6-Year Strategic Plan

2013 - 2018*

We dream of a world where every child has a voice

and the ability to achieve their full potential.

*Fiscal year ending March 31

Creating a Future of Hope

Christian Childrens Fund of Canada
(CCFC) works with half a million
children and families around the world,
with specific focus in Burkina Faso,
Ethiopia, Ghana, India, Nicaragua,
and Paraguay.

root causes of poverty with a focus on the childs

right to survive, develop, participate, and be
protected.

Working with partners and consulting with

community members, governments, and other
partners, CCFC creates programs that work to
alleviate the challenges associated with child
poverty in each country and community.
Children have specific needs and are especially
vulnerable to increasing threats in their
environment. They are too often excluded in
poor communities that are deprived of essential
materials and services and are marginalized based
on age, gender, and caste. CCFC addresses the
2

One in four children in the developing

world are underweight1
One in three children do not have
access to safe drinking water2
One in three children do not have
access to improved sanitation facilities3

United Nations Millennium Development Goals End Poverty 2015.

Goal 1: Eradicate Extreme Poverty & Hunger. http://www.un.org/millenniumgoals/
poverty.shtml

UNICEF. Childinfo Monitoring the Situation of Children and Women.

Water and Sanitation Current Status and Trends. http://www.childinfo.org/
water_status_trends.html

UNICEF. Childinfo Monitoring the Situation of Children and Women.

Water and Sanitation Current Status and Trends. http://www.childinfo.org/
sanitation_status_trends.html

CCFC helps communities improve their resilience

to withstand shocks from man-made or natural
disasters. When a disaster occurs, CCFC provides
humanitarian assistance to communities and
focuses on protecting children.

Children are not helpless victims, and we

are striving to help more children and youth
become active agents of change within their
communities, which will enable them to claim
their rights.

Giving Communities a Voice

Through collaboration with local
communities and Canadian stakeholders,
we advocate on behalf of those who are
excluded and marginalized to develop
sustainable, long-term solutions to poverty.

STRATEGY 1 : Improve the Quality of Life for Children and Youth in

Empowered Communities
GOAL 1: Promote Education
Focus on improving access to education and non-exploitative employment as it will aid in developing stronger, more
empowered communities, and improve the quality of life for children and youth.

Our Objectives:
g

Enhance the quality of formal and informal

education for girls and boys
Reduce social and systemic barriers to education
to further gender equality and eliminate
disparities of all kinds that hinder access to safe
learning environments
Increase collaboration of communities with local
and regional governments and other relevant
leaders in the area of education
Improve working conditions for youth

GOAL 2: Implement Safe Health and Nutrition Practices

Improve the overall health and nutrition of children and youth in communities.

Our Objectives:
g

Better use of healthcare services in the

communities where CCFC works
Increase use of preventive health practices and
nutritional behaviours among children, youth,
and their families

GOAL 3: Strengthen Community Organizations

Enable self-sustainability by empowering community members to take active roles in their
families, communities, regions, and nations.

Our Objectives:
g

Encourage community participation, especially

that of children and youth in community-based
organizations that are representative of age,
gender, and ability in order to ensure fulfillment
of their rights
Develop better functionality and management of
community-development projects and processes
run by community-based organizations
Improve community response to disasters and
emergencies

GOAL 4: Develop Safe Water, Sanitation, and Hygiene Practices

Ensure children, youth, and their families have access to clean, potable water
and are educated on hygienic sanitation practices.

Our Objectives:
g

Increase usage of clean water by children and

families for drinking and food preparation
Improve adoption of hygienic sanitation practices
by children and families
Improve environmentally sustainable
management of water, sanitation, and health
(WASH) facilities and services by communities

GOAL 5: Support Jobs and Skills

Development
Improve the resilience of communities to withstand shocks
through sustainable employment, strong youth engagement,
and empowered community-based organizations.

Our Objectives:
g

Enhance engagement of community members in

income-generating activities
Increase collaboration of communities with local and
regional governments and other relevant organizations
Lessen vulnerability to natural disasters that affect the
livelihoods of community members

GOAL 6: Engage in More Ways to

Become Better Global Citizens
Strengthen our commitment to promoting social justice
for issues concerning the rights of children.

Our Objectives:
g

Enable children and youth to have a voice so that their

issues can be heard and addressed
Increase knowledge and understanding of child-rights
issues among CCFC stakeholders

STRATEGY 2:
Expand Our Reach to Help More Children
Grow and diversify our supporter base, increase grant income, and develop a solid
network of corporate and community partners to help more children around the world.

Our Objectives:
g

Gain new supporters and express continued

appreciation to existing sponsors

Implement strategies for growth in grants as

well as corporate and legacy giving
Develop new strategies for gifts and volunteer
opportunities

Educate and inform the

Canadian general public about
current issues that children face
in developing countries
Cultivate global
resources through
partnerships

STRATEGY 3:

Grow Our Brand

Build a strong brand and identity that reflects our mission.

Our Objectives:
g

Attract and retain supporters through our brand

Distinguish CCFC as a unique brand

Build on our history of more than 50 years of trust

and experience

STRATEGY 4:

Embed Innovation
Invest in new programs and techniques so we can help
more children and improve community development.

Our Objectives:
g

Research new methods and programs

Invest in new approaches to help achieve desired results

Implement new ideas and provide leadership as a centre

of excellence in our Learning-Through-Play model*

*Developed by The Hincks-Dellcrest Centre and Toronto Public Health

STRATEGY 5:

Embrace Technology to Improve Our Service

to Children and Our Supporters
Nurture new ideas and take advantage of cutting-edge
technology to achieve our mission of breaking the
cycle of extreme poverty in the communities where
we work.

Our Objectives:
g

Be forward-thinking in the use of technology

Invest in technology that furthers our cause

Enable greater use of technology at the community level

STRATEGY 6:

Create a Workplace that Builds Self-Esteem,

Motivates, and Encourages Staff to Be Their
Best for the Children We Serve
Open lines of communication among staff across all of
our offices to improve the work environment and increase
job satisfaction.

Our Objectives:
g

Attract and retain high-calibre staff

Support staff growth by providing mentoring and
training opportunities
Encourage staff to be their best so they can do their best
for individuals in need

STRATEGY 7:
Improve Efficiency and Effectiveness
Optimize stewardship of supporter resources by operating efficiently
and effectively at the office and in the field.

Our Objectives:
g

12

Define all work processes, conduct a thorough

review, and improve identified areas
Build networks, share information, and provide
timely indicators of effectiveness and efficiency

STRATEGY 8:
Collaborate Globally to Achieve Change
Strengthen the ChildFund Alliance and our work with other child-focused
organizations so that we can collectively achieve more for children.

Our Objectives:
g

Actively participate in the ChildFund Alliance to

achieve our desired global goals
Develop our partnerships with like-minded
organizations and corporations
Increase grant income

13

Core Indicators and Outcomes

Percentage of six- to 14-year-old

boys and girls who perform at or
above their current grade
Percentage of 12- to 16-year-old
boys and girls who have completed
primary school

Youth
g

14

Percentage of young men and

women who are enrolled in school
or who have employment that is not
considered to be exploitative
Percentage of youth (15 to 18 years
of age) who have participated in
extracurricular activities in formal
or non-formal areas (including life
skills training)

Meas

tion

(Six to 14 years of age)

Youth

ng

iza
an

ni

(15 to 24 years of age)

Growth Years

Growth Years

gth

Percentage of children zero to

five years of age who are deemed
to be healthy and secure

(Zero to five years of age)

Stren

Percentage of children zero to

five years of age who are attending
early childhood development
programs

Early Childhood

Percentage of boys and girls zero to

23 months of age who are less than
two standard deviations below the
median weight for height

en
pm
elo

uri
ng

Early Childhood

nd Youth
a
d
l
De
i
Ch
v

r
Community O

Strengthening Community
Organizations
g

Percentage of children and youth

who participate in groups, clubs,
or other social organizations
Percentage of children and youth
who report having opportunities to
express their voice in decisions that
concern them
Percentage of children and youth
(in CCFC communities) who feel
that their rights are being upheld

We aim to create a future

of hope by helping children
and youth improve their
quality of life through
measurable assistance.

We Will:
g

Ensure infants (zero to five years

of age) and mothers are as healthy
as possible
Focus on helping children (six to
14 years of age) reach their maximum
potential through access to quality
education
Empower youth (15 to 24 years
of age) to recognize their rights
and improve their capacity to
participate in areas that impact
their lives, thus becoming
productive adults in their
community
Create safe and supportive
environments where children
are protected

15

Christian Childrens Fund of Canada

Charitable Registration #10691 8543 RR0001
1200 Denison Street
Markham, Ontario L3R 8G6
Telephone: 905-754-1001
Toll Free: 1-800-263-5437

www.ccfcanada.ca

Christian Childrens Fund of Canada is an international child-development organization

that creates a future of hope by helping children, families, and communities develop skills and resources to
overcome poverty and pursue justice. With more than 50 years of experience, we have followed the example
of Christ by serving the poor regardless of their faith, cultural, and ethnic background.