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Cross-Cultural Analysis of Advertising Techniques

http://foxhugh.com/multicultural/cross-cultural-analysis-of-advertising-techniques/
1.0) Racism and Sexism in Ads
2.0) What are some advertising techniques?
3.0) What do ads tell us about national culture?
4.0) What persuasive strategies do different countries use more (pathos, logos, ethos)?
5.0) What advertising techniques do different countries use?
6.0) Are some ads from some countries more racist and sexist?
7.0) Australian Ads
8.0) British Ads
8.1) Which collection of ads (Australian versus British) uses more negative emotions?
8.2) What is the difference between the ad techniques of (10) Emotional appeal and (42)
Sensory Appeal? Which collection of ads (Australian versus British) uses more sensory
appeal?
8.3) Which collection of ads (Australian versus British) uses more close ups.
9.0) Canadian Ads
10.0) Chinese Ads
11.0) Italian Ads
12.0) Japanese Ads
13.0) South Korean Ads
14.0) Thai Ads
14.1) What emotions do the Thai ads elicit?
14.2) What is the narrative structure of the Thai ads?
14.3) How does the topic of the ad tie in to the service and/or product?
14.4) What cultural values do the ads exemplify?
15.0) US Ads

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