MH0056 Public Relations & Marketing for Healthcare Organizations

1 Explain the concept of service and marketing. Discuss the steps involved in healthcare marketing
process.
A
Explanation of concept of service
Explanation of concept of marketing
Explanation of all the steps involved in healthcare marketing process
Services marketing is a sub field of marketing, which can be split into the two main areas of goods
marketing (which includes the marketing of fast moving consumer goods (FMCG) and durables) and
services marketing. Services marketing typically refers to both business to consumer (B2C) and business
to business (B2B) services, and includes marketing of services like telecommunications services, financial
services, all types of hospitality services, car rental services, air travel, health care services and
professional services. The range of approaches and expressions of a marketing idea developed with the
hope that it be effective in conveying the ideas to the diverse population of people who receive it.

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2
Discuss the various steps involved in marketing research.
A
Explanation of all the steps involved in marketing research
Step 1. Define the Objective & Your Problem
Perhaps the most important step in the market research process is defining the goals of the project. At
the core of this is understanding the root question that needs to be informed by market research. There
is typically a key business problem (or opportunity) that needs to be acted upon, but there is a lack of
information to make that decision comfortably; the job of a market researcher is to inform that decision
with solid data. Examples of business problems might be How should we price this new widget? or
Which features should we prioritize?

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3
Discuss the types of public relations research.

A
Explanation of primary research
Explanation of secondary research
Primary research consists of a collection of original primary data collected by the researcher. It is often
undertaken after the researcher has gained some insight into the issue by reviewing secondary research
or by analyzing previously collected primary data.[clarification needed] It can be accomplished through
various methods, including questionnaires and telephone interviews in market research, or experiments
and direct observations in the physical sciences, amongst others.

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4
Discuss the current scenario of medical tourism in India.
A
Explanation of medical tourism
Explanation of present situation of medical tourism
Advantages of medical tourism
Primary research consists of a collection of original primary data collected by the researcher. It is often
undertaken after the researcher has gained some insight into the issue by reviewing secondary research
or by analyzing previously collected primary data.[clarification needed] It can be accomplished through

5
Discuss the future of healthcare marketing.
A
Brief outline of healthcare marketing
Explanation of future of healthcare marketing

6
Explain the standard metrics to evaluate public relations in healthcare.
A
Key factors of PR measurement and evaluation
Explanation of various PR evaluation component-ts