Project: 141105
N Size: 1,811 Registered Voters
Margin of Error: +/- 2.3%
November 13-16, 2014
V1.
V2.
100%
Are you absolutely certain you are registered to vote at your present address, or is there a
chance your registration has lapsed?
Absolutely certain you are registered
100%
Thinking about how technology savvy you are, would you consider yourself to be
Expert/Advanced
Intermediate/Novice
37%
58%
Expert
Advanced
Intermediate
Novice
9%
29%
41%
16%
5%
Page | 1
B2.
B3.
26%
66%
Daily
Weekly
Monthly
Yearly
3%
23%
47%
19%
8%
How likely are you to purchase each of the following items through an online retailer for the
holiday season?
Very
Likely
Somewhat
Likely
Not Very
Likely
Not At
All
Likely
DK /
No Op.
33%
37%
12%
16%
3%
Luxury Goods
11%
26%
21%
37%
5%
Personal Care
Hygiene Products
15%
24%
21%
37%
3%
Consumables (items
that get used up)
15%
29%
21%
31%
5%
Automotive Parts,
Goods, & Accessories
10%
20%
22%
44%
4%
25%
38%
13%
20%
4%
11%
16%
21%
48%
4%
Consumer
Electronics
Medicines (products
for the treatment or
prevention of
disease or injury)
Page | 2
B4.
Online
Retailers
(Amazon)
Marketplace
(eBay)
Clothing &
Apparel
Manufacturer
or certified
reseller
Anywhere Do not
that has purchase
best price
online
13%
14%
22%
4%
27%
20%
Luxury Goods
9%
8%
17%
2%
22%
42%
Personal Care
Hygiene
Products
6%
8%
18%
2%
20%
46%
Consumables
(items that get
used up)
5%
8%
20%
3%
23%
41%
Automotive
Parts, Goods,
& Accessories
5%
10%
13%
4%
20%
48%
Consumer
Electronics
7%
11%
30%
4%
27%
21%
Medicines
(products for
the treatment
or prevention
of disease or
injury)
7%
10%
11%
1%
13%
57%
Page | 3
B5.
When purchasing the items below, how important is buying the specific brand you trust for the
following items?
Very
Important
22%
Somewhat
Important
41%
Not Very
Important
21%
Not At All
Important
9%
DK /
No Op.
6%
Luxury Goods
30%
31%
12%
9%
18%
25%
38%
17%
8%
12%
18%
37%
24%
9%
12%
21%
35%
16%
8%
19%
38%
40%
8%
7%
7%
37%
28%
12%
7%
16%
What do you do when your preferred brand is not in stock or the selection/size you seek is not
available at your favorite site online?
I go to a brick and mortar store
I look for preferred resellers online on
the manufacturer website
I switch to other online Retailers (i.e.
Amazon)
23%
5%
23%
4%
15%
18%
11%
Page | 4
B7.
How important is it to you that the brand you buy online is genuine / not counterfeit for each of
the following categories?
Very
Important
52%
Somewhat
Important
26%
Not Very
Important
10%
Not At All
Important
4%
DK /
No Op.
8%
Luxury Goods
57%
16%
6%
4%
16%
53%
23%
8%
4%
13%
49%
23%
10%
5%
13%
54%
19%
6%
4%
16%
67%
16%
5%
4%
8%
64%
13%
4%
3%
15%
Consumer Electronics
Medicines (products for
the treatment or
prevention of disease or
injury)
B8.
Do you believe that counterfeit goods are a problem currently impacting the U.S. economy?
Yes, Major Problem
Yes, Minor Problem
No, Not a Problem
36%
44%
8%
12%
Page | 5
B9.
Now, thinking about your vote in 2014 for federal offices such as U.S. Senate or Congress,
what would you say is the top set of issues that is motivating your vote?
Economic Issues like taxes, wages,
jobs, unemployment, and spending
42%
16%
15%
10%
Other
B10.
6%
5%
6%
When you think about safety & health concerns, that a counterfeit item could malfunction and
cause unsafe conditions, how much concerning are these issues for each of the individual
categories detailed below?
Very
Concerning
Somewhat
Concerning
Not Very
Concerning
Not At All
Concerning
DK /
No Op.
26%
35%
26%
7%
6%
Luxury Goods
33%
29%
20%
7%
11%
55%
27%
8%
3%
7%
47%
29%
13%
3%
8%
57%
24%
7%
3%
9%
Consumer Electronics
48%
33%
10%
3%
6%
75%
12%
4%
2%
7%
Page | 6
B11.
And, thinking about each of the following categories, please indicate how important each one is
to your decision making process when making online purchases
Product is Not
Counterfeit / Genuine
Product is Safe
Product Works as
Advertised
Product is Safe for
Children
Product has Lowest Price
B12.
Very
Important
Somewhat
Important
Not Very
Important
Not At All
Important
DK /
No Op.
60%
28%
6%
1%
5%
79%
14%
2%
1%
4%
77%
16%
2%
1%
4%
64%
17%
8%
5%
7%
36%
46%
10%
3%
5%
When shopping online, how much more would you be willing to pay to guarantee that an item is
genuine / not counterfeit
As much as it takes
B13.
10%
15%
43%
7%
24%
Have you ever bought counterfeit for a brand name item either online or offline?
Yes, have bought counterfeit item
No, have not bought counterfeit item
18%
82%
Page | 7
B15.
B16.
Yes, Substandard
No, Not Substandard
52%
30%
Do not recall
18%
Whose responsibility is it to protect you from counterfeit goods online? Ranked by % Total
My responsibility
The manufacturer
The Government
Payment Processors & Shippers
Search Engines
30%
15%
10%
7%
3%
32%
5%
When you think about the issue of counterfeit goods, what would you MOST like to see
happen? Ranked by % Total
Consumer education
15%
9%
9%
7%
5%
5%
Enforcement at home
4%
41%
5%
Page | 8
B17.
Below are some concerns that have been raised about counterfeit products. Please indicate
below your TOP TWO concerns Ranked by % Total
Sellers of counterfeit are linked to other
crime like human trafficking and drug
trade
Counterfeit items can be dangerous /
unhealthy
Counterfeit jobs cost American Jobs
Sellers of counterfeit items can steal
identities & credit cards online
Proceeds from counterfeit support
organized crime
All of the above
None of the above
36%
33%
29%
10%
4%
18%
25%
Page | 9