Word 2007 shows a distinct preference for the former and will automatically
replace a spaced hyphen with a spaced En dash as you type.
Sadly, if you prefer Em dashes (as I do) then you have to place them
manually. You can also do this via a global Find and Replace. Some
companies and organisations use a Spaced Em dash rather than an
unspaced one, so check the preferred style of the organisation for which
you are writing.
Inverted commas
Quotation marks are inverted commas but not all inverted commas are
quotation marks. They are a form of punctuation that separates out a group
of words from the surrounding text and can be single ( _ ) or double ( _ ).
Inverted commas can be used (i) to identify direct speech, (ii) to identify the
titles of literary works (but see comment on italics below), (iii) to draw
attention to a particular word or a word used in an unusual context or (iv) to
indicate that the writer does not necessarily agree with the proposition
being put forward.
Whether to use single or double quotation marks is a common problem for
authors and again there is no one rule for all occasions. In Britain, single
commas are more prevalent than double while in the United States the
reverse is true. In Australia, the Australian Government style is to use
single quotation marks.
There are some easy rules to apply and which are widely practised by
writers. These are a few suggestions:
1.
2. Use single marks for specific words and for quotations WITHIN
quotations
3.
As in other areas, in the absence of firm rules being set down for you, what
matters most is consistency in your use
Hyphen (-)
Hyphens are used to link words and parts of words. They are not as common today
as they used to be, but there are three main cases where you should use them:
in compound words
Compound adjectives
Compound adjectives are made up of a noun + an adjective, a noun + a participle,
or an adjective + a participle. Many compound adjectives should be hyphenated.
Here are some examples:
adjective +
noun + adjective noun + participle participle
accident-prone
computer-aided
good-looking
sugar-free
power-driven
quick-thinking
carbon-neutral
user-generated
bad-tempered
sport-mad
custom-built
fair-haired
camera-ready
muddle-headed
open-mouthed
With compound adjectives formed from the adverb well and a participle (e.g. wellknown), or from a phrase (e.g. up-to-date), you should use a hyphen when the
compound comes before the noun:
well-known brands of coffee
an up-to-date account
but not when the compound comes after the noun:
His music was also well known in England.
Their figures are up to date.
Its important to use hyphens in compound adjectives describing ages and lengths
of time: leaving them out can make the meaning ambiguous. For example, 250year-old trees clearly refers to trees that are 250 years old, while 250 year old
trees could equally refer to 250 trees that are all one year old.
Compound verbs
Use a hyphen when a compound formed from two nouns is made into a verb, for
example:
noun
an ice skate
verb
to ice-skate
a booby trap
to booby-trap
a spot check
to spot-check
Phrasal verbs
You should NOT put a hyphen within phrasal verbs - verbs made up of a main verb
and an adverb or preposition. For example:
Phrasal verb Example
build up
You should continue to build up your pension.
break in
stop of
If a phrasal verb is made into a noun, though, you SHOULD use a hyphen:
Noun Example
build-up There was a build-up of traffic on the ring road.
breakThe house was unoccupied at the time of the break-in.
in
stopof
Compound nouns
A compound noun is one consisting of two component nouns. In principle, such
nouns can be written in one of three different ways:
one word two words hyphenated
aircrew air crew
air-crew
playgroup play group play-group
chatroom chat room
chat-room
In the past, these sorts of compounds were usually hyphenated, but the situation is
different today. The tendency is now to write them as either one word or two
separate words. However, the most important thing to note is that you should
choose one style and stick to it within a piece of writing. Dont refer to
a playgroup in one paragraph and a play-group in another.
Hyphens joining prefixes to other words
Hyphens can be used to join a prefix to another word, especially if the prefix ends
in a vowel and the other word also begins with one (e.g. pre-eminent or co-own).
This use is less common than it used to be, though, and one-word forms are
becoming more usual (e.g. prearrange or cooperate).
Use a hyphen to separate a prefix from a name or date, e.g. postAristotelian or pre-1900.
Use a hyphen to avoid confusion with another word: for example, to
distinguish re-cover (= provide something with a new cover) from recover (= get
well again).
Hyphens showing word breaks
Hyphens can also be used to divide words that are not usually hyphenated.
They show where a word is to be divided at the end of a line of writing. Always try
to split the word in a sensible place, so that the first part does not mislead the
reader: for example, hel-met not he-lmet; dis-abled not disa-bled.
Hyphens are also used to stand for a common second element in all but the last
word of a list, e.g.:
You may see a yield that is two-, three-, or fourfold.
You can read more about when to use hyphens on the Oxford Dictionaries blog.
Here you will find helpful tips on when to use hyphens and examples of when they
should not be used.
Back to punctuation.
You may also be interested in
Exclamation mark (!)
Question mark (?)
Dash ()
Hyphen and Dash
This section is concerned with the two punctuation marks hyphen (-) and
dash (). Even though they look rather similar, they have different
functions, as the rules and examples below are intended to illustrate.
On the use of hyphens
We know that sometimes words contain hyphens. There is considerable
variation in this area (that is, not everyone agrees on the proper use of
hyphens), but there are a number of cases in which hyphens are used that
we must bear in mind. Also always try to be consistent, so that you do not
write the same word in different ways in the same text.
At the end of a line of writing
In compounds
Generally speaking, compounds can be written in three different ways in
English, namely as one word, as two words with a space between them, or
with a hyphen between the first and the second part of the word.
In many cases, there is variation among writers, and writing conventions
change over time, so always consult a recent and trusted dictionary when
in doubt. However, the following general rules and advice should be useful:
Compound adjectives are often (but not always) written with a hyphen. A
compound adjective is typically an adjective that consists of an adjective +
a participle (e.g. long-lasting and short-natured), a noun + a participle
(thought-provoking and data-driven), or a noun + an adjective (cameraready, lead-free).
It is extra important to use a hyphen when not using one could lead to
ambiguity. For instance, we should not write ten year old children if we
mean ten-year-old children, since ten year old children could equally well
refer to ten children that are one year old (i.e. ten year-old children).
Generally speaking, compound premodifying adjectives, that is, adjectives
that precede and modify the head of a noun phrase, are more often written
with a hyphen than compound adjectives functioning as predicatives. This
is especially important to remember when the compound adjective contains
the adverb well. For example, even though we could very well write as in
(1), we have to use the hyphen in (2):
(1) I find this paper well written.
(2) This is really a well-written paper.
Similarly, we have to use hyphens if a premodifying adjective is formed
from a phrase (3), even though we may leave out the hyphen when such a
compound adjective functions as predicative (4):
(3) A new state-of-the-art laboratory on Deeside marks a big step ahead in
Wales' drive for economic renewal and green jobs.
(4) This document is part of a series of reviews of the state of the art in
cognitive systems.
Compound numbers less than 100 are spellt with a hyphen (e.g. seventysix, thirty-five).
Phrasal verbs have no hyphens when they are verbs (5), but when they are
used as nouns, they get a hyphen, as in (6) below.
(5) Long queues started to build up at these security checkpoints.
(6) There was a build-up of fluid in the inner ear, and the doctors drained
the fluid out so the child could hear.
After a prefix
We insert a hyphen between a prefix and a number or a proper noun
(name):
(7) This is a pre-2004 phenomenon.
(8) This would reduce the risk of the further deterioration of Iraq into
a post-Yugoslavia type of situation.
We also include a hyphen in order to avoid words getting mixed up, so, for
instance, we write re-cover, if we do not meanrecover, as in (9):
(9) I would like to know how to re-cover dining-room chairs.
It is (or used to be) common practice in British English to insert a hyphen
between a prefix ending in a vowel and a word starting with a vowel, as in
(10), but this use appears to be losing ground, so we also frequently find
such words written as one word without a hyphen, as in (11):
(10) Nato and Russia have made a historic agreement to co-operate over
the creation of a missile defence shield protecting more than one billion
people in a move aimed at bolstering the reset in relations between
Moscow and the west.
(11) Although the duty to cooperate would render it more difficult for local
authorities to refuse a transfer outright, it did not override their discretion
when deciding whether this would be compatible with other of their
statutory duties or whether they could fulfil the terms of an offender's
licence conditions.
There are also a number of prefixes that are always suppused to be
followed by a hyphen, for instance all-, cross-, ex-, self-,half-, and anti-, as
in (12) to (17):
(12) In principle this could be done by an all-knowing central planner.
(13) Cross-Cultural Research (CCR) publishes peer-reviewed articles that
describe cross-cultural and comparative studies in all human sciences.
(14) After a year or so, my friend and ex-colleague John. Murray VII
offered help again.
(15) Self-esteem has to do with how one sees and experiences oneself.
(16) There is no way anyone in attendance left this show thinking it
was half-hearted.
(17) To illustrate what types of behaviour are anti-social, below are
examples of ASB.
Finally, please remember the practice of spelling premodifying compunds
with hyphens, as illustrated in some of the examples above.
The dash
A dash is the punctuation mark , which is used to separate parts of a
sentence. Dashes look like hyphens (which are used, for instance, to
connect two or more words, as in a two-year-old child) but are longer.
There are two forms of dashes in English language print:
en dash (en rule) This is the shorter dash, preceded and followed by a
blank space (as illustrated).
em dash (em rule)This is the longer, unspaced dash (as illustrated).
Dashes can be used instead of commas to set off a parenthetical element
in a sentence:
(1) Driving at nightespecially in the raincan be dangerous and
requires more attention than daytime driving.
Note the difference between British and American publishers: most British
publishers (except Oxford UP), use the en dash, whereas the em dash with
no blank spaces is preferred by most American publishers (and by Oxford
UP) (Ritter, 2003, p. 141).
Jill Emery confirms that Muslim populations have typically been ruled by
non-Muslimsspecifically Americans, Russians, Israelis, and the French.
The dissolution took 20 minutesmuch longer than anticipatedbut
measurements were begun as soon as the process was completed.
Finally, the dash we typically use is technically called the em dash, and it
is significantly longer than the hyphen. There is also an en dashwhose
length is between that of the hyphen and the em dash, and its best usage
is to indicate inclusive dates and numbers:
July 6September 17
pp. 4856.
be put. He was bent on giving play to his imagination, and you may be
very sure he was glad in the work of his hands and wrought all those
intricate effects with loving care. Surely the result is much more deserving
of respect than a mediocre epic or a second-rate painting. It is not what we
do that counts, but how well we do it. There is no saying one kind of work
is art, and another kind is not art. Anything that is well done is art;
anything that is badly done is rotten.
I do not wish, either, to confine the word useful, in its application, to 6
our material needs. Everything we do ought to be useful, and so it is, if it
is done well. Tables and chairs are useful; but so are pictures and
cathedrals and lyrics and the theatre. If we allow ourselves only what are
called the necessities of life, we are only keeping alive one-third of being;
the other two-thirds of our manhood may be starving to death. The mind
and the soul have their necessities, as well as the body. And we are to seek
these things, not only for our future salvation, but for our salvation here
and now, that our lives may be helpful and sane and happy.
It is often easy to see how a fine art may grow from some more necessary 7
and commonplace undertaking. The fine art of painting, for instance, arose
of course from the use of ornamental lines and figures, drawn on pottery,
or on the walls of a skin tent, where it served only to enhance the value of
the craftsmans work, and please his fancy. Gradually, through stages of
mural decoration, perhaps, where ever-increasing freedom of execution
was given the artist, its first ornamental purpose was forgotten, and it came
to serve only as a means of expressing the artists imaginative ideals. So
too of sculpture and architecture, of dancing and acting. It is an easy
transition from the light-hearted superfluous skip of a child as it runs, to
the more formal dance-step, as the child keeps time to music and gives
vent to its gayety of spirit. It is an easy transition from gesture and signlanguage, employed as a useful means of communication, to their more
elaborate use in the art of acting, where they serve merely to create an
illusion. So, too, whenever a piece of information is conveyed by word of
mouth, and the teller of the tale elaborates it with zest and interest, making
it more memorable and vivid, the fine art of letters is born.
We may notice again that the quality of art begins to appear in all our 8
occupations, as the dire stress of existence is relieved and mans spirit
begins to have free play. Art is an indication of health and happy
exuberance of life; it is as instinctive and spontaneous in its origin as
childs play. To produce it naturally the artist must be free, for the time
being at least,free from all doubt or hesitation about the truth, free from
all material entanglements, free from all dejection and sadness of heart. So
that the primitive industries mark the first grade in the human story, when
we were barely escaping from the necessity for unremitting hand-to-hand
physical struggle for life; and the second grade in our progress is marked
by the appearance of the industrial arts; while we may look on the fine arts
as an index of the highest development, as we pass from savagery and
barbarism to civilization. And perhaps we shall not go very far astray, in
our comparative estimate of nations, and their greatness on the earth, if we
rank them in the order of their proficiency in the arts.
The fine arts, having thus had their rise in the free play of the human 9
spirit, as it went about its work in the world and busied itself with the
concerns of life, became a natural vehicle for giving expression to all
mens aspirations and thoughts about life. Indeed it was this very simple
elemental need for self-expression, as a trait in human character, which
helped to determine what the fine arts should be. To communicate our
feelings, to transmit knowledge, to amuse ourselves by creating a mimic
world with imaginative shapes of beauty, these were fundamental
cravings, lurking deep in the spirit of man, and demanding satisfaction,
almost as imperiously as the desires of the body. If hunger and cold made
us industrious humans, no less certainly love of companionship and need
for self-expression moulded our breath into articulate speech.
Since therefore the fine arts are so truly a creation of man, we may expect 1
to find in them a trustworthy image of himself. Whatever is human will be 0
there. All our thoughts, all our emotions, all our sensations and hopes and
fears. They will reveal and embody in themselves all the traits of our
complex nature. Art is that lovely corporeal body with which man
endowers the spirit of goodness and the thought of truth. For there are in
man these three great principles,a capacity for finding out the truth and
distinguishing it from error, a capacity for perceiving goodness and
knowing it from evil, and a capacity for discriminating between what is
ugly and what is fair. By virtue of the first of these powers, man has
sought knowledge,has become the philosopher and scientist; by virtue
of the second, he has evolved religions and laws, and social order and
advancement; while by virtue of the third he has become an artist. Yet we
must be careful not to suppose that either one of these powers ever comes
into play entirely alone; for man has not three separate natures, but one
nature with three different phases. When therefore man finds expression
for his complete personality in the fine arts, you may always expect to find
there, not only creations of beauty, but monuments of wisdom and religion
as well. Art can no more exist without having a moral bearing, than a body
can exist without a soul. Its influence may be for good or for bad, but it is
there and it is inevitable. In the same way no art can exist without an
underlying philosophy, any more than man can exist without a mind. The
philosophy may be trivial or profound, but it is always present.
Art, therefore, is enlisted beyond escape, both in the service of science
and in the service of religion. Great art appears wherever the heart of man
has been able to manifest itself in a perfectly beautiful guise, informed by
thoughts of radiant truth, and inspired by emotions of limitless goodness.
Any piece of art which does not fulfill its obligations to truth and
goodness, as well as to beauty, is necessarily faulty and incomplete.
At first thought perhaps you might not be quite ready to admit such a
canon of criticism as this; for truth is the object of all science, and
goodness is the object of all morality, and some persons have been
accustomed to say that art has nothing whatever to do with either morality
or science, but exists for its own sake alone, for the increase and
perpetuation of pleasure. But art cannot give us complete pleasure, if it
appeals only to our senses, and leaves unsatisfied our natural curiosity and
wonder,our need for understanding, and our need for loving. That is to
say, our reason and our emotion must always be appealed to, as well as our
sense of beauty.
For instance, I am to be entranced by the beautiful diction and cadence of
the poem; at the same time, its conception of life and universe may be
patently false and puerile, and from that point of view it would not please
me at all; it would disgust me. Or it might show a just estimate of life, it
might be true to philosophy and science, and yet celebrate some mean or
base or ignoble or cruel incident in a way that would be revolting to my
spirit. In other words, while it satisfied my sense of beauty, it might fail
utterly to satisfy my sense of right or my desire for truth. To be wholly
pleasing, the fine arts must satisfy the mind with its insatiable curiosity,
and the soul with its love of justice, quite as thoroughly as they satisfy the
needs of the senses.
To my mind the great pre-eminence of Browning as a poet does not rest
on any profound philosophy to be found in his work, nor in his superior
craftsmanship, not yet in his generous uplifting impulse and the way with
which he arouses our feelings, but rather on the fact that he possessed all
these three requirements of a poet in an equally marked degree. The work
of Poe or of William Morris, on the other hand, does not exhibit this fine
1
1
1
2
1
3
1
4
1
5
1
6
1
7
We must remember, too, how vapid the artistic quality is, when it exists
by itself without adequate intelligence and underlying purpose. Think how
much of modern art is characterized by nothing but form, how devoid it is
of ideas, how lacking in anything like passionate enthusiasm. I believe this
is to some extent due to our failure to realize that these components of
which I have been speaking are absolutely requisite in all art. We forget
that there is laid upon art any obligation except to be beautiful; we forget
that it must embody the truest thought man has been able to reach, and
enshrine the noblest impulses he has entertained. This is not so much a
duty for art to undertake, as an inescapable destiny and natural function.
It is a sad day for a people when their art becomes divorced from the
current of their life, when it comes to be looked on as something precious
but unimportant, having nothing at all to do with their social structure,
their education, their political ideas, their faith or their daily vocations. But
I fear that we ourselves are living in just such a time. Fine arts may be
patronized even liberally, but you could not say they have any hold on us
as a people; we have no wide feelings for them, no profound conviction of
their importance.
There may be many reasons for this, and it is a question with which we
are not directly concerned here. One reason there is, however, it seems to
me, which is too important not to be referred to. The fine arts, as I tried to
show a few pages back, are an outgrowth and finer development of the
industrial arts. One would expect them to flourish only in a nation where
the industrial arts flourish; only in such a nation would the great body of
the people be infused with the popular love of beauty, and a feeling for art,
which could create a stimulating, artistic atmosphere, and out of which
great artists could be born. So much will be readily admitted. But under
modern industrial and commercial conditions, the industrial arts are dead;
they have been killed by the exigencies of our business processes. The
industrial artist has become the factory-hand. To produce anything worth
while, either in the fine or in the industrial arts, it is necessary that the
worker should not be hurried, and should have some freedom to do his
work in his own way, according to his own delight and fancy. The modern
workman, on the contrary, is a slave to his conditions; he can earn his
bread only by working with a maximum of speed, and a minimum of
conscientiousness. He can have neither pleasure nor pride in his work; and
consequently that work can have no artistic value whatever. The result is,
that not only have we almost no industrial arts, properly speaking, but the
modern workman is losing all natural taste and love of beauty, through
1
9
2
0
2
1
being denied all exercise of that faculty. If you allow me to learn the art of
a book-binder, or a potter, or a rug-maker, and to follow it for myself as
best I can, my perception and love of what is beautiful will grow with my
growing skill. But if you put me to work in a modern factory, where such
things, or rather where hideous imitations of those things, are produced, I
should not be able to exercise my creative talent at all, and whatever love
of beauty I may have had will perish for lack of use. Thus it happens that
the average man today has so little appreciation of beauty, so little
instinctive taste, and that art and letters occupy so small a place in our
regard. Before we can reinstate them in that position of honor which they
have hitherto held among civilized nations, we shall have to find some
solution for our industrial difficulties.
It may seem at a superficial glance that the arts are all very well as a
pass-time, for the enjoyment of the few, but can have no imperative call
for busy men and women in active modern life. And if we should be told
that, as a nation, we have no widespread love of beauty, no popular taste in
artistic matters, we would not take the accusation very much to heart. We
should probably admit it, and turn with pride to point to our wonderful
material success, our achievements in the realm of trade and commerce,
our unmatched prosperity and wealth. But that answer will not do. You
may lead me through the streets of our great cities, and fill my ears with
stories of our uncounted millions of money, our unrivalled advance among
the nations; but that will not divert my soul from horror at a state of
society where municipal government is a venial farce, where there is little
reverence for law, where Mammon is a real God, and where every week
there are instances of mob violence, as revolting as any that ever stained
the history of the Emperors of degenerate Rome. We may brag our loudest
to ourselves, but the soul is not deceived. She sits at the centre of the
being, judging severely our violence, our folly, and our crime. And when
at last we come to our senses, and perceive to what a condition of shame
we have fallen from our high estate as a freedom-loving people, we may
be able to restore some of those ideals which we have lost,ideals of
common honesty, of civic liberty, of simple unostentatious life, of social
order and law and security.
All this of course goes almost without saying. But the point I wish to
make is, that this decay in moral standards goes hand in hand with our loss
of taste. Our sense of beauty and our sense of goodness are so closely
related, that any injury to the one means an injury to the other. You cannot
expect the nation which cares nothing at all for art to care very much for
2
2
2
3
justice or righteousness. You cannot expect a man who does not care how
hideous his surroundings are to care very much about his moral
obligations. And we shall never reach that national position of true
greatness, which many Americans have dreamed of; we shall lose entirely
those personal traits of dignity, honor, and kindliness, which many oldfashioned Americans still retain, unless we recognize the vital need of
moral standards, and sthetic ideals, and set ourselves to secure them. The
two must go hand in hand.
If you ask me why America is producing for the most part only that
which is mediocre in art and literature, I am forced to reply, that it is
because the average man among us has so little respect for moral ideals. In
a restless age we may resort to all kinds of reform, but no scheme of social
betterment will take the place of personal obligation and integrity. It all
comes back to the man at last. We dont need socialism or imperialism, or
free trade, or public ownership of monopolies, or state control of trusts, as
much as we need honest men, men in public life and private enterprise
who have some standard of conduct higher than insatiable self-interest.
Such ideals of conduct, in the widest sense, it is the aim of art to supply,
and education to inculcate. And education like art has its three-fold object.
It has to set itself not only to train our minds, in a desire for the truth, but
at the same time to train our spirits to love only what is good, and our
bodies to take pleasure only in what is beautiful and wholesome; and the
work of education in any one of these directions must always be intimately
related with its work in the other two. Emersons wise phrase is
profoundly true here
All are needed by each one.
Nothing is fair or good alone.
An education which does not quicken the conscience, and stimulate and
refine all our senses, and instincts, along with the growing reason, must
still remain a faulty education at best.
I am sure we cannot lay too much stress on this philosophic conception
of man, and the three aspects of his nature. I believe it will be found a
helpful solvent of many difficulties in education, in art, in life, in social
and political aims. I believe that without it, all our endeavors for
advancement in civilization will be sadly hampered and retarded, if not
frustrated altogether. For the simple reason that art and civilization and
social order exist for man; and they must therefore be adapted to the three
differing kinds of requirements in his make-up. His intellectual needs and
2
4
2
5
2
6
capacities must be trained and provided for; his great emotional and
spiritual needs and powers must be given exercise; his sensitive physical
instincts must be guided and developed.
With this notion in mind, we may turn for a few minutes to consider what
tasks literature must set itself, and what it may be expected to do for a
people. In the first place, it is the business of literature, as of all the arts, to
create an illusion,to project upon the imagination a mimic world, true to
life, as we say, and at the same time more goodly and fair than the actual
one we know. For, unless the world of art be in some way more delightful
than the world of our every-day experience, why should we ever visit it?
We turn in sympathy to art, to music or reading, or objects of lovely color
and shape, for recreation and refreshment, for solace and inspiration. We
ask to find in it, ready to hand, these helpful and pleasant qualities which
are so hard to find in real life. And the art which does not give them to us
is disappointing, however clever it may be. It is this necessity for finding
the beautiful, this necessity for providing an immediate pleasure, that
makes pure realism unsatisfying in art. Realism is necessary, but not
sufficient.
For instance, you bring me a photograph of a beautiful elm-shaded street
in an old New England town. It fills my eye instantly with a delightful
scene. But by and by something in it begins to offend me, and I see that
the telegraph pole is too obtrusive, and spoils the composition and balance
of the picture. The photograph loses its value, as a pleasure-giving piece of
realism. Now a painter in reproducing the same scene would probably
have left out the telegraph pole. That is the difference. And that is why
photography, as usually practised, is not one of the fine arts. It is said by
those who contend for realism, for the photographic in literature, that art
must be true to nature: and so it must to a certain extent; but there are other
things besides the physical fact, to which it must conform. Your
photograph was true to nature, but it was not true to my memory of the
scene. The painters reproduction was truer to that; he preserved for me the
delightful impression I carried away on that wonderful June morning,
when I visited the spot. For me his picture is more accurate than the
photograph. When I was there, I probably did not see the telegraph pole at
all. It is therefore right that literature and art should attempt something
more than the exact reproduction of things as they are, and should give us
a city more charming and a country more delectable to dwell in than any
our feet have ever trod, and should people that world with characters,
varied and fascinating as in real life, but more satisfying than any we have
2
7
2
8
ever known.
There is another reason why art must be more than photographic; as time
goes by and the earth grows old, man himself develops, however slowly,
in nobleness and understanding. His life becomes different from what it
was. He gradually brings it into conformity with certain ideals and
aspirations which have occurred to him. These new ideals and aspirations
have always made their first appearance in art and literature, before they
were realized in actual life. Imagination is our lamp upon the difficult path
of progress. So that, even in its outward aspect, art must differ from
nature. The world is by no means perfect, but it is always tending toward
perfection, and it is our business to help that tendency. We must make our
lives more and more beautiful, simply because by so doing we make
ourselves more healthy and happy. To this end, art supplies us with
standards, and keeps us constantly in mind of what perfection is. If we live
much under the influence of good art, ugliness becomes impossible. As
long as we are satisfied with the photograph we are content to have the
telegraph pole. And we shall continue to be satisfied with them both until
the artist comes and shows us the blemish. As soon as we perceive the
fault, we begin to want the telegraph pole removed. This is what a clever
writer meant when he said that art does not follow nature, but nature
follows art.
I lay so much stress on this point, because we have somewhat lost the
conviction that literature and art must be more beautiful than life. We
readily admit that they must be sincere servants of truth, and exemplars of
noble sentiment, but there is an idea abroad that, in its form and substance,
art need only copy nature. This, I believe, is what our grandfathers might
have called a pestilent heresy.
If art and literature are devoted to the service of beauty, no less are they
dedicated to the service of truth and goodness. In the phrase which Arnold
used to quote, it is their business to make reason and the will of God
prevail. So that while literature must fulfill the obligations laid upon it to
be delightful,to charm and entertain us, with perennial pleasure,quite
as scrupulously must it meet our demands for knowledge, and satisfy our
spiritual needs. To meet the first of these demands, of course it is not
necessary for literature to treat of scientific subjects; it must however be
enlightened by the soundest philosophy at its command, and informed
with all the knowledge of its time. It may not deal directly with the
thought of its age, but it must never be at variance with truth. There can be
no quarrel between science and art, for art sooner or later makes use of all
2
9
3
0
3
1
3
2
3
3
3
4
3
5
The article deals with promotional texts as the genre of advertising allows
disclosing the methods that its creators use in seeking to attract the addressee's
attention and persuade them to purchase an item under consideration. Promotional
texts are closely related to the style of public media, i.e. that functional style which
due to its greater persuasive character acquires the features of all other functional
styles, including punctuation. Applying the analytical and the descriptive methods,
this article aims at exploring to what extent the semantics of punctuation has
developed in advertising and how punctuation marks are used to effectively create
information
with
an
emotional
and
expressive
quality.
Promotional texts contain no neutral punctuation marks. They have one
main function, i.e. an emotional-expressive function. Even when they perform
other functions, at the same time they also convey a certain emotional shade of
meaning. The exclamation mark, question-mark and ellipsis in advertising mark
the greatest number of emotion shades, create suspension, an impression of
emotion swings, make the addressee think, evaluate and fill the gaps that have been
left. When an advertisement makes use of suspense which is eventually broken and
leads to a positive ending, its creators use a combination of several punctuation
marks.
The semantics of the dash in advertising has also acquired new shades of
meaning. A dash gives rise to unexpected nuances of thought, dynamics of text, it
marks an emotional pause, burst of feelings; yet, when a dash performs the
emotional-expressive function its effect is strengthened by the usage of an
exclamation
mark.
Stylistic Punctuation
Parentheses, dashes, brackets, and ellipsis marks are a form of
stylistic writing that can often be placed where a comma could be
used
Parentheses
Dashes
Ellipses Marks
Brackets
The Stylish
Semicolon: Teaching
Choice. English Journal (forthcoming).
Punctuation
as
Rhetorical
figure out whether to use or omit a comma between two independent clauses. Of
course, my addiction may be a lonely one.
Consider, for example, the following words: grammar,
punctuation, mechanics, usage. These four words can strike terror
into the hearts of the most steadfast lovers of English. According
to Ron Featheringill, these words call up the horrible specter of
English grammar for students and instructors alike (85). Anyone
who has taught subject/verb agreement or the uses of the comma
can attest to the glazed expressions that cross students faces as
soon
as
subjects,
predicates,
and
comma
splices
are
and
formats
and
monolithic
ideas
of
writing
or
ancillary
to
language
but
represent
language
in
action. Students realize that these patterns for use form the
backbone or skeleton of language, that they are part and parcel
of, according to I.A. Richards, the way that words work (23), not
in isolation but rhetorically and in context, in the give and take
between author and reader.
What follows is just one example illustrating how teachers
can create reading and writing activities that emphasize how
words work through grammar, punctuation, mechanics, and
usage. Specifically, I describe a workshop that highlights a single
punctuation mark: the semicolon. More rhetorical or stylistic
choice than grammatical requirement, the semicolon defies rigid
rules for use and is therefore ideally suited for instruction that
defies traditional ways of teaching grammar. When introduced as
a matter of choice, the semicolon brings the patterns of language
to life for students, whether that language is the students own
text or the work of another author, and even when that language
is tied to the horrible specter of grammar.
Theoretical
Rationale:
Why
Teach
the
Semicolon
as
Rhetorical Choice?
Addressing the teaching of grammar, Sonja Launspach and
Martha Wetterhall Thomas observe that what students and
instructors often understand to be grammar represents a
group of language features that includes spelling, punctuation,
and mechanics as well as . . . grammar (233). Thus, although
more precisely a matter of punctuation, the semicolon is often
subsumed under the larger category grammar. Grammar nuts
notwithstanding, Tina Good and Leanne Warshauer correctly
identify this area of instruction as one of the more painful parts
of teaching and learning language (xi). Nevertheless, no matter
how we define grammar or how painful it is, this aspect of
language profoundly influences teaching and research in areas
such
as
reading,
writing,
and
language
arts. Grammar
of
grammar,
especially
traditional
or
formal
that
growing
number
of
language
scholars
respondents
cited
correct
spelling,
grammar,
and
respondents,
Sean
McDowell
sums
up
grammars
instruction. His
comments
inform
the
workshop
are
required
to
make
meaning
clear
to
In each of these cases, the semicolon is useful but not essential. Independent
clauses, including those joined by adverbs or phrases, could just as easily be linked
by a period or comma plus conjunction. Moreover, determining whether two
clauses are closely related remains a matter of opinion and not grammatical fact,
this decision based on the authors sense that the clauses are related or the desire to
link the clauses in the readers mind. As for using semicolons in series, even this
guideline is more choice than requirement. Semicolons certainly render series
more readable, but commas in series are just as technically correct as their more
understandable counterpart. Lunsford and other handbook authors suggest
inserting semicolons to increase coherence and clarity; once again, though, these
decisions stem from choice, not grammatical absolutes.
When writers must make decisions about their language, they leave behind
rules and enter that rather nebulous arena called style. Difficult to define, style
often signifies the amorphous area of writing made up of word choices, sentence
structures and rhythm, tone, voice, verb tenses, and other features not easily
reduced to rules in textbooks. William Strunk and E.B. White, for example, define
style loosely as what is distinguished and distinguishing in language. In fact,
Strunk and White caution readers that their famous text Elements of Style enters
areas of high mystery where there is no satisfactory explanation of style, no
infallible guide to good writing. For these authors, style is the Self escaping into
the open through idiosyncratic language choices (66-67). Another arbiter of style,
Richard Lanham agrees, adding that our style or writing choices enhance and
expand the self, allow it to try out new possibilities. According to Lanham, a
properly chosen style clarifies, strengthens, and energizes an authors language
and renders these words rich, full, and social (98).
Never absolutely necessary or bound by hard-and-fast rules, the semicolon
belongs to this mysterious arena called style. And, as an issue of style, the
semicolon emerges as profoundly rhetorical, one of the available means of
persuasion that, according to Aristotle, speakers and writers use to move an
audience. Indeed, for all his talk of self and style, Lanham positions style outside
the self, as rhetorical or in the relation between author and audience and in the
authors ability to take the position of the reader (98). When writers must make
stylistic choices that will reach their audience, they enter this realm of rhetoric, the
barnyard of language where words work to connect readers and writers. Part of
this mystery, the semicolon encompasses more than the rules that try to fix its use,
and a semicolon workshop can introduce students to this mystery.
fairly
consistent
punctuation,
including
thermostat
that
transformed
the
mores
of
society. (166)
the
majestic
words
of
the
Declaration
of
this
country
without
wages; they
made
cotton
vitality
they
continued
to
thrive
and
develop. (167)
Although powerful on their own, these isolated examples risk seeming as void of
context as the examples in handbooks. However, these samples differ from those
in handbooks in that students have read and discussed Kings entire letter. In other
words, they analyze Kings punctuation in context, as the rhetorical work of an
author trying to connect with an audience that may or may not agree with his
political protest. One subtle stylistic device that King uses to reach this audience is
the semicolon, and examining Kings semicolons leads to rich discussions about
this punctuation mark.
As Cook points out, these discussions ask students to read in a new way,
focusing on stylistic effects and how they are achieved (155). Most students have
never read punctuation in this way, and for the first time perhaps, they must ask
questions like: Why did King use a semicolon here instead of the stronger period or
weaker comma? How does this semicolon shape the meaning of its sentence, its
paragraph, the work as a whole? Does this semicolon help King to reach his
audience? Why or why not? Questions such as these can spur useful
conversations about areas of grammar and writing related to semicolon usefor
example, parallelism, repetition, and contrast. Just as important, these questions
introduce students to punctuation as an integral part of writing, requiring as much
thought and care as any other stylistic or rhetorical device.
For example, my students and I often consider the following excerpt from
Kings letter:
I doubt that you would have so warmly commended the police force if
you had seen its dogs sinking their teeth into unarmed, nonviolent
Negroes. I doubt that you would so quickly commend the policemen if
you were to observe their ugly and inhumane treatment of Negroes here
in the city jail; if you were to watch them push and curse old Negro
women and young Negro girls; if you were to see them slap and kick old
Negro men and young boys; if you were to observe them, as they did on
two occasions, refuse to give us food because we wanted to sing our
grace together. I cannot join you in your praise of the Birmingham police
department. (167)
Complex and powerful, these lines represent style at its best. When asked to read
at the level of style (words, syntax, punctuation), most students quickly point out
the repetition of I doubt in the first and second sentences. Here, Kings words
pound home his point, the repetition grabbingand holdingthe readers
attention.
In addition, students note the three semicolons that link the subordinate
clauses (if . . .) in the second sentence. Instead of writing two or three short
sentences, King wrote one long sentence, the clauses running on and on, as though
the grievances described overwhelm and cannot be contained. My students have
observed, though, that King cuts short these abuses with his direct final sentence:
I cannot join you in your praise of the Birmingham police department. To the
point and dominated by one-syllable words, this sentence serves as Kings line in
the sand, declaring that the racial abuses, once so overwhelming, stop
here. However, powerful as it is, this short sentences effect depends on its
contrast to the longer sentence that precedes it and, thus, on the semicolons that
extend the previous sentence. Kings style
the
guidelines
and
examples
that
many
textbooks
speakers
and
writers
themselves. According
to
words
textbooks. Kings
and
choice,
Letter
mere
from
rules
Birmingham
memorized
Jail,
from
however,
powerful words are, even when these words are the dots, dashes,
and curves that make up punctuation.
Works Cited
Burke, Kenneth. A Rhetoric of Motives. 1950. Berkeley: U of
California P, 1969.
Cook, Devan. Revising Editing. Teaching English in the TwoYear College 29.2 (2001): 154-161.
Craig, Judith Cape. The Missing Link between School and Work:
Knowing
the
Demands
of
the
Workplace. English
John. Teaching
Punctuation
as
Rhetorical
Deborah. Grammar
without
Grammar:
Just
Playing
of
Ideas:
Essential
Readings
for
College
Martha. Rhetorical
Grammar:
Grammatical
Choices,
Andrea
A. The
Everyday
Program. Teaching
English
in
the
Two-Year
William,
and
E.B.
White. The
Elements
of
Alliteration: e.g. The silken ship sailed silently through the sea. (Here the "s"
sound is helping to reinforce the silence and the smooth grace of
the ship's passage through the sea.) Poets are very fond of
alliteration but look out for it also in newspaper headlines.
Allusion:
a reference, sometimes indirect, to a person, place, theory etc.
Anecdote:
Analogy:
Audience:
Top
Bathos:
Brackets:
anti-climax,
designed
to
shock
or
amuse.
e.g.
" The Queen stepped graciously out of her gleaming limousine,
walked up the red carpet in suitably regal style--then gave a
huge yawn, bored with the day's proceedings." (The reader has
been built up to expect one type of serious, ceremonial
atmosphere but this anticipation is deflated with reference to the
yawn.)
these are for extra information (an aside, sometimes humorous
etc.) which is clearly not part of the main statement. They are
used for the same purpose as a pair of commas but are more
decisive.
Top
Cliche:
Coin
expression:
Colloquialism: word or phrase chiefly found in everyday speech, as opposed to
writing. The use of colloquialism is one of the hallmarks of an
informal style of writing. e.g. "kids" for children or "magic" for
wonderful.
Colon:
separates two clauses/sentence structures that are of equal
importance
and
are
related
to
each
other.
e.g.
Spring
is
green:
Autumn
is
gold.
It is used after a general statement before a list of examples: e.g.
The world is full of challenges: climbing mountains, exploring
the oceans, discovering new ideas.
Command:
This gives a sense of urgency, requiring action from others. e.g.
Do this!
Comma:
this cuts off one clause from another. It separates items on a
list.. As a pair, it acts as parenthesis, separating added
information, asides, non essential extras etc. from the main
sentence. The placement of a comma can alter the emphasis
placed on a word or phrase.
Connotation: the various secondary meanings and overtones of a word: what
associations it carries.
Top
Dashes:
Emotive
Language:
Top
Hyberbole: use of intentional exaggeration to create an effect. e.g. In her
excited state she imagined she heard thousands of fans beating
on the doors, ready to die if they did not set eyes on their idol.
Top
Imagery:
Inverted
Commas:
Inverted
Sentence
Structure:
Irony:
Top
Layout
Text:
Litotes:
Top
Metaphor: a comparison but this time one thing becomes another in every
sense, except the literal. There is no "like" or "as" acting as
links. e.g. The man was a mountain. The wind was a knife,
cutting through outer garments to attack the defenceless body.
Top
Onomatopoeia: a device whereby the sound of the word accords with the
meaning. e.g. splash! bang! splinter! whoosh! etc.
Oxymoron:
the technical term for a paradox which is expressed in two
contradictory words. e.g. bitter sweet; love hate; bitter laughter.
Top
Paradox:
Pun:
Punctuation:
Purpose:
Top
Register:
Rhetorical
Question:
Top
Semi-colon: The semi-colon separates clauses that form part of a list. It also
separates a statement from further development of that
statement, perhaps in the form of an expansion or explanation.
Sentence
the ways in which sentences are organised. The most common is
Structures: the short, simple sentence, often used very effectively to shock
the reader or to heighten tension. e.g. The result was disastrous.
Simile:
Slang:
Style:
Symbol:
Syntax:
Top
Tenses:
These are three main tenses: the Present, Past and Future. If a
writer suddenly switches tenses, he is doing so for a particular
reason. If, for example, he changes from the past to the present,
he may be trying to convey a sense of immediacy, of the event
happening NOW. There are THREE past tenses in English: the
Simple Past to indicate something that has happened in the
immediate past, the Continuous Past to show an incomplete
action and the Past Pefect where you want to indicate an event
that is over and done with in the more distant past. For example: