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Hello, we are

THE DEADLINE BRAKERS

YOUNG GLORY
2014 november
Lets talk about sex!

Its common among young people to have early sexual


experience.
But irresponsible sexual intercourse has real-life victims.
And the consequences can be FATAL.
Pregnancy and childbirth complications are
the 2nd most common cause of death for
15-19-year-old girls globally. More than 2 million
adolescents are living with HIV.

DEADLINE BRAKERS

///// PROBLEM //////////////////////////////////////////////////////////////////////////////////////

People dont like to share personal and intimate information especially


about sex and sexual habits. Youngsters are more distrustful, they like
to keep secrets and its easy to frighten them away from openly talking
about sex. They also trust their own peers much more. But they use the
internet pro-actively and like games and challenges.
Our job is to invent a tool which empowers youngsters to
talk about awkward and sometimes unpleasent sexual
topics.

DEADLINE BRAKERS

///// INSIGHT ///////////////////////////////////////////////////////////////////////////////////////

Creating a game which playfully leads young


people towards being able to talk in a proper and
mature way about sex.

DEADLINE BRAKERS

///// IDEA ////////////////////////////////////////////////////////////////////////////////////////////

The game
for breaking
sexual taboos and
liberating chat.

DEADLINE BRAKERS

///// SOLUTION ////////////////////////////////////////////////////////////////////////////////////

Its a Taboo-like guessing game- and conversation-based app, where


young people are motivated to talk about sexual topics, in a way
they never before could.
The player can challenge others to guess his/hers sex related
statement. The player has to explain it to the other player without
using the word SEX. If the other player is able to deduct it, the ban
will be lifted from the conversation, and they can talk directly about
sex.

talk first

DEADLINE BRAKERS

///// SOLUTION ////////////////////////////////////////////////////////////////////////////////////

If the players are able to talk tactfully about serius issues


without using the word SEX they demonstrate that
they are mature enough to talk directly about SEXUAL
TOPICS!

talk first

DEADLINE BRAKERS

///// THE EDUCATIVE MECHANISM ////////////////////////////////////////////////////////

1. In the game the players have to make a statement about a sexual


topic
(the sentence must contain the word SEX.)

2. Then, they have to explain it to the other player without using


the banned word SEX (and without other vulgar phrases).

3. The other players job is to find out what the statement was.
4. If its done, they unlock the word SEX.
5. They can have a free conversation about it.
talk first

DEADLINE BRAKERS

///// THE GAME MECHANISM ////////////////////////////////////////////////////////////////

1.
Register via Facebook
or Google+ if you are
between 12 and 17 and
customize your profile.

talk first

DEADLINE BRAKERS

///// THE USERS TASK ///////////////////////////////////////////////////////////////////////////

2.
Choose player according
to criteria (older then 15,
better average score than
4,5 etc.)

talk first

DEADLINE BRAKERS

///// THE USERS TASK ////////////////////////////////////////////////////////////////////////////

3.
Lets play and liberate
the conversation!

talk first

DEADLINE BRAKERS

///// THE USERS TASK ////////////////////////////////////////////////////////////////////////////

The players can collect points by guessing correctly, and then


having a conversation about sex. Points can be changed to
missing letters.
For the points they receive badges and special status updates.
After the game the player can give feedback about the other
player (+-0). That makes the game safer, because it helps
sorting out disrespectful players.

talk first

DEADLINE BRAKERS

///// POINT AND FEEDBACK SYSTEM //////////////////////////////////////////////////////

They can feed their curiosity anonymously.


Young people can let out their oppressed, sexuality-related
thoughts without the danger of stigmatization.
Points and badges motivates them to play.
They can share their thoughts with people of their own age

talk first

DEADLINE BRAKERS

///// WHY DOES IT WORK? ////////////////////////////////////////////////////////////////////

DEADLINE BRAKERS

LETS TALK!

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