2. Objective:Primary objective:
To study the brand image of TANG
Secondary objective:
To study the features of Tang.
To study the taste and preferences of customers.
4. Research Methodology.
1) Type of research design:
The type of research design to be used in the
study in descriptive.
2) Collection of data:
In data collection we are going to use
questionnaire to collect the information for our study.
3) Data collection techniques:Sampling size: The sample size for this survey would be
100.This means there would be 100 different people from
home analysed would be done on the basis of their viewpoint.
Sampling method:
Sampling method in this method used in this study is the
convenient sampling method.
Sampling frame:
The sampling frame is surat city.
Sampling element:
The target market for this study includes all the elements
of the society. The constitute of students, all income group,
adults old age people professionals etc.
Survey tool:
The survey tool used in the study is structured
questionnaire.
4) Analysis of data:
Stratified tools, mean, mode, median, table, ratio analysis
and charts.
5. Limitation:
The customers were not ready to spare time for the fill up
the questionnaires.
The customers were not giving answer accurately and
sincerely.
There are various methods of survey; we cannot
determine the specific type for this survey.
Being student, money and time were our major limitation.
To find out, which part or which features should improve
to maintain quality.