JJanuary

anuaryy 7,
7, 2010
2010
MEDICAL COMMUNICATION

2
3
DTR (Desktop Reference)

Do’s and Don’ts

Myths and facts

Tear off pads

Posters / Charts

Calendars

Flip Charts

Digital patient education (Animation)

Interactive Knowledge modules

Community websites / ePortals

4
Witnessing Shift in Healthcare Information

Earlier - Attend lectures timely

Now - Know at convenience

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January 7, 2010 -
 Digital CDs

„ Flexibility
„ Ease of use
„ Interactive
„ Ability to detail surgical procedures
„ Active involvement of user
„ Attracts tech savvy clinicians
„ Time-saving educational solutions
„ Fastest growing
„ Cost-effective educational medium
„ Wide geographical reach
 How Digital CDs Can be Made?

„ Brief from Client on case study interactive /surgical

procedures/audio cassettes
„ Making a script/story board – get it approved from
KOL
„ Shooting – audio and video
„ Inputs in form of content, figures, graphs, etc
„ Editing
„ Integration
„ Finalization by KOL
 Surgery Specials

„It includes the surgeries/procedures performed by the

faculty/KOLs with:

— Detailed Explanations

— Limitations/Complications

— Techniques

January 7, 2010 – India 10

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 Target Areas

„ Surgery Series:
— Cosmetology
— Trichology
— Laser Medicine
— Dermato Surgery
— Laparoscopy
— ENT
— Ophthalmology
„ Procedures Series:
— Interventional Procedures
— Endoscopic Diagnostic Procedures
— Bedside Procedures
— ICU procedures

January 7, 2010 – India 12

 Interactive Case Study (ICS)

It includes a full length

discussion of challenging cases
presented by a senior physician.
It can be:
Digital
Plus
Text format
All cases are interactive in
nature
 Virtual Lecture Series

It is a presentation prepared by the KOL

himself, either on a diagnostic or
therapeutic topic
It Could be:

Digital
OR
Digital Plus Text
OR
Online Webcast
January 7, 2010 - 15
 Interactive Case Study (ICS) with Surgery
Special

It includes a full length

discussion of challenging cases
presented by a senior physician
along with surgeries. It can be:

Digital
Plus
Text format

All cases are interactive in

nature
January 7, 2010 - 17
3D and 2D animations

January 7, 2010 - 18
Audio Podcasts

Podcasts provide portable audio

content. The English language
offerings are comprised of topics
pulled from each issue and
discussed with experts in various
fields.

http://journals.lww.com/neurosurgery/Pages/podcasts.aspx

CharlesandDrA.mp3

January 7, 2010 - 19
Websites and Portals

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- For rational drug use
and disease management
- 16-24 pages A4 size
booklet.
- Content customized from
LWW & ADIS database.

- 21
- A 24-32 page 6.75 x 9.5
inches contains relevant
information about the
drug in question.
- Scientific document that
describes the properties,
claims, indications and
conditions of use for a
drug.

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- A 24-32 page 6.75 x 9.5
inches contains relevant
information about the
drug in question.
- Scientific document that
describes the properties,
claims, indications and
conditions of use for a
drug.

January 7, 2010 - 23
 – Today & Tomorrow

Four page A4 size

highlighting latest findings
related to the subject
area and future trends in
the world of medicine.

Focus Areas:
•Transplantation
•Rheumatology
•Clinical Immunology/Allergy
•Infertility
•Critical Care
•Neuropsychiatry
•Neurology

January 7, 2010 - 24
Content Planning for Newsletter

„ Summary of Recently International Published articles

— peer reviewed by group of KOLs in related specialty
— along with KOLs view point
„ Editorial/Expert Opinion
„ News and Views
„ Conference updates
„ Clinical Controversies

January 7, 2010 – India 25

Selected trials of a specific
molecule compiled in 16
page A4 size booklet
depicting clinical relevance
along with the Adis score

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Single trial selected from the
ADIS database presented in a
4 page 8.75 x 8.75 inches
selected from the ADIS
database.

January 7, 2010 - 27
A quick review of the disease
right from brief description,
epidemiology, signs and
symptoms, tests, differential
diagnosis, 1st line medication
and follow up.

January 7, 2010 - 28
 Text based
„ Synopsis

„ Single module Booklet (A5 size 48 pages) for Primary Physicians

— For example Typhoid , or any other Disease

OR

„ 3 modules Booklets (A5 size 36 pages

es each)
Single Module
 3 Module Booklets

„ Similarly, the topic can be prepared as:

— Booklet 1:
„ Introduction, Epidemiology, Pathogenesis and Risk factors,
Clinical presentation.

— Booklet 2:
„ Diagnosis and Complications

— Booklet 3:
„ Management

January 7, 2010 – India 31

Three Module
 6 Module Booklets

„For Specialists
— Module 1: Pediatric Dermatology
— Module 2: Pediatric Hematology
— Module 3: Pediatric Neurology
— Module 4: Pediatric Nephrology
— Module 5: Pediatric Orthopedics
— Module 6: Pediatric Cardiology

January 7, 2010 – India 33

Six Module
• Articles based on
presentations made at
the various sessions.
• Articles will highlight
key findings relevant to
physicians.
• Compiled in 8-10 page
with editorial preface of
KOL.

January 7, 2010 - 35
Case Study Brochure / Case Compendiums

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Use of 3D models
to explain detailed
medical concepts.

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A 10-12 page module
of variable size as
patient education
input based on a
disease or organ.It
has one introductory
page followed by
explanation of the
disease with the
images in the
following pages.

January 7, 2010 - 38
Piano fold or small
booklet educating
patients about the
disease in the do’s
and don’t format
which is more
acceptable to the
patients.

January 7, 2010 - 39
Common beliefs of the
patients and giving
factual answers to
these myths in piano
fold format.

January 7, 2010 - 40
 Each leaflet
would contain
images and text
pertaining to the
specific area of
medicine which
doctor gives to
the patient along
with the
prescription.

January 7, 2010 - 41
Customized for
educating patients
regarding aspects of
the disease such as
symptoms diagnosis
and preventive
measures.

January 7, 2010 - 42
- 6/12 +1 leaves
calendar with
images and text
pertaining to a
specific disease.

January 7, 2010 - 43
January 7, 2010 - 44
 Mini Booklet Series/KOL Series

„ A5 size 24 pager: Journal

Review/scan, Disease Fact File, Clinical
Rounds

„ A6 size 16 pager: Disease Scanner,

View point, Close encounter,
 Journal Reviews/Scans
„ Summary of recent articles obtained from
standard journals.

„ 3-4 recent articles are compiled

„ Articles usually contain brief information

on recent clinical trials on management
trends, new drugs and treatment
algorithms
 Disease Fact File
„ Established facts in medicine,
pertaining to disease or disorders

„ Consist of :
1. Introduction
2. Epidemiology
3. Pathophysiology
4. Clinical presentation
5. Diagnosis and Complications
6. Management
 Clinical Rounds

„ A compilation of 2 to 3 classical cases

„ The case studies are provided by senior

practicing doctors

„ Each case consist of a brief description followed

by questions and answers
 Disease Scanner
Consists of:
— Complete detailed description
of a particular disease/disorder
— Effective guidelines for
diagnosis and treatment
— Recent concepts in disease
development and progression
and advances in diagnostic and
therapeutic modalities
— Highlights the difficult steps in
disease evaluation and
management
 Close Encounter

„ Includes a single medical

emergency case study

„ Helps the physicians to perform

immediate appropriate diagnostic
and therapeutic actions in life
threatening cases
Wolters Kluwer India
501- A, Devika Tower
6, Nehru Place
New Delhi – 19

www.wolterskluwer.com

January 7, 2010 - 51