Tourism Studies

Table of Contents:
1.

Introduction:.......................................................................................................................................... 3

2.

Role of an International Tourism Manager: .......................................................................................... 3

2.1 Motives of the travelers: ..................................................................................................................... 3
2.2 Ensuring best service quality to the travelers:..................................................................................... 3
2.3

Advertising cost is saved: ............................................................................................................. 4

2.4

Positive Customer Relationship: ................................................................................................... 4

Examples of the Organizations: ................................................................................................................ 4

1.

Occupy London Tours Company .................................................................................................. 4

2.

Visit Britain Company: ................................................................................................................. 5

Critical Analysis of Strategies leading to sustainability of the successful business: ............................ 5

3.

3.1 Impact of Carbon Management on the success of the Tourism business: .............................................. 5
3.2
3.3

Strategy of Corporate Social Responsibility: .................................................................................... 6

Supply Chain Management strategy: ............................................................................................ 6

3.4Transportation: ..................................................................................................................................... 7
3.4

Security: ........................................................................................................................................ 7

4. Conclusion: ............................................................................................................................................... 7
References:..................................................................................................... Error! Bookmark not defined.

1. Introduction:
The International Tourism which is perceived as the new emerging concepts has gained
popularity among the myriad of customers and business entities in the last 30 years. The rise in
the development of countries has urged the people to travel around the globe as a tourist to
explore new destinations and innovative cities. The Tourist manager plays a vital role in
escalating the revenues of the tourism industry rapidly. Furthermore, it contributes to offer the
best customer services to the tourists as greater number of people dwelling at the hotels provide
large amount of money to the tourism industry. Hence, it is indispensable for the international
tourism manger to welcome the tourists and new travelers with hospitality to ensure their
memorable trip at the particular hotel or guest house (Lemmetyinen, 2009).
The aim of this report is to highlight the role of international tourist manager in the success of the
tourism business. In order to serve the purpose the prevailing discussion tends to depict the
critical evaluation of the strategies relating to the sustainability of the successful business.
Additionally, the carbon management, supply chain management, corporate social responsibility,
transportation and the security are analyzed in detail to assess their impact on the success of the
business.

2. Role of an International Tourism Manager:

Tourism is an activity where tourist takes a trip to any place of the world that appears to be an
interesting and enjoyable journey. In this respect, this voyage is perceived as the one offering
pleasant experiences, relaxation and any other official business assignments or travel abroad.
Individuals like to go to tours to relish the amazing fun-filled activities, events of different
countries and cultures. Hence, numerous researchers have given an immense literature to assess
the role of international tourism manager comprising of numerous aspects which are summarized
as below:

2.1 Motives of the travelers:

(Morrison, 2010) identified that the social and cultural perspectives give positive impact on the
communities. In the positive point of view, the traveler discovers new places which are not
explored before with its own outstanding perception and prospect of viewing the new places.
Moreover, the travel fulfills the motives of the traveler such as to meet new people of different
races and culture. Hence, the role of the international tourism manager is to enable the promotion
of tourism among the myriad of new people around the world leading to higher proceeds in the
business environment. In other words if the international tourism manager doesnt perform its
duties well it would lead to loss for the tourism industry. Thus, it is the duty of the international
tourism manager to assist the travelers to achieve their motives appropriately by providing the
excellent exposure of the specific trip.

2.2 Ensuring best service quality to the travelers:

As stated by (Yu, 2009) it is essential for the international tourism manager to offer the
outstanding customer services to the travelers. The main aim is to cater their needs and demands
regarding the customer services of any particular hotel. In other words, if the workforce of the

hotel welcomes every guest with hospitality it will raise the amount of revenues for the tourism
industry. Moreover, it is explicit that the satisfactory customer services persuade the people to
refer the particular hotel to their friends and other colleagues. This increases the revenues
speedily which strengthens the tourism industry. Besides, the greater number of people stays at
the hotel providing earning to the hotels, guest houses and pay-in guest rooms. Therefore, the
effective role of the international tourism manager is essential that helps to provide the
marvelous customer services to the travelers and the guests. Thus, the efficient international
tourism manager guarantees the best service quality to the people who stay at the hotels for a
certain time period. It is critical success factor for the success of any business. (Frey, 2010)
argued that if the good services are not offered to the people it may spread rumors about the bad
quality of the customer services offered to the guests in any particular hotel or Guest house.

2.3 Advertising cost is saved:

(Jarvis, 2010) stress that when the people are satisfied with the services of the hotel it gives an
opportunity to save the marketing costs for the hotel. Moreover, the people after having the
outstanding travel experience of any particular place give the satisfactory information about the
hotel to persuade others in staying for a long time. Hence, the international tourism manager that
provides the best hotel services to the people has the prospect to save the advertising cost. In this
regard, the travelers tell through verbal communication to the new customers that convince a
number of people to stay at the outstanding hotel, Guest house etc. Thus, the promotion cost
saved by the hotel can be utilized in any other purposes such as investment for the future
developments such as diversification of the hotel in new countries and the expansion of the size
of the hotel allowing thousands of people to stay and relish their wonderful tour.

2.4 Positive Customer Relationship:

According to (Su, 2011) every international tourism manager endeavors to built a positive
customer relationship. In this respect, many multinational companies consider customer
relationship a way to make the customers feel happy and delighted. Customer relationship
enables the companies to know about the demands of the customers and improve the quality of
the services offered as compared to the other competitors. In addition to the above, the customer
satisfaction leads to higher profits for the tourism industry.

Examples of the Organizations:

1. Occupy London Tours Company:

It is famous around the globe for providing the best travel services to the people at reasonable
prices. Moreover, the effective role of international tourism manager gives it competitive
advantage over the other competitors. Hence, today it has a significant position in the tourism
industry.

2. Visit Britain Company:

This company is well-known for its spectacular travel services offered to the people through the
online stores. It has almost 150 Britain products in the online shop ranging from transportation
tickets to the venues that are popular among the tourists and tourism packages for the new
travelers. Hence, the good tourism management led it to gain the higher profitability as contrast
to the other companies in the UK.

3. Discussion and Critical Analysis of Strategies leading to sustainability of

the successful business:
3.1 Impact of Carbon Management on the success of the Tourism business:
(Jung, 2011) stated that the carbon management is a procedure that supports the environmental
efficiencies in the companies. It is focused to maximize the efficiencies in the consumption of
resources that play important role in the climatic changes.
Carbon management is a kind of environmental affect on the tourism business. In this regard, the
climate changes are one of the factors that have great impact on the tourism industry. Tourism is
affected by the environmental changes such as greenhouse gases, growth of carbon polluting the
environment and lack of eco-friendly products make the carbon management an essential aspect
for the success of the tourism business.
However, the tourism sector involves to contribute almost 5% of global emissions is emerging
rapidly than the global economy. The carbon management incorporates to reduce the greenhouse
gases effects that may reduce the profits for the tourism business. Moreover, it is anticipated that
in the future the carbon emissions will become twice. In other words, the rise in the higherenergy transportation tubes and the electric trains may reduce the recreational activities around
the globe.
Nevertheless, the people would desire to travel in the economic-friendly environments which are
free of carbon-emissions and other pollutants. In this respect, the carbon management is very
crucial for the tourism business to sustain the success in the business environment. Furthermore,
the carbon emissions may spread diseases which would affect on the heath of the people. In other
words, such conditions may discourage the people to travel in such cities where the carbon
management is ineffective.
Hence, it is essential for the tourism companies to attain the success in the tourism business to
retain the appropriate carbon management in the competitive environment ensuring healthy
environment and escalating the customer base leading to higher profits. Thus, the main drawback
is that the tourism companies would suffer from losses in the absence of carbon management for
the travelers and guests. Moreover, this carbon management strategy helps the tourism
companies to offer healthy environment and safe travel to the new travelers.

3.2 Strategy of Corporate Social Responsibility:

(Kotler, 2013) emphasize that another strategy adopted by the tourism businessmen is the
implementation of the corporate social responsibility. In other words, it is a sort of commitment
of the business to enhance the economical development and fulfill the ethical responsibilities.
Moreover, it is very significant for the tourism industry which comprises of health and safety
problems. Besides, the commitment is also done with the shareholders, personnel and the
customers. Additionally, this strategy enables the company to gain customer loyalty and also
trust from the workers which offer their best services to increase the productivity of the
company.
However, the corporate social responsibility on one hand enables the company to comply with
the tourism laws such as payment of the taxes ensuring no tax evasion. Additionally, stakeholder
management is also an important aspect of the corporate social responsibility for the tourism
business. The stakeholders invest their money in the business and expect to receive large amount
of dividends from the owners of the company. In other words, the corporate social responsibility
assists the company to ultimately conduct the business operations effectively. It helps the
companies to obey the regulations appropriately in the competitive environment. Besides it also
encourages the companies to do some charity work for the sake of welfare of the people. The
corporate social responsibility makes the companies legally responsible to perform their duties
well in the business environment appropriately. Thus, it also enables the companies to increase
their competitiveness rapidly leading to higher productivity. Corporate social responsibility
augments the financial results which encourages the investors to invest more money leading to
higher proceeds for the companies. Thus, it also makes the company more competitive through
gaining the customer loyalty and workers commitment in their precise companys goals.
Conversely, there are few drawbacks of the corporate social responsibility which are analyzed by
the business entities. One of the disadvantages is that the company cant conceal its current
earnings to avoid the actual tax payment incurred. In some conditions when the new companies
initiate their new businesses may feel hard to pay the taxes when it achieve very fewer profits as
compared to the other competitors.

3.3 Supply Chain Management strategy:

As reported by (Shaw, 2014) the supply chain management strategy is one that focuses on the
business supply-side procedures to maximize customer value and to gain a competitive
advantage in the business environment. In this regard, the supply chain management policies
assist the organizations to improve their customer services and attain competitive advantage
rapidly. Moreover, it means that it is necessary for the companies to maintain the good
relationship with the suppliers and other trade partners for the success of the tourism business.
Hence, the supply chain management helps companies to enhance their business operations.
Therefore, this strategy leads the company to maximize its profits speedily and increasing the
productivity of the tourism business.

3.4Transportation:
(Hjalager, 2010) identified that transportation is also an effective strategy that permits the
companies to enhance their business operations. In other words, the transport such as cabs, trains,
airplanes, helicopters offer travel services to the customers. Moreover, the variety in the transport
helps to gain the customer satisfaction very quickly. Furthermore, the tourism business requires
the companies to maintain the best quality of the transport to satisfy the travelers with the
outstanding travel services. Besides, if the companies uses best quality fuel it may also provide
the healthy travel without any pollution which will grab the attention of myriad of travelers.
Hence, effective transportation is also a success factor for the tourism business in the competitive
environment. Consequently, it is the best way to earn income through offering most appropriate
services to the travelers.

3.4 Security:
This strategy helps to attract the travelers to stay in the hotel for long time period. Security
ensures that the individuals are safe at the hotel, Guest house etc. Hence it also increases the
prospects for the tourism business to become successful when myriad of people stay in the hotel
and pay hefty amount of money raising its profitability rapidly in the competitive environment.
(Frey, 2010).

4. Conclusion:
The aspiration of this report is to highlight the role of the international tourism manager and
evaluate critically the strategies of the tourism management. The strategies that lead to the
sustainability of the tourism business are carbon management, corporate social responsibility,
and the supply chain management. Moreover, the carbon management strategy enables the
company to offer an eco-friendly environment without any carbon emissions. Corporate social
responsibility policy is the one that helps to gain the customer loyalty and the business
objectives. Furthermore, the supply chain management enables the companies to focus on the
supply-side of the tourism business. In addition to the above, these all three strategies assist the
companies to sustain the success in the tourism business industry. Thus, there are few limitations
that tourism managers may overcome and apply the effective tourism strategies to ensure the
progress of the tourism companies in the competitive environment.
Subsequently, it is essential for the tourism organizations to pursue the effective strategies that
ensure the sustainability of the success of tourism business in the competitive environment.