The TribeQa Opportunity

A presentation for investors and (strategic) partners.

TribeQa Road Show Information Kit

Document #2
MLM-0265
May 2008
 Address

THE TRIBEQA GROUP

Address Darwinplantsoen 5
P.O.Box 3743
1001 AM AMSTERDAM

Contact Robert L. Eikelboom

Cell +31-6-5111.4325

E-mail rle@tribeqa.com
Helping financial consumers
to make more money by
selecting superior
investment and financial
products through collective,
unbiased group analysis.
 The Introduction

TribeQa is one of the global

frontrunners in social finance, an
emerging niche market in the
financial industry. Our goal is to
become a dominant player.

Social finance has the potential to

grow into a huge market with
millions of subscribers
commanding a market share of 5%-
15% of the financial industry.

To exploit these opportunities our

team seeks €1.500.000 for a 50%
stake in our company.
 The Need

Ask 98% of all investors all over the

world about the best financial
products and they become as
insecure as fifteen year old girl on
her first date.

Most investors are lost alone in the

financial jungle. They do not have
the expertise, savvy or experience
to maximize their financial potential.
On average, they receive biased
advice and invest in ‘middle-of-the-
road’ investment vehicles.

Ask yourself:
Would you like to invest like the
sophisticated investors do?
The Solution

Thousands of people will search

together for the best financial
products.

I. Collectively all members posses

intimate and direct information on
service providers, on financial products
and on the advisors serving them. We
collect that information in a huge
knowledge database (Collective Brain).

II. We have developed a proprietary

method to extract ‘collective
intelligence or Group IQ’ from the
Brain and to transform it into unbiased
and practical advice for our members.

III. Through our Trade Platform we give

access to high-end institutional
products.
 The Plan

We build a web platform catering to a

community of financial consumers.
We mobilize financial consumer to share
knowledge to form an Intelligent Collective
Brain.
We establish a Trusted Brand Name as an
sympathetic authority on all financial
matters.
We offer (intermediary) services enabling
members save, user-friendly access to
superior, institutional products.
We build a distribution and support
network of (truly) independent financial
advisors (IFA) to assist clients on a personal
level.
We build offline presence meeting our
members/prospects in the real world.
 The Group IQ

“It has become increasingly recognized

that the average opinions of groups is
frequently more accurate than most
individuals in the group.“

Kenneth Arrow, winner of the

Nobel Prize in Economics

The Group IQ will yield objective, well-

researched and trusted solutions. The
Group IQ will be instrumental in
selecting superior products,
opportunities and advisors.
Collective intelligence has caught the
interest of many academic circles all
over the world.
TribeQa will work intensively with
academic world.
 The Marketing Mix

Members seek, find, judge, appreciate and

validate (!!) superior products. Ultimately,
they will want to buy.

Distribution happens through direct

acquisition, member-to-member
introductions and through strategic partners.

We charge fair Prices for premium-services

delivering an excellent consumer experience.

We deliver intermediary Services aimed to

select superior third-party financial products.

Promoting the community will be done

through different media, including, as we
anticipate, a nationally broadcasted TV
program and the high prized Group^IQ
Investment Race.
 The Services

TribeQa has a neutral position and offers

solely ‘matchmaking’ services.
Memberships
- Paid memberships € 99
- Institutional memberships € 5.000
- Business memberships € 500

Investment Services
- World Class Portfolios 0.5%/10%
- Fellow Accounts 0.5%/10%
- VIP Specials 2.5%

Other services
- Deal fees 4.0%
- Believers Entrepreneurs €100
- Leverage Trade in The Race €10
- Training fees Entrepreneurs €1.000
 The Personal Touch

Size matters. The size of the

community matters. Size translates in
better deals, and better intelligence.
Financial institutions will listen to
Size.

Being Personal matters. A good

personal consumer experience
creates loyal and long relationships.

To reach out to all consumers we

need to establish an offline presence.
Building a national network of
qualified (external) advisors is an
important element in our offline
presence.

The qualified advisor will receive

more fees, new clients, promotion
and a better image.
 The Promotion

Format of the television program

- magazine style with 1-3 minute items
- The Race played with Famous People
- Involvement audience in studio/at home
- ‘Special’ correspondents on assignment
- Attractive prizes

Additional items will be broadcasted

during the week on TribeQaTV. Our
media team (members) will produce
content and the best items will be
shown on TV. Other content will be
distributed in other media: magazines
& newspapers.

The community will quickly become a

trusted brand for financial information.
THE TREND
 An Opinion

Will social networking

revolutionize personal finance?

“The rise of social networking could have a

profound effect on banking and personal
finance. As companies combine massive
databases of financial transactions with the
“collective intelligence” of a networked
customer base, interesting things can
happen.

Because money and spending are topics

that weigh on peoples’ minds every day,
these issues are likely to become important
topics at existing social networks.

What if these new social networks

functioned as financial co-ops, pooling their
assets to negotiate favorable terms from
financial providers?”

Jim Bruene
The Online Banking Report
 The Revolution

“ As companies combine massive

databases of financial transactions
with the “collective intelligence” of a
networked customer base, interesting
things can happen.”

TribeQa has a full scale solution to build

a Intelligent Collective Brain that
support financial consumers in the
management of their financial life.

The goal is to make the financial world

substantially more transparent and filter
out mediocre advisors and products
that only survive on brand image and
consumer ignorance.

It will revolutionize personal financial

management and tip the balance in
favor of the consumer.
 Income and Value Sources

Knowledge Bank. A huge database of intimate

customer information. (Intelligent Collective Brain)

Group IQ. A proprietary method of producing

high level, unbiased financial advice.

Services. A portfolio of services generating fees.

Advertising. As we become bigger, we become

more interesting to advertisers.

Infrastructure. Our infrastructure (white label

version) will be licensed to social networks
abroad.

CO-OP. The community will use its collective

power to negotiate better deals.

Disappointing revenues in one area can be offset

by better performance in other areas reducing
the risk of our enterprise.
 Risk/reward

The worst case scenario is theoretically a

100% loss of investments.

Still, this is highly unlikely. The main risk is

clearly in the implementation phase. We
manage these risks by contracting highly
professional web builders.

We believe that the operational

infrastructure alone creates a corporate
value in excess of the initial shareholders
capital.

The infrastructure coupled with successful

marketing offers the real potential of
transforming the enterprise into a 100+
million company yielding returns for
investors 20x over.
 Closing notes

A great concept is only a pleasant starting point.

Execution is absolutely vital, as is our business &
marketing creativity. We will build the community
like the presidential candidates in the US Elections
(meeting people & shaking hands all over the place).

More information:
1. Teaser. Introducing the Group^IQ
2. Booklet. The TribeQa Opportunity
3. PowerPoint. 21 FAQ on the Group^IQ
4. Executive Summary
5. Who is Who in TribeQa
6. Articles on Collective Intelligence & Social Finance
7. PowerPoint. Trends & Corporate Potential
8. Booklet. Introduction on The Financials
9. Presentation. Personal Financial Scenario – BizPlanner
10. Investor Offer Sheet
11. Booklet. PP Intro on Marketing
12. Business Plan (yet to be updated)
13. Demo Site
14. Format MyMoney (TV Program) & The Group^IQ Race
15. Pre Functional Design Web Platform