
contact
with
consumers.
Project Shakti, HUL's partnership with Self Help Groups of rural women, is becoming an
extended arm of the company's operation in rural hinterlands. Started in 2001, Project

Shakti has already been extended to about 50,000 villages in 12 states - Andhra Pradesh,
Karnataka, Gujarat, Madhya Pradesh, Tamil Nadu, Chattisgarh, Uttar Pradesh, Orissa,
Punjab, Rajasthan, Maharashtra and West Bengal. The respective state governments and
several NGOs are actively involved in the initiative. The SHGs have chosen to partner
with HUL as a business venture, armed with training from HUL and support from
government agencies concerned and NGOs.
Hindustan Unilever Network (HUN) is the company's arm in the Direct Selling channel,
one of the fastest growing in India today. It already has about 3.5 lakh consultants - all
independent entrepreneurs, trained and guided by HLN's expert managers. HLN has
already spread to over 1500 towns and cities, covering 80% of the urban population,
backed by 42 offices and 240 service centres across the country. It presents a range of
customised offerings in Home & Personal Care and Foods.
Out-of-Home consumption of products and services is a growing opportunity in India, as
elsewhere in the world. Hindustan Unilever is already the largest player in the hot
beverages out-of-home segment, with over 15000 tea and coffee vending points. The
company is expanding the network aggressively, in the education, entertainment, leisure
and travel segments. HUL's allaince with Pepsi will significantly strengthen this channel.
Health & Beauty Services are Hindustan Unilever's simultaneous foray to meet the
increasing consumer need for such products and services. Lakme Salons provide
specialised beauty services and solutions, under the recognised authority of the Lakme
brand. The Ayush Therapy Centres provide easy access to authentic Ayurvedic treatments
and products Hindustan Unilever, which once pioneered distribution in India, is today
reinventing distribution - creating new channels, and redefining the way current channels
are serviced. In the process it is converging product availability, with brand
communication and brand experience.
ORGANISATION
Hindustan Unilever Limited is India's largest Fast Moving Consumer Goods (FMCG)
company. It is present in Home & Personal Care and Foods & Beverages categories.
HUL and Group companies have about 15,000 employees, including 1200 managers.
The fundamental principle determining the organisation structure is to infuse speed and
flexibility in decision-making and implementation, with empowered managers across the
companys nationwide operations.
Board
Management Committee

Board

The Board of Directors as repositories of the corporate powers act as a guardian to the
Company as also the protectors of shareholders interest.
This Apex body comprises of a Non- Executive Chairman, four whole time Directors and
five independent Non Executive Directors. The Board of the Company represents the
optimum mix of professionalism, knowledge and experience.

Profile of the Board of Directors

Management Committee
The day-to-day management of affairs of the Company is vested with the Management
Committee which is subjected to the overall superintendence and control of the Board.
The Management Committee is headed by Mr. Nitin Paranjpe and has functional heads as
its members representing various functions of the Company

Mr. Nitin Paranjpe

Chief Executive Officer
and Managing Director

Mr. R. Sridhar
Chief Financial Officer

Mr. Shreejit Mishra

Executive Director
Foods

Mr. Gopal Vittal

Executive Director
Home & Personal Care

Mr. Hemant Bakshi

Executive Director
Sales and Customer Development

Mr. Ashok Gupta, Legal

Mr. Dhaval Buch

Executive Director
Supply Chain

Ms Leena Nair, HR

Harish Manwani
Chairman

A distinguished alumnus in statistics & economics and MBA from Mumbai University,
Mr. Manwani joined HUL in 1976. Following several Sales and Marketing assignments,
he became Divisional Vice President - Marketing. Mr. Manwani joined the Board of HUL
in 1995, responsible for the Personal Products business. In addition, he held regional
responsibility as the Category Leader for Personal Products for the then Central Asia and
Middle East (CAME) Business Group.
Mr. Manwani then moved to the UK as Senior Vice President for the Global Hair Care
and Oral Care Categories and in early 2001 was appointed President of the Home &
Personal Care (HPC) - Latin America Business Group.
In 2004, he was appointed President and Chief Executive Officer of the HPC - North
America Business Group. In April 2005, he was elevated to the Unilever Executive as
President Asia & Africa. He is now President Asia, Africa & Central & Eastern Europe.
Mr. Manwani has attended the Advanced Management Programme (AMP) at Harvard
Business School.

Nitin Paranjpe
CEO and Managing Director

Mr. Nitin Paranjpe joined the Company as a Management Trainee in 1987 after obtaining
a degree in BE (Mech) and MBA in Marketing (JBIMS) from Mumbai. In his early years
in the Company, Mr. Paranjpe worked as an Area Sales Manager Detergents, in Delhi
Branch and then as a Brand Manager in the Household Cleaning Category.
In April 1996, he became the Branch Manager, Chennai and in February 1999 was
appointed a member of the Project Millennium team. In 2000, he moved to Unilever,
London and was involved in a review of the Organisation Structure. During 2001, he
became the Personal Assistant to the Unilever Chairman in London. On his return to
India in 2002, he became the Category Head Fabric Wash & Regional Brand Director
(Asia) for some Laundry and Household Cleaning (HHC) Brands. In 2004, he became
Vice President Home Care (Laundry & HHC) India, responsible for the top and bottomline of the Homecare business and in March 2006, he was appointed as the Executive
Director for the Home & Personal Care business. Mr. Paranjpe was appointed as the CEO
and Managing Director of the Company in February 2008.
R. Sridhar
Chief Financial Officer

Mr. Sridhar joined Hindustan Unilever Limited (HUL) in May 1989 and worked in a
number of finance and commercial roles in India till December 2002.
In January 2003, he moved to Singapore to take up the position of VP Finance and
Controller, Home and Personal Care Business Group for Unilever in Asia. Sridhars
role expanded over the years. Prior to being appointed as the Chief Financial Officer
at HUL, Mr. Sridhar was Vice President, Finance and Controller, Unilever, for the Asia,
Africa and Central & Eastern Europe (AACEE) region. The AACEE region is the largest
of the three regions in Unilever with a turnover of around 15 bn.
Prior to joining Unilever, R. Sridhar worked for three years with Larsen & Toubro
Limited. Mr. Sridhar is a Gold Medallist Chartered Accountant and is also a qualified
Cost Accountant and Company Secretary.

Gopal Vittal
Executive Director, Home & Personal Care
Mr. Gopal Vittal (42) did his Bachelors of Commerce from Madras
Christian College in 1986 and his M.B.A from IIM Calcutta in 1990.
He has 18 years of experience in Marketing & Sales in FMCG market
including Skin Care, Soaps and Laundry.

For 16 years he worked across both in India and Asia for Unilever, following which he
was the Marketing Director at Bharti Airtel for a period of two years leading
Marketing and Distribution strategy for the group. Effective 1st July 2008 he rejoined
Hindustan Unilever Limited as the Executive Director for Home & Personal Care
business.
Dhaval Buch
Director

Mr. Dhaval Buch joined HUL as a Management Trainee in June 1984.

He has held a series of assignments in Manufacturing, Household
Care category and New Ventures including a stint with Unilever in
U.K. during 1993-95. He was a member of Project Millennium, a key
organisational initiative.

In June 2005, he was appointed as Vice President - Technical (HPC) and in 2006 was
appointed as Executive Director Supply Chain. He was appointed to the Board of
Directors of the Company in April 2008.
D. S. Parekh
Director
Mr. D. S. Parekh holds a FCA degree from
Parekh has held senior positions in Grindlays
He is the Executive Chairman of Housing
Corporation. Mr. Parekh joined the Board
Executive Director in 1997.

England & Wales. Mr.

and Chase Manhattan.
Development Finance
as Independent Non-

C. K. Prahalad
Director
Professor C. K. Prahalad is the Harvey C. Fruehauf Professor of
Business Administration at the University of Michigan at Ann Arbor,
the US. His contribution to business strategy is globally recognised.
He joined the Board as Independent Non-Executive Director in 2000.

A. Narayan

Director

S. Ramadorai
Director

Mr. A. Narayan is the Managing Director and CEO of ICI India

Limited. He is also the Chairman of ICI India Research & Technology
Centre. Mr. Narayan joined the Board as Independent Non-Executive
Director in 2001.

Mr. S. Ramadorai is the Chief Executive Officer of Tata Consultancy

Services. Mr. Ramadorai is also Chairman of Tata Technologies Ltd.
and Chairman of CMC Ltd. He joined the Board as Independent NonExecutive Director in 2002.

R. A. Mashelkar
Director
Dr. R.A. Mashelkar, a Ph. D in Chemical Engineering is an eminent
scientist. He has served as the Director General of Council of
Scientific and Industrial Research ( CSIR) for over 11 years and is
presently the President of Indian National Science Academy and
President of Global Research Alliance, a network of publicly funded
R&D institutes from Asia-Pacific, Europe and USA with over 60,000
scientists.
He is also the President of National Innovation Foundation and Institution of Chemical
Engineers (IChemE), UK. Dr. Mashelkar has won over 50 awards and medals in the
field of science and technology and was honoured by the President of India with
Padmashri (1991) and with Padmabhushan (2000), in recognition of his contribution
to nation building.

PRACTICES
Introduction
Unilever has earned a reputation for conducting its business with integrity and with
respect for all those whom our activities affect. This reputation is an asset, just as
valuable as our people and our brands.
To maintain this reputation requires the highest standards of behaviour consistently
observed by all of us. Unilevers Code of Business Principles sets out these standards and
we expect all our employees to adhere to them.
Being a successful business does not just mean investing for growth and balancing short
and long term interests. It also means caring about our consumers, employees and
shareholders, our business partners and the world in which we live.
We therefore want this Code to be more than a collection of high sounding statements. It
must have practical value in our day-to-day business lives and each of us must follow
these principles both in the spirit and the letter.
If we do so, Unilevers reputation will be enhanced, our business will perform better and
our professional lives will be all the more fulfilling.
Standard of Conduct
We conduct our operations with honesty, integrity and openness, and with respect for the
human rights and interests of our employees.
We shall similarly respect the legitimate interests of those with whom we have
relationships.

Obeying the Law

Unilever companies and our employees are required to comply with the laws and
regulations of the countries in which we operate.
Employees
Unilever is committed to diversity in a working environment where there is mutual trust
and respect and where everyone feels responsible for the performance and reputation of
our company.
We will recruit, employ and promote employees on the sole basis of the qualifications
and abilities needed for the work to be performed.
We are committed to safe and healthy working conditions for all employees. We will not
use any form of forced, compulsory or child labour.
We are committed to working with employees to develop and enhance each individual's
skills and capabilities.
We respect the dignity of the individual and the right of employees to freedom of
association.
We will maintain good communications with employees through company based
information and consultation procedures.
Consumers
Unilever is committed to providing branded products and services which consistently
offer value in terms of price and quality, and which are safe for their intended use.
Products and services will be accurately and properly labeled, advertised and
communicated.
Shareholders
Unilever will conduct its operations in accordance with internationally accepted
principles of good corporate governance. We will provide timely, regular and reliable
information on our activities, structure, financial situation and performance to all
shareholders.
Business Partners
Unilever is committed to establishing mutually beneficial relations with our suppliers,
customers and business partners.
In our business dealings we expect our business partners to adhere to business principles
consistent with our own.
Community Involvement

Unilever strives to be a trusted corporate citizen and, as an integral part of society, to

fulfil our responsibilities to the societies and communities in which we operate.
Public Activities
Unilever companies are encouraged to promote and defend their legitimate business
interests.
Unilever will co-operate with governments and other organizations, both directly and
through bodies such as trade associations, in the development of proposed legislation and
other regulations which may affect legitimate business interests.
Unilever neither supports political parties nor contributes to the funds of groups whose
activities are calculated to promote party interests.

The Environment
Unilever is committed to making continuous improvements in the management of our
environmental impact and to the longer-term goal of developing a sustainable business.
Unilever will work in partnership with others to promote environmental care, increase
understanding of environmental issues and disseminate good practice.
Innovation
In our scientific innovation to meet consumer needs we will respect the concerns of our
consumers and of society. We will work on the basis of sound science applying rigorous
standards of product safety.
Competition
Unilever believes in vigorous yet fair competition and supports the development of
appropriate competition laws. Unilever companies and employees will conduct their
operations in accordance with the principles of fair competition and all applicable
regulations.
Business Integrity
Unilever does not give or receive whether directly or indirectly bribes or other improper
advantages for business or financial gain. No employee may offer give or receive any gift
or payment which is, or may be construed as being, a bribe. Any demand for, or offer of,
a bribe must be rejected immediately and reported to management.
Unilever accounting records and supporting documents must accurately describe and
reflect the nature of the underlying transactions. No undisclosed or unrecorded account,
fund or asset will be established or maintained.
Conflicts of Interests
All Unilever employees are expected to avoid personal activities and financial interests

which could conflict with their responsibilities to the company.

Unilever employees must not seek gain for themselves or others through misuse of their
positions.
Compliance Monitoring Reporting
Compliance with these principles is an essential element in our business success. The
Unilever Board is responsible for ensuring these principles are applied throughout
Unilever.
The Chief Executive Officer is responsible for implementing these principles and is
supported in this by the Corporate Code Committee chaired by the Chief Legal Officer,
Members of the Committee are the Group Secretary, the Chief Auditor, the SVP HR and
the SVP Communications. The Global Code Officer is Secretary to the Committee. The
Committee presents quarterly updates to the Corporate Responsibility and Reputation and
the Audit Committee, half-yearly reports to the Unilever Executive and an annual report
to the Board.
Day to day responsibility is delegated to all senior management of the regions, categories,
functions and operating companies. They are responsible for implementing these
principles, if necessary through more detailed guidance tailored to local needs, and are
supported in this by Regional Code Committees comprising the Regional General
Counsel together with representatives from all relevant functions and categories.
Assurance of compliance is given and monitored each year. Compliance with the Code is
subject to review by the Board supported by the Corporate Responsibility and Reputation
Committee and for financial and accounting issues the Audit Committee.
Any breaches of the Code must be reported in accordance with the procedures specified
by the Chief Legal Officer. The Board of Unilever will not criticize management for any
loss of business resulting from adherence to these principles and other mandatory policies
and instructions. The Board of Unilever expects employees to bring to their attention, or
to that of senior management, any breach or suspected breach of these principles.
Provision has been made for employees to be able to report in confidence and no
employee will suffer as a consequence of doing so.
Paul Polman
CEO

Introduction
Hindustan Unilever Limited (HUL) supplies high quality goods and services to meet the
daily needs of consumers and industry. In doing so, the Company is committed to exhibit

the highest standards of corporate behaviour towards its consumers, employees, the
societies and the world in which we live.
The company recognises its joint responsibility with the Government and the Public to
protect environment and is committed to regulate all its activities so as to follow best
practicable means for minimizing adverse environmental impact arising out of its
operations.
The company is committed to making its products environmentally acceptable, on a
scientifically established basis, while fulfilling consumers' requirements for excellent
quality, performance and safety.
The aim of the Policy is to do all that is reasonably practicable to prevent or minimise,
encompassing all available knowledge and information, the risk of an adverse
environmental impact arising from processing of the product, its use or foreseeable
misuse.
This Policy document reflects the continuing commitment of the Board for sound
Environment Management of its operations. The Policy applies to development of a
process, product and services, from research to full-scale operation. It is applicable to all
company operations covering its plantations, manufacturing, sales and distribution,
research & innovation centres and offices. This document defines the aims and scope of
the Policy as well as responsibilities for the achievement of the objectives laid down.
The Vision
Our vision is to continue to be an environmentally responsible organisation making
continuous improvements in the management of the environmental impact of our
operations.
We will achieve this through an Integrated Environment Management approach, which
focuses on People, Technology and Facilities, supported by Management Commitment as
the prime driver.
The Environment Policy
Hindustan Unilever Ltd. (HUL) is committed to meeting the needs of customers and
consumers in an environmentally sound manner, through continuous improvement in
environmental performance in all our activities. Management at all levels, jointly with
employees, is responsible and will be held accountable for company's environmental
performance.

Accordingly, HUL's aims are to:

Ensure safety of its products and operations for the environment by using standards of
environmental safety, which are scientifically sustainable and commonly acceptable.

 Develop, introduce and maintain environmental management systems across the

company to meet the company standards as well as statutory requirements for
environment. Verify compliance with these standards through regular auditing.
Assess environmental impact of all its activities and set annual improvement
objectives and targets and review these to ensure that these are being met at the individual
unit and corporate levels.
Reduce Waste, conserve Energy and explore opportunities for reuse and recycle.
Involve all employees in the implementation of this Policy and provide appropriate
training. Provide for dissemination of information to employees on environmental
objectives and performance through suitable communication networks.
Encourage suppliers and co-packers to develop and employ environmentally superior
processes and ingredients and co-operate with other members of the supply chain to
improve overall environmental performance.
Work in partnership with external bodies and Government agencies to promote
environmental care, increase understanding of environmental issues and disseminate
good practice.
Responsibilities
Corporate
The Board and the Management Committee of HUL is committed to conduct the
company operations in an environmentally sound manner. The Management Committee
will:
Set mandatory standards and establish environmental improvement objectives and
targets for HUL as a whole and for individual units, and ensure these are included in the
annual operating plans.
Formally review environment performance of the company once every quarter.
Review environment performance when visiting units and recognise exemplary
performance.
Nominate:
- A senior line manager responsible for environmental performance at the individual HUL
site.
- HUL environmental coordinator.
The Management Committee, through the nominated environmental coordinator will:
Ensure implementation of HUL Policy on environment and compliance with Unilever
and HUL environmental standards and the standards stipulated under relevant national /

local legislation. When believed to be appropriate, apply more stringent criteria than
those required by law.
Assess environmental impact of HUL operations and establish strategies for sound
environment management and key implementation steps.
Encourage development of inherently safer and cleaner manufacturing processes to
further raise the standards of environment performance.
Establish appropriate management systems for environment management and ensure
regular auditing to verify compliance.
Establish systems for appropriate training in implementation of Environment
Management Systems at work.
Ensure that all employees are made aware of individual and collective responsibilities
towards environment.
Arrange for expert advice on all aspects of environment management.
Participate, wherever possible, with appropriate industry and Government bodies
advising on environmental legislation and interact with national and local authorities
concerned with protection of environment.
Individual Units
The overall responsibility for environment management at each unit will rest with the
Unit Head, who will ensure implementation of HUL Policy on environment at unit level.
Concerned line managers / heads of departments are responsible for environmental
performance at department levels.
In order to fulfill the requirements of the Environment Policy at each site, the Unit Head
will:
Designate a unit environment coordinator who will be responsible for co-ordinating
environmental activities at unit, collating environmental statistics and providing /
arranging for expert advice.
Agree with the Management Committee Member responsible for the unit, specific
environmental improvement objectives and targets for the unit and ensure that these are
incorporated in the annual objectives of the concerned managers and officers and are
reviewed periodically.
Ensure that the unit complies with Unilever and HUL mandatory standards and the
relevant national and state regulations with respect to environment.
Ensure formal environmental risk assessment to identify associated environmental
aspects and take appropriate steps to control risks at acceptable levels.

 Ensure that all new operations are subjected to a systematic and formal analysis to
assess environmental impact. Findings of such exercises should be implemented prior to
commencement of the activity.
Manage change in People, Technology and Facilities through a planned approach
based on training, risk assessment, pre-commissioning audits and adherence to design
codes.
Regularly review environment performance of the unit against set objectives and
targets and strive for continual improvement.
Sustain a high degree of environmental awareness through regular promotional
campaigns and employee participation through training, safety committees, emergency
drills etc.
Ensure dissemination of relevant information on environment within the unit and to
outside bodies, and regularly interact with Government authorities concerned for
protection of environment.
Maintain appropriate emergency procedures consistent with available technologies to
prevent / control environmental incidents.
Provide appropriate training to all employees.
Ensure periodic audits to verify compliance with environment management systems
and personally carry out sample environment audits to check efficacy of the systems.
Report environmental statistics to HUL Corporate Safety & Environment Group on a
monthly basis.
Research and Innovation Centres
Since most new products and processes are developed in these Units, certain additional
responsibilities devolve on them to ensure implementation of the Environment Policy of
the company. In addition to the Unit Head's responsibilities outlined above, the heads of
these units will:
Ensure that a formal and systematic risk assessment exercise is undertaken during the
process/product development stage with specific reference to environmental impact.
Transfer technology to the pilot plant and main production through a properly
documented process specification which will clearly define environmental impact and
risks associated with processes, products, raw material and finished product handling,
transport and storage.
Ensure that treatment techniques are developed for any wastes generated as a result of
the new product/process and is incorporated into the process specifications.

Quality is fundamental to our Business Success

Unilevers mission is to meet everyday needs for nutrition, hygiene and personal care
with brands that help people feel good, look good and get more out of life. And a key
requirement is building in the quality expectations of our consumers into our products.
To win consumers confidence and loyalty, we need to consistently deliver branded
products of excellent quality. We understand the different needs of our consumers and
customers and strive to develop and deliver superior brands to ensure that theyre the
preferred choice. And by applying consistently high standards, were able to do things
right first time, cut waste, reduce costs and drive profitability.
Our Quality Policy describes the principles that everyone in Unilever follows, wherever
they are in the world, to ensure that we are recognised and trusted for our integrity, the
quality of our brands and products, and the high standards we set.
Principles of the Quality Policy
Putting the safety of our products and our consumers first.
We have stringent mandatory quality standards in place against which compliance is
verified through regular audits and self assessments. These standards ensure we design,
manufacture and supply products that are safe, of excellent quality, and conform to the
relevant industry and regulatory standards in the countries in which we operate.
Comprehensive management procedures are in place to mitigate risks and to protect our
consumers and markets.
Putting consumers and customers at the heart of our business
We actively engage our consumers and customers, translating their needs and
requirements into our products and services, thus creating consumer value wherever we
position our products. This is at the very heart of our innovation process.
Quality is a shared responsibility
Quality and consumer safety is the responsibility of every Unilever employee and
Unilever demonstrates visible and consistent leadership to meet this policy. The drive for
quality, in all that we do, is a passion reflected in our brand development, manufacturing
and customer service processes and is also expected of our business partners. We partner
with stakeholders to provide leadership, promote transparency and share best practice.
And weve forged effective working relationships with suppliers and contract
manufacturers.
Building and maintaining excellent systems to ensure the quality and safety of our
products
Were proactively and continuously developing our systems and processes to ensure

quality and safety throughout the whole value chain, and were setting a benchmark for
the business. We provide appropriate training and resources, and will ensure that we
deliver our quality objectives and targets. We regularly measure and improve our
performance using both internal and external measures.
We actively promote our Quality Policy and have a quality assurance organisation in
place to ensure consistency and visibility of quality standards, processes and performance
indicators across all Unilever businesses at all levels, and to anticipate and develop future
quality capability requirements.

HINDUSTAN UNILEVER LIMITED

POLICY ON AFFIRMATIVE ACTION
Hindustan Unilever Limited is a signatory to the CII Code of Conduct on Affirmative
Action and affirms the recognition that its competitiveness is interlinked with the well
being of all sections of the Indian Society.
The Company believes that equal opportunity in employment for all sections of the
society is a component of its growth and competitiveness. It further believes that
inclusive growth is a component of growth and development of the country.
The Company affirms the recognition that diversity to reflect socially disadvantaged
sections of the society in the workplace has a positive impact on business.
The Company does not practice nor support conscious discrimination in any form.
HUL does not bias employment away from applicants belonging to disadvantaged
sections of society if such applicants possess competitive skills and job credentials as
made public.
The Companys selection of business partners is not based on any considerations other
than normal business parameters. In case of equal business offers, the Company will
select a business partner belonging to a socially disadvantaged section of society.
The Company has a written policy statement on Affirmative Action in the workplace.

The Company has an employment policy that is in the public domain. It will place such
policies and employment opportunities on its website to encourage applications from
socially disadvantaged sections of society.
The Company makes all efforts for upskilling and continual training of employees from
socially disadvantaged sections of society in order to enhance their capabilities and
competitive skills.
The Company has a partnership programme with educational institutions to support and
aid students from socially disadvantaged sections of society.
The Executive Director, Human Resources is accountable to the CEO to oversee and
promote its Affirmative Action policies and programmes. The ED HR will present a
biannual report to the Board of the Company about such policies and programmes.
The Company further maintains records on Affirmative Action.
The Company makes available its learning and experiences as a good corporate citizen in
Affirmative Action to other companies desiring to incorporate such policies in their own
business.

Introduction
Hindustan Unilever Limited (HUL) supplies high quality goods and services to meet the
daily needs of consumers and customers. In doing so, the Company is committed to
exhibit the highest standards of corporate behavior towards its consumers, employees, the
societies and the environment in which we operate.
Towards this, the Company recognises its responsibility to ensure safety and protection of
health of its employees, contractors and visitors in all its operating sites, which include
manufacturing, sales and distribution, research laboratories and offices during work and
work related travel.
This Policy document defines the vision, principles, aim, required actions and scope of
the policy application as well as the responsibility for execution.
Our Vision
Our vision is to be an injury free organisation.
Our Mission
We will bring safety on top of mind for all employees and will integrate it with all
business processes. We will realise our Vision through an Integrated Safety Management
approach, which focuses on People, Processes, Systems, Technology and Facilities,

supported by demonstrated leadership and employee commitment at all levels as the

prime drivers for ensuring a safe and healthy work environment.
Safety Principles
HUL's Occupational Safety and Health Policy is based on and supported by the following
eight Principles.
These Principles have the same status as the Company's Code of Business Principles:

All injuries and occupational illnesses are preventable

All operational exposures can be safeguarded
Safety evaluation of all business processes is vital
Working safely is a condition of employment
Training all employees to work safely is essential
Management audits are a must
Employee involvement is essential
All deficiencies must be reported and corrected promptly

Note: In order to facilitate operationalisation of the Safety Principles, a separate

document has been prepared, which covers:
a) Safety Principles
b) Success Criteria
c) Illustrative KPI
This document will form the basis for the concerned Line / Organisations in developing
KPI's for their respective functions / sites.
Scope of Application
This section defines the scope of application of this Policy (where, when and to whom is
this Policy applicable).
Where does this policy apply?
All own/leased sites Manufacturing, Research/Innovation, Offices, Depots,
Warehouses
In-house purchased services i.e. canteen, travel desk, IT implementation etc.
Sites of associates with HUL holding > 24%
while carrying out operations of making, handling, using, transporting, selling or
disposing off of our products
Who does the policy apply to?
All employees at business anywhere
Contractors and visitors while at our own sites

When does it apply?

At work (our employees, contractors and visitors)
Travel between home and work of our employees
Business related travel including stay out of headquarter
All Company organised business events i.e. training programmes, conferences,
business related get-togethers, annual sports etc.
Implementation Responsibility
HUL Management at all levels is responsible for Policy implementation. Every site shall
prepare a responsibility matrix with respect to this Policy. Such SHE responsibilities shall
form an integral part of overall job responsibilities of all employees.
All Unilever and HUL Standards, Rules and Procedures on Occupational Safety and
Health, including those that may be specific to a site are integral to this Policy and its
implementation. All employees are required to ensure strict adherence.

PRESS RELEASES OF 2009

Heading

Six Indian NGOs recognized for outstanding work in the sphere of

child health

Date

1st Oct

HUL and DHAN partner to enhance livelihoods of 75,000 poor women

23rd Sep

Leading national experts confer at Lifebuoy symposium on child health

4th Sep

Lakm Salon Marks a New Benchmark in Beauty Services with Lakm

Studio

18th Aug

Hindustan Unilever Limited June Quarter 2009 Results

28th July

HUL Board Meeting on July 28, 2009

20th July

Business as Usual on Growth, Business Unusual on Costs

3rd July

Hindustan Unilever Limited March Quarter 2009 Results

10th May

Results Statement- Hindustan Unilever Limited March Quarter 2009

10th May

Results
Notes - Hindustan Unilever Limited March Quarter 2009 Results

10th May

Dial in details MQ'09 Investors Conference Call 11th May, 2009.

4th May

Hindustan Unilever Limited December Quarter Results 2008

25th Jan

Unaudited Financial Results for the Quarter ended 31st December 2008

25th Jan

Fourth Quarter Results Notes - December 2008

25th Jan

HUL Board Meeting on January 25, 2009

14th Jan

HUL to license Lakme and Lever Ayush brands to Lakme Lever

Private Limited, for Beauty and Wellness Services.

6th Jan

Introduction
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods
company with leadership in Home & Personal Care Products and Foods & Beverages.
HUL's brands, spread across 20 distinct consumer categories, touch the lives of two out
of three Indians.
If Hindustan Unilever straddles the Indian corporate world, it is because of being singleminded in identifying itself with Indian aspirations and needs in every walk of life.

Lux
Lifebuoy
Liril
Hamam

Surf Excel
Rin
Wheel
Sunlight

Sunsilk Naturals
Clinic

Axe
Rexona

Ayush
Breeze
Dove
Pears

Rexona

Fair & Lovely

Pond's
Vaseline
Aviance

Pepsodent
Closeup

Lakme

Since 1929, Lux in step with the changing trends and evolving beauty needs of
the consumers, offers an exciting range of soaps and Body Washes with unique
elements to make bathing time more pleasurable. One can choose from a range of
skincare benefits like firming, fairness and moisturizing.
Lux stands for the promise of beauty and glamour as one of India's most trusted
personal care brands. Lux Believes in passion for beauty .It continues to be a
favorite with generations of users for the experience of a sensuous and luxurious
bath. Lux believes that femininity shouldnt be denied. Since its launch in India in
the year 1929, Lux has offered a range of soaps in different sensuous colours and
world class fragrances. Lux is a beauty soap of film stars; Lux recognized the
need for a compelling message about beauty that would resonate with women of
today.
Lux has recently launched its two fruit extract variants New Lux Strawberry
& Cream and Lux Peach & Cream contain a blend of succulent fruits & luscious
Chantilly cream that melts down into your skin making it soft and smooth.

Breeze Scent Magic is the soap which fulfills the aspirations of women of rural
India. Breeze has offered them 'beauty at an affordable price', making them look
and feel beautiful.
Breeze comes in 4 exotic fragrances Rose, Sandal, Lime and Rajnigandha. All
this at a very affordable price for the masses.

Lifebuoys vision is, Making a billion Indians feel safe and secure by meeting all
their health and hygiene needs.
True to its vision, the world's largest selling soap, offers a compelling health
benefit to the entire family. Launched in 1895, Lifebuoy, for over 100 years, has
been synonymous with health and value. The honest & hard working soap, with
its distinctive perfume and popular jingle, has carried the Lifebuoy message of
health across the length and breadth of the country.
The relaunch of the soap in 2002, 2004 & again in 2006 have been turning points
in its history. The new mix includes a new formulation and a repositioning to
make it more relevant to both new and existing consumers.
Lifebuoy is now in a superior formulation offering a new health fragrance and a
contemporary shape. The new formulation offers a significantly superior bathing
experience and skin feel. This new mix has registered conclusive and clear
preference among existing and new users.
Apart from Lifebuoy total, it has also strongly built its other core variants like
Lifebuoy deofresh targeted at freshness, Lifebuoy nature containing all the
goodness of nature and Lifebuoy care for sensitive skin.
Lifebuoy also offers specific health benefits through specialised product formats
like Lifebuoy HandWash & Lifebuoy Clearskin, which provides treatment and
protection against acne.

Dove soap, which was launched by Unilever in 1957, has been available in
India since 1995. It provides a refreshingly real alternative for women who
recognise that beauty is not simply about how you look, it is about how you
feel.
The skin's natural pH is slightly acidic 5.5-6. Ordinary soaps tend to be
alkaline, with pH higher than 9. Dove is formulated to be pH neutral (pH
between 6.5 and 7.5) and to be mild on skin. This makes it suitable for all skin
types for all seasons. While Dove soap bar is widely available across the
country, Dove Body Wash is available in select outlets.
Globally, Dove has been extended to many other countries. Since the 1980s,
for example, Unilever has launched a moisturising body-wash, deodorants, body
lotions, facial cleansers and shampoos and conditioners, providing a
comprehensive range of solutions to bring out true inner beauty.

For 28 years, freshness has been clearly identified with one name Liril
Liril expressions have always set trends whether it is a bathing beauty in a waterfall
or "Oof Yu Maa!" The energy and excitement levels associated with the brand have to
be experienced to be believed with changing times. Liril has donned many avatars;
Presently, Liril Soft Aloe Vera & Lime, Liril Icy Cool and Liril Orange splash are
making waves.

Introduced in India in 1902, Pears soap has no equal. It is gentle enough, even for
baby's skin.
Pears is manufactured like any other soap, but unlike in conventional soaps, the
glycerine is retained within the soap. That is the cause if its unique transparency. After
manufacturing, the soap is mellowed under controlled conditions over weeks. At the
end of this maturing process, it is individually polished and packed in cartons.
Today Pears is available in three variants - the traditional amber variant, a green variant
for oil control and a blue variant for germ protection.

Launched in 1934, Hamam has always been a reliable option for consumers over
years.
The brand has withstood the test of time and has given the consumers the confidence
and assurance of being a soap that is safe on skin.
Hamam is manufactured in the most modern soap plants world-class quality control
system. Hamam contains polyols, which are known to be good moisturizers. Hamam
also contains Aloe Vera, Tulsi and Neem extracts.

Hamam soap is made from a blend of vegetable oils. The optimum grade of Palm oil
and coconut oil is mixed in the right proportion to give a soap that is lasting, gives
lather which is stable and can effectively remove oil, dirt from the surface of the skin.
Formulation Details
The formulation range contains ingredients that are safe on skin. The formulation has
been toxicologically cleared by, the Safety and Environment Assurance Center, (SEAC)
Unilever which follows very stringent norms for clearance. The perfume used in
Hamam meets all requirements mandated by IFRA (International Fragrance
Association) The formulation satisfies all the requirements of Toilet Soap Grade II as
per Bureau of Industrial Standards of India (IS 2888: 2004)

Rexona is one of India's pioneer brands in family soaps. Launched in 1947, it was
positioned as a natural skin care soap to give silky, glowing skin. The brand has been
constantly improved to keep up with expectation of the consumers.
The ingredients of Coconut Oils and the benefit of glowing skin has been heritage of
the brand over the years.
In 2005, the brand was relaunched with a new modern look and packaging and contains
coconut and cucumber.

A pioneer in the Indian detergent powder market, Surf Excel has constantly upgraded
itself over the years, to answer the constantly changing washing needs of the Indian
homemaker. Today Surf Excel offers outstanding stain removal ability on a wide range
of stains. This means that mothers now have the freedom to let their kids experience life
without worrying about stains.
Surf Excel quick wash is powered with a path-breaking technology- it reduces water
consumption and time taken for rinsing by 50%. It is a significant benefit, given the
acute water scarcity in most of India.
Surf Excel is available in 3 variants: Surf Excel Blue, Surf Excel Quick Wash and
Surf Excel Automatic. So whatever be the need, Surf Excel hai na.

Launched in 1969, Rin with the power of its thunderous lightning flash has become a
household name synonymous with dazzling white clothes, for millions across the length
and breadth of the country.
Over the years, Rin has constantly evolved to cater to the growing aspirations of the
Indian housewife. Be it with Rin Advanced or its perfumed variant Jasmine Fresh, the
brand guarantee superior cleaning, incomparable white clothes and self-confidence
which comes only from wearing spotless clean clothes. That too, at affordable prices.
Recently Rin re-wrote the rules of branding and marketing by teaming up with the
countrys leading entertainment channel, Star Plus to launch a unique reality show for
kids titled Rin Mera Star Super Star- a nationwide talent hunt providing a platform

for talented children to showcase their potential to the entire country. The winning
contestant won a scholarship of Rs. 500,000 to help him chase the dream of becoming
an artist or to pursue future education.
Over the years, Rin has won a number of accolades, the most recent being voted as
the Most Preferred Detergent brand in India at the Awaaz Consumer Awards in 2006.
The Awaaz Consumer Awards voice the opinion of 10,000 consumers of 39 product and
service categories across 21 countrywide locations.

Wheel is India's number one detergent brand. Launched in 1987, it cleans effectively
with lesser effort, making a laborious chore like washing light and easy. Moreover,
Wheel does not burn hands or harm clothes like some other detergents, which contain a
high percentage of soda.
Ever since its relaunch in 2001, with the new positioning of 'best clean with less effort',
Wheel has been growing strongly. Research showed that consumers seek a solution to
heavy duty laundry, like bed sheets and curtains. Developing on this insight, wheel
sought to eliminate the trouble of tough dirt or heavy-duty laundry. Mass market
consumers have welcomed the solution, making it the number one.

Sunlight Spreading Brightness and Cheer

Sunlight is Unilevers oldest brand. Launched in 1888 it was the first soap to be
branded, stamped & packed before selling to consumers. The factory where the soap
was manufactured was soon renamed Port Sunlight & goes by that name till today.
Sunlight in India is sold only in West Bengal and Kerala. It continues to be the
favourite brand of consumers and is the market leader.
Sunlight is positioned on providing brightness & colour protection delivering the
promise of keeping clothes looking bright like new. Constant innovation now sees
Sunlight with orange peel extracts that not only gives brightness to clothes but also
improved cleanliness and fragrance.
Sunlight also believes in spreading cheer and brightness in the lives of its consumers
and those around them. The brands latest advertising seeks to communicate that people
who wear bright clothes, cared for by Sunlight spread cheer and brightness all around
them.

A woman's passion for beauty is universal and catering to this strong need is Fair &
Lovely. Based on a revolutionary breakthrough in skin lightening technology, Fair &
Lovely was launched in 1978.

The Hindustan Lever Research Centre (it is among the largest research establishments
in India's private sector, including pharmaceutical companies, with facilities in Mumbai
and Bangalore) deployed technology, based on pioneering research in the science of
skin lightening to develop Fair & Lovely. The formulation is patented. Its formulation
acts safely and gently with the natural renewal process of the skin, making complexion
fairer over a period of six weeks.
Fair & Lovely is formulated with optimum levels of UV sunscreens and Niacinamide
that is known to control dispersion of melanin in the skin. It is a patented and
proprietary formulation, which has been in the market for 25 years. Niacinamide
(Vitamin B3) is a water-soluble vitamin and is widely distributed in cereals, fruits and
vegetables - and its use in cosmetic formulations has been known for various end
benefits. The UV components of the formulation are scientifically chosen and used at
optimum levels to provide wide spectrum protection against UV rays of the sun.
Specifically, this patented formulation offers a high UVA protection, which is more
relevant to Asian skin than plain SPF protection creams sold in the West. All the active
ingredients in the Fair & Lovely formulation function synergistically to lighten skin
colour through a process that is natural, reversible and totally safe.
The brand today offers a substantive range of products, including Ayurvedic Fair &
Lovely Fairness cream, Fair & Lovely Anti-Marks cream, Fair & Lovely Oil control
Fairness Gel, Fair & Lovely for Deep Skin and Fair & Lovely Fairness Soap. The latest
has been the Perfect Radiance, a complete range of 12 premium skincare solutions from
Fair & Lovely.

Pond's has been synonymous with skin care in India since 1947.
The impressive track record of Pond's began when Theron T Pond, a pharmacist from
Utica New York, introduced 'Pond's Golden Treasure' in 1846, a witch-hazel based
wonder product. In 1914, Pond's Cold Cream and Vanishing Cream marked the brand's
evolution to a beauty icon. In 1955 Pond's Extract Company merged with Chesebrough
Manufacturing and in 1987 Unilever purchased Chesebrough-Pond's. By this time the
Pond's brand had built up a powerful international presence.

From one man in a tiny home-made laboratory, to today's state of the art R&D facilities
led from Bangkok, Mumbai, New York and Tokyo, the Pond's promise has remained
the same across 58 countries - to deliver products that make a real difference to
women's skin and the way they live their lives.

Vaseline is a trusted brand worldwide associated with daily skin care and healthy skin
for the entire family. Vaseline has been keeping skin healthy since 1870.

The Vaseline Philosophy:

The need for Vaseline is based on real skin facts. We believe our skin is amazing. It
protects us, heals itself, connects us to the world, transmits emotions. And this amazing
skin needs to be looked after. We believe nobody knows skin, and how to keep it at its
healthy best, better than Vaseline. Which is why we make products that maintain our
skin condition at its best and enhance its natural health.

Vaseline Petroleum Jelly I.P. :

Vaseline Petroleum Jelly is a mixture of Mineral oils, Paraffin and microcrystalline
waxes, that when blended together, create something remarkable- it literally melts into
your body, protecting the skin from within.
Vaseline petroleum Jelly serves two functions. First it helps keep the outside world out
it protects skin from effects of weather and exposure. Second it acts like a sealant to
keep the inside world in, thereby acting as a barrier to the natural water loss from our
skin. So Skin that is dry and chapped is protected from drying elements, enabling skin
softening moisture to build up naturally from inside the skin itself.
Vaseline Total Moisture Body Lotion:
Beneath the surface, your skin is 90% water, enabling it to act as a moisture and

nutrient reserve. So keeping your skin well hydrated is critical to your well-being.
Unfortunately however, our body tends to lose moisture throughout the day. Bathing,
casual contact, washing, sitting in the AC for too long, seasonal changes, all robs the
body of its moisture. Vaseline Total Moisture is a fast-absorbing lotion enriched with
Soya and Oat protein that are known to nourish the skin from deep inside while Vitamin
E feeds your skin with the nutrient that is essential to keep it glowing. Together they
result in healthy looking skin.
Vaseline Aloe Cool and Fresh Body Lotion:
With the goodness of Cucumber and Aloe Vera, this light moisturising body lotion is
especially made to meet your skin needs in summer. Cucumber is a surprising beauty
secret for the skin with its hydrating, cooling and soothing properties. Aloe Vera on the
other hand, is an unparalleled moisturiser and cell rejuvenator which is excellent for dry
skin. Together, these two ingredients can keep your skin looking and feeling its
healthiest best.

Aviance

Aviance understands that no two women are alike. This deep insight forms the driving
philosophy behind the brand. Aviance offers women beauty solutions that are
customised to their specific skin types and requirements. It enable every woman
actualize her unique potential through expert, customized beauty solutions.
Aviance has created many beautiful women and beautiful women deserve good-looking
men. Recently launched Aviance Mens Solutions provides todays man with easy and
simple skin treatments that suit his lifestyle. These quality products have highly
effective active ingredients with clinically tested benefits that deliver proven and visible
results.
Aviance products are available in India only through trained Hindustan Unilever
Network Consultants, who will advise you on what products to use and how to use
them.

Aviance range also includes unique customised hair care regimes and colour cosmetics
that helps women to enhance their natural beauty. The exquisite range of advanced
beauty and skincare products offers results that you can see and feel.

Launched in 1964, Sunsilk is the largest beauty shampoo brand in the country.
Positioned as the 'Hair Expert', Sunsilk has identified different hair needs and offers
the consumer a shampoo that gives her the desired results.
The benefits are more compelling and relevant since the variants are harmonised in
terms of the product mix - fragrance, colour and ingredients are all well linked to cue
the overall synergy. The range comes in premium packaging and design. The accent is
on "It knows you, and hence knows exactly what your hair needs".

Clinic Plus Health shampoo was launched in India in the year 1987. It is India's largest
selling shampoo, offering the five most important hair health benefits: strengthens weak
hair, prevents hair breakage, softens rough dry hair, shine for thick and healthy hair, and
contains anti-dandruff ingredient.
The franchise also includes Clinic All Clear Total, first introduced in 1996. It is a dual
shampoo it not only fights the last dandruff flake, but also adds back lost nutrients to
make hair healthy and beautiful. Clinic All Clear Total is a dandruff solution for
everyday use.

Pepsodent, launched in 1993, was the first toothpaste with a unique anti-bacterial agent
to address the consumer need of checking germs even hours after brushing.
Pepsodent packs included a Germ Indicator in February-May 2002, which allowed
consumers to see the efficacy in fighting germs for themselves. As a follow-up, in
October 2002, Pepsodent offered Dental Insurance to all its consumers to demonstrate
the confidence the company has in the technical superiority of the product.

Pepsodent connects directly with kids and their parents. Pepsodent has always worked
in the direction of an overall awareness of dental health. The relaunch campaign in
October 2003 widened the context to "sweet and sticky" food and leveraged the truth
that children do not rinse their mouths every time they eat, demonstrating that this
makes their teeth vulnerable to germ attack.
Pepsodent's most recent campaign aims at educating consumers on the need for germ
protection through the night.
Pepsodent also includes a range of toothbrushes.

Closeup is the original youth brand of India.

The first brand targeting youth in the oral care market, with an edgy and youthful image
which stays relevant till date. Ever since its launch in 1975, Closeup has broken every
rule in the book on how toothpastes should behave!
Closeup was the first gel toothpaste to be launched in India and has led the gel
toothpaste segment ever since.
In 2004, Closeup was re-launched with a bang. And this time it was packed with the
power of Vitamin Fluoride System a powerful mix of Vitamins, Fluoride, Mouthwash
and Micro whiteners, the perfect combination of ingredients for fresher breath and
stronger, whiter teeth. Closeup became the first Gel toothpaste with Fluoride in the
Indian Market!
The brand umbrella also includes Closeup Lemon Mint, gel toothpaste with the
whitening benefits of lemon.

The latest entry in the Closeup stable is Closeup Milk Calcium revolutionary new
toothpaste with the goodness of milk calcium in an industry-first core-in-sheath format,
with white milk calcium nutrient on the inside and a refreshing blue gel on the outside.

Axe, the deodorant that is considered cool, fashionable and stylish by young men was
launched in India in 1999. Available in more than 60 countries around the world, it is a
world leader in male toiletries.
Axe has a mix that is completely harmonised globally from its proposition and
communication to the product, as available on the shelf.
Axe is available in five fragrances: Java, Pulse, Dimension, Voodoo and Phoenix. Axe
has become the leading male deodorant brand in India within just one year of its
launch.
Consumers associate a lifestyle of cool clubs, cool music and cool fashion with Axe.
The youth view it as an icon which introduces many 'firsts' to their world of music and
dance like the first "World's Longest Dance Party" and the first ever 'Axe Voodoo
Island Party'

Rexona was the first Deodorant to be launched in India in 1995.

It is the only deodorant in the Indian market that promises 24 hour protection from
Body Odour.
Rexona has ingredients that combine body odour protection and cosmetic values which
are proven to work in challenging situations.

Half a century ago, as India took her steps into freedom, Lakme, India's first beauty
brand was born. At a time when the beauty industry in India was at a nascent stage,
Lakme tapped into what would grow to be amongst the leading, high consumer interest
segments in the Indian Industry - that of skincare and cosmetic products. Armed with a
potent combination of foresight, research and constant innovation, Lakme has grown to
be the market leader in the cosmetics industry.
Lakme today has grown to have a wide variety of products and services that cover all
facets of beauty care, and arm the consumer with products to pamper herself from head
to toe. These include products for the lips, nails, eyes, face and skin, and services like
the Lakme Beauty Salons.

Ayush was launched in 2002. With Ayush HLL brings to you a range of Ayurvedic
Health Care & Personal Care Products with a superior sensory experience, scientifically
tested and proven functionality and international standards of quality and safety, for a
uniquely pleasurable and holistic Ayurvedic experience.
For the first time, the eternal truths of Ayurveda and the rigours of modern science have
been combined. The Ayurvedic purity of Ayush's formulation is endorsed by Arya
Vaidya Pharmacy, Coimbatore.
The Ayush range comprises shampoos, hair oil, skin cream, soap and nutritional
supplements.
The Ayush Therapy Centres provide personalised service and advice in positive health
and stress relief, aches and pain relief, skin and hair care and weight loss consultation.

In a nation of tea drinkers, the one brand that signifies tea in India is Brooke Bond ever
since the launch of Brooke Bond Red Label in 1903. It is India's single largest tea brand.
It has touched millions of consumers with a range of tea offerings appealing to the
diversity of their tastes.It has the strongest foothold amongst any of the tea brands in
India and touches the homes of over 500 million consumers.
To de-commoditise the tea category, Brooke Bond is focusing its efforts on building four
powerful sub-brands, namely, Brooke Bond Taj Mahal, Brooke Bond Red Label, Brooke
Bond Taaza & Brooke Bond 3 Roses. The range offers a full variety of propositions as
well as price points to appeal to various sections.

Lipton, the world's largest selling tea brand, is an iconic brand for the youth through both
its hot and cold formats.
Lipton Yellow Label is Unilever's global tea brand and sells in many countries across the
world, with tea bags, packet tea and Lipton Ice Tea.

Lipton Ice Tea, the international ice tea drink, is available in India in Lemon and Peach
flavours. It is available in 250 ml glass bottles, 200 ml vending cups, 245 ml cans and one
litre tetra packs.
The company has created an alliance with Pepsi to market, sell and distribute Lipton Ice
Tea. The company itself has over 15,000 vending machines. The alliance will further
strengthen the out-of-home consumption of tea and coffee.

Bru, launched in 1969, created history in the first year of launch by growing to a record
market share of 21%. Ever since, it has grown from strength to strength.
Bru has been instrumental in virtually creating the entire Instant Coffee category as it
exists today. It has been at the forefront of most innovations in the Instant Coffee
category - whether in coffee-chicory blends, refill packaging, vending operations, or
more recently the Low-unit-price packs.
The Bru franchise also includes the Bru Roast & Ground, India's most popular Roast &
Ground Coffee brand, and Bru Malabar Roast & Ground which is available in select
geographies.

Acquired by Hindustan Lever Limited in 1994, the Kissan category consists of

'deliciously wholesome products for kids to grow up.'
The Kissan range consists of ketchup and other sauces, jams, squashes and ready-to-drink
products. For mothers and children, Kissan is today one of the most trusted brands in the
country.
Kissan continues to be a pioneer in the categories that it operates in.

Annapurna brand, first introduced in 1997, has been the provider of wholesome nutrition
to millions of Indians. The brand currently operates in two of the largest, almost
universally consumed, foods categories of the country Salt & Atta (wheat flour).
Iodine deficiency is a serious health issue in India. Annapurna salt has played a big role
towards reduction of iodine deficiency by providing its consumers with the Right Level
of Iodine as prescribed by the Indian government and international standards. Annapurna
salt was the first in the world to be endorsed by The International Council for Control of

Iodine Deficiency Disorders (ICCIDD). Annapurna has also taken initiatives to educate
consumers about the benefits of iodine and its effect on the mental development of
growing children.
Annapurna Atta was launched nationally in 1998, to help the Indian homemaker provide
wholesome tasty nutrition to her family. It is made with modern technology that helps
Annapurna atta absorb more water than ordinary atta when kneaded, resulting in softer
chapatis.

Knorr is Unilevers largest brand worldwide and stands for chefmanship and recipe
expertise . The core of the brand consists of innovation and partnering with the consumer in
the creation of great dishes . The brand is present across soups , bouillons , cubitos , meal
kits and pastas around the world.
In India , the brand is so far present only in soups .The soup market in India is small but
rapidly growing , and Knorr enjoys a 70% market share . Knorr soups comprises of a 4
serve pack and is available across the country. The range of soups comprises various types
of cuisines Chinese , continental , and even Thai . All the soups can be prepared in a few
minutes and the consumer can enhance the taste by adding vegetables or garnishings as per
her choice .
There are 14 exciting flavours - Thick Tomato, Tangy Tomato, Chinese Veg Tomato, Sweet
Corn Veg, Hot and Sour Veg, Creamy Mushroom, Sweet and Sour Noodle, Thai Lemony
Noodle, Mixed Veg, Sweet Corn Chicken, Hot and Sour chicken, Chicken Delite, Chicken
noodle and Chinese Chicken & Mushroom.
In addition , the brand also has a two serve pack in the following flavours Thick Tomato ,
Tangy Tomato , Sweet Corn Veg , Sweet and sour noodle , Thai lemony noodle , Hot and
Sour Chicken and chicken noodle.

Kwality Wall's, launched in 1995, is the company's master brand for ice cream. Kwality
Wall's has combined state-of-the art technical know-how of Unilever - the global leader
in ice cream - with a deep insight of the Indian market, to deliver a range of superior
quality products under its international brands.
Key launches include Cornetto, Feast, Viennetta, and Paddlepop. Kwality Wall's ensures
that while each of its offerings is unique in taste and flavour, they are also accessible to
more consumers through breakthrough cost reengineering, value delivery and a chain of
exclusive Kwality Wall's Swirl's Parlours.

Started in 2003, Hindustan Unilever Network (HUN) is HUL's Direct Selling arm. It is a
multi-category direct selling business offering a wide range of high-quality, highperformance products for its consumers and also exciting business and personal
development opportunities for its consultants. It already has about 7 lakh consultants - all
independent entrepreneurs, trained and guided by HUN's expert managers and trainers.

HUNs mission is to a create millionaire club in India. There are many consultants who
are earning at over a rate of Rs.1,00,000 per annum. Several consultants earn over
Rs.50,000 per month. What is encouraging is that they all started their business with
earnings of less than Rs.500 per month!
HUN offers you to build a business with different categories of Home & Personal Care
(HPC) and Food products. They are all essential household needs. And they are all
exclusive to HUN, specifically developed for the Direct Selling channel, and not
available in the retail channel.
HUN has already spread to 1500 towns and cities, backed by 28 offices and over 130
service centres across the country.
HUN's vision is to earn the love and respect of India by making a real difference to the
lives of million Indians.

What Makes HUN's Promise Unique And Competitive

Reputation of Hindustan Unilever
HUN requires one of the lowest investments for entry (Rs.2450 only to
register as a consultant)
A richly rewarding Compensation Plan (earning opportunity) providing 7
types of earning backed by a powerful business development system
Widest reach amongst Direct Selling companies in India (over 130 servicing
points)
Widest range of top quality Home Care, Personal Care and Food products
Highly affordable prices
Focussed training system and tools to aid self development

Explore HUN's Range Of Star Products

Lever Home Detergents

Lever Home - Home cleaning
Aviance - Personal care & cosmetics for Men & Women
Ayush Spa range, Aviance and DYI Soaps
Mentadent - Oral Care
Ayush Therapy - Health Care
DIY - Male Grooming

 Ayush Poshak Rasayana - Children's Nutrition

Ayush Rakshak Rasayana - Adult Nutrition
Why Direct Selling?
Direct Selling is one of the fastest emerging sectors, is already over Rs.2300 crores as an
industry. Hindustan Unilever and Hindustan Unilever Network are well-poised to ride
this growth.

Why HUL?
No one knows India and Indian consumers better than HUL. The company has access to
both global and local research, technology and development teams. HUN is fully
supported by Hindustan Unilever's nation-wide manufacturing and distribution support
system. Finally, at HUN you have access to Hindustan Unilever's world-famous
management education and business training.

HUL Exports
Today, HUL is one of Indias Largest exporters of branded Fast Moving Consumer
Goods. It has been recognized by the Government of India as a Golden Super Star
Trading House.
Over time HUL has developed into a viable & competitive sourcing base for Unilever
world wide in Home and Personal Care & Foods & Beverages category of products. HUL
is also a global marketing arm for select licensed Unilever brands and also works on

building categories with core country advantage such as branded basmati rice.
HUL Exports offers high level of service with flexibility and responsiveness thorough out
the supply chain. It has a dedicated organization structure to support this endeavour and
this has helped in growth of these businesses in particular. Intrinsic cost competitiveness
in the end to end Supply chain with appropriate technology and competitive capital
investment operations while delivering best in class quality enables HUL to position itself
as a key sourcing hub for Unilever and also become a preferred partner for Global
customers in categories we operate.
HULs key focus in the exports business is on two broad categories. It is a sourcing base
for Unilever brands in Home & Personal Care (HPC) and Food and Beverages (F&B) for
supplies to other Unilever companies. It also focuses on becoming a preferred supplier to
both non-Unilever and Unilever clients in three categories in which India, as a country,
has competitive advantage Branded Rice, Marine Products and Castor and its
Derivatives . HUL enjoys international recognition within Unilever and outside for its
quality, reliability and speed of customer service.
HUL's Exports geography comprises, at present, countries in Europe, Asia, Middle East,
Africa, Australia, North America etc
A brief on HUL's Exports portfolio
HPC:
The categories under HPC include products in Skin care, Oral care, Pears ,Personal Wash
& Lakme range.
- Skin Portfolio includes Mass & Masstige Skin (Cream & lotions under Fair & Lovely
and Dove brands), Shampoos and Conditioners (under Sunsilk brands), Vaseline & Talc
(under Ponds brands). In the past the focus market was in Middle East and Asia, which is
now slowing changing with current exports to European countries and robust plans to
source different products to US in the near future.
- Oral Care consists of Tooth Paste and Tooth Brush (under Pepsodent, Close-up,
Mentadant and Signal brands). The exports are to Asian and European countries.
- Pears Category consists of Bars, Hand Wash, Body Wash and Shower Gel. Pears is
being sold globally including to North America / UK to the GCC / African countries
extending up to Singapore and Australia. While the bar remains the most popular product,
the brand has now extended to hand wash, shower gel, body wash and face wash.
Currently Pears is celebrating its 200 year anniversary which shows the rich heritage and
the strong brand equity it enjoys over generations.
- Personal wash category predominantly consists of Lux, Fair & Lovely Soap, Lifebuoy

Hand wash
- Lakme Products are mainly exported to the countries with Indian Ethnic population or
to geographies where the brand enjoys strong equity. The markets include Nepal,
Bangladesh, United Kingdom & Maldives.

F&B:
The categories under F&B include products in Tea, Coffee & Processed Foods range.
- Tea Category Includes: Tea Bags (includes Tea Bags, Flavored Tea Bags and Square Tea
Bags), Instant Tea, Bulk Tea & Packet Tea. The branded packet tea, and instant tea are for
Unilever's ready-to-drink tea business. The branded teas are Brooke Bond, Brooke Bond
Red label, Brooke Bond Taj Mahal, Lipton, Lipton Yellow Label, Lipton Green Label,
Lipton Brisk and Lipton 3-in-1 premix.
- Coffee Category consists of Instant coffee & special coffee Beans (under Bon and Bru
brands). The focus market for Bon is CIS markets while Bru is mainly sold to Ethnic
markets / Indian diaspora world-wide. Both Bon and Bru straddle the entire gamut of
formats comprising of spray dried coffee, granulated, freeze dried and pre mixes.
- Processed Foods categories include Fruit Spreads / Jams, Soup Powders, Salt, Wheat
Flour, Tomato Ketchup and Custard Powder. The branded processed food items consists of
Kissan, Knorr, Annapurna, Captain Cook, Brown & Polson brands.
Marine Products:
HUL offers a comprehensive portfolio, ranging from Surimi, Crabsticks to Shrimps and
several value-added products. Among its customers is Icelandic, the world's third largest
seafood company. In addition, HUL has also become a part of Unilever's supply chain in
seafoods for Europe too. HUL's Marine Products brands are Ocean Diamond, Ocean
Excellence, Shogun, Hima, Gold Seal, Tara and Prima.
Rice:
The categories are Basmati Rice and Basmati Rice-based ready-to-eat rice meals. The
brands are Gold Seal, Indus Valley, Rozana and Annapurna.

Pureit, a breakthrough offering of Hindustan Unilever (HUL), comes with many unique
benefits complete protection from all water-borne diseases, unmatched convenience and
affordability.
Pureits unique Germkill Battery technology kills all harmful viruses and bacteria and
removes parasites and pesticide impurities, giving you water that is as safe as boiled. It
assures your family 100% protection from water-borne diseases like jaundice, diarrhoea,
typhoid and cholera. Whats more, it doesnt need gas, electricity or continuous tap water
supply.
Pureit not only renders water micro-biologically safe, but also makes the water clear,
odourless and good-tasting.
You will be further reassured to know that Pureit meets the stringent germ-kill criteria of
the Environmental Protection Agency (EPA), the toughest regulatory agency in the USA.
The performance of Pureit has also been tested by leading scientific and medical
institutions in India and abroad.
This patented technological breakthrough has been developed by HUL. This state-oftheart engineering developed by a team of over 100 Indian and international experts from
HUL and Unilever Research Centres has made Pureit possible at the consumer price of
just Rs. 2000.
Pureit runs with a unique Germkill battery Kit that typically lasts for 1500 litres* of
water. The Germkill Battery Kit is priced at Rs.350. This means consumers will get
four litres of water that is as safe as boiled water for just one rupee. Which works out
to an extremely affordable 23 paise per litre.

Introduction
Role of Corporate Responsibility (CR) in HUL
Corporate Responsibility is integral to Hindustan Unilever Limiteds (HULs) vision: To
earn the love and respect of India by making a real difference to every Indian
HULs Corporate Responsibility (CR) philosophy is embedded in its corporate purpose
and Vitality mission.
The company firmly believes that it has commitment to all its stakeholders - consumers,
employees and the community in which it operates. It can fulfill this commitment only by
sustainable growth. The Vitality mission of the company aims to improve quality of life
through our products and through our interventions in the community.
On this background, HUL's key CR initiatives are undertaken with a long-term view.
Initiatives that are sustainable, that have long-term benefits and that have business
linkage are accorded priority. Some initiatives are brand driven, some are driven by our
people and some are driven by our processes.
To know more about them visit individual sections on our website or click on link below.
CR Governance
At HUL we have established a CR Governing Council which is spearheaded by
Management Committee (MC) and which is responsible for the corporate reputation and
the CR strategy of the company.

Our CR Commitments
On the social front, we will work in areas of Health & Nutrition and Empowerment of
Women, our economic agenda will be driven towards Enhancing Livelihoods and the
environmental agenda will focus on Water Conservation and cutting Green House
Gases. We have developed specific programmes and initiatives to address each of these.

For example Project Shakti is our initiative towards changing lives of women in rural
India. Similarly, to commemorate our 75th year in India, we had decided to undertake
some key initiatives. It is our endeavour this year to enhance livelihoods of 75,000
women in a sustainable manner. We intend to partner with NGOs to augment their efforts
by bringing in technical and managerial expertise in this area.
For Enhancing Livelihood, HUL in partnership with Aide et Action India Private Limited
has established the Livelihood Education and Skill Development project called
Samruddhi (meaning prosperity) for the youth through Institute for Livelihood
Education and Development (iLEAD) Centre in Silvassa.
One of our other key initiatives is built around our commitment of reducing our carbon
footprint. We have embraced Unilever's ambitious target of 25% reduction in CO2 from
energy in manufacturing operations per tonne of production by 2012, against a baseline
of 2004. HUL developed a new process of manufacturing soap based on 'Plough Share
Mixer' technology. This eliminates the need for steam in soap making. Since soaps are a
sizeable part of our business, the new technology cuts carbon emissions by 15,000 tons
per year.

Water Conservation and Harvesting

Water scarcity is one of the biggest crises facing India. Water management has been a
focus area for HUL, and has been made one of the key performance indicators of all HUL
factories. HUL is also committed to extending its efforts on water management to the
larger community, and has engaged in community projects in water adjacent to
manufacturing sites.
Union Territory of Dadra & Nagar Haveli
Karchond spans 1491 hectares and has a population of 3253 consisting of 478 families,
Gujarati and Warli Marathi speaking. It is divided into 22 Padas (societies or
communities situated at a distance of few kms from each other). The chief occupation of
the area was agriculture for 4 months when water was available, following which the
population used to migrate to Daman Silvassa for labor/contract jobs. Water conservation
was therefore the prime need of the village, to ensure all around development as well as
to prevent migration to towns.
In association with an NGO, Vanarai, HUL's Silvassa manufacturing hub (in the Union
Territory of Dadra & Nagar Haveli) embarked on a long-term project of water harvesting,
which aimed to dramatically change water availability, taking it up to year-round
availability from 4 months.

One of the first steps taken in the community was the awareness building process, which
was accomplished with Vanarais help, reaching out to every corner of the village and
involving every member of the village. Although it was a slow, difficult process, getting
buy in of the village and the Union Territory government was the key to sustained success
of the programme. Once we had their commitment, the villagers were trained by Vanarai
at Pune in areas including building of watershed structures. The partners and teachers
also visited the agriculture centres around Gujarat.
From their learning, the community built 14 Vanarai bunds (structures made of sacks
filled with sand) in 2003, 33 Vanarai bunds in 2004, 31 Vanarai bunds in 2005 ,18
Vanarai bunds in 2006, 19 Vanrai bunds in 2007 and 6 Vanarai bunds in 2008 (some of
Vanrai Bunds were made by villagers themselves). Approximately 5 % of total run off
was harvested in 2007. This enabled the community to sow a second crop, thereby
significantly increasing their incomes
The bunds increased the availability of water in a year itself from 4 monsoon months to 8
months. The region for the first time in its history saw the second crop, rabbi being
planted. It consisted of wheat, pulses, and seasonal vegetables Bund plantations in the
village helps generate timber, firewood and also demonstrates the benefits of green cover.
Continuous Water Trenches reduced the speed of water and soil erosion. They also
reduced wind erosion, increasing moisture holding capacity of soil, increasing its fertility
as well as supporting water percolation and ground water recharge.
From 2004 to 2008 133 Bunds were created as a part of the water harvesting initiative.
Under community welfare initiatives, credit cards were distributed to farmers. As a part
of the aforestation activity, 58000 trees were planted covering 43 hectare land and over
8000 Mango plants were distributed to farmers as a part of the Horticulture development
programme.
In 2008, HUL in partnership with NGO Vanarai and Aide et Action started a project
called project 'Samruddhi' (meaning prosperity). Under this project the watershed
development activities have been extended to other villages like Dapada & Patti village
in Silvassa, Dadra and Nagar Haveli. As a part of the project so far 18 Vanarai bunds
(structures made of sacks filled with sand) have been created in Dapada, Patti and
Karchond villages.
Maharashtra
HULs Khamgaon factory is located in a dry and arid region of Maharashtra. Around 12
years ago the factory started a pilot on Watershed Management on a 5-hectare plot to
prevent soil degradation and conserve water. The efforts have resulted in the creation of a
green belt, which is now a veritable forest of about 6300 trees.
Encouraged by the results, HUL extended the model to a neighboring village, Parkhed, in
association with the TERI and the Bharatiya Agro Industries Foundation.

The community at Parkhed has already constructed 47 percolation bunds, 1600 trenches,
6000 running metres of continuous contour trenching over 100 hectares and 5 permanent
check dam. About 7000 saplings have been planted in 2006 in addition to 10000 planted
in 2004 and 20,000 saplings were planted during the 2003 monsoon.
As many as 350 village families have taken second crop this year which is only possible
due to construction of check dams. Total land under cultivation during second crop
season is 470 acres.
Total 5 check dams have been built since the inception. This has increased the area for
second crop to over 400 acres, but the cluster of check dams will lead to general increase
in ground water level in the village. The check dams ensure water availability throughout
the year and now over 40% of the village wells will be benefited through the check dams.
350 families benefited by taking second crop.The annual income of the farmers in the
vicinity of 5 check dams was approximately Rs. 36000/- on an average before the
construction of the check dam. After the construction of the check dams, the annual
income has risen to approx. Rs. 85000/- per annum per farmer. This has been attributed to
the availability of water in the wells during the Rabbi season and also increase in level of
water in the wells during the Kharif season.
Hence, not only the check dams enabled the farmers to cultivate a second crop but also
have increased the yield in the Kharif crop. In some cases the yields in the Kharif season
also have doubled. Also, the increased biomass due to double crop has provided fodder
for cattle. Soil regeneration has also been achieved because of prevention of soil erosion
and increase in biomass due to double crop.
The initiative received appreciation at the Johannesburg World Summit on Sustainable
Development.

Project Shakti: Changing lives in rural India

Hindustan Unilever's Project Shakti is a rural initiative that targets small villages
populated by less than 2000 individuals. It is a unique win-win initiative that catalyses
rural affluence even as it benefits business.

Project Shakti impacts society in two ways the Shakti Entrepreneur program creates
livelihood opportunities for underprivileged rural women and the Shakti Vani program
improves quality of life by spreading health and hygiene awareness
Project Shakti benefits business by significantly enhancing HULs direct rural reach, and
by enabling HULs brands to communicate effectively in media-dark regions.
The Shakti Entrepreneur program recognises that while micro-credit plays a key role in
alleviating poverty, its ability to do so depends on the availability of investment
opportunities. Shakti contributes by creating profitable micro-enterprise opportunities for
rural women. Armed with micro-credit, rural women become Shakti entrepreneurs:
direct-to-home distributors in rural markets. This micro-enterprise offers low risks and
high returns. The products distributed are some of the countrys most trusted brands of
consumer goods, and include a range of mass-market products especially relevant to rural
consumers. Moreover, HUL invests its resources in training the entrepreneurs, helping
them become confident, business-savvy professionals capable of running their own
enterprise.
Shakti entrepreneurs typically earn between Rs. 600 to Rs. 800 per month. As most of these women are
from below the poverty line and live in extremely small villages(population between
2000-5000), this earning is very significant, and often doubles their household income.
Poor hygiene practices are the single largest cause of common diseases such as diarrhea.
Lack of awareness of basic health and hygiene practices kills over 500,000 children every
year in rural India. The Shakti Vani Program educates rural community about basic health
practices. Rural women are appointed as Vanis (communicators) and trained to
communicate in social fora such as schools and village get-togethers. The Vani program
covers areas including pre and post-natal care, infant nutrition, sanitation, good hygiene
practices, and the prevention of common diseases. By end 2007, the Vani programme had
covered over 50,000 villages, reaching out to over 50 million people.
Various central and state government agencies, including the governments of Andhra
Pradesh, Karnataka, Madhya Pradesh, Chhatisgarh, Uttar Pradesh, and Orissa have
extended support to Shakti. Over 300 NGO's are actively involved in the project. A
national MOU has been signed with CARE India, covering the fields of health and
hygiene awareness and functional adult literacy.
Shaktis impact on society is far-reaching. The Shakti entrepreneur program creates
livelihood opportunities for underprivileged rural women. It has already improved the
lives of over 45,000 families of Shakti entrepreneurs. The Shakti Vani program works to
improve the quality of life in rural India, by spreading awareness of best practices in
health and hygiene.
Shakti operates in fifteen states: Andhra Pradesh, Karnataka, Tamil Nadu, Gujarat,
Madhya Pradesh, Chattisgarh, Maharashtra, Uttar Pradesh, Punjab, Haryana, Rajasthan,

West Bengal, Bihar, Jharkhand and Orissa. There are over 45,000 Shakti entrepreneurs
covering over 100,000 villages across 15 states. The Vani program has covered over
50,000 villages.
Since 2007, HUL has also started several new initiatives to help the SEs get additional
source of income. HUL has done a tie-up with an affiliate of USAID which is piloting a
project to sell ORS (Oral Rehydration Salt) to villagers. Directionally efforts are on to
create a larger community of SE's which will work together to develop themselves.

SUGGESTIONS

The company can launch a new variant of Ponds, which could be Ponds Fairness
Body Lotion. This will cater to the fairness need of whole body and not just hands
and face. The target customer of this variant can be the youth who are more
boldly dressed and want the whole texture of the skin to be same.

To launch a display scheme for Pears which can counter the competition from
Fiama Di Wills that it may face in the future. HUL can buy windows from the
retailers for the display of Pears soap and face wash.

The youth of today is not much into the consumption of fairness cream because
they think it to be harmful for the skin and they are very conscious about the
health of their skin. To cater to this segment of population which is very huge,
Fair & Lovely can initiate activities which makes the youth aware about the
qualities of the brand and to make them understand that the cream is not harmful
for their skin.

The company can emphasize on the other qualities of Ponds talc and not just as
perfume talc. It can highlight its medicinal value which is of very necessary for
the summers.

The can launch a new variant of Ponds talc with new fresh fragrance. This will be
for the people who like the brand due to the good quality that it provides but are
bored of the fragrance that has been provided for so long. This will counter the
competition and satisfy the target customers.

Lakme can come up with sunscreen which has more SPF so that it can counter the
competition that it faces from its biggest competitor Lotus. As of now Lakme
come in SPF 15 to SPF 30. It can also come up with sunscreen with higher SPF.
Lotus ranges from SPF 15 to SPF 60. This way Lakme can cater to the needs of
people who are more exposed in the sun and need more protection against it.

Ponds White Beauty and Ponds Age Miracle are in their initial stage so these
brands need to communicate more to their customers. The company can promote
activities in the mall where they are sold the most as these are premium brands
and their target customer comes in the malls only. This will help in brand
communication of these brands.

The company should emphasize more on mass retail than the wholesale as the
whole sale is very price sensitive. The ideal ratio of wholesale is to retail is 30:70.
The universal ratio is 40:70 and the HUL ratio is 50:50.

CONCLUSION
After doing a study of this project representing on HUL I have come to a conclusion that
HUL is Indias largest fast moving consumption goods company with a turnover of
$2.35billion. The companys wide ranging product portfolio reaches from personal and
household care products of foods, beverages and specialty chemicals.
HULs core business comprises of soaps, detergents, personal products and tea. These
four product areas account for 70% of the companys turnover.
From its portfolio of over 110 products, HUL has identified 30 brands, covering key
product segments, which contributed to over 75% of the companys profits.
To sum up I would like to say that Hindustan Unilever Limited is serving its customer in
an appreciated way and going to be in the list of best services providers in the world in
coming years.

LIMITATIONS
Although the project has been worked out at its best yet there are some limitations, which
cannot be overlooked. Had these limitations been overcome, the findings would be
accurate.
Some of the limitations are:
1) Time constraint:
Time was really a limiting factoring the project. Its really difficult to work out such a
large project between two months time.
2) Data constraint:
All the data that has been collected for this project, has been taken
from secondary sources like websites, magazines, newspapers and
book.

BIBLIOGRAPHY
Websites

http://www.hul.co.in/
http://www.hul.co.in/brands/foodbrands/?WT.GNAV=Food_brands
http://www.hul.co.in/brands/personalcarebrands/?WT.GNAV=Personal_care_brands
http://www.hul.co.in/brands/homecarebrands/?WT.GNAV=Home_care_brands
http://www.hul.co.in/brands/Water/?WT.GNAV=Water
http://www.hul.co.in/brands/nutrition/?WT.GNAV=Nutrition
http://www.hul.co.in/brands/hygieneandwelbeing/?WT.GNAV=Health,_hygiene_&_beauty
http://www.hul.co.in/sustainability/?WT.GNAV=Sustainability
http://www.hul.co.in/innovation/?WT.GNAV=Innovation
http://www.hul.co.in/aboutus/introductiontohul/?WT.GNAV=Introduction_to_HUL
http://www.hul.co.in/aboutus/ourvision/?WT.GNAV=Our_vision
http://www.hul.co.in/aboutus/purposeandprinciples/?WT.GNAV=Purpose_&_principles
http://www.hul.co.in/aboutus/ourhistory/?WT.GNAV=Our_history
http://www.hul.co.in/aboutus/companystructure/?WT.GNAV=Company_structure