Survey
Thorsten Arndt
Head of Communication
PEFC International
www.pefc.org
Survey design
20
Client:
Subject:
PEFC Label.
Method:
Sample:
Fieldwork:
6%
4%
26%
5 - I strongly agree
4
3
30%
34%
21
1 - I strongly
disagree
29%
Yes
No
71%
22
54
30
Brand
23
24
Recommendations of family/
friends
17
16
15%
4%
Yes
No
Don't know
81%
24
None
PEFC
Any label (net)
PEFC
ASF / CERFLOR / CFCC / SFI
None
25
10
20
30
40
50
60
PEFC
15
23
49
3,4
7 6
FSC
is a label I can trust
26
14
24
49
7 6
3,3
Summary
Consumers agree that their shopping choice can
make a positive difference
Almost 1/3 of all consumers state that they actively
look for a certification label
PEFC is the most trusted global certification system
Consumers trust certification labels and expect
companies to label products
27
Thank you
Thorsten Arndt
Head of Communication
PEFC International
www.pefc.org