Press Release

Hamburg, November 25th, 2014

RESEARCH ON INTERNATIONAL MARKETS

WE DELIVER THE FACTS YOU MAKE THE DECISIONS

Diversity in Online Payment Methods in Europe

Hamburg-based secondary research organization yStats.com has published a new report Europe
Online Payment Methods: Second Half 2014.
The worlds third largest region by B2C E-Commerce sales shows wide diversity in terms of payment methods
used in online shopping. While non-cash payment methods, especially credit cards, dominate in the Western
sub-region, cash on delivery and various alternative methods are most used in Eastern European countries.
Both sub-regions show potential for mobile payments growth.
Europes largest online market, the UK, was dominated by credit and debit cards in terms of payment methods
in 2014, while a quarter of online shoppers dropped the purchasing process if their preferred payment method
in not offered. Moreover, over one fourth of Internet users in the UK are interested in using mobile payments,
with the mobile payment offerings growing rapidly in H2 2014: Vodafone launched SmartPass in cooperation
with Visa, while the joint mobile effort of banks, Paym solution, signed up 500,000 users in the first month
after its launch.
In Germany, PayPal and express checkout methods were gaining a larger share of B2C E-Commerce payments
in H2 2014, and Amazon offered Login and Pay method. Invoice remained the leading payment method in
German B2C E-Commerce sales, while PayPal increased its share. Mobile payments in Germany are forecasted
to grow rapidly in the next several years in Germany to near one billion Euros in the next five years.
The payment method used the most by online shoppers in France was Bank Card at the beginning of 2014,
followed by Online Payment Service. The ecosystem for mobile payments is developing rapidly, while adoption
by consumers is still to take off.

In many other Western European markets, including Italy and Spain, credit card remained the dominant
method. However, several countries have own specifics: in the Netherlands, for example,
local banking method iDEAL accounts for more than half of all online purchases and in Sweden payment against
invoice is used more than credit card in B2C E-Commerce.
In Russia, cash remained the most used payment method in online shopping, while alternative payments
showed dynamism in H2 2014: payments made through online banking grew, PayPal started accepting cash
payments through stores, terminal payments and E-Wallet company Qiwi held SPO raising EUR 60 million and
another popular wallet Yandex.Money cooperated with Alibabas Aliexpress. While Cash on Delivery remained

yStats.com GmbH & Co. KG Behringstrasse 28a D-22765 Hamburg Phone +49 (0) 40 39 90 68 50 Fax +49 (0) 40 39 90 68 51
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RESEARCH ON INTERNATIONAL MARKETS

WE DELIVER THE FACTS YOU MAKE THE DECISIONS

the most used payment method, half of Internet users already have experience with online payments and a
significant share plans to do so more.
In some other Eastern European markets, including Hungary, Romania and Belarus, cash on delivery is the
most used method. However, there are also exemptions to this trend: in Turkey card payment dominates and
grew rapidly in the first three quarters of 2014.

For further information, see:

http://ystats.com/uploads/report_abstracts/1134.pdf
Press Contact:
yStats.com GmbH & Co. KG
Behringstrasse 28a, D-22765 Hamburg
Phone: +49 (0)40 - 39 90 68 50
Fax: +49 (0)40 - 39 90 68 51
E-Mail: press@ystats.com
Internet: www.ystats.com
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About yStats.com
Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary
market research. In addition to offering reports on markets and competitors, yStats.com also carries out clientspecific research. Clients include leading global enterprises from various industries including B2C E-Commerce,
electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.

yStats.com GmbH & Co. KG Behringstrasse 28a D-22765 Hamburg Phone +49 (0) 40 39 90 68 50 Fax +49 (0) 40 39 90 68 51
press@ystats.com www.ystats.com www.twitter.com/ystats www.linkedin.com/company/ystats www.facebook.com/ystats